Chrome is rebuilding the foundation of the web with your privacy in mind. We’re phasing out
How Chrome keeps you safe

Take more control of your ads
Chrome gives you more control of how your data is used in the ads you see. You can block ad topics you're not interested in, and Chrome uses techniques like

Browse with privacy, not paywalls
Billions of people worldwide rely on the internet as a source of information. Most of it is free of charge because sites and apps can make money through advertising. Without it, your favourite creators might need to hide their content behind paywalls. With Chrome, you can have both: privacy protections and access to information without barriers.

Stay protected from hidden trackers
Chrome is saying goodbye to third-party cookies in 2024. But they aren’t the only way you can be tracked online. As you browse, invasive practices like

Take control with our new privacy settings
Explore our new, easy-to-understand controls in settings so you can make the best choices about your ads.
See privacy settingsLearn more about our innovations
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Google Safety Center
Making technology for everyone means protecting everyone who uses it. Explore what Google does to help you stay safe online.
Explore Safety -
Privacy Sandbox
The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.
Explore Privacy