KFC India Introduces Limited Edition Double Down Burger

In the recent promotion of the limited-edition Double Down Burger at KFC India, Colonel Sanders has a straightforward note for all chicken enthusiasts - 'No need for explanations, just relish it.'

"Innovation, while being distinctive, is at the core of everything we do at KFC. It is an offering where you just satisfy your cravings, no questions asked! Like the OG Colonel Sanders says in the new campaign, “isse samjho mat, bas khao”. We are already seeing great offtake for the Double Down Burger, as chicken lovers across the country indulge in this cult product.” said, Aparna Bhawal, CMO, KFC India & Partner Countries.

In the television commercial, pair of identical twins is depicted, gazing at the Double Down Burger placed before them with astonishment.

A series of inquiries follow as they attempt to unravel the mysteries of the all-chicken, bun-less burger before them. The initial question comes from the first twin, who asks, "Bro, ye cheez kya hai ye?" To this, his counterpart responds, "Bro, ye kya hai cheez?"

“The campaign idea came from the name itself. Double Down. And that's what we played with. The double irony of a set of twins, discovering the marvel of the Double Down Burger in a really fun, crazy, way.” said, Ritu Sharda, CCO, North, Ogilvy India

The exclusive KFC Double Down Burger, available for a limited time, consists of two succulent chicken fillets enveloping delectable sauces (a combination of spicy and creamy Dynamite Mayo along with Sriracha) and crispy vegetables in-between.