This book explains how service chains differ from the traditional supply chain, and elaborates on the challenges in implementing SCM in the service industry.

Emotions play different roles in making advertising effective. Different emotions and emotional-stimulators like happiness, curiosity, sorrow, humor, fear, beauty, etc., have been portrayed in advertisements.

This book discusses the runaway success of companies such as Amazon.com that began in 1995 and sells books, clothes and kitchen ware.

Rural-urban disparities, especially in developing countries, have for long been a major concern for policymakers.

Art attack , Bob the builder , Teletubbies , Barney and Friends , Batman , Casper and Friends , Dexter s laboratory , The Flintstones , The Ghostbusters , Hercules: The Animated Series , Jackie Chan Adventures , The Jetsons , Johnny Bravo , ...

HR may recruit, train and pay staff, yet it is also the responsibility of various departments of a company such as sales and marketing, to do their bit to reduce attrition. This

Globalization and its rapid pace have made it mandatory for companies in India to think globally while describing their markets, corporate strategies, resource utilization, operations and HR practices.

Business Service Management (BSM) is a dynamic approach to IT management that offers the potential to align IT operations with

When a company conducts business with social responsibility to raise the living standards of its stakeholders, it is good corporate citizenship. To be a company with a conscience is the need of the hour.

Today, we have moved away from the traditional form of the distribution channel, the retail store, and now innovative distribution methods prevail such as mail order, catalogues, door-to-door sales and organized parties at home.