Emotions play different roles in making advertising effective. Different emotions and emotional-stimulators like happiness, curiosity, sorrow, humor, fear, beauty, etc., have been portrayed in advertisements.

This book explains how service chains differ from the traditional supply chain, and elaborates on the challenges in implementing SCM in the service industry.

A well-functioning services sector is the key to the overall performance of the economy and welfare of citizens.

Today, we have moved away from the traditional form of the distribution channel, the retail store, and now innovative distribution methods prevail such as mail order, catalogues, door-to-door sales and organized parties at home.

E-Agriculture is a potential area encompassing the agri-value chain through application of internet and related technologies.

When a company conducts business with social responsibility to raise the living standards of its stakeholders, it is good corporate citizenship. To be a company with a conscience is the need of the hour.

This volume discusses industrial development in India and China and highlights key points of this issue through relevant case studies on top companies in the

For a country s economy to grow, it must raise its productivity, ability to attract Foreign Direct Investment (FDI), be open to trade, allocate its resources better, etc.

Since the processes of globalization and liberalization were put into effect in the 1990s, world attention has shifted to India and China.

Around the globe, competitive markets demand speedy, accurate, reliable and cost efficient supply chains. Supply chain is considered the most important element in the operations.