This new version of the guide includes 4 new checklists for a total of 39 checklists and more than 675 web marketing action points that deliver online success.

Shapiro shows how the Net allows individuals to take power from institutions, causing hierarchies to unravel in politics, commerce, and social life, and that the result is not as ideal as cyber-utopianists would have us think.

Not only does this guide include 35 checklists for areas such as design considerations, site architecture, conversion optimization, content writing and social sharing, but it also tells you why all of these areas are important.

Avoid common pitfalls, protect your interests, and find a website solution that works for you.

Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer.

This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.

In this book, readers will discover the transformative impact of these dynamic messages, moving beyond the limitations of traditional email campaigns.

Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically ...