Generative AI for coding is possible because of recent breakthroughs in large language model (LLM) technologies and natural language processing (NLP). It uses deep learning algorithms and large neural networks trained on vast datasets of diverse existing source code.

LLMs provide context and memory capabilities, while generative AI enables the production of engaging responses. This results in more natural, humanlike, interactive conversations, and leveraging this conversational commerce technology can ultimately help improve shopper satisfaction.