During the early 1990s, the Department of Defense (DoD) began to change its focus from the Cold War to pursue more diverse missions.

It is Geert Lovink's PhD thesis, submitted late 2002, written in between his two books on the same topic: Dark Fiber (2002) and My First Recession (2003).

The main purpose of this book, which mostly covers the period 19841993, is about the history of European research networking.

By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

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