Get the Insights Your Nonprofit Needs
Get the most out of Google Analytics, by linking your Ad Grants account
Your Google Ad Grants account
Make sure that you’re using a Google Account that has Administrative access to your Ad Grants account. If you have not yet activated Ad Grants for your nonprofit, you will need to complete that process before you can link the account to Analytics. Please refer to the Ad Grants activation guide for specific instructions on getting pre-qualified and setting up your account.
To Link your Ad Grants account to Google Analytics
Linking your Google Ad Grants account to your Analytics lets you see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site (donate, volunteer etc).
Fundamentals of Google Analytics
Are my landing pages relevant?
Your landing page (the first web page a user sees when they click on your domain) should match the expectation set by any marketing you use and should have engaging content that offers users easy paths to the next steps you want them to take. Using Analytics, you can analyze which pages on your site are the most engaging for your users. Try to incorporate design and content elements from successful pages throughout your site.
If the success of your site depends on users viewing more than one page, then a high bounce rate is not good. Examine if your content relates well with the marketing you use to drive users to those pages and if those pages offer a clear navigation path. Both “pages/session” viewed and “average session duration” are useful metrics for content engagement analysis.