See your audience from multiple perspectives.
A deeper understanding of your customers and potential customers allows you to create more personal experiences and get better results from your marketing. What’s the challenge? An increasing number of screens, channels, and touchpoints makes it harder than ever to keep all your customer behavior data straight. To get useful insights, you need to bring together and make sense of all of the available data, whether it’s from your marketing campaigns, site analytics, or CRM system.
Google Audience Center 360 Product Overview
Google Audience Center 360 (beta), a data management platform and part of the Google Analytics 360 Suite, collects and organizes your customer data, enabling you to find, expand, and reach your most valuable audiences with the right message at just the right moment.
In this product overview, you’ll learn how Audience Center 360 helps you:
- Access all of your valuable customer data
- Analyze the data for unique insights
- Use these insights to take action