See if you’re eligible.

All of our Grantees must meet certain criteria in order to qualify for Google Ad Grants and keep that qualification active. Here’s how your non-profit can qualify.


Here’s how to qualify for Google Ad Grants.

Google Ad Grants is part of the Google for Non-Profits programme. To qualify for Google Ad Grants, your organisation must:

  • Begin by applying to Google for Non-Profits.
  • Hold valid charity status. Please see the Google for Non-Profits site for definitions of charity status in your country.
  • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
  • Have a live website with substantial content.

Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.

Here’s how to stay qualified.

To maintain your eligibility for Google Ad Grants, your organization must abide by program policies.