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How Much The World's Most Iconic Logos Cost Companies To Design Them
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The price tag for
some of the most iconic logos of all time vary
drastically.
While some of
the most iconic brands in the world cost hundreds of millions of
dollars to create, others got away with a check for just $15.
Some spent nothing.
A good logo is
crucial for a company's branding strategy.
Although Google's famous, rainbow logo has gone through minor
alterations over the years, the original design was created in
1998 by Google co-founder Sergey Brin
on the free graphics program called GIMP. Then Ruth Kedar, a
mutual friend of Brin and Larry Page from Stanford, got to work
on
other logo prototypes.
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Coca-Cola: $0
Coke's famous logo was created by its founder's partner and
bookkeeper, Frank M. Robinson, in 1886. According to the soft
drink's website, Robinson "suggested the name Coca‑Cola, thinking
that 'the
two Cs would look well in advertising'. He wanted to create a
unique logo to go with it, and experimented writing the company's
name in elaborate Spencerian script, a form of penmanship
characteristic of the time."
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Nike: $35
Nike co-founder Phil Knight purchased the famous swoosh logo from
graphic design student Carolyn Davidson in 1971. Knight was
teaching an accounting class at Portland State University, and he
heard Davidson talking about not being able to afford oil paints
in the halls. That's when he
offered her $2/hour to do charts, graphs, and finally a logo.
"I don't love it, but maybe it will grow on me," Knight said,
after doling out $35 for the swoosh.
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Glasgow 2014 Commonwealth Games: $95,000
The Marque Agency designed the letterhead for the international
athletic competition.
NeXT: $100,000
Paul Rand also designed the NeXT logo for Steve Jobs in 1986,
this time for $100,000.
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London 2012 Olympics: $625,000
The Olympics 2012 organizing committee
shelled out £400,000-translating to about $625,000-for what
turned out to be a very controversial logo. Wolff Olins designed
the logo in 2007 and was critiqued for either being too sloppy or
looking like Lisa Simpson performing oral sex.
Pepsi: $1 million
Arnell Group redesigned Pepsi's logo to the tune of $1 million in
2008. According to Stock Logos, "The listed prices include a
complete branding package unless otherwise noted."
A 27-page document, titled "Breathtaking," was full of
pop-culture buzz words explaining Arnell's methodology for the
redesign. The report was
mocked using phrases like: "Emotive forces shape the gestalt
of the brand identity."
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