July 22 - 25, 2024
Commentary
With New Concept, Casper Highlights Sleep's 'Little Wonders'
- by Sarah Mahoney , Staff Writer @mahoney_sarah, February 5, 2024
Casper Sleep is moving into experimentation mode, reinventing a Costa Mesa, California store with new strategies for coaxing shoppers into dreamland.
The store has the company’s first Snooze Bar, which is a dedicated consultation area, an interactive Pillow Lab, and a bunkhouse getaway for kids, outfitted with a twin-size mattress they …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
