If there is one designer that epitomizes my style, it is BCBG Max Azria. For the past 10 years, Max and Lubov Azria's gorgeous, delicate designs have lined my closets and taken me from red carpet events to the most intimate soirees. In fact, my head shot above features a Grecian azure halter top from the 2006 collection that I'm still obsessed with to this day. So, to commemorate the brand's 25th anniversary, BCBG Max Azria invited a small group of journalists and fashionistas to celebrate "Living the Bon Chic Life," a retrospective exhibition at the label's showroom featuring some of the most iconic designs worn by the biggest A-list stars, including the Herve Leger collection, then on to a pop-up store that you can shop! Join me on the tour!
Founded in 1989, Max Azria designed to pursue his dream of launching a design house that spoke to the modern woman, and BCBG Max Azria was born. The brand launched as B.G.B.G., Bon Chic Bon Genre Paris.
In 1998, BCBG Max Azria Group acquired the esteemed Herve Leger fashion house, marking the first time in history that a French couturier had been absorbed by an American designer.
One of Angelina Jolie's most iconic looks happened in 2008 at the Cannes Film Festival when she wore Max Azria Atelier. Not only was she pregnant with twins Vivienne and Knox, but it was one of the first times the star stepped out onto the carpet in a color other than black, navy, or white.
The dress was brought out specifically for the 25th-anniversary celebration last night, and the green chiffon gown is even more spectacular in person.
The crisscross structured pattern in the back was a nice departure from traditional backless gowns.
In 2010, Beyonce stunned on the carpet in this low-cut halter alongside husband Jay Z.
Stunning! In fact, you can go behind the scenes and see what it's like to do a model fitting session, thanks to our own Nikki Ogunnaike, who got to do that last fall.
One of Rihanna's gowns from 2006 made an appearance on the Red Carpet exhibit.
BCBG Max Azria's A-list following includes Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson, Angelina Jolie, Michelle Obama, January Jones, and Olivia Palermo.
Each piece is constructed from individually knit bandages, engineered to contour curves and transform the body.
BCBG Max Azria debuted its first women's collection during New York Fashion Week in 1996.
All designs start with a basic white men's shirt, and then they are transformed into the feminine silhouettes you see in stores. Impressive!
Famed photographer Patrick Demarchelier is responsible for capturing many of the runway looks throughout the years. Rosie Huntington-Whiteley (our 2013 August cover girl!) was featured heavily during the 2006 campaign.
Yes, it really was like being a kid in a candy store!
Herve Leger's signature bandage dress is probably the silhouette that I've seen most Hollywood men salivate over throughout the years.
We also got a sneak peek of the 2014 fall collection, featuring some stunning futuristic designs. Check it out some of the futuristic dresses:
Tell us: Are you a BCBG Max Azria girl? What design or campaign collection is your favorite?
