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Robert Von Goeben
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Poster Child: The Psychedelic Art & Technicolor Life of David Edward Byrd Hardcover – October 24, 2023

by David Edward Byrd (Author), Robert von Goeben (Author), Jolino Beserra (Afterword),
5.0 5.0 out of 5 stars 31 ratings
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Poster Child: The Psychedelic Art & Technicolor Life of David Edward Byrd is a stunning retrospective on the art and stories behind one of rock ’n’ roll’s most influential artists—written by Byrd and author Robert von Goeben.

Foreword by Marc Myers, Award-Winning Author of Rock Concert: An Oral History

Beginning in the late 1960s, graphic artist David Edward Byrd pioneered the iconic visual styles that have come to define rock ’n’ roll graphics. Byrd created poster, concert, and album art for Jimi Hendrix, the Who, Lou Reed, Janis Joplin, Jefferson Airplane, Ravi Shankar, Traffic, Van Halen, the Grateful Dead, the 1969 Woodstock Festival, and KISS, among others. In fact, the 1968 poster that Byrd created for the Jimi Hendrix Experience was voted #8 in the Top 25 Rock Posters by Billboard. Beyond this, he created the iconic imagery for many Broadway shows, including Follies, Godspell, Jesus Christ Superstar, Little Shop of Horrors, and more.

Byrd is considered one of the foremost graphic artists of 20th-century pop culture, and yet, he has never achieved widespread name recognition. Poster Child shares the artwork of Byrd—including never-before-seen sketches of famous posters for celebrated musicians—with incredible accompanying anecdotes about his encounters with rock ’n’ roll legends, which combine to create a book that is sure to thrill music lovers and cultural connoisseurs alike for its visual vibrancy and storytelling.
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  1. Print length
    176 pages
  2. Language
    English
  3. Publisher
    Harry N. Abrams
  4. Publication date
    October 24, 2023
  5. Dimensions
    11.05 x 1 x 12.35 inches
  6. ISBN-10
    1949480402
  7. ISBN-13
    978-1949480405
  8. See all details
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Editorial Reviews

About the Author

David Edward Byrd is one of the world’s most renowned graphic artists. His acclaimed music art includes work for the Rolling Stones, the Who, and the Grateful Dead, as well as the original poster for the 1969 Woodstock festival. His 1968 poster for Jimi Hendrix is now in the collection of the Museum of Modern Art in New York. He then moved on to Broadway, where he created iconic posters for Follies, Godspell, and Little Shop of Horrors, among others. He was later the art director for Advocate magazine and the senior illustrator at Warner Bros. Consumer Products for twelve years. He has had retrospective shows in Los Angeles, New York, Sarasota, and Seattle. Byrd lives in Los Angeles with his husband, Jolino Beserra, who is a celebrated mosaic artist, and their six four-legged street thugs.

Robert von Goeben has contributed to many publications, including Upside magazine, CNET, HotWired, the Good Men Project, and Bold Italic. He is the author of many books, ranging from lifestyle titles to children’s books. His recent book Deep Cuts is an offshoot of his popular trivia show. A music executive at Geffen Records in the ’90s, he then moved to San Francisco to become a successful investor and entrepreneur. Robert is a professor at the California College of the Arts in San Francisco.

Marc Myers, a music journalist who regularly contributes to the Wall Street Journal, is the author of Why Jazz Happened, Rock Concert: An Oral History, and Anatomy of 55 More Songs. He is also the founder of JazzWax, which is a three-time winner of the Jazz Journalist Association’s best blog award. He lives in New York City.

Jolino Beserra is a master mosaicist whose career was inspired by a summer working on Los Angeles’s renowned Watts Towers. He lives in Los Angeles.

Product details

  • Publisher ‏ : ‎ Harry N. Abrams; First Edition (October 24, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 1949480402
  • ISBN-13 ‏ : ‎ 978-1949480405
  • Item Weight ‏ : ‎ 1.16 pounds
  • Dimensions ‏ : ‎ 11.05 x 1 x 12.35 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 31 ratings

About the author

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Robert Von Goeben

Robert Von Goeben

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Entrepreneur and author Robert von Goeben has excelled in numerous fields, including consumer products, venture capital, and entertainment. Robert has been featured in scores of media, from interviews to commercials.

A prolific writer, he has contributed to many publications, including Upside Magazine, CNET, HotWired, The Good Man Project and Bold Italic, and is an author of seven books on lifestyle and business. He was the co-author of The VC Comic Strip, a widely read parody of the venture capital industry.

Robert was a co-founder of Green Toys, the leading manufacturer of eco-friendly children’s products, and a pioneer in the use of recycled material in consumer products. Started (literally) in a Silicon Valley garage, Green Toys has grown to a global brand and is one of the industry's most beloved companies. Within 5 years of launch, Green Toys were distributed in over 80 countries, and were featured in major U.S. retailers such as Amazon, Costco, Whole Foods, Pottery Barn, Target, and many more. Robert was the company’s CEO and head of product development, and retired from the business after the sale of the company to private equity firm The Friend Group.

Robert previously founded Propellerhead Studios, a Silicon Valley design studio specializing in electronic toys and games. Propellerhead worked with many leading toy companies, including Mattel, Radica and Wild Planet.

During the first dot-com era, Robert worked as a Silicon Valley venture capitalist. He was the founder and Managing Director of the first generation of Starter Fluid, a top-quartile returning venture capital fund backed by leading institutional and corporate investors, including Compaq Computers and the University of Chicago. Before that, Robert was a founding director of Redleaf Venture Management, one of Silicon Valley’s first Internet-focused venture capital funds.

Robert was a pioneer in technology in the entertainment field. He started and operated the online division of Geffen Records, establishing one of the first online programs in the entertainment industry. In 1994, Robert and the Geffen team developed what is considered the first digital delivery of music, for which Robert was nominated for the ComputerWorld award by the Smithsonian Institution. Before that Robert, worked in digital imaging with Applied Graphics Technologies working with leading entertainment companies such as Warner Bros., Paramount Pictures, MCA, etc.

A committed educator, Robert is an Adjunct Professor in the MBA program at the prestigious California College of the Arts in San Francisco.

Robert has an MBA from the University of Southern California and a BA in Mathematics from the State University of New York.

He holds two US Patents in the field of toys and games, won an IDSA design award, has a ridiculous credit on a Beavis and Butthead album, and the honor of having one of his products depicted on South Park.

More at http://www.vongoeben.com

Customer reviews

5 out of 5 stars
5 out of 5
31 global ratings
Half Raw Icon Memoir, Half Artistic Gem
5 Stars
Half Raw Icon Memoir, Half Artistic Gem
Poster Child isn't your commercial coffee table ornament; it's raw and deeply engaging. It's so much more personal than I expected. Each of Byrd's sketches and posters isn't just an image; they come with stories, context, and the kind of stuff that feels like Byrd is reminiscing about life with you over a cup of coffee. For anyone who cherishes the revolutions and evolutions of rock 'n' roll and Broadway and loves a captivating biography, this book is an essential addition to your collection. Poster Child doesn't just show you history; it makes you feel it, connecting you to the past, and to Byrd himself in a deeply personal way.
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Top reviews from the United States

Matt Drogemuller
5.0 out of 5 stars Half Raw Icon Memoir, Half Artistic Gem
Reviewed in the United States on October 26, 2023
Verified Purchase
Poster Child isn't your commercial coffee table ornament; it's raw and deeply engaging. It's so much more personal than I expected. Each of Byrd's sketches and posters isn't just an image; they come with stories, context, and the kind of stuff that feels like Byrd is reminiscing about life with you over a cup of coffee. For anyone who cherishes the revolutions and evolutions of rock 'n' roll and Broadway and loves a captivating biography, this book is an essential addition to your collection. Poster Child doesn't just show you history; it makes you feel it, connecting you to the past, and to Byrd himself in a deeply personal way.
Customer image
Matt Drogemuller
5.0 out of 5 stars Half Raw Icon Memoir, Half Artistic Gem
Reviewed in the United States on October 26, 2023
Poster Child isn't your commercial coffee table ornament; it's raw and deeply engaging. It's so much more personal than I expected. Each of Byrd's sketches and posters isn't just an image; they come with stories, context, and the kind of stuff that feels like Byrd is reminiscing about life with you over a cup of coffee. For anyone who cherishes the revolutions and evolutions of rock 'n' roll and Broadway and loves a captivating biography, this book is an essential addition to your collection. Poster Child doesn't just show you history; it makes you feel it, connecting you to the past, and to Byrd himself in a deeply personal way.
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4 people found this helpful
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catherine fedele
5.0 out of 5 stars Illustration at it's finest, a fun read, not your ordinary coffee table book.
Reviewed in the United States on January 10, 2024
Verified Purchase
This is not only a book about great art, this is the story of an era.David Byrd is a designer's designer. He forged images of every great band and solo, and brought the poster forward as a portrait of a generation. At each level of the music industry, David's interpretation of rock music creationists transcends the times -- as the images represent the soul of the sound. The joy of a generation punches through time in lithography. As you read about how each poster came to be, the life and evolution of David as a portrait artist, is enthrallingly told. To anyone who wants to understand the birth and lifespan of rock music in the US, this is a must read book. To anyone who is studying art and design, this is a master class. It's also a terrific story of a life well lived.
One person found this helpful
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Pete W
5.0 out of 5 stars Amazing art plus a bio
Reviewed in the United States on April 5, 2024
Verified Purchase
David Byrd created some of the most iconic rock art in history. His Jimi Hendrix poster is well known and the quality of the printing and layout in this book are excellent. It was cool to discover album covers I was familiar with but did not know he did them like Lou Reed's Sally Can't Dance a favorite of mine!

What's even better is that the book acts as a biography of sorts and is quite the compelling read - so you get the best of both worlds, beautiful art to look at and also a good read. I only wish other psychedelic artists that were influential in the rock scene would do the same kind of book.
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DCR
5.0 out of 5 stars Amazing Book About an Amazing Life
Reviewed in the United States on January 28, 2024
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A beautifully crafted book about an amazing life. This nonfiction biographical interview reads like the most thrilling fiction. David Edward Byrd's life experiences and stories are as colorful as his spectacular art. The best !!!
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John Sisson
5.0 out of 5 stars A Fascinating Story of a Poster and Graphic Artist- You probably have seen his work all your life.
Reviewed in the United States on January 10, 2024
Verified Purchase
I enjoyed the format and illustrations. The book is based around a series of interviews with David Byrd. The interview sections have been put with the relevant art being discussed. It is like meeting a fascinating artist, as you learn more about him through conversation, the more you more you want to know more and the more you appreciate the art. I bought this for his rock poster art but have found so much more as the story takes us from the East Coast to the West Coast as he goes through "changes." Very satisfying.
One person found this helpful
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Cheryl R. Revkin
5.0 out of 5 stars Very Cool
Reviewed in the United States on February 2, 2024
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Such a fun, beautiful book and story about the artist. Favorite book of mine.
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THill
5.0 out of 5 stars Great book
Reviewed in the United States on November 26, 2023
Verified Purchase
Comprehensive, informative and colorful, this large book tells an in-depth story of Byrd's life, both personal and professional. Lots of original drawings, printed posters, artwork, all the while having an at times painful, personal conversational story. Highly recommended!
2 people found this helpful
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TR
5.0 out of 5 stars David Edward Byrd is The Poster Child
Reviewed in the United States on January 9, 2024
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David Byrd’s career as a graphic designer, artist, and storyteller of 60s and 70s pop / music / theatre culture starting in the Fillmore East NYC and moving to Broadway and beyond is captured in this book with awe inspiring posters and stories. One of the best pop culture artists of his generation and he’s still at it.
One person found this helpful
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