The Big Game 2014

the rundown

With the annual football championship telecast the world’s most watched program it is not surprising that the competition between advertisers to showcase their very best work is as passionate as the struggles on the field. The creative results are dissected, shared, debated and have become as important a draw as the game itself and in some case more so. This year 1-in-4 Canadians will gather to watch the game live on TV and 1-in-3 will watch the ads online. Learn more in our Big Game 2014 infographic.