5 days ago · In the wake of the U.S. vs Google ad tech antitrust trial, revelations suggest Google wasn't as concerned about user privacy as it claimed to be.

7 days ago · The use of Google Analytics would not be compatible with GDPR, in particular its provisions on personal data transfers from the European Economic Area (EEA) to ...

7 days ago · Ad Targeting: With third-party cookies gone, traditional methods of tracking user behavior and serving personalized ads will no longer work. · Ad Measurement: ...

4 days ago · Google Analytics dissuades users from tracking data on pages that require HIPAA compliance and maintains that it is not compliant with this federal law. It is ...

4 days ago · But be aware that some users can opt out of tracking. If you're using a consent management tool make sure you're using GA4 advanced consent mode. That way even ...

6 hours ago · One of the major risks associated with security is inadequate logging and monitoring in Google Cloud environments, which can leave organizations unable to ...

6 days ago · With the rise of big data analytics, organizations can glean insights from massive datasets, but this often raises ethical concerns about consent, security, and ...

7 days ago · Generally, the parameters that may be collected in user profiling are demographic data, behavioral data, device and technology data, communication data, ...

4 days ago · Simply put, a privacy policy informs your website or app users how you collect and process their personal data.

3 days ago · They can clutter your reports, skew your data, and even pose privacy concerns. That's why learning how to exclude URL query parameters in Google Analytics 4 ...