When users visit websites using services like Google Analytics or Google Ads, first-party cookies from these platforms are placed on the users' browsers. Server-side tagging allows Google and other major platforms to collect data and potentially track users across sites.
Sep 18, 2024
5 days ago · In the wake of the U.S. vs Google ad tech antitrust trial, revelations suggest Google wasn't as concerned about user privacy as it claimed to be.
Sep 25, 2024 · The short answer is that companies in charge of creating and maintaining user tracking and analytics softwares have to abide by local privacy regulations.
7 days ago · The use of Google Analytics would not be compatible with GDPR, in particular its provisions on personal data transfers from the European Economic Area (EEA) to ...
Sep 25, 2024 · Privacy and Cookie Consent: While Google Analytics cookies provide valuable data, they also raise privacy concerns. Since cookies track user behavior, website ...
Sep 14, 2024 · With stricter privacy regulations, particularly in the European Union with GDPR, Google Analytics has faced scrutiny over its data collection practices.
Sep 12, 2024 · European Union regulators say they're investigating one of Google's artificial intelligence models over concerns about its compliance with the bloc's strict ...
Sep 13, 2024 · Privacy Sandbox aims to respect user privacy. Google is creating a safer browsing experience by moving away from third-party cookies.
Sep 27, 2024 · In a follow-up to their January report, the UK Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79.
Sep 17, 2024 · Other concerns include useability, privacy-risks, lack of third-party integrations, and challenges at scale. While Google Analytics has dominated the marketing ...
