A method and apparatus of dynamically customizing a virtual world. A first user and a second user engage in a conversation with respect to a location in the virtual world. A speech processor monitors the conversation and detects that a sound made matches a key sound. The virtual world is altered to include...http://www.google.ca/patents/US20100162121?utm_source=gb-gplus-sharePatent US20100162121 - DYNAMIC CUSTOMIZATION OF A VIRTUAL WORLD
