A pharmacy Interactive Voice Response (IVR) system can identify a targeted message for playing to a caller using criteria that are based on a prescription number that is provided by the caller. The functionality of an IVR system can thereby be enhanced to provide targeted educational messages concerning...http://www.google.ca/patents/US7558380?utm_source=gb-gplus-sharePatent US7558380 - Methods, systems and computer program products for providing targeted messages for pharmacy interactive voice response (IVR) systems