The invention utilizes a personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment, the invention provides a system for web-based...http://www.google.ca/patents/US20030041050?utm_source=gb-gplus-sharePatent US20030041050 - System and method for web-based marketing and campaign management
