A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether...http://www.google.ca/patents/US20020184088?utm_source=gb-gplus-sharePatent US20020184088 - System and method for the presentation of advertisements