WO2016001384A1 - Digital wardrobe management - Google Patents

Abstract

A label for display on or associated with a garment in a retail environment, the label comprising: a first portion, the first portion comprising an image depicting the garment as worn by a model, or presented over any visualising techniques and pictures to show how the garment should look like in a worn or 3D form; and a second portion, the second portion comprising a scannable code, the scannable code corresponding uniquely to the garment in a database or corresponding to the source of information connected with this garment. The scannable code suitably comprises a QR code, symbolising operability of the label with a distributed wardrobe management system.

Description

DIGITAL WARDROBE MANAGEMENT

Technical field

[0001 ] The present invention relates to personal digital data management, and more particularly relates to the management of digitalized goods, especially (but not limited to) management of clothes, such as digital wardrobe management.

Background Art

[0002] It is well established to provide for the offer for sale (via web-based systems) of products such as garments/clothing, and to accomplish sales of such garments via online transactions as part of an e-commerce system operated by retailers and integral with or linked to said web-based systems.

[0003] In addition, web browsing and management of the digital life by users/customers is becoming increasingly mobile, with smartphones and other PDAs enabling wireless data communication, web browsing, online shopping, social networking and banking, to name a few.

[0004] However, a problem with known systems is that they do not provide an integrated and extended management system. More particularly, there are no system which converts the goods or especially the clothing pieces into a digital format for further digital management. There are also no or limited means by which a user can assess the suitability of garments per se prior to purchasing, or assess how compatible that garment may be with garments already in their wardrobe.

[0005] Further, in seeking to manage their wardrobe and their digital activities, the user has difficulty in creating or accessing a digital representation of their wardrobe, enhancing it seamlessly via online purchases, or dynamically updating it in response to such purchases.

[0006] Further, the problem with retail shops is that no systematic visualized information about outlook of a certain piece of clothes, its style and further advice connected to it is available. Furthermore, no link between retail distribution of clothes and online e-commerce web-based system is made.

[0007] Finally, existing systems do not make it easy to use the data of personalized digital goods (especially garments) and to share digital data with other users (e.g. friends) so as to give them access to all or part of their personal wardrobe. Technical problem

[0008] There is a need for techniques that overcome the aforementioned problems and provide improved digital management of goods, especially clothes in form of a digital wardrobe.

General Description of the Invention

[0009] According to one aspect, there is provided a label for display on or associated with a garment in a retail environment, the label comprising: a first portion, the first portion comprising an image depicting the garment as worn by a model or presented over any visualizing technique or pictures to show how the garment should look like in a worn or 3D form; and a second portion, the second portion comprising a scannable code, the scannable code corresponding a) uniquely to the garment in a database, and/or b) to any source of information connected with this garment; and/or the scannable code encoding specifications of the garment.

[0010] The second portion may include a logo, associated with the scannable code, indicating that a wardrobe management app is activatable by, or usable in relation to, the scannable code or indicating the platforms which are able to convert and transmit the information indicated in the scannable code (e.g. Pinterest, Facebook).

[001 1 ] The label may further comprise a third portion, the third portion schematically depicting an optical advantage associated with the garment.

[0012] The optical advantage may correspond to one or more of a plurality of categories. The categories may comprise (i) enhanced leg length, (ii) waist reduction, (iii) body enhancement, (iv) emphasised figure and others.

[0013] The label may further comprise a fourth portion, the fourth portion providing a textual style description describing the style of the garment.

[0014] The scannable code may comprise a visible scannable code. The scannable code may comprise a 2D code, such as a QR code.

[0015] The garment may have a unique garment ID. The scannable code preferably corresponds uniquely to the garment ID in a database.

[0016] The scannable code may refer to any source of information connected with this garment, also to the public communication and network platforms, such as

Pinterest or to any further source of information, such as web-pages or information sources of the retail seller. [0017] The image in the first portion of the label may depict the garment in a standard size, preferably in a number of different sizes, or even more preferably in a size corresponding to the actual size of the individual garment to which the label is affixed.

[0018] Alternatively or additionally, the scannable code may itself encode specifications of the garment. The term "specifications of the garment" as used in the context of the invention represents one or more of the garment's features preferably selected among type of garment, 2D picture or 3D model, cut and shape, finished measurements, placement, style and size of trims and notions, detailing of stitches, fabrics, colors, etc. used within the garment. Further features that may be included within the "specifications of the garment" comprise information about the designer, brand, collection, year, origin, traceability of individual components, measurements according to international standards and/or price or price category. Still further examples of information that may be included within the "specifications of the garment" comprise care, cleaning, washing and/or storage advice and recommendations. Still further information that may be contained within the "specifications of the garment" are style descriptions about the general and/or particular style of the garment, the corresponding dress code category/categories, slim, normal or loose fit, the particular esthetic effects provided by the garment, such as accentuating waistline, square shoulders, long legs, etc.

[0019] According to a preferred aspect, the specifications of the garment encode a 2D picture and/or a3D model within the scannable code, which allows for the representation of the garment in a standard size, preferably in a number of different sizes, more preferably in a size corresponding to the actual size of the individual garment to which the label is affixed, such as with a portable electronic device as described herein. The more information about the garment is directly integrated in the scannable code, the more information is directly available to the user, even without database connection. In any case, all the encoded and downloaded information about the garment can be gathered and managed offline as a portable set of data.

[0020] According to a second aspect, there is provided a portable electronic device for creating, accessing and/or managing the personal digital wardrobe of a user, the personal digital wardrobe comprising one or more garments, each garment corresponding uniquely to a scannable code, the device comprising: at least one memory device; a code scanning device, and a processor, coupled to the memory device(s) and code scanning device; wherein the processor is operable for detecting an action in relation to a garment; and performing a wardrobe management operation relating to the user's personal digital wardrobe, the wardrobe management operation corresponding to the detected action.

[0021 ] The detected action may comprise the capture of a scannable code by the code scanning device.

[0022] The wardrobe management operation may comprise adding the garment corresponding to the captured scannable code to the user's personal digital wardrobe.

[0023] The wardrobe management operation may comprise launching a wardrobe management app on the portable electronic device.

[0024] The processor may be further operable for: prompting a user for body measurements; receiving a user's body measurements; and storing the user's body measurements in association with a user ID for that user in a database.

[0025] The processor may be further operable for: receiving a user's body measurements from a body scanner, preferably a 3D camera or laser body scanner; and storing the user's body measurements in association with a user ID for that user in a database.

[0026] The processor may be further operable for determining an appropriate garment size or sizes for the user (assessment and suggestion for appropriate size would preferably be made by use of the data provided by the brand in comparison to personal size data of the client) based on the received body measurements.

[0027] The processor may be further operable for: prompting a user for a user's body image; receiving a user's body image; and storing the user's body image in association with a user ID for that user in a database. The processor may be further operable for resizing the received user's body image to a standard size for rendering on a display.

[0028] The processor may be further operable for: prompting a user for a social media data; receiving a user's social media data; and storing the user's social media data in association with a user ID for that user in a database. The social media data may comprise (i) a link to the user's page on a social media website and/or (ii) the user's social media login details for a specified social media site. [0029] The wardrobe management operation may comprise adding the garment corresponding to the captured scannable code to the user's personal digital wardrobe.

[0030] The wardrobe management operation may comprise launching a wardrobe management app on the portable electronic device.

[0031 ] The processor may be further operable for: prompting a user concerning the option to launch a wardrobe management app; receiving a user input confirming a desire to launch the wardrobe management app; and launching a wardrobe management app on the portable electronic device.

[0032] The processor may be further operable for: establishing a connection e.g. via app individually between the retail shop and the client, which could be especially useful for providing individual offers and discounts over the app account to the client.

[0033] The device may further comprise a communications device, enabling communication with the network.

[0034] Data defining the contents of the user's personal wardrobe may be stored in the wardrobe management database of a wardrobe management server accessible by the device via the network.

[0035] The processor may be further operable for: fetching user data relating to the user; fetching the body image relating to the user; and/or fetching data defining the contents of the personal digital wardrobe of the user.

[0036] The processor may be further operable for displaying a wardrobe management Ul, the wardrobe management Ul comprising a plurality of graphical elements enabling the user to navigate within the personal digital wardrobe, and a plurality of buttons, each button corresponding to a wardrobe management operation that may be carried out in relation to the personal wardrobe. Displaying the wardrobe management Ul may comprise displaying the user's body image with last selected garments superimposed thereon or merged therewith. The wardrobe management user interface may include a highlighted garment, the highlighted garment being a garment designated by the user via a user input, or the last selected garment that was scanned by the system or designated by the user.

[0037] The detected action may comprise activation of a "Merge" button of the wardrobe management Ul, and the wardrobe management action comprises merging the currently selected garment with the displayed body image. [0038] The detected action may comprise the activation of a "Remove" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises reversing the last merge operation so as to remove the garment from the displayed bodied image.

[0039] The detected action may comprise the activation of a "My Piece" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises making an entry in a database indicating that the currently selected garment has been added to the user's personal wardrobe.

[0040] The detected action may comprise the activation of an "I like" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises adding an entry in a wardrobe management database indicating that the user likes the garment.

[0041 ] The detected action may comprise the activation of an "I wish" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises making an entry in a wardrobe management database indicating that the user desires to have the garment in the personal wardrobe.

[0042] The detected action may comprise the activation of a "Send to Friend" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises: obtaining from the user via the wardrobe management user interface the contact details of a friend of the user; and sending data relating to the garment to the friend using the contact details received.

[0043] The detected action may comprise the activation of a "Sync to social" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises: assembling data defining the contents of the user's personal wardrobe; and uploading the data defining the contents of the user's personal wardrobe, associate with a social media link of the user, to a server.

[0044] According to a third aspect, there is provided a method carried out on a portable electronic device for creating, accessing and/or managing the personal digital wardrobe of a user, the personal digital wardrobe comprising one or more garments, each garment corresponding uniquely to a scannable code, the device comprising at least one memory device, a code scanning device, and a processor, coupled to the memory device(s) and code scanning device, the method comprising: detecting an action in relation to a garment; and performing a wardrobe management operation relating to the user's personal digital wardrobe, the wardrobe management operation corresponding to the detected action.

[0045] The detected action may comprise the capture of a scannable code by the code scanning device.

[0046] The wardrobe management operation may comprise adding the garment corresponding to the captured scannable code to the user's personal digital wardrobe.

[0047] The wardrobe management operation may comprise launching a wardrobe management app on the portable electronic device.

[0048] The method may further comprise: prompting a user for body measurements; receiving a user's body measurements; and storing the user's body measurements in association with a user ID for that user in a database.

[0049] The method may further comprise: receiving a user's body measurements from a body scanner, preferably a 3D camera or laser body scanner; and storing the user's body measurements in association with a user ID for that user in a database.

[0050] The method may further comprise: determining an appropriate garment size or sizes for the user based on the received body measurements.

[0051 ] The method may further comprise: prompting a user for a user's body image; receiving a user's body image; and storing the user's body image in association with a user ID for that user in a database. The method may further comprise resizing the received user's body image to a standard size for rendering on a display.

[0052] The method may further comprise: prompting a user for a social media data; receiving a user's social media data; and storing the user's social media data in association with a user ID for that user in a database.

[0053] The social media data may comprise (i) a link to the user's page on a social media website and/or (ii) the user's social media login details for a specified social media site.

[0054] The detected action may comprise the capture of a scannable code by the code scanning device.

[0055] The wardrobe management operation may comprise adding the garment corresponding to the captured scannable code to the user's personal digital wardrobe. [0056] The wardrobe management operation may comprise launching a wardrobe management app on the portable electronic device.

[0057] The method may further comprise: prompting a user concerning the option to launch a wardrobe management app; receiving a user input confirming a desire to launch the wardrobe management app; and launching a wardrobe management app on the portable electronic device.

[0058] The portable electronic device further comprises a communications device, enabling communication with the network.

[0059] The method may further comprise: storing data defining the contents of the user's personal wardrobe in the wardrobe management database of a wardrobe management server accessible by the device via the network.

[0060] The method may further comprise: fetching user data relating to the user; fetching the body image relating to the user; and/or fetching data defining the contents of the personal digital wardrobe of the user.

[0061 ] The method may further comprise: displaying a wardrobe management Ul, the wardrobe management Ul comprising a plurality of graphical elements enabling the user to navigate within the personal digital wardrobe, and a plurality of buttons, each button corresponding to a wardrobe management operation that may be carried out in relation to the personal wardrobe.

[0062] Displaying the wardrobe management Ul may comprise displaying the user's body image with last selected garments superimposed thereon or merged therewith.

[0063] The wardrobe management user interface may include a highlighted garment, the highlighted garment being a garment designated by the user via a user input, or the last selected garment that was scanned by the system or designated by the user.

[0064] The detected action may comprise activation of a "Merge" button of the wardrobe management Ul, and the wardrobe management action comprises merging the currently selected garment with the displayed body image.

[0065] The detected action may comprise the activation of a "Remove" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises reversing the last merge operation so as to remove the garment from the displayed bodied image. [0066] The detected action may comprise the activation of a "My Piece" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises making an entry in a database indicating that the currently selected garment has been added to the user's personal wardrobe.

[0067] The detected action may comprise the activation of an "I like" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises adding an entry in a wardrobe management database indicating that the user likes the garment.

[0068] The detected action may comprise the activation of an "I wish" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises making an entry in a wardrobe management database indicating that the user desires to have the garment in the personal wardrobe.

[0069] The detected action may comprise the activation of a "Send to Friend" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises: obtaining from the user via the wardrobe management user interface the contact details of a friend of the user; and sending data relating to the garment to the friend using the contact details received.

[0070] The detected action may comprise the activation of a "Sync to social" button of the wardrobe management Ul by the user, and the wardrobe management operation comprises: assembling data defining the contents of the user's personal wardrobe; and uploading the data defining the contents of the user's personal wardrobe, associate with a social media link of the user, to a server.

[0071 ] According to a fourth aspect, there is provided a method of providing a user interface to a wardrobe management app, the wardrobe management app being used on a portable electronic device for providing for management of a personal digital wardrobe by a user, the method comprising: displaying one or more portions, one or more of the portions containing a thumbnail image of a garment; and displaying, in each portion, one or more buttons activatable by the user, for carrying out a wardrobe management operation in relation to the garment depicted in that portion.

[0072] The method may further comprise displaying a "Scan" button, the "Scan" button enabling the scanning by a user of a scannable code, the scannable code corresponding to a garment. [0073] The method may further comprise displaying the user's body image, and, superimposed thereon, one or more garments from the user's personal wardrobe.

[0074] One of the buttons in a given portion may comprise a "Merge" button, the "Merge" button when activated enabling the user to merge the garment depicted in that portion with the currently displayed user's body image.

[0075] One of the buttons in a given portion may comprise a "Remove" button, the "Remove" button when activated by the user enabling the removal of the last merged garment from the user's body image.

[0076] One of the buttons in a given portion may comprise a "My Piece" button, enabling the user to designate the garment in that portion as added to the user's personal wardrobe.

[0077] One of the buttons in a given portion may comprise an "I like" button, the "I like" button enabling the user to designate the garment of that portion as a garment that the user likes.

[0078] One of the buttons of a given portion may comprise an "I wish" button, the "I wish" button when activated by the user enabling the user to indicate that the user wishes to have the garment.

[0079] One of the buttons in a given portion may comprise a "Send to Friend" button, the "Send to Friend" button enabling the user to send data relating to the garment of that portion to a friend.

[0080] The method may further comprise displaying a plurality of wardrobe management tabs, the wardrobe management tabs including a "View" tab, an "Edit" tab, a "Save" tab, a "Share look" tab and a "Settings" tab.

[0081 ] The method may further comprise displaying a plurality of wardrobe navigation tabs, the wardrobe navigation tabs including a "Tops" tab for displaying the upper garments contained within the personal wardrobe, a "Bottoms" tab, enabling the display of any lower garments within the personal wardrobe, a "Whole" tab, enabling the display of whole body garments within the personal wardrobe, an "Accessories" tab, enabling the display of any accessories within the personal wardrobe, and/or a "Miscellaneous" tab, enabling the display of any other garment within the personal wardrobe.

[0082] The method may further comprise displaying a "Social sync" button, the "Social sync" button when activated by the user enabling the user to synchronize the contents of the personal wardrobe with a personal wardrobe corner of the user's social media webpage.

[0083] According to a fifth aspect, there is provided a digital wardrobe management system, the wardrobe management system enabling a user to manage their personal wardrobe, the personal wardrobe comprising one or more garments, the wardrobe management system comprising: a wardrobe management server; the portable electronic device of any of claims 1 1 to 34 of the appended claims, coupled to the wardrobe management server via a network; wherein the personal wardrobe is stored on or accessible by the portable electronic device.

[0084] Preferably, for a given user, their personal wardrobe is stored on a wardrobe management database associated with the wardrobe management server.

[0085] The portable electronic device may be adapted to capture a scannable code associated with a garment and forward the scannable code or a garment ID corresponding thereto to the wardrobe management server.

[0086] The wardrobe management server may be adapted to receive a scannable code and determine therefrom and using a database, a garment ID corresponding thereto.

[0087] The portable electronic device may be adapted to receive a user input associated with a garment and forward data defining the user input to the wardrobe management server.

[0088] The wardrobe management server may be adapted to receive data defining the user input and to perform a wardrobe management operation corresponding thereto, the wardrobe management operation relating to a garment.

[0089] The wardrobe management operation may comprise (i) adding a garment to the personal wardrobe, (ii) removing the garment from the personal wardrobe, (iii) adding an entry indicating that the user likes the garment or (iv) adding an entry indicating that the user wishes to have the garment; wherein the wardrobe management server is operable to update the wardrobe management database in dependence upon the wardrobe management operation.

[0090] The user input at the portable electronic device may be a request to send the garment to a friend, and the wardrobe management operation comprises transmitting data relating to the garment, or a link to a page illustrating the garment, to a friend designated in a user input. [0091 ] The digital wardrobe management system may comprise one or more e-commerce systems, the or each e-commerce system providing for the online viewing and/or purchase of a garment by a user, the wardrobe management server being coupled to the one or more e-commerce systems.

[0092] The user input at the portable electronic device may be a request to navigate to the web page of the garment on one of the e-commerce systems, and the wardrobe management operation comprises electronically transmitting a link to the web page of the garment on the e-commerce system to the user.

[0093] The user input at the portable electronic device may be a request to send a link to the web page of the garment on one of the e-commerce systems to a friend, and the wardrobe management operation comprises electronically transmitting a link to the web page of the garment on the e-commerce system to a friend designated in the user input.

[0094] According to a sixth aspect, there is provided a method of implementing social media pages of a social media system in which personal data and preferences for products and services are displayed on the personal social media webpage of a user, the method comprising: obtaining from a database data defining the contents of the personal wardrobe of the user; and displaying a personal wardrobe corner graphical element, the personal wardrobe corner including a plurality of activatable elements, the activation of each of the activatable elements by the user resulting in a corresponding wardrobe management operation.

[0095] One activation element may comprise a "View MyWardrobe" activation element, and the corresponding wardrobe management operation comprises displaying the contents of the contents of the personal wardrobe of the user.

[0096] One activation element may comprise a "Share MyWardrobe with Friend" activation element, and the corresponding wardrobe management operation comprises receiving the designation of a friend of the user on the social media site and transmitting the contents of the personal wardrobe of the user to the friend via the social media site.

[0097] One activation element may comprise a "Invite Friend to view MyWardrobe" activation element, and the corresponding wardrobe management operation comprises receiving the designation of a friend of the user on the social media site and transmitting an electronic invitation to the friend via the social media site, the electronic invitation inviting the friend to view the contents of the personal wardrobe of the user.

[0098] According to a seventh aspect, there is provided a method of operating an e-commerce system, in which products may be purchased online through interaction with a webserver of the e-commerce system, the method comprising: providing, for each product, on the respective webpage thereof, data relating to the product and graphical elements enabling the purchase, and providing a personal wardrobe link section, the personal wardrobe link section including a plurality of activatable elements, each activatable element corresponding to a wardrobe management operation in relation to a personal wardrobe of the user accessing the website.

[0099] One activation element may comprise a "My Piece" activation element, and the corresponding wardrobe management operation comprises making an entry in a database indicating that the currently selected garment has been added to the user's personal wardrobe.

[00100] One activation element may comprise an "I like" activation element, and the corresponding wardrobe management operation comprises adding an entry in a wardrobe management database indicating that the user likes the garment.

[00101 ] One activation element may comprise an "I wish" activation element, and the corresponding wardrobe management operation comprises making an entry in a wardrobe management database indicating that the user desires to have the garment in the personal wardrobe.

[00102] One activation element may comprise a "Send to Friend" activation element of the wardrobe management Ul by the user, and the corresponding wardrobe management operation comprises: obtaining from the user via the wardrobe management user interface the contact details of a friend of the user; and sending data relating to the garment to the friend using the contact details received.

[00103] One or more activatable elements may comprise a hyperlink.

[00104] One activation element may comprise a scannable code.

[00105] According to an eighth aspect, there is provided a recordable, rewritable or storable medium having recorded or stored thereon data defining or transformable into instructions for execution by processing circuitry and corresponding to at least the steps of any of claims 35 to 70 of the appended claims or of a method as described herein. [00106] According to a ninth aspect, there is provided a server computer incorporating a communications device and a memory device and being adapted for transmission on demand or otherwise of data defining or transformable into instructions for execution by processing circuitry and corresponding to at least the steps of any of claims 35 to 70 of the appended claims or of a method as described herein.

Brief Description of the Drawings

[00107] Embodiments of the present invention will now be described, by way of example, with reference to the accompanying drawings, in which:

Figure 1 is a schematic illustration of a network-based wardrobe management system in accordance with one embodiment of the invention;

Figure 2 is a schematic block diagram of one PDA 122 in the system of Fig. 1 ;

Figure 3 illustrates a garment label usable by one of the retailers of Fig. 1 ;

Figures 4a and 4b illustrate the procedure for initial setup of a user account in the

MW app 222 of Fig. 2;

Figure 5 is a flowchart of the procedure, upon scanning a QR code, for launching the MW app 222 (i.e. otherwise than through the user launching the MW app 222 directly) according to an embodiment of the invention;

Figures 6a and 6b are flowcharts illustrating the main processing of the MW app 222; Figure 7 shows a user interface (as displayed on the screen of PDA 122, running MW app 222);

Figure 8 is a view of a social media page of the user of the system of Fig. 1 ; and Figure 9 shows a page of an e-commerce website forming part of the system of Fig. 1 .

[00108] Further details and advantages of the present invention will be apparent from the following detailed description of several not limiting embodiments with reference to the attached drawings.

Description of Preferred Embodiments

[00109] In the following, like numerals are used to indicate like elements. As used herein, "garment" is taken to mean any piece of clothing that may be worn, but also encompasses hats, shoes, accessories or any other form of apparel or decoration. [001 10] Figure 1 is a schematic illustration of a network-based wardrobe management system 100 in accordance with one embodiment of the invention. The system 100 includes a plurality of retailers A, B and C, each having their own network infrastructure 102, 104, 106 including e-commerce (online sales) systems 108, 1 10, 1 12, respectively, cooperating with a respective garment database 1 14, 1 16, 1 18. Thus, for example, all garments sold by retailer A are stored in database 1 14 such that, for each garment, there is stored in association therewith, a unique (global) product (garment) number ID ("unique garment ID"), a description of the garment, as well as other information relating to the garment.

[001 1 1 ] Users are able to access and use the system 100 by means of a suitable wireless or wired device. In this embodiment, each user has a personal digital assistant (PDA) 122, 124, 126 (here, only 3 are shown) for using the system 100 via the internet 120, as is known. The PDAs 122, 124, 126 may comprise a smartphone, laptop, cellular phone, tablet or other computer, or any other internet enabled PDA.

[001 12] As part of the system 100, a central server 128 is operable to implement the functionality of the system, i.e. the MyWardrobe system (or "MW system"), as discussed in further detail below, in accordance with embodiments of the invention. Central server 128 is linked to PDAs 122, 124, 126 and to e-commerce systems 108, 1 10, 1 12 of Retailers A, B and C, respectively.

[001 13] In particular, central server 128 stores in database 130 at least data indicating (i) which garments are offered by which retailers A, B and C (for example, by means of a table of unique garment IDs associated with the retailer), and (ii) the correspondence between scannable codes (discussed hereinafter) and unique garment ID.

[001 14] As described in further detail below, central server 128 may, upon receiving scanned QR code X from PDA 122, look up the corresponding garment ID and tables of retailers, and return to PDA 122 data indicating the or those retailers (e.g. A) that are currently selling the garment, as well as, for each such retailer, a link to the web page of the e-commerce system 108 at which the garment can be purchased.

[001 15] Figure 2 shows schematic block diagram of PDA 122 of Fig. 1 . This may be in the form of a smartphone, and as is well known, include a microprocessor 202 operable in conjunction with RAM 204 and ROM 206. Based on instructions executed by microprocessor 202, the PDA 122 may display text, images, web pages etc. to the user by means of user interface (Ul) controller 208 and display (screen) 210. Similarly, the PDA 122 may receive commands (e.g. navigating/using web pages etc.) from the user by means of user interface (Ul) controller 208 and user input device (e.g. touchscreen) 212.

[001 16] As is conventional, PDA 122 includes air interface 214 (including an antenna, not shown) for data communication over a cellular, Wi-Fi or other wireless network; alternatively, PDA 122 may include a network interface for communication via a wired network. In addition, PDA 122 may include a SIM card and/or memory card interface 216.

[001 17] As discussed in further detail below, microprocessor 202 is operable for implementing functionality of the MW system. In this respect, ROM 206 stores operating system software 218 as well as application software 220. The latter includes, among others, a MyWardrobe app ("MW app") 222 and, in this embodiment, a QR code scanner app 224. QR code scanner apps are well known to persons skilled in the art, and will not be discussed in detail. In some embodiments, the QR code scanner app 224 is incorporated in MW app 222.

[001 18] Various functionalities of the wardrobe management system 100 of Fig. 1 , and of the MW app 222 of Fig. 2, will now be discussed in more detail.

[001 19] Wardrobe advisory system

[00120] In embodiments of the invention, a retail clothing shop uses a picture (photo) of the garment as worn by the model. This picture may be placed on a separate label (e.g. small piece of hard paper) and fixed on the piece of clothes together with (or next to) the price label. The label has a sense and purpose of showing how the piece of clothes should look, solving the problem of misunderstandings as to how the clothes should look in reality and awake positive emotions in the client/purchaser ("user") and the wish to try the garment.

[00121 ] Figure 3 illustrates a garment label 300 used by retailers A (102) of Fig. 1 . Garment label 300 has various text and/or images provided thereon, e.g. by printing or other means of reproduction. The garment label 300 is specific to a particular garment (in this case an "external corset"), and has a one to one correspondence with its unique garment ID and a scannable code. Alternatively or additionally, the scannable code itself encodes specifications of the garment representing one or more of the garment's features preferably selected among type of garment, 2D picture or 3D model, cut and shape, finished measurements, placement, style and size of trims and notions, detailing of stitches, fabrics, colors, etc. used within the garment. Further features that may be included within these specifications of the garment comprise information about the designer, brand, collection, year, origin, traceability of individual components, measurements according to international standards and/or price or price category. Still further examples of information that may be included within the specifications of the garment comprise care, cleaning, washing and/or storage advice and recommendations. Still further information that may be contained within the specifications of the garment are style descriptions about the general and/or particular style of the garment, the corresponding dress code category/categories, slim, normal or loose fit, the particular aesthetic effects provided by the garment, such as accentuating waistline, square shoulders, long legs, etc. Further specifications of the garment which may be directly encoded within the scannable code not listed above are also encompassed by the present invention. A particular advantage of this aspect is that aspects of the garment beyond the basic information generally contained on a label may be assessed, compared and even represented graphically without the need of (directly/immediately) accessing a database.

[00122] Although the present description generally refers to scannable codes or mentions in particular QR codes, scannable codes useful in the context of the present invention may be any of the known standardized or proprietary, monochromatic or polychromatic codes, preferably 2D codes, such as so-called QR (Quick Response) codes, but also Datamatrix codes, PDF417 codes, Aztec codes, etc. More preferably, the scannable code is a proprietary 2D code with appropriate size and/or resolution to be able to encode more than 1 kilobyte, more preferably more than 100 kilobyte, even more preferably more than 1 megabyte of machine- readable data. Particularly preferred are 2D codes integrating error correction.

[00123] More particularly, garment label 300 is provided with a first portion 302 - comprising an image depicting the garment as worn by a model in a recommended fashion or presented over any visualizing technique or pictures to show how the garment should look like in a worn or 3D form. It might be shown in a standard size or, preferably in the actual size corresponding to that of the individual garment. Also provided is a second portion 304 in the form of the scannable QR code 306 and, associated therewith, a logo portion 308. In certain embodiments, the QR code 306 corresponds to a unique garment ID, the garment ID corresponding uniquely to the garment in a garment database (e.g. 1 14; Fig. 1 ). Returning to Fig. 3, the logo portion 308 serves to indicate to the user (customer at a retail outlet) that MW app 222 is activatable by, or usable in relation to, the QR code 306. The label 300 may be attached to the garment separately, attached to/combined with the regular price tag, or positioned/displayed separately or close to/associated with the garment.

[00124] The QR-Code 306 (or any other type of scannable code) forms a so- called "passport for the garment". The garment label 300 preferably contains the QR- Code 306 to be read, e.g., by a smartphone or any electronic device of the user. The content of the QR-Code 306 may include a description of the brand, article number, style, information about the available sizes, and colour variations or even further information as mentioned herein. The coding of the information about the garment may be by means of any technological system other than QR-Code. E.g. barcodes, 2D codes or other techniques may be used, provided that they are optically scannable or electronically readable. One advantage of having more information about the garment directly integrated in the scannable code is that the information is directly available to the user, even without database connection. In any case, all the encoded and downloaded information about the garment can be managed offline as a portable set of data.

[00125] The QR-Code 306 may effectively be part of the digital marketing, entertainment and shopping system, and may encourage users to spend more time in chatting and communicating with the community about fashion and chosen garments, and for discussing, combining and buying of clothes.

[00126] Any part of the described system could be integrated/become a part of an existing personalised platform, e.g. PINTEREST or others, with QR-code reading being integrated into the system/app, as discussed in more detail below.

[00127] Once created, the QR-Code 306 may be used also in the newspapers/magazines, and anywhere where such advertisement/publicity may be placed. The user may add (by scanning the QR-Code 306) the garment to his/her MW app 222, or on the personalised integrated system and keep it saved for later buying, discussing or sharing.

[00128] Optionally, garment label 300 further comprises a third portion 310 presenting one or more of a plurality of style categories. The third portion 310 may be comprised of a logo portion 308, a first title portion 312, an indicator portion 314 schematically depicting the style category by way of an illustration an optical advantage associated with the garment, and a guidance portion 316, describing the advantage. In this case, optical advantage associated with the garment is waist reduction, however the style category may be selected from (i) enhanced leg length, (ii) waist reduction, (iii) body enhancement and (iv) emphasised figure, among others.

[00129] Thus, label 300 may contain (additionally) the schematic drawing/picture (indicator portion 314) advising about optical advantage for the use of that garment. This (optical) advantage has only the sense of giving positive advice connected to the garment. It is not advice connected to the personal body form of the user. All of the suggestions have a positive formulation and never give the user the feeling that he/she should not buy the garment, or that the garment would be not appropriate for him/her.

[00130] Each garment may be classified to one of such categories (e.g. (i)-(iv) above), so that the user may find (e.g. in a digitalised or electronic system) in a retail shop the items under each categorization or feel himself advised by such drawing.

[00131 ] Finally, in embodiments, garment label 300 may further comprise a fourth portion 318. The fourth portion 318 may be comprised of a logo portion 308, a second title portion 322, and a descriptor portion 324 describing the garment in more detail and/or further describe the style of the garment (e.g. casual, sporty, business fashion) in more detail and suggestion for the color or style combination (e.g. blue, white, red).. Thus, the garment label 300 may contain the description of the style of that garment.

[00132] Any of the portions 318 and 310 can be exchanged to the portion, which entails the new portion with price of the article.

[00133] Digital coordination system for marketing and entertainment

[00134] In embodiments, a fashion WebApp "MyWardrobe" ("MW app") is the part of a marketing, shopping, entertainment and customer advice and binding system for retail clothing.

[00135] The MW app 222 is preferably based on the user's personalised log-in data and has the possibility to connect to the main Social Network accounts of the user, or become an integrated part of existing personalised platforms, such as PINTEREST.

[00136] MW app 222 may become its own logo and be used next to QR-Code 306 as a sign of compatibility everywhere that QR-Code 306 is published or used. [00137] As discussed in more detail below, MW app 222 preferably has the main feature/option of being capable to process scanned QR-Codes 306, such as described in relation to Fig. 3.

[00138] Figures 4a and 4b illustrate the procedure for initial setup of a user account in the MW app 222 of Fig. 2. First, at 402, the user is prompted to enter a user name and password. If it is found (404) that the combination of user name and password is unique, that combination is stored at 406; otherwise, the user is prompted to re-enter a user name and password at 402.

[00139] At 408, the user is prompted to enter his or her body measurements, i.e. height, arm length, leg length, inside leg length, chest size, etc. Once it is established (410) that the user measurements have been received and are within valid ranges, these are stored at 412; otherwise the user is prompted to re-enter the measurements at 408. Once the user measurements are obtained, it is determined (414) which garment size (or which sizes for each part of the body) the measurements correspond to; and the determined garment size or sizes are stored. Thus, MW app 222 preferably provides for taking the parameters of the body of the user and giving the definition/value of the user's size.

[00140] At 416, the user is prompted to enter (upload or link) their body image for use by the app; in other words, the user must link an earlier-taken photograph of themselves (full body image) for use by the system. It is checked (418) whether a body image is received (uploaded/linked), and if so the image is stored at 420. If no body image is received, the user is given the option (422) to skip the body image entry, and if so processing proceeds to A.

[00141 ] Finally, at 424, the user is prompted to enter a social media link and/or social media login details for his or her social media website upon which the MyWardrobe Corner element (see hereinbelow) is to appear. This may comprise entering a specific URL and password, or a user name and password, or other login details for the social media website in question. A check is made (426) as to whether a social media link has been received, and if so the social media link is stored at 428. If no social media link is received, the user is asked whether he or she wishes to skip the social media link entry (430). If not, processing returns to 424; if he or she does wish to skip social media link entry, the account set up procedure terminates.

[00142] Fig. 5 is a flowchart of the procedure, upon scanning a QR code 306, for launching the MW app 222 (i.e. otherwise than through the user launching the MW app directly). First, at 502, a QR code is scanned by the user using camera 226 (Fig. 2). Then, the QR code scanning app (224; Fig. 2) checks whether the QR code is for a garment (504); and if not, further options are indicated to the user (506). If the QR code is for a garment, the user is prompted to indicate whether he or she wishes to launch the MW app 222 at 508. If it is determined (510) that launching the MW app 222 is not desired, the user is asked whether he or she wishes to make use of other options at 512, and if so, the other options are indicated at 506. However, assuming the user wishes to launch the MW app 222, processing proceeds to 514 where the MW app 222 is launched, and the just-scanned QR code 306 is passed to MW app 222.

[00143] By scanning the QR-Code 306 via PDA 122, the garment and all associated information is entered in the MW system 100, with all future options of saving/sharing/forwarding it then being available within that system. MW app 222 preferably provides for decoding the information about the garment such as available sizes (by decoding of QR-Code 306) and combining this with the parameters of the body of the user. As result, the MW app 222 may be able to give an advice for the size needed for the chosen garment, as discussed further herein.

[00144] Figs 6a and 6b are flowcharts illustrating the main processing of the MW app 222 either after MW 222 has been launched directly by the user, or following scanning of a QR code 306 (Fig. 5) and user selection of the MW app launch option. At 602, data relating to the user are fetched, including user ID data, body image data, and the contents of the MyWardrobe corresponding to the user (i.e. garments, QR codes, global garment IDs, descriptions, style categories, etc.). At 604, the MW user interface (Ul) is displayed.

[00145] The resulting Ul 702, as displayed on the screen of a PDA 122, is illustrated in Fig. 7. The user interface 702 includes main navigation tabs 704, 706, 708, 710 and 712 for viewing, editing, saving, image sharing and settings adjustment, respectively, for the user's MyWardrobe. Also forming part of the user interface is main picture section 714 including a rendering 716 of the user wearing garments 718, 720 and 722 in this embodiment. MW app 222 preferably provides for creating a picture of the body of the user (rendering 716).

[00146] MW app 222 preferably provides for allowing the user to "try" wearing different garments (already entered in MW app 222) by taking the picture of that garment and moving it to the body (see Fig. 7) in order to try/play with different combination possibilities of other garments entered in the MW app 222 (see description in 2. a.) via the QR-Code 306. The MW app 222 is preferably able to show the different options of combining saved garments, as this may motivate users to buy the garment, because psychologically once the user has the nice garment "in their ownership", it would remain in the memory of the user and engage him/her to buy it in reality. All such options may be an opportunity for the retailer to bind the user, additionally after going out and viewing it or after buying the garment. Also, such saved garments provide the opportunity of having the available garment always "in the pocket" (on the smartphone/ mobile device) and of keeping the overview available anywhere and not necessarily at home. The physical presence in front of the physical wardrobe is no longer needed.

[00147] The user interface 702 also includes a social sync button 724 enabling syncing of the user's MyWardrobe to the relevant portion of their social media page as discussed further herein.

[00148] Below the social sync button 724 in the user interface 702 are MyWardrobe management tabs 726, 728, 730, 732 and 734. As will be appreciated, the tops tab 726 enables display of multiple tops (upper body garments) by way of thumbnails 736, 738, 740 etc. in respective rows. These will be discussed further hereinafter.

[00149] Thus, "Tops" tab 726 enables the selection, highlighting and usage of top garments, "Bottoms" tap 728 provides the same for lower garments such as skirts and trousers, the "Whole" tap 730 provides the same in relation to whole body garments such as dresses, the "Accessories" tab 732 provides the same in relation to hats, gloves and other accessories, and the "Miscellaneous" tap 734 provides the same in relation to any other garments.

[00150] Returning to the "Tops" tap 726 illustrated in Fig. 7, each row, for example 742, is provided with a plurality of buttons 744, 746, 748, 750, 752 and 754. Each button 744-754 enables the user to carry out an action in relation to the garment indicated by thumbnail 736 in that row.

[00151 ] At launch, Ul 702 displays (in row 742) a thumbnail 736 and other data relating to the just-scanned QR code 306 or, if no QR code 306 was just scanned, the last-scanned QR code 306; i.e. the thumbnails are in chronologically descending order. [00152] Finally, Ul 702 includes a scan button 703. While MW app 222 is running, activation of scan button 703 (e.g. while in a retail store) causes capture and storage of any QR code 306 within the field of view of camera 226 (Fig. 2).

[00153] Returning to Fig. 6a, the MW app 222 checks (606) for a user input. If none is received, the display is refreshed at 604. If, however, an input is received, then a corresponding action ensues, depending on the input.

[00154] If a merge action is determined (608), i.e. by pressing "Merge" button 742 in Fig. 7, then the currently highlighted garment image is merged with the rendering 610 of the user in main picture portion 714 in Fig. 7 and the display updated at 612.

[00155] If it is determined (614) that the "Remove" button 746 in Fig. 7 has been pressed, then the last merge operation (of a garment with the rendering of the user 716) is reversed at 616, i.e. the image of that garment is demerged from the rendering 716, and processing continues at B.

[00156] If it is determined (618) that the "My Piece" button 748 in Fig. 7 has been pressed, then that button 748 is highlighted at 620 and processing continues at B. MW app 222 may store a flag indicating that that garment is within the user's MyWardrobe, e.g. for updating in database 130 of central server 128 and/or for syncing with their MyWardrobe corner, as discussed below.

[00157] If it is determined (622) that the "I like" button 750 in Fig. 7 has been pressed by the user, then the "I like" button 750 is highlighted at 624 and processing continues at B. If the "I like" button has not been pressed, processing continues at C (Fig. 6b). MW app 222 may store a flag indicating that that garment is liked by the user, e.g. for updating in database 130 of central server 128 and/or for syncing with their MyWardrobe corner, as discussed below.

[00158] If it is determined (626) that the "I wish" button 752 in Fig. 7 has been pressed by the user, then the garment 736 is added to the user's wish list in the database, "I wish" button 752 is highlighted, and processing continues at B. MW app 222 may store a flag indicating that that garment is a wish of the user, e.g. for updating in database 130 of central server 128 and/or for syncing with their MyWardrobe corner, as discussed below.

[00159] MW app 222 preferably provides for, after scanning the QR-Code 306, the options "My piece" or "I wish" being available. After entering the option "My piece" the garment becomes part of the user's "MyWardrobe". Other garments from the "I wish" list may not be entered in the "MyWardrobe" list, but remain in the content of the MW app 222.

[00160] If it is determined (630) that the "Send to Friend" button 754 in Fig. 7 has been pressed by the user, then the user is prompted (632) to provide contact details (e.g. an email address or social media login details or a friend name), and thereafter garment details are sent to that friend using the relevant contact details at 634. Such garment details may include a garment ID, the corresponding QR code 306, a description of the garment, and/or a link to the garment on a retailer website. The "Send to Friend" option may be implemented by sending via an already operable emailing, texting or other application on PDA 122, and to an already-stored contact, or through inviting the user to enter a complete email address, contact No. or other. Once completed, processing continues at B. Thus, the MW app 222 may have an option "Send to Friend". By use of that option, the scanned QR-Code 306 (with all available information) is electronically forwarded to/shared with the friend.

[00161 ] If it is determined (636) that "Social Sync" button 724 in Fig. 7 has been pressed by the user, indicating that the user wishes to sync their MyWardrobe to their social media page, a check is made (638) as to whether a social media link for the user has been stored. If no social media link is stored, the user is prompted (640) to enter the relevant social media link, or login details. If it is determined (642) that a valid social media link has not been received, processing returns to 640; however if a valid social media link has been received, the MW app 222 gathers data on the current user's MyWardrobe contents at 644. Thereafter, data on the user's MyWardrobe contents are uploaded (646) to the central MW server 128 (Fig. 1 ), the data being associated with the relevant social media link.

[00162] Thus, one embodiment of the system of Fig. 1 involves the creation of the integrated "MyWardrobe Corner" within a user's personal social network account.

[00163] Fig. 8 shows a social network page 800 of a user, incorporating, in accordance with the embodiments of the invention, a "MyWardrobe Corner" element 802. In this embodiment, MWC element 802 includes a title portion 804 and a QR code portion 806 which together illustrate the MyWardrobe system compatibility of MWC element 802 to the user.

[00164] As with the MW app 222 illustrated with reference to Fig. 6 and 7, MWC element 802 includes a "My Piece" portion 808 including a hyperlink which, when selected, has the same function on page 800 as clicking on button 748 in Fig. 7. In addition, MWC element 802 includes an "I like" portion 810 and an "I wish" portion 812, and a "Send to Friend" portion 814, each having a hyperlink; and the effect of clicking on the hyperlink is the same as pressing the corresponding button (750, 752 or 754) in the user interface 702 of Fig. 7.

[00165] More particularly, in embodiments, the options "My piece", "I like" or "My wish" for both MW app 222 and "my wardrobe corner" (MWC element 802) in the social network account of the user may be available, in order to have an opportunity of sharing it with friends and getting feedback from them.

[00166] Further hyperlinks are provided to give additional functionality within MWC element 802. In particular, MWC element 802 includes a viewing portion 816, whereby clicking on the hyperlink contained therein launches a further user interface element (not shown), corresponding to the user interface 702 of Fig. 7, i.e. giving the user an overview of the content of their MyWardrobe.

[00167] MWC element 802 further includes a "Share" portion 818 containing a hyperlink, which, if selected, enables the user to share the entire contents of their MyWardrobe with a friend via the social network system. That is, embodiments provide that, after entering in the social network "my wardrobe corner", the option "Share with friends" may be available.

[00168] Finally, MWC element 802 includes an "Invitation" portion 820 such that, clicking on the hyperlink contained therein, enables the user to send an invitation to a friend on their social network, to view the content of the user's MyWardrobe. In embodiments, the possibility of inviting the friend/friends to visit "MyWardrobe" (the user's personal wardrobe) without sharing it over the social network "MyWardrobe corner" may be available. This option may help with communication within the community and between friends, and maintain confidentiality for the exchanges with the people who are trusted by the user.

[00169] In embodiments, the option of synchronisation between MW app 222 and MWC 802 within social network page 800 (Fig. 8) is available.

[00170] Preferably, the system enables entering of the content of MW app 222 into MWC 802 on the personal profile (page 800) within the social network account. If the user chooses the option of synchronisation of the MW app 222 account with the MWC 802, the user automatically has the chosen garments (or some of them) introduced/imported into the assimilated/connected MWCs 802 in their social networks. [00171 ] MW app 222 preferably provides for designing the combinations of the clothes and entering them into the user's personal calendar, which may be available on the MW app 222. This may enable the user to plan the wearing of certain combinations at any time. There would be no need to waste time in the morning by looking in the wardrobe.

[00172] The MW app 222 may contain such personalised features as "Style Corner", indicating preferred styles.

[00173] MW app 222 preferably provides for pre-ordering/reservation of some garments (including features like size) in a retail shop from a mobile device or computer.

[00174] Implementation of the "MyWardrobe" system (MW app 222) preferably involves integration into the existing or new web-shop platform of the retailer.

[00175] Fig. 9 shows a webpage 900 of an e-commerce system (108, 1 10, 1 12) of a retailer (102, 104, 106) in Fig. 1 . In accordance with an embodiment of the invention, the webpage 900, in addition to the usual user interface elements for e- commerce, includes a MyWardrobe link portion 902. As with the MWC element 802 of Fig. 8, the MW link portion 902 includes a MW title portion 904 and a QR code portion 906, the latter containing the QR code for the garment 908 illustrated on webpage 900.

[00176] Data processing for marketing and consumer optimised and oriented production.

[00177] In embodiments, the system may be implemented for:

a. collecting personalised information and opinions connected to core sales factors such as age and geography, and other consumer-related behaviour and consuming data;

b. analysing trends and consumer oriented sales, rates of consumption related to geography, and other personalized data;

c. networking and inspiration for the communication, feedback and exchange of opinions;

d. indirect promotion of clothing to the friends of the user; and

e. motivation for the client/ the friends of that client to visit the retail shops.

[00178] Client binding system [00179] In embodiments, such a system is in form of an entertainment/gaming/communication platform (instead of passive advertisement).

Embodiments of the system may include one or more of the following.

[00180] The retail stores may enter in the system an "Availability" option, to give the user the possibility to contribute to controlling the stock, and to buy the garment quicker.

[00181 ] The option (link) "Visit Online Shop" may be available, for quicker direct entry into the buying process, also online.

[00182] A retailer may create a personalised advertisement and offer it over the MW app 222.

[00183] A retail store which has the combination of online & retail shopping may introduce the QR-Code 306 also online (on the web-page of the garment; see Fig. 9). By reading and saving the information available via the QR code 306, the user may also have the possibility of more quickly finding the garment in the retail store.

[00184] While embodiments have been described by reference to embodiments of digital wardrobe management systems and methods, as well as garment labels and apps having various components in their respective implementations, it will be appreciated that other embodiments make use of other combinations and permutations of these and other components.

[00185] Reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment, but may. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner, as would be apparent to one of ordinary skill in the art from this disclosure, in one or more embodiments.

[00186] Similarly it should be appreciated that in the above description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

[00187] Furthermore, while some embodiments described herein include some but not other features included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention, and form different embodiments, as would be understood by those skilled in the art. For example, in the following claims, any of the claimed embodiments can be used in any combination.

[00188] Furthermore, some of the embodiments are described herein as a method or combination of elements of a method that can be implemented by a processor of a computer system or by other means of carrying out the function. Thus, a processor with the necessary instructions for carrying out such a method or element of a method forms a means for carrying out the method or element of a method. Furthermore, an element described herein of an apparatus embodiment is an example of a means for carrying out the function performed by the element for the purpose of carrying out the invention.

[00189] In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In other instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

[00190] As used herein, unless otherwise specified the use of the ordinal adjectives "first", "second", "third", etc., to describe a common object, merely indicate that different instances of like objects are being referred to, and are not intended to imply that the objects so described must be in a given sequence, either temporally, spatially, in ranking, or in any other manner.

[00191 ] All publications, patents, and patent applications cited herein are hereby incorporated by reference.

[00192] Any discussion of prior art in this specification should in no way be considered an admission that such prior art is widely known, is publicly known, or forms part of the general knowledge in the field. [00193] In the claims below and the description herein, any one of the terms "comprising", "comprised of or "which comprises" is an open term that means including at least the elements/features that follow, but not excluding others. Thus, the term "comprising", when used in the claims, should not be interpreted as being limitative to the means or elements or steps listed thereafter. For example, the scope of the expression "a device comprising A and B" should not be limited to devices consisting only of elements A and B. Any one of the terms "including" or "which includes" or "that includes" as used herein is also an open term that also means including at least the elements/features that follow the term, but not excluding others. Thus, "including" is synonymous with and means "comprising".

[00194] Similarly, it is to be noticed that the term "coupled", when used in the claims, should not be interpreted as being limitative to direct connections only. The terms "coupled" and "connected," along with their derivatives, may be used. It should be understood that these terms are not intended as synonyms for each other. Thus, the scope of the expression "a device A coupled to a device B" should not be limited to devices or systems wherein an output of device A is directly connected to an input of device B. It means that there exists a path between an output of A and an input of B which may be a path including other devices or means. "Coupled" may mean that two or more elements are either in direct physical or electrical contact, or that two or more elements are not in direct contact with each other but yet still co-operate or interact with each other.

[00195] Thus, while there has been described what are believed to be the preferred embodiments of the invention, those skilled in the art will recognize that other and further modifications may be made thereto without departing from the spirit and scope of the invention, and it is intended to claim all such changes and modifications as fall within the scope of the invention. For example, any formulas given above are merely representative of procedures that may be used. Functionality may be added or deleted from the block diagrams and operations may be interchanged among functional blocks. Steps may be added or deleted to methods described within the scope of the present invention.

Claims

Claims:

1 . A label for display on or associated with a garment in a retail environment, the label comprising:

a first portion, the first portion comprising an image depicting the garment as worn by a model or presented over any visualizing technique or pictures to show how the garment should look like in a worn or 3D form; and

a second portion, the second portion comprising a scannable code, the scannable code corresponding uniquely to the garment in a database and/or the scannable code encoding specifications of the garment.

2. The label of claim 1 , wherein the second portion includes a logo, associated with the scannable code, indicating that a wardrobe management app is activatable by, or usable in relation to, the scannable code.

3. The label of claim 1 or 2, further comprising a third portion, the third portion schematically depicting an optical advantage associated with the garment.

4. The label of claim 3, wherein the optical advantage corresponds to one or more of a plurality of style categories.

5. The label of claim 4, wherein the style categories comprise (i) enhanced leg length, (ii) waist reduction, (iii) body enhancement and (iv) emphasised figure.

6. The label of any of the preceding claims, further comprising a fourth portion, the fourth portion providing a textual style description describing the style of the garment.

7. The label of any of the preceding claims, wherein the scannable code comprises a visible scannable code.

8. The label of any of the preceding claims, wherein the scannable code comprises a 2D code, preferably a QR code.

9. The label of any of the preceding claims, wherein the garment has a unique garment ID.

10. The label of claim 9, wherein the scannable code corresponds uniquely to the garment ID in a database.

1 1 . The label of any of claims 1 to 10, wherein the image in the first portion depicts the garment in a standard size, preferably in a number of different sizes, more preferably in a size corresponding to the actual size of the individual garment.

12. The label of any of claims 1 to 1 1 , wherein the specifications of the garment encoded within the scannable code represent one or more of the garment's features, preferably selected among type of garment; 2D picture, 3D model, cut and shape; finished measurements; placement; style and size of trims and notions; detailing of stitches; fabrics; colours; designer; brand; collection; year; origin; traceability of individual components; measurements according to international standards; price or price category; care, cleaning, washing and/or storage advice and recommendations; style descriptions about general and/or particular style of the garment; corresponding dress code category/categories; slim, normal or loose fit; and particular aesthetic effects provided by the garment.

13. The label of claim 12, wherein the 2D picture or 3D model encoded in the specifications of the garment within the scannable code allow for the representation of the garment in a standard size, preferably in a number of different sizes, more preferably in a size corresponding to the actual size of the individual garment.