WO2015188242A1

WO2015188242A1 - Interactive digital process for advertising and selling products and services

Info

Publication number: WO2015188242A1
Application number: PCT/BR2015/050072
Authority: WO
Inventors: Erikson MANHAES
Original assignee: Manhaes Erikson
Priority date: 2014-06-11
Filing date: 2015-06-10
Publication date: 2015-12-17

Abstract

The "interactive digital process for advertising and selling products and services" relates to an invention patent to an interactive digital process for advertising and selling products and services by means of innovative systems, with a different concept of market place for advertising and sharing, applied to E-commerce and online auctions, with the aim of selling or auctioning products and services by advertising and/or sharing in social networks, blogs and other virtual communication media, generating income for advertising users in a simple and objective manner, with the advantage of increasing the chances of a result, due to wider advertising, ease of access to information on products and services, greater availability and sharing of products, and greater flexibility.

Description

"INTERACTIVE DIGITAL PROCESS FOR DISCLOSURE AND SALE OF PRODUCTS AND SERVICES"

[01] This patent refers to an interactive digital process for the dissemination and sale of products and services, through unprecedented systems with a change in the market place concept in the dissemination and sharing applied in E-commerce ^ online auctions aimed at selling. or auction products and services through dissemination and / or sharing on social networks, blogs and other virtual media, bringing advantages to increase the chances of results due to greater disclosure, easier access to product and service information, greater availability. product sharing and greater versatility.

[02] Currently in the area of online product sales and advertising there are digital banners posted by the product offering company using only advertising images that redirect the customer to the purchase site by clicking on the image, pop-up or fixed product advertising. that move or overlap the main windows and redirect customers to the purchase site by clicking.

[03] These solutions have drawbacks limitations and drawbacks of visual pollution, malicious code embedded by lack of banner features, as they are often only using images and gifs, making it easy to copy and insert malicious code or false redirects. by clicking.

[04] Additionally current methods have the following disadvantages: [05] a) Difficulty for product publishing and sharing making E-commerce unfeasible, as in some cases it needs specific knowledge for banner editing;

[06] b) Does not generate income for advertising users looking for simple and objective business opportunity due to the lack of resources for banner editing, since most software is paid license, making this selling method more expensive;

[07] c) There is no opportunity to know the system, often requiring a specific course for editing images or banners;

[08] d) Seller must pay to advertise on websites or blogs that sell ad space and social networks are not allowed pop-up banners, or banners that cause visual pollution, as they have native advertising means selling their space. for dissemination; and

[09] e) Difficulty in accessing product information, often requiring access to the site to verify characteristics of the products offered.

[010] "INTERACTIVE DIGITAL PROCESS

FOR DISCLOSURE AND SALE OF PRODUCTS AND SERVICES ", object of the present patent was developed to overcome the disadvantages, drawbacks and limitations of current methods, as it uses systems for the dissemination and sharing through the Internet, without visual pollution and that makes it difficult to insert malicious codes. , aims to increase sales and create income for third-party product advertisers working to publicize and / or share on social networks, blogs and other virtual media services and products for sale or available at auctions, innovating the E-commerce method. and bringing advantages of easy access information, greater availability of sharing services and products, greater versatility in selling and advertising products, not charging vendor membership fees, being an easy hassle-free process and tracking day-to-day earnings in a transparent manner.

Technical problems that the foregoing does not solve and how it was solved by the invention of the present patent:

[012] a) Lack of user interactivity resolved through interactive audiovisual banner with functional buy, contact and share buttons;

[013] b) Does not allow the registration of advertising users of products for sale, resolved through the sharing and dissemination of interactive audiovisual banners with the option to pay commission on the sale that opens the opportunity for registration of advertising users who in turn will seek new ones. disseminators;

[014] c) Difficulty in registering sellers for products, resolved through the sharing and dissemination of interactive audiovisual banners that makes it easy to register new sellers; and (015) d) Visual pollution on websites and Wogs, resolved through clean and interactive design making advertisements on pages more enjoyable;

[016] e) Presentation of several product options in the same ad, resolved by presenting a single product per ad, making a sale focused on the advertised product; and

[017] f) Fixed sales commissions determined by the market place site, resolved through the seller's freedom to set the commission to be paid. The advantages obtained with the method of the present patent are as follows:

[019] a) Ease of publication and sharing of services and products enabling E-commerce and no need for knowledge in banner editing, because the banners are already ready just by spreading it;

[020] b) Generate income for advertising users looking for business opportunity in a simple and objective way, since there is no need for advertising software, because the banners are ready, requiring only internet access to the advertising;

[021] c) Opportunity for broad knowledge of the system through basic banner advertising instructions where the seller can become autonomous without the need for a specific course;

[022] d) The selling user need not pay to advertise, but payment will be made if he / she is interested in being a disclosing user and withdrawing commissions;

[023] e) The premium promoting user becoming a buyer will enjoy discounts on the purchase of products; and

[024] f) Easy access to product information, requiring only a click on the button within the banner and all necessary information will be available to the user.

[025] For a better understanding of the present patent, the following figures are attached:

[026] Figure 1, which shows the block diagram of process steps in the sales activity of products or services of the present patent; and [027] Figure 2, which shows the process block diagram in the auction activity of the present patent.

[028] The interactive digital process for the disclosure and sale of products and services and auctions of this patent is carried out as follows:

[029] 1. In the case of sale of products and services:

[030] A) Initially, managers of the Premium category will be registered in the database, making the registration and paying the monthly fee;

[031] B) The user accesses the registration area and can become an advertiser directly through the site informing the e-mail of the publisher who indicated him going to item C, if he has no indication will be made available a list with publishers to choose affiliation or if the user has been referred through an interactive banner previously disclosed, will go to item C and if the user chooses to only make the purchase there will be no need to register on the site, but will need to register with online payment services;

[032] C) In the registration area will be presented information about the system and how it works, after registration, the advertiser can start to advertise their products for free, describing product data, prices, photos, videos and stipulating the value of commission / discount for publishers who disclose their products, if you wish to share your own or third party products to receive sales and monthly commissions, you will need to pay a monthly fee to use the disclosure service;

[033] D) Upon completion of payment of the fee for use of the disclosure service, the user is entitled to manager, and may share their products and third party products advertised by advertisers in the restricted area of the site for publishers;

[034] E) The interactive banner may be disclosed in full or simplified form without the option to receive commission on the sale, for example through the "click here and receive% commission" icon, directly in the specific area for sales of the website or on social networks, blogs and advertising sites; and after the disclosure of the interactive audiovisual banner, the promoters will be able to purchase the product itself, converting the commission amount into a discount on the purchase;

[035] F) At the time of the availability of the banner disclosed by the advertisers on the website or social networks, a personal ID associated with the banner will be generated to link future registrations from the disclosure and acquisition of the product disclosure commission set by the advertiser. ;

[036] G) The buyer user, by clicking on the interactive buttons of the advertised banner, will be able to view all available information about the product and make the purchase as long as he is registered with the online payment service; and payment apportionment will be performed automatically by the online payment service, where the value of the product will be directed to the advertiser and the commission on disclosure to the publisher automatically without interference from the company, either on the product sales commission or the commission. on the amounts paid in the monthly fees;

[037] H) Manageable publishers may raise advertisers through banner disclosures, each user registered from the banner advertised by the manager becomes part of the group and assumes the position of supervisory advertiser; [038] I) In the registration area will be presented information about the system and how it works, after registration, the supervising publisher can start to advertise their products for free, describing product data, prices, photos, videos and stipulating the value. sales commission to publishers who promote their products; If you wish to share your own or third party products to receive sales and monthly fees, you will need to pay a monthly fee to use the disclosure service, the system will provide a percentage of the monthly fee paid by the registered supervisor as a fee. fundraising committee for the managing publisher;

[039] J) Supervisory advertisers may raise advertisers through banner disclosures, each user registered from the banner posted by the supervisor becomes part of the group assuming the position of seller advertiser;

[040] K) In the registration area will be presented information about the system and how it works, after registration, the seller can start to advertise their products for free, describing product data, prices, photos, videos and stipulating the value of patent commission for publishers who promote their products; If you want to share your own or third party products to receive sales and monthly fees, you will need to pay a monthly fee to use the disclosure service, the system will provide a percentage of the monthly fee of the registered seller as a commission. referral for the supervising publisher and a lower percentage for the managing publisher;

[041] L) Selling publishers raising publishers now obtain the title of supervisory publisher, in parallel the supervising discloser who garnered the selling advertiser becomes the managing advertiser; and

[042] M) Managing publishers will not receive commission on the monthly fees paid by the publishers raised by the selling publishers.

[043] 2. In the case of auctions:

[044] a) The user enters the site and accesses the area for registration and may become a participant and / or premium publisher;

[045] b) In the registration area, information about the system will be presented and how it works, if the user is only a participant, he will be directed to a specific bidding area, being able to make bids, no monthly fee will be charged; and if the user wishes to register as a premium publisher, he / she must pay a monthly fee;

[046] c) The premium publisher shares on the social networks, websites or blogs of his choice the interactive audiovisual banner that contains the link with the product being auctioned;

[047] d) Disclosed the interactive audiovisual banner, each user who clicks on the banner will be directed to the site for registration by identifying the unique ID of the publisher

Premium going to item b, if you have registration go to item e; and

[048] e) After the auction ends if the winning auction participant participated through the published banner, the publisher

Premium responsible for the banner receives a value of 100% of the value of the order

[049] Alternatively, the system will make it possible to customize store-specific banners and news banners that have forwarded to an area of the site where You can view the full story and register to participate in the system.

[050] Alternatively, the system will provide timeline, chat, multimedia publishing, social media and group creation.

Claims

1. "INTERACTIVE DIGITAL PROCESS

FOR DISCLOSURE AND SALE OF PRODUCTS AND SERVICES ", characterized by the following sequence:

1) In case of sale of products and services:

A) Initially will be registered manager disclosers in the Premium category in the database, making the registration and making the payment of the monthly fee;

B) The user accesses the area for registration and can become an advertiser directly through the site informing the email of the publisher who indicated him going to item C, if you have no indication will be available a list with publishers to choose affiliation or if the user has been referred through an interactive banner previously disclosed, will go to item C and if the user chooses to make the purchase only there will be no need to register on the site, but will need to register in online payment services;

C) In the area of registration will be presented information about the system and how it works, after registration, the advertiser can start to advertise their products for free, describing product data, prices, photos, videos and stipulating the amount of commission / discount. For publishers who disclose their products, if you wish to share your own products or those of third parties to receive sales and monthly fees, you will need to pay a monthly fee to use the disclosure service;

D) Upon completion of payment of the fee for use of the disclosure service, the user becomes the manager, and may share their products and third party products advertised by advertisers in the restricted area of the site for publishers; E) Disclosure of the interactive banner can be done in full or simplified form without the option to receive commission on the sale, for example through the "click here and receive% commission" icon, directly in the specific sales area of the site or in social networks, blogs and advertising sites; and after the disclosure of the interactive audiovisual banner, the promoters will be able to purchase the product itself, converting the commission amount into a discount on the purchase;

F) At the time of the availability of the banner disclosed by the advertisers on the website or social networks, a personal ID identification associated with the banner will be generated to link future registrations from the disclosure and acquisition of the product disclosure commission stipulated by the advertiser;

G) The buyer user, by clicking on the interactive buttons of the advertised banner, will be able to view all available information about the product and make the purchase as long as it is registered in the online payment service; and payment apportionment will be performed automatically by the online payment service, where the value of the product will be directed to the advertiser and the commission on disclosure to the publisher automatically without interference from the company, either on the product sales commission or the commission. on the amounts paid in the monthly fees;

H) Manageable advertisers may raise advertisers through banner disclosures, each user registered from the banner advertised by the manager becomes part of the group and assumes the position of supervisory advertiser;

I) In the registration area will be presented information about the system and how it works, after registration, the publisher supervisor may start advertising their products for free, describing product data, prices, photos, videos and stipulating the sales commission amount for publishers who disclose their products; If you wish to share your own or third party products to receive sales and monthly fees, you will need to pay a monthly fee to use the disclosure service, the system will provide a percentage of the monthly fee paid by the registered supervisor as a fee. fundraising committee for the managing publisher;

J) Supervisory advertisers may raise advertisers through banner disclosures, each user registered from the banner disclosed by the supervisor becomes part of the group assuming the position of seller advertiser;

K) In the registration area will be presented information about the system and how it works, after registration, the seller can start to advertise their products for free, describing product data, prices, photos, videos and stipulating the value of patent commission. for publishers who promote their products; If you want to share your own or third party products to receive sales and monthly fees, you will need to pay a monthly fee to use the disclosure service, the system will provide a percentage of the monthly fee of the registered seller as a commission. referral for the supervising publisher and a lower percentage for the managing publisher;

L) Selling publishers raising publishers will obtain the title of supervisory publisher, while the supervising publisher that has earned the selling publisher becomes the managing publisher; and M) The managing publishers will not receive commission on the monthly fees paid by the publishers collected by the selling publishers.

2. "INTERACTIVE DIGITAL PROCESS

FOR DISCLOSURE AND AUCTION OF PRODUCTS AND SERVICES ", characterized by the following sequence:

a) The user enters the site and accesses the area for registration and may become a participant and / or premium publisher;

b) In the registration area, information about the system will be presented and how it works, if the user is only a participant, he will be directed to a specific bidding area, being able to make bids, no monthly fee will be charged; and if the user wishes to register as a premium publisher, he / she must pay a monthly fee;

c) The premium promoter shares on the social networks, websites or blogs of his choice the interactive audiovisual banner that contains the link with the product being auctioned;

d) Disclosed the interactive audiovisual banner, each user who clicks on the banner will be directed to the site for data registration by identifying the unique ID of the Premium publisher going to item b, if has registration go to item e; and

e) After the auction ends if the winning bidder participated through the published banner, the premium advertiser responsible for the banner receives a value of 100% of the auction value.