WO2012083077A3 - Coupon effectiveness indices - Google Patents

Coupon effectiveness indices Download PDF

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Publication number
WO2012083077A3
WO2012083077A3 PCT/US2011/065281 US2011065281W WO2012083077A3 WO 2012083077 A3 WO2012083077 A3 WO 2012083077A3 US 2011065281 W US2011065281 W US 2011065281W WO 2012083077 A3 WO2012083077 A3 WO 2012083077A3
Authority
WO
WIPO (PCT)
Prior art keywords
coupon
determined
coupon effectiveness
consumers
indices
Prior art date
Application number
PCT/US2011/065281
Other languages
French (fr)
Other versions
WO2012083077A2 (en
Inventor
Gerald Fahner
Zhenyu Yan
Shafi Rahman
Amit Kiran Sowani
Original Assignee
Fair Isaac Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fair Isaac Corporation filed Critical Fair Isaac Corporation
Publication of WO2012083077A2 publication Critical patent/WO2012083077A2/en
Publication of WO2012083077A3 publication Critical patent/WO2012083077A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives

Abstract

Profiles characterizing each of a plurality of consumers are received. Thereafter, each profile is associated with one of a plurality of customer segments (e.g., matched pairs, etc.). Thereafter, a coupon effectiveness index is determined for each of the plurality of consumers for an offering based on the associated customer segment. The coupon effectiveness indices model characterizes causal effects estimates determined using historical data of purchases of individuals having varying coupon treatments for the offering. Subsequently, provision of at least a portion of the determined coupon effectiveness indices is initiated. Related apparatus, systems, techniques and articles are also described.
PCT/US2011/065281 2010-12-17 2011-12-15 Coupon effectiveness indices WO2012083077A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201013971610A 2010-12-17 2010-12-17
US12/971,610 2010-12-17

Publications (2)

Publication Number Publication Date
WO2012083077A2 WO2012083077A2 (en) 2012-06-21
WO2012083077A3 true WO2012083077A3 (en) 2012-08-09

Family

ID=45491775

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/065281 WO2012083077A2 (en) 2010-12-17 2011-12-15 Coupon effectiveness indices

Country Status (1)

Country Link
WO (1) WO2012083077A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6684195B1 (en) * 1989-05-01 2004-01-27 Catalina Marketing International, Inc. Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
US20050171848A1 (en) * 1997-03-21 2005-08-04 Walker Jay S. Method and apparatus for generating a coupon
US20080262928A1 (en) * 2007-04-18 2008-10-23 Oliver Michaelis Method and apparatus for distribution and personalization of e-coupons
US20080270231A1 (en) * 2007-04-30 2008-10-30 Jun Li Methods And Systems For Tracking Customer Response To A Coupon

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6684195B1 (en) * 1989-05-01 2004-01-27 Catalina Marketing International, Inc. Method and system for selective incentive point-of-sale marketing in response to customer shopping histories
US20050171848A1 (en) * 1997-03-21 2005-08-04 Walker Jay S. Method and apparatus for generating a coupon
US20080262928A1 (en) * 2007-04-18 2008-10-23 Oliver Michaelis Method and apparatus for distribution and personalization of e-coupons
US20080270231A1 (en) * 2007-04-30 2008-10-30 Jun Li Methods And Systems For Tracking Customer Response To A Coupon

Also Published As

Publication number Publication date
WO2012083077A2 (en) 2012-06-21

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