WO2012061081A3 - Location based user behavior analysis and applications - Google Patents

Location based user behavior analysis and applications Download PDF

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Publication number
WO2012061081A3
WO2012061081A3 PCT/US2011/057539 US2011057539W WO2012061081A3 WO 2012061081 A3 WO2012061081 A3 WO 2012061081A3 US 2011057539 W US2011057539 W US 2011057539W WO 2012061081 A3 WO2012061081 A3 WO 2012061081A3
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WO
WIPO (PCT)
Prior art keywords
user
stays
mobile device
time
method includes
Prior art date
Application number
PCT/US2011/057539
Other languages
French (fr)
Other versions
WO2012061081A2 (en
Inventor
Sam Song Liang
Jun Yang
Chenyu Wang
Zhigang Liu
Original Assignee
Alohar Mobile, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alohar Mobile, Inc. filed Critical Alohar Mobile, Inc.
Publication of WO2012061081A2 publication Critical patent/WO2012061081A2/en
Publication of WO2012061081A3 publication Critical patent/WO2012061081A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Abstract

Methods, systems and apparatuses for generating a user profile of a mobile device user are disclosed. One method includes tracking user stays of the user over time, wherein the user stays include at least one location, and generating the user profile based at least in part on at least one of an arrival time, a time duration or a frequency of visits of the user at each of the user stays. Another method includes determining a current state of a mobile device user. The method includes tracking locations of user stays of the mobile device user over time, and determining a current state of a mobile device user based on user stays within a predetermined time of a present time, wherein the predetermined time is dependent upon an application of the user device or an observed behavior of a user of the user device.
PCT/US2011/057539 2010-10-25 2011-10-24 Location based user behavior analysis and applications WO2012061081A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US40619810P 2010-10-25 2010-10-25
US61/406,198 2010-10-25

Publications (2)

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WO2012061081A2 WO2012061081A2 (en) 2012-05-10
WO2012061081A3 true WO2012061081A3 (en) 2012-07-12

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PCT/US2011/057539 WO2012061081A2 (en) 2010-10-25 2011-10-24 Location based user behavior analysis and applications
PCT/US2011/057538 WO2012061080A2 (en) 2010-10-25 2011-10-24 Determining points of interest of a mobile user

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Application Number Title Priority Date Filing Date
PCT/US2011/057538 WO2012061080A2 (en) 2010-10-25 2011-10-24 Determining points of interest of a mobile user

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US (2) US8958822B2 (en)
WO (2) WO2012061081A2 (en)

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US20120100869A1 (en) 2012-04-26
US8958822B2 (en) 2015-02-17
US8725569B2 (en) 2014-05-13
WO2012061081A2 (en) 2012-05-10
US20120100867A1 (en) 2012-04-26
WO2012061080A3 (en) 2012-08-02

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