WO2011133550A3 - Method and apparatus for landing page optimization - Google Patents

Method and apparatus for landing page optimization Download PDF

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Publication number
WO2011133550A3
WO2011133550A3 PCT/US2011/033052 US2011033052W WO2011133550A3 WO 2011133550 A3 WO2011133550 A3 WO 2011133550A3 US 2011033052 W US2011033052 W US 2011033052W WO 2011133550 A3 WO2011133550 A3 WO 2011133550A3
Authority
WO
WIPO (PCT)
Prior art keywords
landing page
page optimization
optimization
conversion
disclosed
Prior art date
Application number
PCT/US2011/033052
Other languages
French (fr)
Other versions
WO2011133550A2 (en
Inventor
Serge Iofee
Aleksey Studnev
Original Assignee
Webamg Sarl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/089,258 external-priority patent/US20110258041A1/en
Application filed by Webamg Sarl filed Critical Webamg Sarl
Priority to EP11772551.5A priority Critical patent/EP2561475A4/en
Publication of WO2011133550A2 publication Critical patent/WO2011133550A2/en
Publication of WO2011133550A3 publication Critical patent/WO2011133550A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns

Abstract

A method and apparatus for landing page optimization have been disclosed. In one version offer or landing page optimization occurs by correlating post conversion events based on an identification established at conversion.
PCT/US2011/033052 2010-04-20 2011-04-19 Method and apparatus for landing page optimization WO2011133550A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP11772551.5A EP2561475A4 (en) 2010-04-20 2011-04-19 Method and apparatus for landing page optimization

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US32619410P 2010-04-20 2010-04-20
US61/326,194 2010-04-20
US13/089,258 US20110258041A1 (en) 2010-04-20 2011-04-18 Method and Apparatus for Landing Page Optimization
US13/089,258 2011-04-18

Publications (2)

Publication Number Publication Date
WO2011133550A2 WO2011133550A2 (en) 2011-10-27
WO2011133550A3 true WO2011133550A3 (en) 2012-02-02

Family

ID=44834763

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/033052 WO2011133550A2 (en) 2010-04-20 2011-04-19 Method and apparatus for landing page optimization

Country Status (2)

Country Link
EP (1) EP2561475A4 (en)
WO (1) WO2011133550A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6615247B1 (en) * 1999-07-01 2003-09-02 Micron Technology, Inc. System and method for customizing requested web page based on information such as previous location visited by customer and search term used by customer
US20030208578A1 (en) * 2002-05-01 2003-11-06 Steven Taraborelli Web marketing method and system for increasing volume of quality visitor traffic on a web site
US20060069784A2 (en) * 2003-08-15 2006-03-30 Oversee.Net Internet Domain Keyword Optimization
US20100042935A1 (en) * 2008-08-14 2010-02-18 Yield Software, Inc. Method and System for Visual Landing Page Optimization Configuration and Implementation

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7007020B1 (en) * 2000-03-10 2006-02-28 Hewlett-Packard Development Company, L.P. Distributed OLAP-based association rule generation method and system
US7707163B2 (en) * 2005-05-25 2010-04-27 Experian Marketing Solutions, Inc. Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing
US8056054B2 (en) * 2007-06-07 2011-11-08 International Business Machines Corporation Business information warehouse toolkit and language for warehousing simplification and automation

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6615247B1 (en) * 1999-07-01 2003-09-02 Micron Technology, Inc. System and method for customizing requested web page based on information such as previous location visited by customer and search term used by customer
US20030208578A1 (en) * 2002-05-01 2003-11-06 Steven Taraborelli Web marketing method and system for increasing volume of quality visitor traffic on a web site
US20060069784A2 (en) * 2003-08-15 2006-03-30 Oversee.Net Internet Domain Keyword Optimization
US20100042935A1 (en) * 2008-08-14 2010-02-18 Yield Software, Inc. Method and System for Visual Landing Page Optimization Configuration and Implementation

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2561475A4 *

Also Published As

Publication number Publication date
WO2011133550A2 (en) 2011-10-27
EP2561475A2 (en) 2013-02-27
EP2561475A4 (en) 2014-10-01

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