WO2011094734A3 - Integrated advertising system - Google Patents

Integrated advertising system Download PDF

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Publication number
WO2011094734A3
WO2011094734A3 PCT/US2011/023316 US2011023316W WO2011094734A3 WO 2011094734 A3 WO2011094734 A3 WO 2011094734A3 US 2011023316 W US2011023316 W US 2011023316W WO 2011094734 A3 WO2011094734 A3 WO 2011094734A3
Authority
WO
WIPO (PCT)
Prior art keywords
mobile communication
user
monetization platform
advertisements
user profile
Prior art date
Application number
PCT/US2011/023316
Other languages
French (fr)
Other versions
WO2011094734A2 (en
Inventor
Jorey Ramer
Adam Soroca
Neal J. Karasic
Dennis Doughty
Original Assignee
Jumptap, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Jumptap, Inc. filed Critical Jumptap, Inc.
Priority to EP11737854.7A priority Critical patent/EP2531969A4/en
Priority to JP2012552029A priority patent/JP2013519162A/en
Priority to KR1020127022287A priority patent/KR20130009754A/en
Publication of WO2011094734A2 publication Critical patent/WO2011094734A2/en
Publication of WO2011094734A3 publication Critical patent/WO2011094734A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising

Abstract

In embodiments of the present invention improved capabilities are described for selecting advertisements to be delivered to mobile communication facilities using a monetization platform that may act as an advertising hub. The monetization platform may interact with an ad exchange to collect relevant advertisements for delivery to the mobile communication facilities. The monetization platform may also facilitate the selection of advertisements through the ad exchange by associating advertisement requests with user, user profile or other mobile communication type information. Methods and systems of the present invention are described for aggregating mobile communication facility user profile data, including user profile data obtained from a mobile communication facility, the user's Internet usage, offline user data, and settop entertainment facility data relating to the user.
PCT/US2011/023316 2010-02-01 2011-02-01 Integrated advertising system WO2011094734A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
EP11737854.7A EP2531969A4 (en) 2010-02-01 2011-02-01 Integrated advertising system
JP2012552029A JP2013519162A (en) 2010-02-01 2011-02-01 Integrated advertising system
KR1020127022287A KR20130009754A (en) 2010-02-01 2011-02-01 Integrated advertising system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US30033310P 2010-02-01 2010-02-01
US61/300,333 2010-02-01

Publications (2)

Publication Number Publication Date
WO2011094734A2 WO2011094734A2 (en) 2011-08-04
WO2011094734A3 true WO2011094734A3 (en) 2012-01-19

Family

ID=44320210

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/023316 WO2011094734A2 (en) 2010-02-01 2011-02-01 Integrated advertising system

Country Status (5)

Country Link
US (17) US20110258049A1 (en)
EP (1) EP2531969A4 (en)
JP (1) JP2013519162A (en)
KR (1) KR20130009754A (en)
WO (1) WO2011094734A2 (en)

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US20120209710A1 (en) 2012-08-16
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