WO2011027997A2 - Method for receiving advertisements on the basis of user behavior patterns, and mobile terminal using same - Google Patents

Abstract

The present invention relates to a method in which a mobile terminal receives a selected advertisement when the advertisement is selected on the basis of user behavior pattern information collected in the mobile terminal, and to an apparatus having such a receiving function. A method in which a mobile terminal receives advertisements according to the present invention comprises: a step of receiving a rule from an advertisement server; a step of determining a type of user behavior pattern to be reported in accordance with the received rule; a step of collecting information on the determined type; a step of making a report on the basis of the collected information; a step of transmitting the report to the advertisement server; and a step of receiving, from the advertisement server, an advertisement matching the user behavior pattern stated in the report, wherein said rule designates the time and periodicity of making and transmitting the report.

Description

Ad receiving method based on user behavior pattern and mobile terminal using same

The present invention relates to screening of advertisements output from a mobile terminal, and more particularly, a method for screening advertisements to be output from the mobile terminal based on a result of collecting and tracking user activity patterns in the mobile terminal and such screening. It relates to a device having a function.

The simplest method of providing an advertisement to a terminal is to transmit an advertisement of the same content to all the terminals. However, the user of the terminal device may prefer different kinds of advertisements according to their tastes. Therefore, if the same content is delivered to all users, the user may recognize an ad that does not suit his or her taste as spam rather than an advertisement useful to the user. To solve this problem, a method of selecting an appropriate advertisement for each user and providing the selected advertisement to the user's terminal has been developed.

In order to select an advertisement, the advertisement server needs to receive user's taste information. In this case, in order to obtain additional information used for advertisement selection in addition to the basic information of the user such as gender or age, active input of the user should be supported. However, in general, the user does not prefer to input his or her own preferences, and the input information is often incorrect. When the ad server selects an advertisement based on this insufficient or inaccurate information, the selected advertisement is likely to be an advertisement for an area that the user does not want or care about. The user may perceive the advertisements sent through this selection as spam rather than advertisements useful to them.

Therefore, the user's reaction to the information that the user initially inputs unfavorably or the unfavorable advertisement is not enough for the advertisement server to find out the user's current taste or interest.

Conventional techniques for determining a user's taste include a method in which an advertisement server notifies a specific word to an advertisement engine, and the advertisement engine notifies the advertisement server when the word appears in a terminal through a user's chat or messaging. have. The method first finishes categorizing an ad category for a particular word at the ad server side, and determines that the particular word matches the user's taste only when the particular word is used by the user, thus relevant to the specific word. To send the ads that are present.

The above-described prior art method has a problem in that advertisement selection is not possible for words not selected by the server. In addition, the method merely informs the fact that the word is input at the time when the specific word is input to the terminal, and cannot determine whether the user truly prefers the word. That is, there is a problem in that the user does not know whether the word used by accident or a word used with interest.

In addition, the above-described method of the related art reflects the viewpoint that the user wants to be caught in the classification that the server wants to transmit an advertisement, rather than reflecting the user's real interest. Therefore, there is a high possibility that a mobile communication company or a company operating an ad server selects a word related to a large number of supported advertisements, and it is difficult to consider it as a criterion for determining that these words reflect the user's current preferences.

Accordingly, an object of the present invention is to provide a method and apparatus for receiving an advertisement selected based on behavior pattern information in a user's terminal.

The advertisement receiving method of the terminal based on the user behavior pattern according to the present invention. Receiving a rule from an ad server, determining a type of user behavior pattern to report according to the received rule, collecting information about the determined type, and generating a report based on the collected information Sending the report to the ad server and receiving an advertisement from the ad server that matches the user's behavioral pattern in accordance with the report, wherein the rules determine when and how often to generate and send the report. It is characterized by specifying.

The advertisement receiving method of the terminal based on the user behavior pattern according to the present invention, collecting information on the user behavior pattern information according to one or more types that can be collected in the terminal, receiving a rule from the advertisement server, the collected Determining a type to report according to the received rule of user pattern information, generating a report based on the information about the type determined to be reported, transmitting the report to the ad server, and the ad server Receiving from the advertisement according to the user's behavior pattern in accordance with the report, wherein the rule is characterized in that specify the timing and period of generation and transmission of the report.

The advertisement display terminal selected based on the user behavior pattern according to the present invention receives a rule from an advertisement server, and receives information about the determined type and the advertising engine to determine the type of the user behavior pattern to report according to the received rule. And collecting the information collecting unit, wherein the advertisement engine transmits the received rule to the information collecting unit, receives the collected information from the entity, generates a report based on the received information, and then And transmits an advertisement corresponding to a user's behavior pattern according to the report from the advertisement server, and the rule specifies a timing and a period of generation and transmission of the report.

The present invention determines the advertisement preferred by the user according to the behavior pattern information in the user's terminal, without querying the user. The terminal is used for communication with other users and real-time data transmission and reception by the user, and moves together when the user moves, so that the user's behavior pattern information can be easily collected. Therefore, based on this information, it is possible to provide a variety of advertisements according to the user's preference.

In addition, the present invention provides the same effect as upgrading existing installed applications through additional installation and linking of utilities.

1 is a block diagram of a mobile terminal advertising system and related entities according to an embodiment of the present invention.

2 is a flowchart of a registration procedure for an advertisement engine and an advertisement server when a new application or utility is installed in a terminal.

3 is a flowchart illustrating a procedure for collecting user behavior pattern information on a type designated by a rule by a terminal receiving a rule from an advertisement server, and transmitting the generated report to the advertisement server.

4 is a flowchart illustrating a procedure in which an advertisement engine collecting user activity pattern information receives a report transmission request from an advertisement server, prepares a report, and transmits the report to the advertisement server.

FIG. 5 is a flowchart of a process when an advertisement engine receives a rule from an advertisement server while an application is registered in an advertisement engine and an advertisement server, and an advertisement request and transmission operation is performed between the terminal and the advertisement server.

6 is a process flow diagram of an application or utility being newly registered and collecting information after the advertising engine receives the rules.

7 is a process flow diagram when an ad engine checks and registers a type supported by an application or utility after a rule is sent from an ad server.

8 is a flowchart illustrating a process of collecting user behavior pattern information and a new type that can be collected during information collection.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

Like reference numerals denote like elements throughout the drawings.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms "... unit", "... group", "module", etc. described in the specification mean a unit for processing at least one function or operation, which is hardware or software or a combination of hardware and software. It can be implemented as.

First, among the terms used in the detailed description of the present invention, advertising, advertisement metadata and personal information will be described.

An advertisement refers to an advertisement inserted into an application, and is classified into advertisement content and additional metadata.

Ad metadata is additional information about the advertisement, which includes information such as expiration, type, additional advertising attributes (e.g. cars, sports, etc.) and internal information such as the number of times or time constraints that are shown. .

Personal information is information that the user has allowed to disclose to the mobile carrier among the values previously set in the terminal, and the user's current location, user's preferences, etc. may correspond to this. The advertisement server selects an advertisement suitable for the user from among the many advertisements stored based on this information.

The present invention is applied to a wireless communication terminal for outputting advertisements, a server for providing advertisements, and a method of using the same. However, the present invention is not limited thereto, and the present invention can be applied to any electronic communication device to which the technical idea of the present invention can be applied and a method of using the same.

In addition, the present invention can be applied not only to advertisements, but also to various contents that need to be selected based on user behavior pattern information. For example, when the search server provides a result for the search keyword requested by the terminal, the search server may determine whether the searched data is transmitted or ranked based on the collected user behavior pattern information.

1 illustrates a configuration of a mobile terminal advertisement system and related entities according to an embodiment of the present invention.

The system shown in FIG. 1 largely includes an advertisement server (Ad Server) 100, a terminal 200, and a service provider application 300.

The advertisement server 100 is a server operated by a mobile communication company or an advertisement related company for storing and distributing advertisements inserted into an application.

The advertisement server 100 stores advertisements received from an advertiser, and selects and transmits an appropriate advertisement when a request for an advertisement is made from a terminal or a portal.

The advertisement server 100 according to the present invention receives a report on the behavior pattern when the user uses the advertisement application 220 from the advertisement engine 210, and selects and transmits an advertisement suitable for the user based on the report. It is characterized by the point.

The advertisement server 100 may transmit an advertisement to the advertisement engine 210 in the terminal in a PUSH manner through the Delv-1 interface even when there is no advertisement request from an external entity. At this time, WAP PUSH or BCAST Enabler is used as the PUSH method. In the case of using BCAST, the advertisement server 100 transmits an advertisement to the BCAST server, and the terminal 200 receives the advertisement through a broadcasting network connected to the BCAST server.

The terminal 200 includes an advertising engine 210, an advertising application 220, and a utility 230. Advertising application is abbreviated as application below.

The advertisement engine 210 receives an advertisement from the advertisement server 100 as an entity in the terminal, transfers the received advertisement to the application 220 to be described later, and processes information necessary for such a function.

The advertisement engine 210 receives an advertisement transmission request from the application 220 through the MobAd-1 interface. The advertisement engine 210 requests an advertisement from the advertisement server 100 through the MobAd-3 interface and receives an advertisement transmitted from the advertisement server 100. The advertisement engine 210 transmits the received advertisement to the application 220.

The advertisement engine 210 according to the present invention receives additional information on the user activity pattern in the terminal 100 transmitted by the advertisement application 220 or the utility 230 to be described later, and this information is the basic of advertisement selection. It is characterized in that a report based on this information is created to be utilized as information, and the generated report is transmitted to the advertisement server 100. In addition, the advertisement engine 210 may directly use the information as a criterion for selecting advertisements received by the terminal 200 through a broadcasting network.

 According to the implementation, the advertisement engine may be divided into a portion providing an advertisement and a portion collecting user behavior pattern information.

The advertisement engine and the advertisement engine constitute a MobAd (mobile advertisement) enabler 400 defined by the Open Mobile Alliance (OMA).

The application 220 and the utility 230 are programs in the same terminal as the advertising engine 220.

The application 220 is an in-terminal program that allows a user to insert an advertisement.

Applications 220 include text messaging, multimedia messaging service (MMS), games, news tickers, web applications, and the like.

The application 220 according to the present invention may collect and transmit information about user behavior patterns necessary for generating a report to the advertisement engine 210 after being registered with the advertisement engine 210, and the advertisement may not be inserted. Even if the application 220 is characterized in that it can be registered separately in the advertising engine 210 for the user behavior pattern analysis.

The utility 230 generally refers to an entity that performs an auxiliary function of a specific application in the terminal.

The utility 230 in the present invention is linked to a specific application 220 to extract data input by the user while using the application line 220, based on the extracted data based on the analysis of the behavior pattern of the user To get. The data may be obtained by the utility 230 collecting the words or expressions displayed in the application 220, transforming the voice generated by the application 220 into a text form, and then collecting the words or expressions in the text. This includes.

The utility 230 may exist as a separate component that exchanges data with the application 220 and the advertisement engine 210, etc. in the terminal, or may be present in the application 220 or the advertisement engine 210 that are not separate components. It may also be a module that is integrated to perform additional functions.

In order for the utility 230 to operate in conjunction with a specific application 220, the utility 230 must be linked to the application 220. The link is to register the information about the application 220 with the application 220 so that the utility 230 may be linked with the application 230 to collect information through the specific application 220.

There may be various methods for performing the link depending on the characteristics of the terminal.

When the application 220 and the utility 230 are installed at the same time, information related to a link may be included in the installation of the application 220.

When a utility 230 that is interworking with an application 220 that is already installed is newly installed, the utility 230 or the installer of the utility 230 manipulates a system registry or system information file associated with the application 220, or The utility 230 may be linked with the application 220 by calling a utility registration API (application programming interface) provided by the application 220. This additional approach has the same effect as an already installed application 220 being upgraded through the functionality provided by utility 230.

The utility 230 may perform various functions to provide information.

Table 1 lists examples of functions that utility 230 may perform for providing information.

Table 1

What the utility can do to provide information.

1. Collection of words or expressions entered by the user in the application

2. The voice generated by the user using the application is transformed into a word or expression and collected

3. Collection of metadata such as additional tags of content or data stored in the terminal while the user uses the application

4. Analysis and determination of the content of the content stored in the terminal by the user using the application

5. Collection of information about items used separately by the application

6. Collection of results from user interaction with advertisements included by the application

Below, the functions listed in Table 1 will be described in detail.

1. The utility 230 may include a function of collecting a word or expression input by the user 220 in the application 220. In addition to words and expressions, frequently used emoticons and common Internet languages can also be collected.

These functions can be used for applications such as short message service (SMS), instant messaging (IM), email (e-mail), social network service (SNS), and blogs. Alternatively, an application to which content such as a video is uploaded is a main application target. Specifically, for example, a function of extracting a word frequently appearing in an e-mail or an SMS transmitted or received by a user, or a function of extracting a word frequently appearing in a chat application may be used.

2. The utility 230 may include a function of transforming a voice generated by the user using the application 220 into a word or expression and collecting the voice. These features are primarily targeted for phone calls, video calls, or video conferencing applications. Specifically, for example, a function of extracting a word that frequently appears by converting a conversation content into a letter during a phone call may be mentioned.

3. The utility 230 may include a function of collecting metadata such as additional tags of content or data stored in the terminal while the user uses the application 220. That is, tags and addresses of downloaded web pages, tags of content created by a user, metadata representing additional information of downloaded content, and the like are targeted for collection.

4. The utility 230 may include a function of analyzing and determining contents of content stored in the terminal by the application 220. Specifically, for example, a function of analyzing a pattern of a picture taken by a user using a terminal or a picture downloaded to the terminal by the user and determining which person the picture is taken may be mentioned.

5. The utility 230 may include a function of collecting information about items used separately by the application 220. Specifically, for example, a function of collecting items selected or selected by the user from among functions provided by an application for a specific purpose such as a subway map, train reservation, navigation, and Bluetooth.

6. The utility 230 may collect the results of the user's interaction with the advertisement included in the application 220. Interaction means that a user clicks on an advertisement included in the application 220 or uses additional information in the advertisement. Specifically, for an advertisement including a URL, a user jumps to the URL. As an example of interaction, additional actions on the user's advertisement, such as downloading an object to which the URL points, or the like, may be included.

Preferably, providing the advertising engine with information about user behavior patterns collected by the above-described application or utility is based on the consent of the user to collect personal information, and the types of user behavior patterns to be collected and the user behavior patterns Depending on the collecting entity, it may be necessary to obtain separate user consent.

The service provider application 300 is an external program installed in a PC or the like. The service provider application 300 requests an advertisement from the advertisement server 100 through an obAd-2 interface and receives an advertisement from the advertisement server 100.

Next, personal activity information, rules and reports, which are data used for the transmission of advertisements, are described.

(1) Personal activity information is information about user behavior patterns. In the prior art, the report included only the interaction information for the advertisement. In the present invention, the report includes information on the activity of the user in the terminal, that is, specific pattern information as the user performs the work using the application. This can be divided into user preferred information and non-preferred information.

Table 2 lists the parts of the preferred and non-preferred information and the details of each part.

TABLE 2

	part	Detail
Preferred Information	1. Download	Tags on web pages, tags on web content, tags on downloaded content, broadcast service guides, recently visited sites, image patterns
	2. Upload and insert users	Tags inserted by users in uploaded content, search keywords, frequently used words in locally stored content, frequently used words during communication, image patterns
	3. Location history	At the time the location is switched, the converted location, the current location checked at a specific time, or a map or navigation application that attempts to search or click in an area or directions, or the device is idle. Tracked when is converted from one state to another
	4. Record Origin-Destination Location	Maps such as stations (origins and destinations), maps, or navigation that attempted to search for long distance transportation such as stations (origins and destinations), airplanes, trains, and long-distance buses found in route maps such as subway maps, bus maps, and tram maps. Use the application to try to search for an area or road, and to where you actually traveled (origin and destination)
	5. Record a friend or neighbor	Detected Bluetooth Device and Detected User List
	6. Dynamic device performance recording	Average bandwidth, maximum bandwidth, minimum bandwidth over time
	7. Application Title	Frequently used applications by time of day, the most used of all collection periods
Preferred Information	8. Keywords entered by the user	Spam word in messaging application
	9. User and domain entered by the user	Users and domains sending spam messages
	10. User Action	Click to stop, click to discard, click to omit, click to dismiss

The following describes the parts of the preference information and the details of each part.

(1-1) First, the details of the download part are the tag in the web page, the tag in the web content, and the tag of the downloaded content. in the downloaded content, broadcast service guide, recent visited site and image pattern.

In the tag of the downloaded content, the content includes voice, video, text, image and application.

The broadcast service guide details include a subscribed content fragment and a subscribed service fragment. In order to collect information on the details of the recently visited site, it is assumed that the site server classifies the site. The image pattern details determine what the content of the downloaded content represents when the picture, image or video is downloaded from the outside. In the case of an image, it is actually determined using an i-frame. In the detail of the download portion, only a certain number of keywords may be used as the user behavior pattern information in ascending order of appearance frequency.

(1-2) Second, the details of the Upload / User inserted part can be found in the user inserted tag in the uploaded content, search key word. ), Frequently used words in local stored content, frequently used words in communication, image patterns, and the like.

In the tag details inserted by the user in the uploaded content, the uploaded content includes a web page, an SNS, a blog, and the like. In word details frequently used in the local stored content, the local stored content includes a schedule, a memo, a diary, and the like. The word details frequently used in the communication mean words that are frequently used in communication programs such as voice call, video telephony, chatting, SMS, MMS, and email applications. In the case of a voice or video call application, an internal application or utility needs to convert a voice into a word and take a frequently used word among the converted words. The image pattern details determine what the contents of the taken content represent when a picture or video is taken using the terminal. In case of video, i-frame is actually determined. As for the details of the upload and user insertion parts, only a certain number of keywords may be used as the user behavior pattern information in ascending order of appearance frequency.

(1-3) Third, a location log part is a part that performs location tracking on the current location and the recently moved location. The details of the location history section can be retrieved by region or directions using a map application such as the converted location, the current location checked at a specific time, a map or navigation at the time the location is switched Attempted or clicked regions and locations tracked when the terminal is switched from a non-idle state to another state.

The details include {location, duration}, {location, order}, {location, duration, active}, {location, order, active} and {location, time ( time)}. Each item is described below.

Location refers to a user defined location. For example, in cars, in public transportation, at home, in office, and public places such as Seoul Seocho or Busan Hyundai ( civic location). Duration refers to the sum of the times of staying active for each environment, and the unit is seconds or minutes. Order refers to the rank of the user environment in which the device remains active for a long time. Active refers to the order in which the terminal stays at a specific position or stays long in a non-pause state. Time refers to the time when the user selects a specific location.

In the detail of the location recording portion, only a certain number of logs may be used as the user behavior pattern information in ascending order of appearance frequency.

(1-4) Fourth, the details of the Location log part from-to can be found in stations (origins and destinations), airplanes, searched on route maps such as subway maps, bus maps and tram maps. Areas (origins and destinations) that attempted to search for long distance transportation such as trains and long-distance buses, and maps such as maps or navigation that attempted to search for regions or roads and where they actually traveled (origins and destinations). have.

As for the details of the starting-destination location recording part, only a certain number of logs may be used as the user behavior pattern information according to the ascending order of appearance frequency.

(1-5) Fifth, details of a friend or neighborhood log part include a detected Bluetooth device and a detected user list.

The detected Bluetooth device details do not need to collect information unless the Bluetooth function is used, and are stored in the form of {device address, period} or {device address, period, rank}. The device address is a detected address of the terminal. The duration is the sum of the times of staying active for each device address, and the unit is seconds or minutes (mandatory if there is no rank item). The order is the device address rank (mandatory if there is no term entry) in which each device address stays active for a long time. The detected user list is an address of a person who the user chats with, sends a lot of emails, SMS, etc. (receiver) and receives (sender). Email addresses, chat addresses, phone numbers, and SIP addresses are examples. As for the details of the friend or neighbor recording part, only a certain number of logs may be used as the user behavior pattern information according to the ascending order of appearance frequency.

(1-6) Sixth, the details of the dynamic device capabilaity log part include the average bandwidth, the maximum bandwidth, and the minimum bandwidth over time.

The dynamic device performance record means network connection status and bandwidth, and is considered when receiving a large amount of advertisement such as a video. The time zones of the average bandwidth, the maximum bandwidth, and the minimum bandwidth for each time zone may be determined by the terminal or by the server. In the detail of the dynamic device performance recording portion, only a certain number of logs may be used as the user behavior pattern information in ascending order of appearance frequency.

(1-7) Seventh, the application title part shows a list of applications frequently used by the user. The details of the application title part include details of frequently used applications by time zone and most used applications during the entire collection period. There is this.

In the detail of the application title portion, only a certain number of logs may be used as the user behavior pattern information in ascending order of appearance frequency.

In the following, parts of the non-preferred information and details of each part are described.

(1-8) First, the details of the User inserted keyword part include spam words in a messaging application. Messaging applications include SMS, MMS and email.

(1-9) Secondly, the details of the user inserted user / domain part include other users and domains that send spam messages.

(1-10) Thirdly, the user action part means an interaction that can be classified as a non-preferred interaction that did not exist in the prior art. Details of the user action section include click-to-stop to stop, click-to-discard to discard, click-to-skip to skip, and clicks for non-recommendations ( Click-to-not-recommend).

Click-to-skip details for omitting refer to a case in which a skip or a video advertisement is skipped in the middle without seeing the flash or the video advertisement. The click-to-not-recommend detail refers to a case in which an intention to recommend a non-recommendation is directed to an advertisement about a performance such as a movie or a play or an advertisement promoting a brand.

(2) Rules are instructions for the operation of the advertising engine 210.

In general, the advertisement server 100 transmits a rule to the advertisement engine 210 as needed. However, when the advertisement engine 210 is installed, there may be a predefined rule inside the advertisement engine 210.

Examples of rules include a transmission cycle of sending a report from a terminal to a server, ad cashing in the terminal, and the level and the terminal to the server when performing a report transmission only when the battery in the terminal is at a certain level or more. There is a period when requesting the transmission of a changed rule.

Each rule is classified into types according to the role of the rule. The advertisement server 100 of the present invention uses a user preference reporting rule type of rule, and user behavior pattern information from the terminal 200. Indicates the necessary information to receive.

The advertisement server 100 of the present invention may collect specific user behavior pattern information that appears when a user performs a task using the application 220 to select an advertisement to be transmitted to the terminal 200. The advertisement server 100 requests the terminal 200 to do this collection. That is, the advertisement server 100 collects information on a specific user behavior pattern in the terminal 200 through a rule of the user preference reporting rule type, prepares a report with the collected information, and creates a report. Request to send the report to the ad server 100.

The advertisement engine 210 in the terminal 200 receiving the rule from the advertisement server 100 performs a specific task according to the rule, and divides the generated report according to the capability of the internal application 220 or the utility 230. To the advertisement server 100.

(3) The following describes the parts and detailed items of the user preference reporting rule in detail.

Table 3 lists the data types of parts, details and details of user preference reporting rules.

TABLE 3

part	Details	Data type
1. Characteristic investigation part	1. Type	String
	2. Top n	essence
	3. Timeframe	Integer or string
	4. Active collection	Binary
2. Alarm rule part	1. Alarm time	Datetime or string
	2. Device difference	essence
	3. Alarm Timeframe	Integer or string

(3-1) First, the scanning characteristics part is a part for indicating which user behavior pattern to collect in a terminal for a specific period. The feature investigation part may have detailed items of type, top n, timeframe, and active collection. In the following, each of the detailed items will be described.

The (3-1-1) type detail item refers to a kind that the advertisement server 210 wants to collect from the terminal among user's behavior patterns. That is, the user's behavior pattern is classified according to the type.

If the type information is not included in the rule transmitted by the advertisement server 100, the advertisement engine 210 reports all information about all types that the terminal can collect.

Types of types include download, user input, location log, from-to log, friends log, device bandwidth log, Application logs, unfavorable, unfavorable users, and unfavorable ads. A detailed description of each follows.

a. Download is information describing content that a user has received from the outside. Such content includes web pages, tags, content, image patterns, and photo patterns.

b. The user input is information for describing content created by the user in the terminal. Such content includes web pages, tags, photos, voice words, and the like.

c. The location record is information about a region selected by a user using an application in a terminal having information about a moving region or a specific region.

d. The departure-arrival record is information about a region selected or searched by an user using an in-terminal application having regional information.

e. The friend record is information about when the user's terminal detects that another terminal is nearby through short-range communication such as Bluetooth, or the user communicates with another person using an application of the terminal such as chat, email, and SMS. When this is the case, the target of such communication is information about the counterpart that has been multiple times.

f. The device bandwidth record is information on the bandwidth of the terminal.

g. The application log is information about applications that are frequently used by users.

h. Non-preferred is information stored in the terminal by using a function such as spam report to block a specific reception from the outside.

i. The non-preferred user is information stored in the terminal by using a function such as spam report to block reception of a specific sender.

j. The non-preferred advertisement is information about such a response when the user responds to a received advertisement such as close, skip, discard, or the like.

(3-1-2) The top n sub-items indicate how many of the user's behavior pattern information will be selected and reported in order of high frequency. High frequency means that it is used frequently or that it is used for a long time.

If the rule does not include this top n information, all information collected by the terminal is used for report generation without limitation. Therefore, it is desirable to include the top n pieces of information by type in the rule.

In the case of non-preferred information such as non-preferred, non-preferred user, and non-preferred advertisements, determining the top n may be meaningless. In this case, the non-preferred information input by the user is basically transmitted all as soon as it is input.

(3-1-3) The detail items of the time frame mean a section collecting information by user's specific behavior pattern, that is, type. When the section is completed, the advertising engine 210 creates a report based on the information collected during the section. New information is collected during the next section.

If the rule does not include timeframe information, the advertisement engine 210 collects information for report preparation until a report transmission request is received from the advertisement server 100.

Timeframes are direct, an hour, 2 hours, 3 hours, 6 hours, 6 hours, 12 hours, 1 day, Two days, three days, one week, two weeks, and one month may be designated as intervals.

(3-1-4) The active collection sub-item instructs the terminal 200 to use only the period in which the terminal 200 is activated according to a specific request of the user as an object of the section to collect information, not in an idle state. Therefore, since the information gathering period may be longer in the terminal 200 than the periodic section in which the report is transmitted to the advertisement server 210, the advertisement engine 220 may transmit an incomplete report without collecting the information. .

When the rule does not include the active collection information, the behavior pattern information of the user is collected regardless of whether the terminal 200 is idle.

Information that can change even if the user does not take a specific action, such as friend, location, and device bandwidth type, is subject to active collection. It does not have much to do with other information.

(3-2) Secondly, the report alerting rule part is a part for specifying when to send a report made with the information collected by the terminal 200 to the advertisement server. The report alarm rule part may have detail items of an alarm time, a device difference, and an alarm timeframe. In the following, each of the detailed items will be described.

(3-2-1) The alarm time detail item is a time at which the terminal starts to transmit a report to the advertisement server 100. The time can refer to any time of the day, any time of the month specific day or any time of day of the week, and can also refer to an absolute time including year, month, day and time.

If the alarm time information is not included in the rule, the advertisement engine 210 transmits a report after the rule arrives after the time of the alarm timeframe described below.

(3-2-2) The detailed device difference item is a burden on the processing of the advertisement server 100 when multiple terminals simultaneously transmit the report to the advertisement server 100, so that when transmitting the report, each unit of seconds or smaller It is to have time difference in unit of time.

If the rule does not include the device difference information, the advertising engine 210 determines the transmission start time using only the alarm timeframe information, or using the alarm time and alarm timeframe information, and transmits the generated report at that time. .

(3-2-3) The alarm timeframe detail item means a period of transmitting a report from the advertisement engine 210 to the advertisement server 100. The alarm timeframe means a reporting period after a specific time from the time when the alarm time described above indicates an absolute time. If the alarm time already includes information about periodic reporting, the alarm timeframe may not be used even if the advertisement engine 210 receives a rule including the alarm timeframe.

Alarm timeframes are direct, an hour, 2 hours, 3 hours, 3 hours, 6 hours, 6 hours, 12 hours, and 1 day , Two days, three days, a week, two weeks, and one month can be specified.

If all three detailed items for the report transmission time described above are not included in the rule, the advertisement engine 210 continuously collects information about the user behavior pattern, and requests the report transmission from the advertisement server 100. After receiving the signal, a report is generated based on the collected information and transmitted to the advertisement server 100.

(4) The report is information transmitted by the advertisement engine 210 to the advertisement server 100 and is generated according to a rule already stored in the terminal or a rule designated and transmitted by the advertisement server.

In the present invention, the advertising engine 210 receives information about the user behavior pattern in the terminal from the application 220 or a separate utility 230. That is, if there is an application 220 that outputs an advertisement, the application 220 may directly collect information about the behavioral pattern of the user and transmit it to the advertisement engine 210, and the user of the application 220 A separate utility 230 for analyzing the behavioral pattern of may transmit information obtained by the analysis directly to the advertising engine 210, or if the utility 230 transmits the information obtained by the analysis to the application 220, the application. 220 may again transmit this information to the ad engine 210.

The advertisement engine 210 transmits a report created using this information to the advertisement server 100. That is, the report according to the present invention is characterized in that it includes information on user behavior patterns.

The report type (ReportType) of the report representing information on the user behavior pattern is a user preference report (UserPreferenceReport).

Table 4 lists the items in the report that relate to information about user behavior patterns, the details of each item, the data type of each detail, and examples of the need for each detail.

Table 4

Item	Detail	Data type	Necessity
Utility
		1. ID	String
		2. Name	String	option
		3. Applications Included	String	option
4. Types Included		String	option
2. Characteristic investigation	1. User ID	String	option
	2. Device ID	String	option
	3. Application ID	String	option
	4. Collection period	Integer or string	option
	5. Acquisition Active Period	Integer or string	option
	6. Type	String
	7. Service Type	String	Conditional
	8. Word	String	Conditional
	9. Content Type	String	Conditional
	10. Location	String	Conditional
	11. Departure-Arrival Records	Structure	Conditional
	12. Device Bandwidth	essence	Conditional
	13. Frequency	essence	Conditional
	14. Time	Integer or Date Time	option
	15. Rank	essence	option
	16. Term	Integer or Date Time	option
	16. Term	Integer or Date Time	option
	17. Active	essence	option

In the following, the above items and details will be described in detail.

(4-1) The report may have a utility optional item. The utility item is a part for describing information about an application 220 registered in the terminal 200 and a type in which the terminal 200 may collect user activity information.

The details of the utility item include ID, name, Covered App / Application, Covered Types, and the like.

(4-1-1) The said ID details show ID of a report.

(4-1-2) Said name details show name of report.

(4-1-3) The details of the included application (Covered App / Application) indicate an advertisement application installed in the terminal.

(4-1-4) The details of the types included (Covered Types) indicate the types of information that can be collected in the terminal.

(4-2) Next, the report has the items Scanning characterstics. The characteristic investigation item is a part of describing user behavior pattern information collected according to a rule.

The details of the characteristic investigation items include a user ID, a device ID, an application ID, a collecting term, a collecting active term, a type, Service type, Word, Content type, Location, From-To Log, Device Bandwidth, Frequency, Time ), Order, order, duration, and active.

(4-2-1) The user ID details indicate the ID of the user whose behavior pattern is collected.

(4-2-2) The device ID details indicate the ID of the device that sent the report.

(4-2-3) The application ID details indicate an application which collected information used for report generation.

(4-2-4) The details of the collection period indicate the period during which the information was actually collected.

(4-2-5) The details of the collection active period is a period in which the terminal is used by the user to gather information while in an active state. The information may change even if the user does not take a specific action, such as a friend, location, or device bandwidth type. It does not have much to do with other information.

(4-2-6) The type details indicate which of the above types corresponds to.

(4-2-7) The service type details are parts that can contain additional information related to the service actually used, regardless of the type. It can also be used as information about the service itself, and the words, content types, locations, from-to-logs, and device bandwidths described below. It can also be used for further explanation of the details. Examples include email, email and words, web pages, web pages and content types, site addresses, voice calls, searches and words and searches.

(4-2-8) The word details include tags, frequently used words, spam words, spam emails or click-to-stop skip) and the like, and if the type details are one of a download, a user input, a friend, a non-preferred advertisement, or a non-preferred advertisement, it can be used.

(4-2-9) The content type detail indicates a content type mainly for uploading or downloading by a user, and may be used for supplementation when the type detail is one of downloading or user input. have.

(4-2-10) The location details mean a location name, a station name, a user defined location, and the like, and exist if the type details are location records.

(4-2-11) The structure of the start-arrival record details is composed of a From Spot string element, a To Spot string element, and a Distance string arbitrary element. It is present if it is a departure-arrival record.

(4-2-12) The device bandwidth detail consists of an average integer element, a low integer arbitrary element, and a maximum integer arbitrary element, and exists if the type detail item is a device bandwidth record. .

(4-2-13) The frequency details may be used for further supplementation if there is any value in the word, service type, content type, location, departure-arrival record or device bandwidth details. That is, it means the number of detected characters, or if there are several values with the same count, it means to pass all of them even if it exceeds the limit of a certain number of Top #, or many words, start If the point or the arrival point is the same number, it may mean that it is transferred to the latest rank.

(4-2-14) The time details include the time of selecting a specific region, the time when a specific friend was detected, the time of spamming a specific word, the time of uploading content using a specific word tag, or the time having a specific bandwidth. It may mean that it can be put as needed regardless of the type details.

(4-2-15) The above rank details include the position of a certain rank among long-term stays, a friend of a certain rank among multiple detected friends, a region of a certain rank among multiple selected regions, and a word designated multiple times. Among them, it means a word of a specific rank or a bandwidth of a particular rank among the bandwidths that have been maintained for a long time, and can be put as needed regardless of the type.

(4-2-16) The time period details refer to the time spent in a specific area or the sum of the time periods during which a specific friend was detected, and the like. If necessary, you can put in as needed.

(4-2-17) The active details refer to areas where the terminal stays in an idle state, and is used to determine a time when a user is likely to place the terminal in an active state and actually see an advertisement. . If the type details are location, start-arrival record or device bandwidth record, they can be entered as needed.

Hereinafter, the interactions and effects of the above-described entities for implementing the present invention will be described with reference to a procedure flow chart and the like.

Hereinafter, a method and procedure according to the advertisement server 100 to recognize a type that the terminal 200 can support will be described.

Information about the user behavior pattern provided by the terminal 200 through the report is finally classified into a type. In order to specify a type that the advertisement server 100 wants to receive a report from the terminal 200 using a rule, the advertisement server 100 should be able to recognize a type that the terminal 200 can transmit. If the advertisement server 100 cannot recognize such an advertisement, the advertisement server 100 may transmit an untyped rule or may transmit only a part of the information even if it transmits a rule requesting provision of information on a specific type. It may be sent or no information may be sent.

The method for the advertisement server 100 to recognize a type that the terminal can support is as follows.

In the first method, when a specific advertisement engine is loaded and shipped in the terminal 200, the terminal 200 may support the device ID of the terminal 200 or information on other types of the terminal 200. It is to recognize the type.

In the second method, when the advertisement engine 210 itself is added to the terminal 200 as a new function after the shipment of the terminal 200, the terminal 200 registers the advertisement engine 210 in the advertisement server 100. While requesting to transmit the information on the type that the terminal 200 can provide.

In the third method, when the application 220 or the utility 230 is additionally installed in the terminal 200 to support a new type, the advertisement server 210 provides information on the type that the terminal 200 can provide. ) To register.

2 illustrates a registration procedure for an advertisement engine) and an advertisement server when a new application or utility is installed in the terminal.

First, the registration step for the advertising engine will be described.

When the application 220 is newly installed in the terminal, the installed application 220 requests the advertisement engine 210 for registration thereof with information on the type that the installed application 220 can provide, and receives the requested advertisement engine 210. ) Registers the application 220 (S112). If the application 220 does not know about the type it can provide or if a separate utility 230 is needed to provide the type, then the application 220 may not be able to provide the ad engine without information about the type it can provide. Request 210 to register, and the advertisement engine 210 registers the application to the advertisement server 100 without information on the type.

When the utility 230 is newly installed in the terminal, the installed utility 230 is linked with the specific application 220 (S121 or S131). After the link, the specific application 220 may request the registration of the utility 230 together with information on the type that the utility 230 installed may provide (S112), or the installed utility 230 may provide its own. The registration information is requested to the advertisement engine 210 along with the information on the type (S132). This procedure applies not only when a new utility 230 is installed, but also when a utility 230 previously installed is newly linked to a specific application 220.

If the advertisement engine 210 is divided into a portion providing an advertisement and a portion collecting user behavior pattern information, the application 220 or the utility 230 supplies the advertisement to the advertisement engine 210 providing the advertisement. The advertisement engine 210 for requesting registration for collecting and collecting user behavior pattern information may request a registration for information on a type that the user may provide.

Preferably, in this step, before the utility 230 or the application 220 requests the advertisement engine to register, the utility 230 or the application 220 collects user behavior patterns from the user and utilizes them for advertisement. You can get consent. That is, before the application 220 requests the advertisement engine 210 to register the application 220 (S112), before the utility 230 links (S121) the application 220 or the application 220. The user's consent may be obtained once before requesting the registration for the utility 230 (S122) or before the utility 230 requests the registration to the advertisement engine 210 (S132).

Next, the registration step for the advertisement server will be described.

Through the registration step for the above-described advertising engine, the advertising engine 210 registers the application and the type supported by the application (S112), or registers the type supported by the utility 230 and the utility 230 (S122 or S132). After the registration, the advertisement engine 210 requests the advertisement server 100 to register the application 220 and the type (S113, S123 or S133).

However, the registration of the application in the advertisement server is for notifying that the terminal requesting registration can receive the advertisement from the advertisement server and display the received advertisement. Therefore, in the case where the application 220 is registered in the advertisement engine 210 (S113) as well as the utility 230 (S123 or S133), the registration target for the advertisement server 100 is the application 220. In addition, even though the registered application 220 is the application 220, when the registered application 220 does not output the actual advertisement to the user but merely performs the information supply function of collecting the user's behavior pattern, The advertisement engine 210 does not necessarily have to make a registration request for the application 220.

In addition, the registration of the type in the advertisement server is for recognizing the advertisement server that the terminal requesting registration can report user pattern information corresponding to the type. Since the unit generating rules by the ad server is a type other than an application, when the type registered in the ad engine 210 is a previously supported type, the ad engine 210 must make a registration request for the type. no. Alternatively, according to the implementation, the advertisement engine 210 may request the advertisement server 100 to register the type only when the registered type is a new type. If the registered type is a type already registered in the advertisement server 100, user behavior pattern information collected for the type is increased.

Through the aforementioned methods, the advertisement server may recognize a type supported by the terminal.

Hereinafter, a procedure of collecting, by the terminal receiving the rule from the advertisement server, user behavior pattern information on the type designated by the rule, and transmitting the generated report to the advertisement server will be described.

3 illustrates a procedure of collecting user behavior pattern information on a type designated by a rule from a terminal receiving a rule from an advertisement server, and transmitting the generated report to the advertisement server.

First, the advertisement server 100 transmits a rule to the advertisement engine 210 in the terminal (S200). The rule may include a timeframe indicating information about when and how often to send the report.

The advertisement engine 210 receiving the rule checks whether there is information specifying a specific type in the rule and determines a type to collect the information (S210).

If a specific type is not specified by the rule, the terminal 200 determines a type for collecting information.

Even when a specific type is designated by a rule, the terminal may not support the designated type according to the capability of the terminal 200 or the like. In this case, the ad engine 210 may exclude the types that cannot be supported from the information collection. If there is another similar type that can collect the information, the advertisement engine 210 collects information on the similar types and then generates a report on the information. For example, you can generate a report by converting information about similar types to information about the originally specified type.

The advertisement engine 210 determines a type to write a report, and transmits a rule to the utility 230 or the application 220 supporting the determined type (S231 or S241). The utility 230 or the application 220, which has received the rule, collects information about the type (S232 or S242), and transmits the collected information to the advertisement engine 210 (S233 or S243). The advertisement engine 210 stores the received information (S234 or S244). After that, the advertisement engine 210 creates a report according to a rule using the stored information (S260), and transmits the generated report to the advertisement server 100 (S270). The advertisement server 100 receiving the report selects an advertisement that matches the behavior pattern of the user described in the report and transmits the advertisement to the advertisement engine 210 (S270).

Next, the following describes a procedure in which the advertisement engine, which has collected user activity pattern information through a utility or an application, receives a report transmission request from an advertisement server and delivers a report.

4 illustrates a procedure in which an advertisement engine collecting user activity pattern information receives a report transmission request from an advertisement server, prepares a report, and transmits the report to the advertisement server.

The utility 230 or the application 220 collects activity pattern information of the user (S300 or S310). Since the type to be collected is not specified by the rule, the type to be collected is designated by the advertisement engine 210. . In this case, information about all types collectable by the utility 230 or the application 220 may be collected. The utility 230 or the application 220 transmits the collected information to the advertisement engine 210 (S301 or S302). The advertisement engine 210 stores the reported information (S302 or S312).

While the advertisement engine 210 stores the information, the advertisement server 100 transmits a direct timeframe through the rule (S320) immediately requesting to transmit the report (S320). The rule may specify the type to be included in the report. The advertisement engine 210 receiving the rule determines the type to be transmitted through the report, creates a report based on the collected information about the determined type (S330), and transmits the generated report to the advertisement server 100 (S340). ). The advertisement server 100 receiving the report selects an advertisement that matches the behavior pattern of the user described in the report and transmits the advertisement to the advertisement engine 210 (S350).

In the following, a procedure is described in which an application is registered in an advertisement engine and an advertisement server, and the advertisement engine receives a rule from the advertisement server while a normal advertisement request and transmission operation is performed between the terminal and the advertisement server.

FIG. 5 illustrates a procedure in which an advertisement engine is registered with an advertisement engine and an advertisement server in an application, and the advertisement engine receives a rule from the advertisement server during an advertisement request and transmission operation between the terminal and the advertisement server.

First, the newly installed application 220 requests the advertisement engine 210 to register its own information with the type of information it can provide, and the requested advertisement engine 210 registers the application 220 ( S400). Based on this information, the advertisement engine 210 requests the advertisement server 100 to register the application 220 and the type provided by the application 220 with the advertisement server 100, and the advertisement server 100 requests the application. 220 and the type is registered (S410).

Since the application 220 is registered with the ad server, but the rules related to the type have not yet been passed to the ad engine, the application 220, the ad engine 210, and the ad server 100 may not be able to send a typical ad request, ad transmission, and the like. The advertisement display operation is performed (S420).

Thereafter, the advertisement server 100 generates a rule including a type, a time frame detail, and the like, and transmits the rule to the advertisement engine 210 (S430). The advertisement engine 210 having received the rule transmits the received rule to the application 220 which collects information on the type specified in the rule again (S440). In this example, it is assumed that the advertisement engine does not make a separate selection for the type specified by the rule.

The application 220 starts to collect information on the type according to the received rule, and transmits the collected information to the advertisement engine 210 (S450). The advertisement engine 210 receiving the information is stored (S460), writes a report according to a rule using the stored information (S470), and transmits the generated report to the advertisement server 100 (S480). The advertisement server 100 receiving the report selects an advertisement that matches the behavior pattern of the user described in the report and transmits the advertisement to the advertisement engine 210 (S490).

Preferably, the user's consent may be obtained for the collection of user behavior patterns through the application. This consent may be received before registering the application 220 with the advertising engine (S400) or may be received before the application 220 receives the rule (S440) and collects the information.

The following describes the procedure for the application or utility newly registered and collecting information after the advertisement engine receives the rules.

6 illustrates a procedure in which an application or a utility is newly registered and gathers information after the advertisement engine receives a rule.

This procedure applies to: The first is that no type is specified in the rules received by the advertising engine, so that the advertising engine gathers information about all user behavior patterns regardless of the type. The second case is a case in which the terminal determines a type to collect information, and a newly registered application or utility supports information collection on a type determined to collect information. The third is when a registered application or utility supports a type in which information is already collected according to rules. On the other hand, if a type for requesting information collection is specified in a rule previously received by the advertisement server, and the type supported by the registered application or utility does not require information collection, the application or utility does not collect information.

FIG. 6 illustrates a procedure divided into three types according to which an entity newly registered in a terminal is one of a utility and an application, and how to transmit user behavior pattern information collected by the entity to an advertisement engine.

(1) First, the steps that the three procedures have in common at the beginning of the procedure will be described.

The advertisement engine 210 receives a rule from the advertisement server 100 (S500), and determines a type of collecting user behavior pattern information in consideration of the performance of the terminal among the types specified in the received rule (510).

Next, the steps of each of the three procedures are described in order.

(2-1) First, a case where a new application is registered will be described.

The newly installed application 220 requests the advertisement engine 210 to register with information about the type that the newly installed application 220 may provide, and the advertisement engine 210 registers it (S521). The application 220 and the type supported by the application 220 are transmitted to the advertisement server 210, and the advertisement server 210 registers the type with the application 220 (S522). If the application 220 does not know about the type it can provide or if a separate utility 230 is needed to provide the type, the application 220 informs the advertisement engine 210 of the registration without type information, The advertisement engine 210 registers the application 220 with the advertisement server 100 without the type information.

When registration is made in the advertisement server 100, the advertisement engine 210 transmits a rule to the newly registered application 220 (S526). The application 220 collects user behavior pattern information according to the received rule and transmits it to the advertisement engine 210 (S528).

(2-2) Secondly, an application and a utility linked to the application are registered, and the case where the utility transmits user behavior pattern information to the advertising engine will be described.

First, a new application 220 is installed in the terminal 200. The application 220 may output an advertisement received from the advertisement server 100 but does not collect user activity information on its own. The installed application 220 requests the advertisement engine 210 to register its own, and the advertisement engine 210 registers it (S531). The advertisement engine 220 requests the advertisement server 100 to register the application 220, and the advertisement server 210 registers it (532). Since the type is not subject to the registration, the registration is a registration that allows the advertisement server 100 to recognize that the terminal 200 can receive and output an advertisement.

Next, a new utility 230 is installed in the terminal, and the utility 230 is linked to the installed application 220 (S533). Alternatively, it may be the case that the existing utility 230 previously installed is newly linked to the installed application 220 (S533). When the utility 230 is linked to the application 220, the application 220 transmits information about the linked utility 230 and the types supported by the utility 230 to the advertisement engine 210, and receives the received information. The advertisement engine 210 registers it (S531). If the type supported by the utility 230 is not a previously supported type, the advertisement engine 210 transmits information about the new type to the advertisement server 100, and the advertisement server 100 transmits the information. Register (S532).

Since the utility 230 directly transmits user activity pattern information to the advertisement engine 210, the advertisement engine 210 transmits a rule to the newly registered utility 230 (S536). The utility 230 collects user behavior pattern information on the type according to the received rule and transmits it to the advertisement engine 210 (S538).

(2-3) Third, an application is registered, and then a new utility linked to this application is registered, and the application will transmit the user activity pattern information to the advertising engine.

First, a new application 220 is installed. The application 220 may output the advertisement received from the advertisement server 210, but does not collect user activity information on its own. The application 220 requests the advertisement engine 210 for its registration, and the advertisement engine 210 registers it (S541). The advertisement engine 210 requests the advertisement server 100 to register the application 220, and the advertisement server 100 registers it (542). Since the type is not subject to the registration, the registration is a registration that allows the advertisement server 100 to recognize that the terminal 200 can receive and output an advertisement.

Next, a new utility 230 is installed in the terminal 200, and the utility 230 is linked to the installed application 220 (S543). Alternatively, it may be the case that the existing utility 230 that was installed is newly linked to the installed application 220 (S543). When the utility 230 is linked to the application 220, the application 220 transmits information about the linked utility 230 and the types supported by the utility 230 to the advertisement engine 210, and receives the received information. The advertisement engine 210 registers this (S544). If the type supported by the utility 230 is not a previously supported type, the advertisement engine 210 transmits information about the new type to the advertisement server 100, and the advertisement server 100 transmits the information. Register (S545).

Since the application 220 receives user activity pattern information from the utility 230 and transmits the received information back to the advertisement engine 210, the advertisement engine 210 transmits a rule to the application 220 ( S546). The application 220 which received the rule transmits the received rule to the utility 230 again (S547). The utility 230 collects user behavior pattern information according to the received rule and transmits it to the application 220 (S548). The application 220 transmits the received user pattern information back to the advertisement engine 210 (S549).

(3) Finally, the steps that the three procedures have in common at the end of the procedure are described.

The advertisement engine 210 which has received the user behavior pattern information from the application 220 or the utility 230 stores it (S550), creates a report according to the rule using the stored information (S560), and rules the generated report. In accordance with the transmission to the advertising server 100 (S570). The advertisement server 100 receiving the report selects an advertisement that matches the behavior pattern of the user described in the report and transmits the advertisement to the advertisement engine 210 (S490).

Preferably, there are cases where the user's consent is required in the above three procedures. The first is to obtain consent for the application 220 to receive an advertisement from the ad server 100 and output it upon installation of the application 220, and the second is for the utility 230 or the application 220 to advertise. Before sending the information for registration to the engine 210, the user may obtain consent from the utility 230 or the application 220 to collect user behavior patterns and use them for advertisement.

In the case of the first procedure, before the application 220 requests the advertisement engine 210 to register (S521), the user 220 may obtain consent for receiving and outputting advertisements and consent for collecting and utilizing information from the user. In the case of the second procedure, the user's consent for receiving and outputting an advertisement may be obtained before registration (S531) of the application 220, and the utility 230 before the link (S533) to the application 220 or the application 220 Before the user requests registration (S534), the user's consent to collect and use the information may be obtained. In the case of the third procedure, the user's consent for receiving and outputting an advertisement may be obtained before registration (S541) of the application 220, and the utility 230 before the link (S543) to the application 220 or the application 220 The user's consent to collect and use the information may be obtained before the request for registration (S544).

The following describes the procedure when the advertisement engine checks and registers the types supported by the application or utility after the rule is sent from the advertisement server, not at the time of installation of the application or utility.

FIG. 7 shows a procedure when the advertising engine checks and registers a type supported by an application or utility after a rule is sent from the advertising server.

This procedure assumes that applications and utilities are registered in the advertising engine, but only the applications and utilities themselves are registered, and the types that each application and utility can collect start without being registered in the advertising engine. .

7 shows all three procedures. Each procedure has the same steps until the advertising engine receives the rules, but thereafter, it is divided according to the entity collecting user behavior pattern information and the delivery process of the collected information.

(1) First, the steps which the three procedures have in common will be described. The application 220 requests the advertisement engine 210 to register its own, and the advertisement engine 210 registers it (S600). This registration request is a registration for the application 220 to make an advertisement request. Therefore, information about the types that the application 220 can support is not transmitted together. Next, the advertisement engine 210 requests the advertisement server 100 to register the application 220, and the advertisement server 100 registers the application (S610). Since the type is not subject to the registration, the registration is a registration that causes the advertisement server to recognize that the terminal 200 can receive and output an advertisement. When the application 220 is registered, the application 220, the advertisement engine 210, and the advertisement server 100 perform normal advertisement requests, advertisement transmission, and advertisement display operations (S620). Thereafter, the advertisement server 100 creates a rule and delivers the created rule to the advertisement engine 210 (S630).

Next, each step of the three procedures after the common step is described in order.

(2-1) First, the case in which the advertisement engine 210 delivers a rule to the application 220 and the application 220 collects user activity pattern information and delivers it to the advertisement engine 210 will be described.

Advertisement engine 210 which has received the rule should check the type to which information should be transmitted according to the rule. The advertisement engine 210 transmits information on the type to the registered application 220 (S641). If the application 220 supports this type, the application 220 requests the advertisement engine 210 to register the type, and the advertisement engine 210 registers it (S644). After registration, the advertisement engine 210 transmits a rule including a type and timeframe information to the registered application 220 and requests information collection (S645).

(2-2) Second, the case in which the advertisement engine 210 delivers a rule to the utility 230, and the utility 230 collects user activity pattern information and delivers it to the advertisement engine 210 will be described. .

Advertisement engine 210 which has received the rule should check the type to which information should be transmitted according to the rule. The advertisement engine 210 transmits the information on the type to the registered utility 230 (S651). If utility 230 supports this type, utility 230 first interacts with specific application 220 (653). Next, the utility 230 requests the advertisement engine 210 to register the utility 230 and the type, and the advertisement engine 210 registers it 654. After registration, the advertisement engine 210 transmits a rule including a type and timeframe information to the registered utility 230 and requests information collection (S655).

(2-3) Third, the advertising engine 210 passes the rule to the application 220, but the application 220 re-delivers the user activity pattern information collected by the utility 230 to the advertising engine 210. The case will be described. This is the case in which the application 220 does not collect information on user behavior patterns by itself and collects information through interworking with the utility 230.

Advertisement engine 210 which has received the rule should check the type to which information should be transmitted according to the rule. The advertisement engine 210 transmits information on the type to the registered application 220 in operation S661. When the application 220 supports the type through interworking with the utility 230, the application 220 requests a link from the utility 230 (S662), and the utility 230 requesting the link receives the application 220. ) (S663). Next, the application 220 requests the advertisement engine 210 to register the utility 230 and the type, and the advertisement engine 210 registers it (S664). After registration, the advertisement engine 210 transmits a rule including a type and timeframe information to the registered application 220 and requests information collection (S665). The application 220 retransmits the received rule back to the utility 230 (S666). When the utility 230 collects information only for a specific type, the rule for retransmission to the utility 230 may be omitted for the type.

Preferably, the utility 230 or the application 223 collects the user behavior pattern and advertises it before the utility 230 or the application 220 requests the advertisement engine 210 to register in the three procedures described above. You can get the user's consent to use for. In the first case, before the application 220 requests the advertisement engine 210 to register for the type (S644), in the second case, before the utility 230 links (S653) the application 220 or the application ( Before 220 requests registration (S654), in the third case before utility 230 links to application 220 (S663) or application 220 tells ad engine 210 the type and utility 230. The user's consent may be obtained before requesting registration of (S664).

The following describes the overall procedure of collecting user behavior pattern information and the procedure when a new type that can be collected during collection is added.

8 illustrates a procedure for collecting user behavior pattern information and a procedure when a new type collectable during information collection is added.

First, the advertisement server 100 recognizes a type that the terminal 200 can support (S740), and determines whether the advertisement server itself 100 determines the type to be reported from the terminal 200 (S742).

If the advertisement server 100 does not determine the type to be reported, the advertisement server 100 prepares a rule not including information on the type to be reported and transmits the rule to the terminal 200 (S744). This rule can include the top n, timeframes, active collection details, and so on. Upon receiving the rule, the terminal 200 confirms that there is no information on the type in the rule and recognizes the type that it can support through the utility 230 or the application 220 (S750). The terminal 200 determines a type for generating a report according to the recognition result (S760). In this case, a report may be prepared for all types supported in the terminal 200, or a report may be generated only for a specific type.

When the advertisement server 100 determines the type to be reported, the advertisement server 100 prepares a rule including information on the type to be reported and transmits it to the terminal 200 (S746).

Even if a specific type is specified by a rule, information about the specified type may not be collected. For example, if there is no utility 230 or application 220 to collect information for a given type, and specific hardware or software support is required, such as GPS information, certain functions may be temporarily or permanently restricted by law. There are cases when certain information cannot be provided for the purpose of charging or protecting personal information. That is, when the terminal cannot support the designated type according to the capability of the terminal 200, the advertisement engine 210 may exclude the type that cannot be supported from the information collection, and other similar types capable of collecting the information may be used. If there is, collect the information on the similar type and create a report on it, or collect the information on the similar type and then switch to the information about the type specified by the rule in the first place to create a report (S760).

When the type of the advertisement server 100 or the terminal 200 is to be reported is determined, the advertisement engine 210 in the terminal 200 rules the utility 230 or the application 220 supporting the type to collect user behavior patterns. It is transmitted (S770).

The utility 230 or the application 220 which has received the rule collects the user's behavior pattern according to the received rule and transmits it to the advertisement engine 210 (S780).

The advertisement engine 210 stores the received information for writing the report, and creates a report according to the report schedule in the rule with the stored information (S790). The details of the above rules apply to the preparation of the report. For example, if the rule includes the top n details, the ad engine 210 generates a report that includes the behavior pattern information of the n high frequency users for each type determined to be reported. If the rule does not include the top n details, the ad engine 210 generates a report to include all the information about the types collected during the collection period specified in the rule.

When the report is generated, the advertisement engine 210 in the terminal 200 transmits the generated report to the advertisement server 100 according to a report schedule within the rule (S794).

Hereinafter, a description will be given of a case in which a utility or an application that supports a new type not previously supported by a terminal is registered in the terminal during the user behavior pattern collection procedure.

When the utility 230 or the application 220 supporting the new type is registered in the terminal 200 (S10), the advertisement engine 210 performs two tasks.

First, the advertisement engine must determine whether to immediately inform the advertisement server 100 about the registration of the application 220 or the utility 230 (S724).

When the information on the registration is notified immediately, the advertisement engine 210 transmits the information for the application 220 and the new type of registration to the advertisement server 100 (S722). Even if the newly registered object in the terminal 200 is the utility 230 or the existing application 220 supports the new type through a link with the newly registered utility 230, the object of the registration is the application 220. ) And the newly supported type. The advertisement server 100 receiving the information recognizes a new type supported by the terminal 200 (S740). A separate application registration message or diagnostic DiagMon can be used for this registration request.

If it is determined that it is not immediately informed, the advertisement engine 210 attaches the type of type that the terminal 200 can provide to the report to be transmitted to the advertisement server 100, and sends the terminal 200 to the advertisement server 100 through the report. Informs the type of the type can be provided (S724). In this case, the advertisement server 100 may request the report writing only for a specific type through a rule, and a type additionally supported through the registration of the application 220 or the utility 230 may not be included in the rule. In this case, the advertisement engine 210 does not collect information about the user behavior pattern corresponding to this type, and reports the added type and the application 220 supporting the same to the advertisement server 100 only. After reporting, only when the advertisement server 100 transmits a separate instruction for the type added to the advertisement engine 210 as a rule, the advertisement engine 210 collects information on the type according to the rule.

Second, if the advertisement engine 210 has already received the rule from the advertisement server 100, it is determined whether the newly supported type is included in the type specified by the rule (S730).

If a specific type is specified in the rule and there is a newly supported type, or the specific type is not specified in the rule, the terminal 200 should report information on the newly supported type. Therefore, the terminal 200 notifies the rule to the application 220 or the utility 230 that supports this type to collect information on the user's behavior pattern (S770).

If a newly supported type is not specified in the rule, no information about that type is collected.

In the above described exemplary embodiments of the present invention by way of example, but the scope of the present invention is not limited only to these specific embodiments, the present invention in various forms within the scope of the spirit and claims of the present invention The present invention may be modified, changed or improved, and such modified, changed or improved forms are also within the scope of the present invention.

Claims (18)

1. Receiving a rule from an ad server;

   Determining a type of user behavior pattern to report according to the received rule;

   Collecting information on the determined type;

   Generating a report based on the collected information;

   Sending the report to the ad server; And

   Receiving an advertisement matching the user's behavior pattern from the advertisement server according to the report, wherein the rule specifies a timing and a period of generation and transmission of the report. How to receive your ads.
2. The method of claim 1, wherein determining the type of user behavior pattern to report according to the received rule,

   If the received rule includes a designation of a type, determine the type to report the specified type, and if the received rule does not include the designation of a type, report all types registered as capable of collecting information in the terminal. Determining to be a type; And

   If the type specified by the rule is a type in which information collection is not possible according to the performance of the terminal, the type in which the information collection is not possible may be excluded from the type to report or converted into a type in which the information collection is not possible. And setting another type of information collection type as a type to be reported instead of a type in which the information collection is not possible.
3. The method of claim 1,

   And transmitting information about a type that can be collected by an application in the terminal to the advertisement server.

   Collecting information about the determined type,

   The terminal transmitting the rule to the application;

   Collecting information on a type that the application can collect the information from; And

   And transmitting, by the application, the collected information to the terminal. The advertisement receiving method of the terminal based on a user behavior pattern.
4. The method of claim 1,

   The method may further include transmitting information about a type that may be collected by a utility in the terminal to the advertisement server.

   Collecting information about the determined type,

   The terminal transmitting the rule to the utility;

   Collecting information on a type that the utility can collect the information from; And

   And transmitting, by the utility, the collected information to the terminal, the advertisement receiving method of the terminal based on a user behavior pattern.
5. The method of claim 1,

   The method may further include transmitting information about a type that may be collected by a utility in the terminal to the advertisement server.

   Collecting information about the determined type,

   The terminal transmitting the rule to an application;

   The application sending the rule to the utility;

   Collecting information on a type that the utility can collect the information from;

   The utility sending the collected information to the application; And

   And transmitting, by the application, the collected information to the terminal, the advertisement receiving method of the terminal based on a user behavior pattern.
6. The advertisement of the terminal based on a user behavior pattern according to claim 4, wherein the user obtains a consent of collecting information on the type of information collected from the user before registering the type of information collected on the terminal. Receiving method.
7. Collecting information on user behavior pattern information according to one or more types collectable in the terminal;

   Receiving a rule from an ad server;

   Determining a type to report according to the received rule among the collected user pattern information;

   Generating a report based on the information about the type determined to report;

   Sending the report to the ad server; And

   Receiving an advertisement matching the user's behavior pattern from the advertisement server according to the report, wherein the rule specifies a timing and a period of generation and transmission of the report. How to receive your ads.
8. The method of claim 7, wherein the determining of the type to report according to the received rule,

   If the received rule includes the designation of the type is determined as the type to report the specified type, and if the received rule does not include the designation of the type to determine the type to report all the types of information collected step; And

   If the type specified by the rule is a type in which no information is collected, the type in which the information is not collected is excluded from the type to be reported, or a type in which other information may be converted into a type in which the information is not collected. And setting the information to be a type to be reported instead of a type for which the information is not collected.
9. The method of claim 7, wherein

   And transmitting information about a type that can be collected by an application in the terminal to the advertisement server.

   Collecting information on the type registered in the terminal to the user behavior pattern information can be collected,

   Collecting information on a type that the application can collect the information from; And

   And transmitting, by the application, the collected information to the terminal. The advertisement receiving method of the terminal based on a user behavior pattern.
10. The method of claim 7, wherein

    The method may further include transmitting information about a type that may be collected by a utility in the terminal to the advertisement server.

    Collecting information on the type registered in the terminal to the user behavior pattern information can be collected,

    Collecting information on a type that the utility can collect the information from; And

    And transmitting, by the utility, the collected information to the terminal, the advertisement receiving method of the terminal based on a user behavior pattern.
11. The method of claim 1,

    And transmitting information about a type that can be collected by an application in the terminal to the advertisement server.

    Collecting information on the type registered in the terminal as the user behavior pattern information can be collected,

    Collecting information about a type capable of collecting the information by a utility;

    The utility sending the collected information to the application; And

    And transmitting, by the application, the collected information to the terminal, the advertisement receiving method of the terminal based on a user behavior pattern.
12. The advertisement of the terminal based on the user behavior pattern according to claim 9, wherein the user obtains an agreement of collecting information about the type of information collected from the user before registering the type of information collected on the terminal. Receiving method.
13. An advertising engine that receives a rule from an advertising server and determines a type of user behavior pattern to report according to the received rule; And

    An information collecting unit collecting information on the determined type;

    The advertisement engine transmits the received rule to the information collecting unit, receives the collected information from the entity, generates a report based on the received information, and transmits the report to the advertisement server. Receiving an advertisement corresponding to the user's behavior pattern from the server according to the report, wherein the rule is selected on the basis of the user behavior pattern, characterized in that specifying the time and period of the generation and transmission of the report.
14. The method of claim 13, wherein the determination of the type of user behavior pattern to report according to the received rule,

    If the received rule includes a designation of a type, determine the type to report the specified type, and if the received rule does not include the designation of a type, report all types registered as capable of collecting information in the terminal. If the type specified by the rule is a type for which information collection is not possible according to the performance of the terminal, the type for which information collection is not possible is excluded from the type to report or the information collection is not possible. The advertisement display terminal is selected based on the user behavior pattern, characterized in that the other information-collectable type that can be converted to the non-type can be reported as a type to report instead of the type that can not be collected.
15. The method of claim 13,

    The information collecting unit is an application,

    The advertisement engine registers a type in which information can be collected by the application and the application, and transmits information about the application and the type in which the information can be collected to an advertisement server. Ad display terminal selected based on.
16. The method of claim 13,

    Include more applications,

    The information collecting unit is a utility linked to the application,

    The advertisement engine may register the application, the utility, and the type in which information may be collected by the utility in a terminal, and transmit information on the application and the type in which the information may be collected to an advertisement server. The advertisement display terminal selected based on the user behavior pattern.
17. The method of claim 13,

    The information collecting unit is an application,

    Further includes a utility linked to the application,

    The advertising engine registers the application, the utility, and the type of information collected by the utility to the terminal, and transmits information on the application and the type of the information to be collected to an advertisement server.

    The application is selected based on the user behavior pattern, characterized in that for collecting the information about the determined type by transmitting the transmitted rule to the utility, and receives information about the determined type collected by the utility. Advertising display terminal.
18. 18. The method of claim 15, 16, or 17, wherein the user obtains the consent of collecting information about the type of information collected from the user before registering the type in which the information can be collected in the terminal. The advertisement display terminal selected based on the user behavior pattern.

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