WO2010058896A3 - Advertisement service server and digital television system be linked with the server - Google Patents

Advertisement service server and digital television system be linked with the server Download PDF

Info

Publication number
WO2010058896A3
WO2010058896A3 PCT/KR2009/004792 KR2009004792W WO2010058896A3 WO 2010058896 A3 WO2010058896 A3 WO 2010058896A3 KR 2009004792 W KR2009004792 W KR 2009004792W WO 2010058896 A3 WO2010058896 A3 WO 2010058896A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
broadcasting
information
service server
subscriber
Prior art date
Application number
PCT/KR2009/004792
Other languages
French (fr)
Other versions
WO2010058896A2 (en
Inventor
Byong-Kwon Moon
Sang-Hyeun Lee
Byung-Tak Lee
Jai-Sang Koh
Sim-Kwon Yoon
Original Assignee
Electronics And Telecommunications Research Institute
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Electronics And Telecommunications Research Institute filed Critical Electronics And Telecommunications Research Institute
Publication of WO2010058896A2 publication Critical patent/WO2010058896A2/en
Publication of WO2010058896A3 publication Critical patent/WO2010058896A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6581—Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application

Abstract

An IP-based two-way advertising system is provided. In particular, an IP-based advertising service server system and a digital television broadcast receiving system which interacts with the IP-based advertising service server system are provided. An advertisement in which a selection criterion value set by an advertiser for advertisement output is identical to a subscriber side selection criterion value is selected and transmitted to a subscriber terminal. Advertisement associated information transmitted to the subscriber terminal includes information for accessing a primary advertisement (172) for intuitively expressing minimal information about a product and information for accessing a secondary advertisement (173) for expressing detail information. The primary advertisement (172) and the secondary advertisement (173) are output according to selection of a subscriber. Therefore, an advertising service can be provided regardless of different broadcasting middleware standards which depend on the broadcasting system, such as IPTV broadcasting, satellite broadcasting and digital cable broadcasting. Also, since an advertiser (1 10) can register an advertisement by himself/herself without help of an advertising agency which produces an advertisement and includes the produced advertisement in a broadcast program, the self-employed can place an advertisement on television at a low cost.
PCT/KR2009/004792 2008-11-24 2009-08-27 Advertisement service server and digital television system be linked with the server WO2010058896A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2008-0117065 2008-11-24
KR1020080117065A KR101174060B1 (en) 2008-11-24 2008-11-24 Advertisement service server system and digital television system be linked with the server

Publications (2)

Publication Number Publication Date
WO2010058896A2 WO2010058896A2 (en) 2010-05-27
WO2010058896A3 true WO2010058896A3 (en) 2013-02-28

Family

ID=42198614

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/004792 WO2010058896A2 (en) 2008-11-24 2009-08-27 Advertisement service server and digital television system be linked with the server

Country Status (2)

Country Link
KR (1) KR101174060B1 (en)
WO (1) WO2010058896A2 (en)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020035229A (en) * 2000-11-04 2002-05-11 김정상 Plant extract from Adenophora triphylla and composition containing the same with hypoglycemic activity
CN102244814B (en) * 2011-07-05 2013-06-19 广东星海数字家庭产业技术研究院有限公司 Middleware-based digital television (TV) service value-adding and extending platform and method
KR101694967B1 (en) 2012-02-02 2017-01-10 한국전자통신연구원 Method and apparatus of interactive advertising service in digital broadcast system
WO2014016637A1 (en) * 2012-07-23 2014-01-30 Anthony Richards Message relay system and method
CN104469414A (en) * 2013-09-22 2015-03-25 中兴通讯股份有限公司 Information system, information put-in method and IPTV system based on multi-screen interaction
US9924210B2 (en) 2015-07-24 2018-03-20 clypd, inc. Computer system and method for targeting content to users via multiple technology platforms

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070277205A1 (en) * 2006-05-26 2007-11-29 Sbc Knowledge Ventures L.P. System and method for distributing video data
US20080056673A1 (en) * 2006-09-05 2008-03-06 Arcadyan Technology Corporation Method for creating a customized tv/radio service from user-selected contents and playback device using the same

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070277205A1 (en) * 2006-05-26 2007-11-29 Sbc Knowledge Ventures L.P. System and method for distributing video data
US20080056673A1 (en) * 2006-09-05 2008-03-06 Arcadyan Technology Corporation Method for creating a customized tv/radio service from user-selected contents and playback device using the same

Also Published As

Publication number Publication date
KR101174060B1 (en) 2012-08-16
WO2010058896A2 (en) 2010-05-27
KR20100058309A (en) 2010-06-03

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