WO2008157676A3 - Securely providing advertising subsidized computer usage - Google Patents

Securely providing advertising subsidized computer usage Download PDF

Info

Publication number
WO2008157676A3
WO2008157676A3 PCT/US2008/067466 US2008067466W WO2008157676A3 WO 2008157676 A3 WO2008157676 A3 WO 2008157676A3 US 2008067466 W US2008067466 W US 2008067466W WO 2008157676 A3 WO2008157676 A3 WO 2008157676A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
providing advertising
computer usage
securely providing
user
Prior art date
Application number
PCT/US2008/067466
Other languages
French (fr)
Other versions
WO2008157676A2 (en
Inventor
William J Westerinen
Hanumant Kumar Yadav
James S Duffus
Todd L Carpenter
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of WO2008157676A2 publication Critical patent/WO2008157676A2/en
Publication of WO2008157676A3 publication Critical patent/WO2008157676A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/36—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes
    • G06Q20/367—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes involving electronic purses or money safes
    • G06Q20/3674—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes involving electronic purses or money safes involving authentication
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/382—Payment protocols; Details thereof insuring higher security of transaction
    • G06Q20/3829—Payment protocols; Details thereof insuring higher security of transaction involving key management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2221/00—Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F2221/21—Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F2221/2101—Auditing as a secondary aspect

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Probability & Statistics with Applications (AREA)
  • Computer Security & Cryptography (AREA)
  • Storage Device Security (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

A method and apparatus for assuring delivery of paid advertising to a user may involve asking a question about an advertisement or requiring data about the advertisement to be entered. In one embodiment, a human presence indicator, such as stylized letters, may be displayed during or after the presentation of an advertisement to be copied by a user to indicate presence during the advertisement. When the challenge relating to ad viewing is correctly answered, a value associated with viewing the ad may be credited to a user account, either locally or at a clearinghouse or other repository.
PCT/US2008/067466 2007-06-20 2008-06-19 Securely providing advertising subsidized computer usage WO2008157676A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/765,571 US8099324B2 (en) 2005-03-29 2007-06-20 Securely providing advertising subsidized computer usage
US11/765,571 2007-06-20

Publications (2)

Publication Number Publication Date
WO2008157676A2 WO2008157676A2 (en) 2008-12-24
WO2008157676A3 true WO2008157676A3 (en) 2009-02-19

Family

ID=40158619

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/067466 WO2008157676A2 (en) 2007-06-20 2008-06-19 Securely providing advertising subsidized computer usage

Country Status (2)

Country Link
US (1) US8099324B2 (en)
WO (1) WO2008157676A2 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050117726A (en) * 2004-06-11 2005-12-15 삼성전자주식회사 Digital broadcast display control method and apparatus thereof
US20090287561A1 (en) * 2008-05-15 2009-11-19 Research In Motion Limited Method and system to avoid fake metrics in advertising
US20100312653A1 (en) * 2009-06-05 2010-12-09 Microsoft Corporation Verifiable advertisement presentation
US20100319049A1 (en) * 2009-06-10 2010-12-16 Microsoft Corporation Trusted agent for advertisement protection
US20110231250A1 (en) * 2010-03-18 2011-09-22 Textaway, Ltd. System and Method for Displaying Advertisements on a User Device Based on User Preferences While Operative by the User
US20140282696A1 (en) * 2013-03-15 2014-09-18 Qualcomm Incorporated Advertising download verification
WO2018169515A1 (en) * 2017-03-14 2018-09-20 Google Llc Verifying the rendering of video content at client devices using trusted platform modules

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20060028463A (en) * 2006-03-09 2006-03-29 정성욱 Click tracking and management system for online advertisement service
KR20060103035A (en) * 2005-03-25 2006-09-28 주식회사 다음커뮤니케이션 Method and system for billing of internet advertising
US20060265493A1 (en) * 2005-05-20 2006-11-23 Richard Brindley Fraud prevention and detection for online advertising

Family Cites Families (59)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPS6295660A (en) * 1985-10-21 1987-05-02 Omron Tateisi Electronics Co Sign reading and writing system using integrated circuit card
US5023907A (en) * 1988-09-30 1991-06-11 Apollo Computer, Inc. Network license server
US5689565A (en) * 1995-06-29 1997-11-18 Microsoft Corporation Cryptography system and method for providing cryptographic services for a computer application
US5778395A (en) * 1995-10-23 1998-07-07 Stac, Inc. System for backing up files from disk volumes on multiple nodes of a computer network
US5881144A (en) * 1997-01-21 1999-03-09 Ericsson Inc. Graphical intelligent network (IN) subscription manager
US6035423A (en) * 1997-12-31 2000-03-07 Network Associates, Inc. Method and system for providing automated updating and upgrading of antivirus applications using a computer network
US6505773B1 (en) * 1998-04-03 2003-01-14 International Business Machines Corporation Authenticated electronic coupon issuing and redemption
US6450407B1 (en) * 1998-04-17 2002-09-17 Viztec, Inc. Chip card rebate system
US6698020B1 (en) * 1998-06-15 2004-02-24 Webtv Networks, Inc. Techniques for intelligent video ad insertion
US7194092B1 (en) * 1998-10-26 2007-03-20 Microsoft Corporation Key-based secure storage
US7174457B1 (en) * 1999-03-10 2007-02-06 Microsoft Corporation System and method for authenticating an operating system to a central processing unit, providing the CPU/OS with secure storage, and authenticating the CPU/OS to a third party
US6820063B1 (en) * 1998-10-26 2004-11-16 Microsoft Corporation Controlling access to content based on certificates and access predicates
US20030050831A1 (en) * 1998-12-22 2003-03-13 John Klayh System for distribution and redemption of loyalty points and coupons
US6510513B1 (en) * 1999-01-13 2003-01-21 Microsoft Corporation Security services and policy enforcement for electronic data
US6959384B1 (en) * 1999-12-14 2005-10-25 Intertrust Technologies Corporation Systems and methods for authenticating and protecting the integrity of data streams and other data
US7013286B1 (en) * 1999-12-30 2006-03-14 International Business Machines Corporation Generation, distribution, storage, redemption, validation and clearing of electronic coupons
US6974076B1 (en) * 2000-02-14 2005-12-13 Sony Corporation Portable music player with pay per play usage and method for purchase of credits for usage
US7039670B2 (en) * 2000-03-30 2006-05-02 United Devices, Inc. Massively distributed processing system with modular client agent and associated method
US7353267B1 (en) * 2000-04-07 2008-04-01 Netzero, Inc. Targeted network video download interface
US6954728B1 (en) * 2000-05-15 2005-10-11 Avatizing, Llc System and method for consumer-selected advertising and branding in interactive media
US7657887B2 (en) * 2000-05-17 2010-02-02 Interwoven, Inc. System for transactionally deploying content across multiple machines
AU2001266660A1 (en) * 2000-06-02 2001-12-17 Virtio Corporation Method and system for virtual prototyping
US20020107809A1 (en) * 2000-06-02 2002-08-08 Biddle John Denton System and method for licensing management
US7284124B1 (en) * 2000-06-05 2007-10-16 Microsoft Corporation Trust level based platform access regulation application
JP3633452B2 (en) * 2000-07-14 2005-03-30 日本電気株式会社 3D advertising system and method with motion in 3D virtual space and recording medium
WO2002009015A1 (en) * 2000-07-25 2002-01-31 Gallagher P Christopher J Administering incentive award program
US7124115B1 (en) * 2000-07-25 2006-10-17 International Business Machines Corporation Micro payment-based advertising
MXPA03003206A (en) * 2000-10-12 2004-12-03 Frank S Maggio Method and system for communicating advertising and entertainment content and gathering consumer information.
US7055031B2 (en) * 2001-02-14 2006-05-30 Tivo, Inc. Method for generation, delivery, and validation of electronic coupons through personal TV service system
US7584149B1 (en) * 2001-02-26 2009-09-01 American Express Travel Related Services Company, Inc. System and method for securing data through a PDA portal
US6856800B1 (en) * 2001-05-14 2005-02-15 At&T Corp. Fast authentication and access control system for mobile networking
US8818871B2 (en) * 2001-06-21 2014-08-26 Thomson Licensing Method and system for electronic purchases using an intelligent data carrier medium, electronic coupon system, and interactive TV infrastructure
DE10137505B4 (en) * 2001-07-16 2005-06-23 Francotyp-Postalia Ag & Co. Kg Arrangement and method for changing the functionality of a security module
US7506053B1 (en) * 2001-10-17 2009-03-17 Cisco Technology, Inc. Software distribution system and method
US7137004B2 (en) * 2001-11-16 2006-11-14 Microsoft Corporation Manifest-based trusted agent management in a trusted operating system environment
US6837427B2 (en) * 2001-11-21 2005-01-04 Goliath Solutions, Llc. Advertising compliance monitoring system
US20050144073A1 (en) * 2002-06-05 2005-06-30 Lawrence Morrisroe Method and system for serving advertisements
US20030018969A1 (en) * 2002-06-21 2003-01-23 Richard Humpleman Method and system for interactive television services with targeted advertisement delivery and user redemption of delivered value
US7269846B2 (en) * 2002-08-30 2007-09-11 Bank Of America Corporation Mobile terminal having virus resistant security module architecture
US7306143B2 (en) * 2002-09-20 2007-12-11 Cubic Corporation Dynamic smart card/media imaging
CA2518075C (en) * 2003-03-04 2014-04-01 Gamelogic Inc. Conditional access system and method
US7376834B2 (en) * 2003-07-18 2008-05-20 Palo Alto Research Center Incorporated System and method for securely controlling communications
US7321970B2 (en) * 2003-12-30 2008-01-22 Nokia Siemens Networks Oy Method and system for authentication using infrastructureless certificates
US7571488B2 (en) * 2004-03-31 2009-08-04 Panasonic Corporation Rights management terminal, server apparatus and usage information collection system
US7444509B2 (en) * 2004-05-27 2008-10-28 International Business Machines Corporation Method and system for certification path processing
US7644287B2 (en) * 2004-07-29 2010-01-05 Microsoft Corporation Portion-level in-memory module authentication
US8099600B2 (en) * 2004-08-23 2012-01-17 International Business Machines Corporation Content distribution site spoofing detection and prevention
US7743093B2 (en) * 2004-11-10 2010-06-22 Microsoft Corporation Message based network configuration of domain name purchase
US7669056B2 (en) * 2005-03-29 2010-02-23 Microsoft Corporation Method and apparatus for measuring presentation data exposure
US7234638B2 (en) * 2005-01-20 2007-06-26 Hitachi America, Ltd. Method and apparatus for performing benefit transactions using a portable integrated circuit device
US8768766B2 (en) * 2005-03-07 2014-07-01 Turn Inc. Enhanced online advertising system
US20060265508A1 (en) * 2005-05-02 2006-11-23 Angel Franklin J System for administering a multiplicity of namespaces containing state information and services
US20080254883A1 (en) * 2005-09-07 2008-10-16 Bally Gaming, Inc. Tournament bonus awards
US20070106521A1 (en) * 2005-11-04 2007-05-10 Tp Lab System and method to process media with preset credit
US7568211B2 (en) * 2005-11-16 2009-07-28 Industrial Technology Research Institute System and method to implement business model for advertising revenue by detecting and tracking audience members who visit advertiser designated locations
JP4899540B2 (en) * 2006-03-08 2012-03-21 富士通株式会社 Advertising service system
US8521786B2 (en) * 2006-07-24 2013-08-27 International Business Machines Corporation Techniques for assigning promotions to contact entities
US20080307495A1 (en) * 2007-06-08 2008-12-11 Michael Holtzman Memory device with circuitry for improving accuracy of a time estimate used in digital rights management (DRM) license validation
US7447303B1 (en) * 2007-08-17 2008-11-04 Michael Moneymaker System for validating phone numbers to prevent affiliate fraud

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20060103035A (en) * 2005-03-25 2006-09-28 주식회사 다음커뮤니케이션 Method and system for billing of internet advertising
US20060265493A1 (en) * 2005-05-20 2006-11-23 Richard Brindley Fraud prevention and detection for online advertising
KR20060028463A (en) * 2006-03-09 2006-03-29 정성욱 Click tracking and management system for online advertisement service

Also Published As

Publication number Publication date
US8099324B2 (en) 2012-01-17
WO2008157676A2 (en) 2008-12-24
US20070244820A1 (en) 2007-10-18

Similar Documents

Publication Publication Date Title
WO2008157676A3 (en) Securely providing advertising subsidized computer usage
WO2009045931A3 (en) Event based serving
WO2011046848A3 (en) Advertising avatar
WO2008058276A3 (en) Advertisement scheme for use with interactive content
WO2008012717A3 (en) Gaze interaction for information display of gazed items
WO2009092004A3 (en) Method and apparatus for delivering targeted content
WO2009012118A3 (en) Techniques for improving user engagement with advertisements
WO2009085197A3 (en) On-line advertising with dynamic content
WO2008057339A3 (en) Presenting media guidance search results based on relevancy
WO2012024184A3 (en) Contextual translation of non-interactive advertisements into interactive advertisements
MX2009009797A (en) Method for advertising using mobile multiplayer game and system thereof.
WO2012061071A3 (en) User interface for multiple users
WO2009079243A3 (en) Advanced advertisements
WO2008064071A3 (en) Methods, systems and apparatus for delivery of media
WO2010024979A3 (en) Advertising system for internet discussion forums
WO2011130418A3 (en) Systems and methods for excluding serving an advertisement campaign to undesired web pages
WO2007143667A3 (en) Billboard apparatus and advertising method using a billboard apparatus
WO2008005502A3 (en) System and method for category-based contextual advertisement generation and management
WO2010102104A3 (en) Content alternative monetization system
WO2008042288A3 (en) System and method for delivering promotional and information content during a computer-based application and collecting impression metrics
EP2250582A4 (en) Video advertisement pricing
WO2009013916A1 (en) Liquid crystal display unit, game device and display method employed in liquid crystal display unit
WO2007143534A3 (en) Method and apparatus for redeeming an economic incentive
MY155771A (en) Automobile location based advertising
WO2011011507A3 (en) Explicit online advertising exposure terms

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08771450

Country of ref document: EP

Kind code of ref document: A2

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 08771450

Country of ref document: EP

Kind code of ref document: A2