WO2007133430A3 - System and method for creating loyalty point programs based on print advertisements - Google Patents

System and method for creating loyalty point programs based on print advertisements Download PDF

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Publication number
WO2007133430A3
WO2007133430A3 PCT/US2007/010268 US2007010268W WO2007133430A3 WO 2007133430 A3 WO2007133430 A3 WO 2007133430A3 US 2007010268 W US2007010268 W US 2007010268W WO 2007133430 A3 WO2007133430 A3 WO 2007133430A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising data
loyalty point
potential customer
advertisement
print
Prior art date
Application number
PCT/US2007/010268
Other languages
French (fr)
Other versions
WO2007133430A2 (en
Inventor
Roger Robert Belanger
Thomas Bowen Clarke
Original Assignee
Goss Int Americas Inc
Roger Robert Belanger
Thomas Bowen Clarke
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/430,659 external-priority patent/US20070265912A1/en
Application filed by Goss Int Americas Inc, Roger Robert Belanger, Thomas Bowen Clarke filed Critical Goss Int Americas Inc
Priority to JP2009509625A priority Critical patent/JP2009543164A/en
Priority to EP07776369A priority patent/EP2024919A4/en
Publication of WO2007133430A2 publication Critical patent/WO2007133430A2/en
Publication of WO2007133430A3 publication Critical patent/WO2007133430A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Abstract

A method for providing individual loyalty point programs for a plurality of print advertisers includes printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a potential customer; and printing second advertising data with a second advertisement by a second print advertiser, the second advertising data identifying the second advertisement, the second advertising data capable of being scanned by the handheld device of the potential customer. The potential customer is provided with a first incentive to scan the first advertising data and a second incentive to scan the second advertising data and the first or second advertising data scanned by the potential customer is received at a central server and as a consequence credits a first or second loyalty point program, respectively, of the potential customer. The first loyalty point program provides loyalty points redeemable at the first print advertiser and the second loyalty point program loyalty points redeemable at the second print advertiser.
PCT/US2007/010268 2006-05-09 2007-04-27 System and method for creating loyalty point programs based on print advertisements WO2007133430A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2009509625A JP2009543164A (en) 2006-05-09 2007-04-27 System and method for creating customer point programs based on printed advertisements
EP07776369A EP2024919A4 (en) 2006-05-09 2007-04-27 System and method for creating loyalty point programs based on print advertisements

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US11/430,659 US20070265912A1 (en) 2006-05-09 2006-05-09 System and method for tracking advertising effectiveness using redeemable incentives
US11/430,659 2006-05-09
US11/638,963 US20070265916A1 (en) 2006-05-09 2006-12-14 System and method for creating loyalty point programs based on print advertisements
US11/638,963 2006-12-14

Publications (2)

Publication Number Publication Date
WO2007133430A2 WO2007133430A2 (en) 2007-11-22
WO2007133430A3 true WO2007133430A3 (en) 2008-01-10

Family

ID=38694387

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/010268 WO2007133430A2 (en) 2006-05-09 2007-04-27 System and method for creating loyalty point programs based on print advertisements

Country Status (1)

Country Link
WO (1) WO2007133430A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030163373A1 (en) * 1999-06-30 2003-08-28 Vlady Cornateanu Device for receiving advertising data and method of application
US20030195807A1 (en) * 2000-10-12 2003-10-16 Frank S. Maggio Method and system for verifying exposure to message content via a printed response
US20050239495A1 (en) * 2004-04-12 2005-10-27 Bayne Anthony J System and method for the distribution of advertising and associated coupons via mobile media platforms
US20060074753A1 (en) * 2004-10-06 2006-04-06 Kimberly-Clark Worldwide, Inc. Advertising during printing of secure customized coupons

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030163373A1 (en) * 1999-06-30 2003-08-28 Vlady Cornateanu Device for receiving advertising data and method of application
US20030195807A1 (en) * 2000-10-12 2003-10-16 Frank S. Maggio Method and system for verifying exposure to message content via a printed response
US20050239495A1 (en) * 2004-04-12 2005-10-27 Bayne Anthony J System and method for the distribution of advertising and associated coupons via mobile media platforms
US20060074753A1 (en) * 2004-10-06 2006-04-06 Kimberly-Clark Worldwide, Inc. Advertising during printing of secure customized coupons

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2024919A4 *

Also Published As

Publication number Publication date
WO2007133430A2 (en) 2007-11-22

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