WO2006122059A3 - System and methods for identifying the potential advertising value of terms found on web pages - Google Patents

System and methods for identifying the potential advertising value of terms found on web pages Download PDF

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Publication number
WO2006122059A3
WO2006122059A3 PCT/US2006/017777 US2006017777W WO2006122059A3 WO 2006122059 A3 WO2006122059 A3 WO 2006122059A3 US 2006017777 W US2006017777 W US 2006017777W WO 2006122059 A3 WO2006122059 A3 WO 2006122059A3
Authority
WO
WIPO (PCT)
Prior art keywords
web page
identifying
methods
interest
web pages
Prior art date
Application number
PCT/US2006/017777
Other languages
French (fr)
Other versions
WO2006122059A2 (en
Inventor
Daniel C Fain
Thomas Pierce
Original Assignee
Yahoo Inc
Daniel C Fain
Thomas Pierce
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc, Daniel C Fain, Thomas Pierce filed Critical Yahoo Inc
Publication of WO2006122059A2 publication Critical patent/WO2006122059A2/en
Publication of WO2006122059A3 publication Critical patent/WO2006122059A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Abstract

The present invention provides a method and system for identifying terms in a requested Web document which can be used to identify other web page documents in which the user is likely to have an interest. Terms on previously prepared lists are compared to the content of the Web page document, and where matches are found, mathematical techniques including linear regression can be used to determine the relevance of the textual term to the content of the page. This can be used to suggest other linked Web page documents in which the user is likely to have an interest. Where the prepared lists include a term that has been purchased by advertisers, and there is a match for that term on the Web page document, an ad which is likely to interest the reader can be displayed on the requested Web page document, and can include a link to the advertiser's web site.
PCT/US2006/017777 2005-05-05 2006-05-05 System and methods for identifying the potential advertising value of terms found on web pages WO2006122059A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/122,780 2005-05-05
US11/122,780 US7685197B2 (en) 2005-05-05 2005-05-05 System and methods for indentifying the potential advertising value of terms found on web pages

Publications (2)

Publication Number Publication Date
WO2006122059A2 WO2006122059A2 (en) 2006-11-16
WO2006122059A3 true WO2006122059A3 (en) 2009-04-16

Family

ID=37395192

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/017777 WO2006122059A2 (en) 2005-05-05 2006-05-05 System and methods for identifying the potential advertising value of terms found on web pages

Country Status (2)

Country Link
US (1) US7685197B2 (en)
WO (1) WO2006122059A2 (en)

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Also Published As

Publication number Publication date
US20060253437A1 (en) 2006-11-09
US7685197B2 (en) 2010-03-23
WO2006122059A2 (en) 2006-11-16

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