WO2006020576A3 - Method and system for identifying keywords for use in placing keyword-targeted advertisements - Google Patents
Method and system for identifying keywords for use in placing keyword-targeted advertisements Download PDFInfo
- Publication number
- WO2006020576A3 WO2006020576A3 PCT/US2005/028148 US2005028148W WO2006020576A3 WO 2006020576 A3 WO2006020576 A3 WO 2006020576A3 US 2005028148 W US2005028148 W US 2005028148W WO 2006020576 A3 WO2006020576 A3 WO 2006020576A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- item
- advertisement
- advertisement system
- advertised
- documents
- Prior art date
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/31—Indexing; Data structures therefor; Storage structures
- G06F16/313—Selection or weighting of terms for indexing
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/332—Query formulation
- G06F16/3325—Reformulation based on results of preceding query
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
Abstract
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP05784894A EP1776648A4 (en) | 2004-08-09 | 2005-08-08 | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
CA2575734A CA2575734C (en) | 2004-08-09 | 2005-08-08 | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
JP2007525710A JP4672726B2 (en) | 2004-08-09 | 2005-08-08 | Method and system for identifying keywords used when issuing keyword-targeted advertisements |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/914,722 US7752200B2 (en) | 2004-08-09 | 2004-08-09 | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
US10/914,722 | 2004-08-09 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2006020576A2 WO2006020576A2 (en) | 2006-02-23 |
WO2006020576A3 true WO2006020576A3 (en) | 2007-01-25 |
Family
ID=35908078
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2005/028148 WO2006020576A2 (en) | 2004-08-09 | 2005-08-08 | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
Country Status (7)
Country | Link |
---|---|
US (3) | US7752200B2 (en) |
EP (1) | EP1776648A4 (en) |
JP (1) | JP4672726B2 (en) |
KR (1) | KR100904787B1 (en) |
CN (2) | CN102708115B (en) |
CA (1) | CA2575734C (en) |
WO (1) | WO2006020576A2 (en) |
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US20060041536A1 (en) | 2006-02-23 |
EP1776648A4 (en) | 2011-01-26 |
JP2008509501A (en) | 2008-03-27 |
CN102708115B (en) | 2015-12-09 |
CN102708115A (en) | 2012-10-03 |
US10402431B2 (en) | 2019-09-03 |
JP4672726B2 (en) | 2011-04-20 |
KR20070064320A (en) | 2007-06-20 |
KR100904787B1 (en) | 2009-06-25 |
US20170103122A1 (en) | 2017-04-13 |
EP1776648A2 (en) | 2007-04-25 |
US7752200B2 (en) | 2010-07-06 |
US9489449B1 (en) | 2016-11-08 |
CN101023408A (en) | 2007-08-22 |
WO2006020576A2 (en) | 2006-02-23 |
CA2575734A1 (en) | 2006-02-23 |
CA2575734C (en) | 2017-01-03 |
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