WO2005114883A2 - Combined television - telephony system - Google Patents

Combined television - telephony system Download PDF

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Publication number
WO2005114883A2
WO2005114883A2 PCT/IL2005/000471 IL2005000471W WO2005114883A2 WO 2005114883 A2 WO2005114883 A2 WO 2005114883A2 IL 2005000471 W IL2005000471 W IL 2005000471W WO 2005114883 A2 WO2005114883 A2 WO 2005114883A2
Authority
WO
WIPO (PCT)
Prior art keywords
media content
discrete
discrete media
mobile telephone
message
Prior art date
Application number
PCT/IL2005/000471
Other languages
French (fr)
Other versions
WO2005114883A3 (en
Inventor
David Mail
Original Assignee
Nds Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nds Limited filed Critical Nds Limited
Publication of WO2005114883A2 publication Critical patent/WO2005114883A2/en
Publication of WO2005114883A3 publication Critical patent/WO2005114883A3/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04K—SECRET COMMUNICATION; JAMMING OF COMMUNICATION
    • H04K1/00—Secret communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234363—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by altering the spatial resolution, e.g. for clients with a lower screen resolution
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25833—Management of client data involving client hardware characteristics, e.g. manufacturer, processing or storage capabilities
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
    • H04N21/6131—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via a mobile phone network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6181—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a mobile phone network

Definitions

  • the present invention relates to televisions systems when used in conjunction with mobile telephone systems.
  • SMS Short Message Service
  • GSM Global System for Mobile communications
  • the present invention in preferred embodiments thereof, seeks to provide an improved mobile telephony system in conjunction with a television system.
  • the present invention in preferred embodiments thereof, teaches a system and method for downloading discrete media content (for example, but not limited to a video and/or audio clip shown on and/or heard from a media device, such as a television or radio) to a mobile telephone in response to a mobile telephone user request.
  • the mobile telephone sends an SMS message, indicating the desired discrete media content, to a recording and application server which has previously stored the discrete media content, either at the broadcaster or another recording and application server.
  • the server then initiates sending the discrete media content as a Multimedia Messaging Service (MMS) message, preferably encrypted, to the mobile telephone.
  • MMS Multimedia Messaging Service
  • a WAP push message is sent to the mobile telephone enabling the discrete media content to be retrieved by the mobile telephone.
  • the mobile telephone requires a secure media player or secure media player component, which is downloadable from the media server, in order to play the discrete media content.
  • the secure media player is also preferably used to retrieve the discrete media content in response to an SMS message sent by the media server.
  • the secure media player is not required.
  • a system for downloading discrete media content to a mobile telephone the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device
  • the system including a media storage device adapted to store the discrete media content, and a media server operationally connected to the storage device, the media server being adapted to receive a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, and supply the discrete media content to the mobile telephone.
  • the system includes a transcoding device to franscode the discrete media content.
  • the system includes an encryption device to encrypt the discrete media content.
  • the media server is adapted to franscode the discrete media content.
  • the media server is adapted to encrypt the discrete media content.
  • the discrete media content is unprotected.
  • the media server is adapted to send a return message to the mobile telephone, the return message including the discrete media content.
  • the discrete media content is franscoded.
  • the discrete media content is encrypted. Still further in accordance with a preferred embodiment of the present invention the discrete media content is unprotected. Additionally in accordance with a preferred embodiment of the present invention the return message is an MMS message. Moreover in accordance with a preferred embodiment of the present invention the media server is adapted to send a notification message to the mobile telephone, the notification message including a link to the discrete media content, the notification message prompting download of the discrete media content. Further in accordance with a preferred embodiment of the present invention the notification message is a wireless application protocol push message.
  • the notification message is addressed to a secure media player of the mobile telephone, such that the secure media player automatically downloads the discrete media content to the mobile telephone.
  • the notification message is an SMS message.
  • the notification message relates to an MMS message.
  • the media server has a receiving port to receive the discrete media content from the broadcasting system.
  • the request message is an SMS message.
  • the media server has a validation module to check whether the mobile telephone has a secure media player for playing encrypted media content.
  • the media server has a prompting module to prompt download of the secure media player to the mobile telephone.
  • a system for downloading discrete media content to a wireless device the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the system including a media storage device adapted to store the discrete media content, and a media server operationally connected to the storage device, the media server being adapted to receive a request message from the wireless device requesting downloading the discrete media content to the wireless device, and supply the discrete media content to the wireless device.
  • the system includes a transcoding device to franscode the discrete media content. Still further in accordance with a preferred embodiment of the present invention, the system includes an encryption device to encrypt the discrete media content. Additionally in accordance with a preferred embodiment of the present invention the media server is adapted to franscode the discrete -media content. Moreover in accordance with a preferred embodiment of the present invention the media server is adapted to encrypt the discrete media content. Further in accordance with a preferred embodiment of the present invention the discrete media content is unprotected. Still further in accordance with a preferred embodiment of the present invention the media server is adapted to send a return message to the wireless device, the return message including the discrete media content.
  • the discrete media content is franscoded. Moreover in accordance with a preferred embodiment of the present invention the discrete media content is encrypted. Moreover in accordance with a preferred embodiment of the present invention the discrete media content is unprotected. Still further in accordance with a preferred embodiment of the present invention the return message is an MMS message. Additionally in accordance with a preferred embodiment of the present invention the media server is adapted to send a notification message to the wireless device, the notification message including a link to the discrete media content, the notification message prompting download of the discrete media content. Moreover in accordance with a preferred embodiment of the present invention the notification message is a wireless application protocol push message.
  • the notification message is addressed to a secure media player of the wireless device, such that the secure media player automatically downloads the discrete media content to the wireless device.
  • the notification message is an SMS message.
  • the notification message relates to an MMS message.
  • the media server has a receiving port to receive the discrete media content from the broadcasting system.
  • the request message is an SMS message.
  • the media server has a validation module to check whether the wireless device has a secure media player for playing encrypted media content.
  • the media server has a prompting module to prompt download of the secure media player to the wireless device.
  • a method for downloading discrete media content to a mobile telephone including receiving a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, and supplying the discrete media content to the mobile telephone.
  • a method for downloading discrete media content to a wireless device including receiving a request message from the wireless device requesting downloading the discrete media content to the wireless device, and supplying the discrete media content to the wireless device.
  • a method for selling discrete media content to a mobile telephone user having a mobile telephone the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including receiving a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, supplying the discrete media content to the mobile telephone, and charging the mobile telephone user for the supplying of the discrete media content.
  • a method for selling discrete media content to a wireless device user having a wireless device the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including receiving a request message from the wireless device requesting downloading the discrete media content to the wireless device, supplying the discrete media content to the wireless device, and charging the wireless device user for the supplying of the discrete media content.
  • a method for downloading discrete media content to a mobile telephone including sending a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, and receiving the discrete media content at the mobile telephone.
  • a method for downloading discrete media content to a wireless device including sending a request message from the wireless device requesting downloading the discrete media content to the wireless device, and receiving the discrete media content at the wireless device.
  • Fig. 1 is a simplified pictorial illustration of a combined television- telephony system constructed and operative in accordance with a preferred embodiment of the present invention
  • Fig. 2 is a view of the system of Fig. 1 showing a viewer buying a video clip
  • Fig. 3 is a view of the system of Fig. 2 showing delivery of the video clip via an MMS message
  • Fig. 4 is a view of the system of Fig. 2 showing delivery of the video clip via a protected MMS message
  • Fig. 5 is a view of the system of Fig. 2 showing delivery of a WAP push message
  • Fig. 6 is a view of the system of Fig. 5 showing download of the video clip
  • Fig. 7 is a view of the system of Fig. 2 showing delivery of an SMS message to a secure media player of a mobile telephone.
  • SMS and MMS messages are used by way of example only, and that the present mvention is not limited to a particular type of message sent or received in a mobile telephone system, but rather includes any messages of a type similar to SMS/MMS messages. Additionally, it will be appreciated by those ordinarily skilled in the art that a mobile telephone system is used by way of example only, and that the present invention is not limited to a particular type of mobile and/or wireless device or network technology/generation, but rather includes any suitable mobile and/or wireless device and underlying network infrastructure for sending messages and receiving video and/or audio clips.
  • a television is used by way of example only, and that the present invention is not limited to a particular type of media device, but rather includes other suitable media devices for example, but not limited to a radio or other suitable audio and/or visual system.
  • the present invention in preferred embodiments thereof, employs messages, for example, but not limited to SMS and MMS messages.
  • the messages are typically sent between a sender and a recipient via a message center which is operated by a Mobile Network Operator (MNO).
  • MNO Mobile Network Operator
  • An SMS message is typically sent via an SMS center (SMSC) and an MMS message is typically sent via an MMS center (MMSC).
  • SMS center SMS center
  • MMS MMS center
  • the respective message centers typically perform operations on the messages, for example, but not limited to transcoding and protecting the messages.
  • FIG. 1 is a simplified pictorial illustration of a combined television-telephony system 10 constructed and operative in accordance with a preferred embodiment of the present invention.
  • a viewer 12 watches a TV 14 tuned to a channel showing discrete media content, such as music video clips.
  • discrete media content such as music video clips.
  • viewer and “user” are used interchangeably herein to refer to the viewer of the TV and user of the mobile telephone, both terms generally referring to the same person.
  • Each discrete media content typically has an accompanying text.
  • a clip 18 has an accompanying text 16 stating “To receive this clip on your mobile send a message with code "2487” to number 1800222333; to get the audio portion of the clip only send a message with code "3487” to number 1800222333".
  • the viewer 12 then sends a request message to the stated telephone number with one of the stated messages, depending on whether the viewer 12 wants video and audio or just the audio portion of clip 18 (Fig. 2).
  • clip and “discrete media content” used throughout the present specification and claims are defined to include any of the following: video and audio media content; video only media content; and audio only media content.
  • the viewer 12 If the viewer 12 has already downloaded a "secure media player" for playing encrypted files, the viewer 12 generally receives a message back, typically an SMS message, saying, for example, "your clip will be delivered in the next few minutes", if the viewer 12 has not downloaded a secure media player, the viewer 12 is generally promoted to download the player from the Internet and the delivery of the clip 18 typically continues after the secure media player is installed.
  • the clip 18 is then generally downloaded to a mobile telephone 20 (Fig. 2) of the viewer 12.
  • the clip is then received by the mobile telephone 20.
  • the methods of supplying the clip 18 to the mobile telephone 20 are described in more detail with reference to Figs. 3 - 7.
  • the clip 18 is preferably encrypted. It will be appreciated by those ordinarily skilled in the art that a secure media player is not needed when the clip 18 is unprotected by encryption.
  • the system 10 is now described in more detail.
  • a broadcaster 22 or a conditional access system at the headend of a broadcasting system generally attaches new metadata to each clip shown on a TV channel.
  • the new metadata typically includes the code associated with each content item or clip.
  • the code is preferably generated automatically.
  • the code can be manually inserted when preparing the program.
  • the code is preferably shown on the TV screen as an SMS code. There are several ways to show this code on a TV screen, for example, but not limited to interactive TN information and running line.
  • the example of Fig. 1 shows the clip 18 broadcast by the broadcaster 22 via a satellite 24 to the TN 14.
  • the clip 18 can be broadcast by any suitable broadcasting means for example, but not limited to cable, terrestrial or Internet protocol.
  • the system 10 preferably includes a recording and application server 26 typically having a media storage device 28 and a media server 30. The media storage device 28 and the media server 30 are typically operationally connected.
  • the media server 30 includes a receiving port 42 which is preferably adapted to receive the clip 18 from the broadcaster 22.
  • the media storage device 28 is preferably adapted to store the received clip 18.
  • the media server 30 typically continually records all the discrete media content and associated metadata (codes) and stores them for a certain amount of time or a certain number of clips in the media storage device 28, for example.
  • the recording and application server 26 is typically implemented by suitably modifying a standard PNR, such as XTNTM, commercially available from
  • the recording and application server 26 is implemented on a standard PC with a video card running metadata and video recording software. It will be appreciated by those ordinarily skilled in the art that the recording and application server 26 can either be part of the broadcaster's system 22 or as part of another content or service provider. It will also be appreciated by those ordinarily skilled in the art that the recording and application server 26 can form part of the broadcaster's 22 system such that the media storage device 28 is the source of the clips for broadcasting as well as selling the clips to mobile telephone users. In other words, the recording and application server 26 does not necessarily have to record the clips as they are being broadcast, or as they are received from the broadcaster, as the clips are part of the source data ready for broadcast.
  • the system 10 includes one recording and application server 26 per TN channel.
  • the recording and application server 26 can be implemented to record more than one channel.
  • Fig. 2 is a view of the system 10 of Fig. 1 showing the viewer 12 buying the video clip 18.
  • the viewer 12 sends a request message, for example, but not limited' to an SMS message, to the telephone number shown on the text 16 with the appropriate code, requesting downloading the clip 18 to the mobile telephone 20.
  • the request message is typically received by an SMSC 32, which forwards the request message to the recording and application server 26.
  • the media server 30 of the recording and application server 26 is typically adapted to receive the request message from the SMSC 32/ Reference is now made to Fig. 3, which is a view of the system 10 of Fig. 2 showing delivery of the clip 18 to the mobile telephone 20 via an unprotected MMS message.
  • the recording and application server 26 Upon receiving the request message, the recording and application server 26 typically determines the requested clip 18 based on the code included in the request message. The recording and application server 26 then preferably searches for the content of the requested clip 18, in our example the clip 18 with code "2487". If the clip 18 is still playing, the recording and application server 26 preferably waits for completion of the clip 18.
  • the recording and application server 26 typically informs the viewer 12, preferably by an SMS message that "the requested clip will be delivered within the next few minutes", for example.
  • the clip server 30 is generally adapted to supply the clip 18 (discrete media content) to the mobile telephone 20 by performing the steps described herein below.
  • the term "supply the discrete media content”, as used in the present specification and claims, is defined to include any of the following: making the discrete media content available to the mobile telephone 20, so that the discrete media content is downloadable by the mobile telephone 20; or by sending the discrete media content to the mobile telephone 20, for example, but not limited to sending a message via a message server to the mobile telephone 20.
  • the media server 30 of recording and application server 26 is typically adapted to initiate sending a return message related to the clip 18 to the mobile telephone 20.
  • the return message includes the content of the clip 18.
  • the media server 30 is also adapted to franscode the return message, typically by making a request of a message server, such as an MMS center (MMSC) 34, to perform transcoding of the return message. Therefore, if the complete clip 18 exists on the media storage device 28, the recording and application server 26 generally sends the clip 18 for delivery via the message center.
  • the return message is an MMS message.
  • the recording and application server 26 requests the MMSC 34 to deliver the clip 18 to telephone "050111222", for example.
  • the MMSC 34 then sends a notification message (related to the MMS message), typically a SMS message, to telephone "050111222".
  • the notification is typically delivered as a WAP push message.
  • the user 12 retrieves the MMS message containing the clip 18 from the MMSC 34.
  • the MMSC 34 typically determines the type of requesting device and reformats (transcodes) the MMS message according to the capabilities of the requesting device.
  • the MMSC 34 returns the franscoded MMS message in response to the retrieval request of the mobile telephone 20.
  • the clip 18 in the return message is unprotected. Therefore, there is no need for the mobile telephone 20 to have a secure digital rights management (DRM) media player.
  • DRM digital rights management
  • any suitable media player can play the unprotected clip 18, for example, but not limited to the PacketNideo player commercially available from PacketVideo Corporation of 10350 Science Center Drive, San Diego, CA 92121 USA or the Emblaze player commercially available from Emblaze Ltd. of Emblaze House, 1 Emblaze Square, Industrial Area, Ra'anana 43662, Israel.
  • the decision of whether or not to send the clip 18 encrypted or unprotected typically belongs to at least one of the following: the Mobile Network Operator; the content provider; and the service provider.
  • Fig. 4 is a view of the system 10 of Fig. 2 showing delivery of the clip 18 via a protected MMS message. Delivery of the clip 18 is substantially the same as described with reference to Fig. 3, except that delivery of the return message is via an MMSC 36 having a digital rights management (DRM) system. Therefore, the media server 30 of the recording and application server 26 is typically adapted to encrypt the return message by making a request of the MMSC 36 to protect (encrypt) the MMS message.
  • DRM digital rights management
  • a validation module 44 of the media server 30 typically checks whether the mobile telephone 20 has a secure media player for playing an encrypted clip. If the viewer 12 has already downloaded a secure media player for playing encrypted files, the viewer 12 generally receives a message back, for example, but not limited to an SMS message, saying "your clip will be delivered in the next few minutes", if the viewer 12 has not downloaded a secure media player, a prompting module 46 of the media server 30 preferably prompts the viewer 12 to download the player from the Internet and the delivery of the clip 18 continues after the secure media player is installed.
  • the secure media player preferably includes any appropriate media player having DRM capabilities.
  • the return message is preferably sent via the MMSC 36 to the mobile telephone 20 where the conditional access criteria of the discrete media content is verified.
  • the secure media player typically decrypts and plays the clip 18 on the mobile telephone 20.
  • Fig. 5 is a view of the system 10 of Fig. 2 showing delivery of a WAP push message.
  • the recording and application server 26 After receipt of the request message from the mobile telephone 20, the recording and application server 26 typically sends a request to a transcoder 38, or any other suitable transcoding device, to franscode the clip 18 for telephone "050111222".
  • the franscoded content is preferably returned to the recording and application server 26.
  • the recording and application server 26 then generally sends a request to a DRM server 40, or any other suitable encryption device, to protect (encrypt) the transcoded content (including the clip) for telephone "050111222".
  • the protected clip 18 is then generally returned to the recording and application server 26.
  • the protected and transcoded clip 18 is typically stored on the Mobile Network Operator (MNO) portal and not on the application server.
  • the media server 30 typically initiates sending a notification message to the mobile telephone 20.
  • the notification message preferably includes a link to the clip 18.
  • the link is, for example but not limited to, a URL pointing to a page on the WAP or WEB site.
  • the notification message typically prompts download of the clip 18.
  • the notification message is a wireless application protocol (WAP) push message whereby the viewer 12 is prompted to download the clip 18 from the WAP page or site.
  • WAP wireless application protocol
  • FIG. 6 is a view of the system 10 of Fig. 5 showing download of the clip 18.
  • the viewer 12 selects to download the protected and transcoded clip 18.
  • the clip 18 is received by the mobile telephone 20 where the accompanying rights object is typically acquired and verified. However, it will be appreciated by those ordinarily skilled in the art that the rights object can be acquired separately from DRM server 40.
  • the secure media player generally decrypts and plays the clip 18 on the mobile telephone 20.
  • Fig. 7, is a view of the system 10 of Fig. 2 showing delivery of an SMS message to a secure media player (not shown) of the mobile telephone 20.
  • the delivery of the clip 18 is substantially the same as the delivery of the clip with reference to Figs.
  • the notification message typically an SMS message
  • the secure media player of the mobile telephone 20 is preferably addressed to the secure media player of the mobile telephone 20, such that the secure media player automatically downloads the clip 18 to the mobile telephone 20.

Abstract

A system for downloading discrete media content to a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the system including a media storage device adapted to store the discrete media content, and a media server operationally connected to the storage device, the media server being adapted to: receive a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, and supplying the discrete media content to the mobile telephone. Related apparatus and methods are also described.

Description

COMBINED TELEVISION - TELEPHONY SYSTEM
The present application claims priority from US Provisional Patent Application S/N 60/572,688, filed 20 May 2004, which is hereby incorporated herein by reference.
FIELD OF THE INVENTION The present invention relates to televisions systems when used in conjunction with mobile telephone systems.
BACKGROUND OF THE INVENTION Pay television systems, and conditional access (CA) systems for use in pay television systems, are well known in the art. US Patents 5,282,249 and 5,481,609 to Cohen et al, the disclosures of which are hereby incorporated by reference, disclose one exemplary system, which enables secure content to be broadcast widely, yet only to be played back or otherwise displayed by authorized users. This signal could contain a television program for example. The signal is scrambled, such that the authorized users are able to unscramble the signal and play back or otherwise display the media content only with the proper security device, such as a smart card for example. Thus, widely received media content is still protected from access by unauthorized users. Another example of such a security mechanism is described in published European Patent Application No. EP 0858184 and corresponding US Patent 6,178,242 to Tsuria, the disclosures of which are hereby incorporated herein by reference. One example of a commercially available system is described in "The NDS Guide to Conditional Access"; the system described therein, and copies of the publication, are commercially available from NDS Limited, One London Road, Staines, Middlesex TW18 4EX, UK. Personal video recorder (PVR) systems are well known in. the art. One example of such a system is described in PCT Published Patent Application WO 00/01149, assigned to NDS Limited, and in corresponding US Patent Application S/N 09/515,118, the disclosures of which are hereby incorporated herein by reference. One commercially available example of a PVR system is the XTV™ system, commercially available from NDS Limited, One London Road, Staines, Middlesex TW18 4EX, UK. Mobile telephony systems are well known in the art. Many mobile telephone systems include the capability known as "SMS". SMS (Short Message Service) is a service for sending messages of up to 160 characters (or, in some implementations, 224 characters) to mobile phones that use the well-known GSM system; SMS may also be available in non-GSM telephone systems. It is known in the art for an SMS message to be used to confirm registration to a service. For example, a mobile phone user may request registration to a service and receive a password for use of the service via SMS. The following references are also believed to represent the state of the art: US Published Patent Application 2002/0078176 of Nomura, et al.; European Published Patent Application EP1241601 of Empire Interactive Europle Ltd; and PCT Published Patent Application WO 2004/110074 of NDS Limited. The disclosures of all references mentioned above and throughout the present specification, as well as the disclosures of all references mentioned in those references, are hereby incorporated herein by reference.
SUMMARY OF THE INVENTION The present invention, in preferred embodiments thereof, seeks to provide an improved mobile telephony system in conjunction with a television system. In particular, the present invention, in preferred embodiments thereof, teaches a system and method for downloading discrete media content (for example, but not limited to a video and/or audio clip shown on and/or heard from a media device, such as a television or radio) to a mobile telephone in response to a mobile telephone user request. In accordance with a preferred embodiment of the present invention the mobile telephone sends an SMS message, indicating the desired discrete media content, to a recording and application server which has previously stored the discrete media content, either at the broadcaster or another recording and application server. The server then initiates sending the discrete media content as a Multimedia Messaging Service (MMS) message, preferably encrypted, to the mobile telephone. In accordance with an alternative embodiment a WAP push message is sent to the mobile telephone enabling the discrete media content to be retrieved by the mobile telephone. In accordance with the preferred embodiment the mobile telephone requires a secure media player or secure media player component, which is downloadable from the media server, in order to play the discrete media content. The secure media player is also preferably used to retrieve the discrete media content in response to an SMS message sent by the media server. In accordance with an alternative embodiment the secure media player is not required. There is thus provided in accordance with a preferred embodiment of the present invention a system for downloading discrete media content to a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the system including a media storage device adapted to store the discrete media content, and a media server operationally connected to the storage device, the media server being adapted to receive a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, and supply the discrete media content to the mobile telephone. Further in accordance with a preferred embodiment of the present invention, the system includes a transcoding device to franscode the discrete media content. Still further in accordance with a preferred embodiment of the present invention, the system includes an encryption device to encrypt the discrete media content. Additionally in accordance with a preferred embodiment of the present invention the media server is adapted to franscode the discrete media content. Further in accordance with a preferred embodiment of the present invention the media server is adapted to encrypt the discrete media content. Still further in accordance with a preferred embodiment of the present invention the discrete media content is unprotected. Additionally in accordance with a preferred embodiment of the present invention the media server is adapted to send a return message to the mobile telephone, the return message including the discrete media content. Moreover in accordance with a preferred embodiment of the present invention the discrete media content is franscoded. Further in accordance with a preferred embodiment of the present invention the discrete media content is encrypted. Still further in accordance with a preferred embodiment of the present invention the discrete media content is unprotected. Additionally in accordance with a preferred embodiment of the present invention the return message is an MMS message. Moreover in accordance with a preferred embodiment of the present invention the media server is adapted to send a notification message to the mobile telephone, the notification message including a link to the discrete media content, the notification message prompting download of the discrete media content. Further in accordance with a preferred embodiment of the present invention the notification message is a wireless application protocol push message. Still further in accordance with a preferred embodiment of the present invention the notification message is addressed to a secure media player of the mobile telephone, such that the secure media player automatically downloads the discrete media content to the mobile telephone. Additionally in accordance with a preferred embodiment of the present invention the notification message is an SMS message. Moreover in accordance with a preferred embodiment of the present invention the notification message relates to an MMS message. Further in accordance with a preferred embodiment of the present invention the media server has a receiving port to receive the discrete media content from the broadcasting system. Still further in accordance with a preferred embodiment of the present invention the request message is an SMS message. Additionally in accordance with a preferred embodiment of the present invention the media server has a validation module to check whether the mobile telephone has a secure media player for playing encrypted media content. Moreover in accordance with a preferred embodiment of the present invention the media server has a prompting module to prompt download of the secure media player to the mobile telephone. There is also provided in accordance with another preferred embodiment of the present invention a system for downloading discrete media content to a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the system including a media storage device adapted to store the discrete media content, and a media server operationally connected to the storage device, the media server being adapted to receive a request message from the wireless device requesting downloading the discrete media content to the wireless device, and supply the discrete media content to the wireless device. Further in accordance with a preferred embodiment of the present invention, the system includes a transcoding device to franscode the discrete media content. Still further in accordance with a preferred embodiment of the present invention, the system includes an encryption device to encrypt the discrete media content. Additionally in accordance with a preferred embodiment of the present invention the media server is adapted to franscode the discrete -media content. Moreover in accordance with a preferred embodiment of the present invention the media server is adapted to encrypt the discrete media content. Further in accordance with a preferred embodiment of the present invention the discrete media content is unprotected. Still further in accordance with a preferred embodiment of the present invention the media server is adapted to send a return message to the wireless device, the return message including the discrete media content. Additionally in accordance with a preferred embodiment of the present invention the discrete media content is franscoded. Moreover in accordance with a preferred embodiment of the present invention the discrete media content is encrypted. Moreover in accordance with a preferred embodiment of the present invention the discrete media content is unprotected. Still further in accordance with a preferred embodiment of the present invention the return message is an MMS message. Additionally in accordance with a preferred embodiment of the present invention the media server is adapted to send a notification message to the wireless device, the notification message including a link to the discrete media content, the notification message prompting download of the discrete media content. Moreover in accordance with a preferred embodiment of the present invention the notification message is a wireless application protocol push message. Further in accordance with a preferred embodiment of the present invention the notification message is addressed to a secure media player of the wireless device, such that the secure media player automatically downloads the discrete media content to the wireless device. Still further in accordance with a preferred embodiment of the present invention the notification message is an SMS message. Additionally in accordance with a preferred embodiment of the present invention the notification message relates to an MMS message. Moreover in accordance with a preferred embodiment of the present invention the media server has a receiving port to receive the discrete media content from the broadcasting system. Further in accordance with a preferred embodiment of the present invention the request message is an SMS message. Still further in accordance with a preferred embodiment of the present invention the media server has a validation module to check whether the wireless device has a secure media player for playing encrypted media content. Additionally in accordance with a preferred embodiment of the present invention the media server has a prompting module to prompt download of the secure media player to the wireless device. There is also provided in accordance with still another preferred embodiment of the present invention a method for downloading discrete media content to a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including receiving a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, and supplying the discrete media content to the mobile telephone. There is also provided in accordance with still another preferred embodiment of the present invention a method for downloading discrete media content to a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including receiving a request message from the wireless device requesting downloading the discrete media content to the wireless device, and supplying the discrete media content to the wireless device. There is also provided in accordance with still another preferred embodiment of the present invention a method for selling discrete media content to a mobile telephone user having a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including receiving a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, supplying the discrete media content to the mobile telephone, and charging the mobile telephone user for the supplying of the discrete media content. There is also provided in accordance with still another preferred embodiment of the present invention a method for selling discrete media content to a wireless device user having a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including receiving a request message from the wireless device requesting downloading the discrete media content to the wireless device, supplying the discrete media content to the wireless device, and charging the wireless device user for the supplying of the discrete media content. There is also provided in accordance with still another preferred embodiment of the present invention a method for downloading discrete media content to a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including sending a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone, and receiving the discrete media content at the mobile telephone. There is also provided in accordance with still another preferred embodiment of the present invention a method for downloading discrete media content to a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method including sending a request message from the wireless device requesting downloading the discrete media content to the wireless device, and receiving the discrete media content at the wireless device.
BRIEF DESCRIPTION OF THE DRAWINGS The present invention will be understood and appreciated more fully from the following detailed description, taken in conjunction with the drawings in which: Fig. 1 is a simplified pictorial illustration of a combined television- telephony system constructed and operative in accordance with a preferred embodiment of the present invention; Fig. 2 is a view of the system of Fig. 1 showing a viewer buying a video clip; Fig. 3 is a view of the system of Fig. 2 showing delivery of the video clip via an MMS message; Fig. 4 is a view of the system of Fig. 2 showing delivery of the video clip via a protected MMS message; Fig. 5 is a view of the system of Fig. 2 showing delivery of a WAP push message; Fig. 6 is a view of the system of Fig. 5 showing download of the video clip; and Fig. 7 is a view of the system of Fig. 2 showing delivery of an SMS message to a secure media player of a mobile telephone.
DETAILED DESCRIPTION OF A PREFERRED EMBODIMENT Persons skilled in the art will appreciate that, throughout the present application, SMS and MMS messages are used by way of example only, and that the present mvention is not limited to a particular type of message sent or received in a mobile telephone system, but rather includes any messages of a type similar to SMS/MMS messages. Additionally, it will be appreciated by those ordinarily skilled in the art that a mobile telephone system is used by way of example only, and that the present invention is not limited to a particular type of mobile and/or wireless device or network technology/generation, but rather includes any suitable mobile and/or wireless device and underlying network infrastructure for sending messages and receiving video and/or audio clips. Additionally, throughout the present application, a television is used by way of example only, and that the present invention is not limited to a particular type of media device, but rather includes other suitable media devices for example, but not limited to a radio or other suitable audio and/or visual system. The present invention, in preferred embodiments thereof, employs messages, for example, but not limited to SMS and MMS messages. The messages are typically sent between a sender and a recipient via a message center which is operated by a Mobile Network Operator (MNO). An SMS message is typically sent via an SMS center (SMSC) and an MMS message is typically sent via an MMS center (MMSC). The respective message centers typically perform operations on the messages, for example, but not limited to transcoding and protecting the messages. Reference is now made to Fig. 1, which is a simplified pictorial illustration of a combined television-telephony system 10 constructed and operative in accordance with a preferred embodiment of the present invention. By way of introduction, a viewer 12 watches a TV 14 tuned to a channel showing discrete media content, such as music video clips. The term
"viewer" and "user" are used interchangeably herein to refer to the viewer of the TV and user of the mobile telephone, both terms generally referring to the same person. Each discrete media content typically has an accompanying text. For example, a clip 18 has an accompanying text 16 stating "To receive this clip on your mobile send a message with code "2487" to number 1800222333; to get the audio portion of the clip only send a message with code "3487" to number 1800222333". The viewer 12 then sends a request message to the stated telephone number with one of the stated messages, depending on whether the viewer 12 wants video and audio or just the audio portion of clip 18 (Fig. 2). It will be appreciated by those ordinarily skilled in the art that it is possible to give the viewer an option to download just the video portion of the clip 18. For the sake of convenience, the terms "clip" and "discrete media content" used throughout the present specification and claims are defined to include any of the following: video and audio media content; video only media content; and audio only media content. If the viewer 12 has already downloaded a "secure media player" for playing encrypted files, the viewer 12 generally receives a message back, typically an SMS message, saying, for example, "your clip will be delivered in the next few minutes", if the viewer 12 has not downloaded a secure media player, the viewer 12 is generally promoted to download the player from the Internet and the delivery of the clip 18 typically continues after the secure media player is installed. The clip 18 is then generally downloaded to a mobile telephone 20 (Fig. 2) of the viewer 12. The clip is then received by the mobile telephone 20. The methods of supplying the clip 18 to the mobile telephone 20 are described in more detail with reference to Figs. 3 - 7. The clip 18 is preferably encrypted. It will be appreciated by those ordinarily skilled in the art that a secure media player is not needed when the clip 18 is unprotected by encryption. The system 10 is now described in more detail. A broadcaster 22 or a conditional access system at the headend of a broadcasting system generally attaches new metadata to each clip shown on a TV channel. The new metadata typically includes the code associated with each content item or clip. The code is preferably generated automatically. However, it will be appreciated by those ordinarily skilled in the art that that the code can be manually inserted when preparing the program. The code is preferably shown on the TV screen as an SMS code. There are several ways to show this code on a TV screen, for example, but not limited to interactive TN information and running line. The example of Fig. 1 shows the clip 18 broadcast by the broadcaster 22 via a satellite 24 to the TN 14. However, it will be appreciated by those ordinarily skilled in the art that the clip 18 can be broadcast by any suitable broadcasting means for example, but not limited to cable, terrestrial or Internet protocol. The system 10 preferably includes a recording and application server 26 typically having a media storage device 28 and a media server 30. The media storage device 28 and the media server 30 are typically operationally connected. The media server 30 includes a receiving port 42 which is preferably adapted to receive the clip 18 from the broadcaster 22. The media storage device 28 is preferably adapted to store the received clip 18. The media server 30 typically continually records all the discrete media content and associated metadata (codes) and stores them for a certain amount of time or a certain number of clips in the media storage device 28, for example. The recording and application server 26 is typically implemented by suitably modifying a standard PNR, such as XTN™, commercially available from
ΝDS Limited, One London Road, Staines, Middlesex TW18 4EX, UK.
Alternatively, the recording and application server 26 is implemented on a standard PC with a video card running metadata and video recording software. It will be appreciated by those ordinarily skilled in the art that the recording and application server 26 can either be part of the broadcaster's system 22 or as part of another content or service provider. It will also be appreciated by those ordinarily skilled in the art that the recording and application server 26 can form part of the broadcaster's 22 system such that the media storage device 28 is the source of the clips for broadcasting as well as selling the clips to mobile telephone users. In other words, the recording and application server 26 does not necessarily have to record the clips as they are being broadcast, or as they are received from the broadcaster, as the clips are part of the source data ready for broadcast. Typically, the system 10 includes one recording and application server 26 per TN channel. However, it will be appreciated by those ordinarily skilled in the art that the recording and application server 26 can be implemented to record more than one channel. Reference is now made to Fig. 2, which is a view of the system 10 of Fig. 1 showing the viewer 12 buying the video clip 18. Typically, the viewer 12 sends a request message, for example, but not limited' to an SMS message, to the telephone number shown on the text 16 with the appropriate code, requesting downloading the clip 18 to the mobile telephone 20. The request message is typically received by an SMSC 32, which forwards the request message to the recording and application server 26. The media server 30 of the recording and application server 26 is typically adapted to receive the request message from the SMSC 32/ Reference is now made to Fig. 3, which is a view of the system 10 of Fig. 2 showing delivery of the clip 18 to the mobile telephone 20 via an unprotected MMS message. Upon receiving the request message, the recording and application server 26 typically determines the requested clip 18 based on the code included in the request message. The recording and application server 26 then preferably searches for the content of the requested clip 18, in our example the clip 18 with code "2487". If the clip 18 is still playing, the recording and application server 26 preferably waits for completion of the clip 18. The recording and application server 26 typically informs the viewer 12, preferably by an SMS message that "the requested clip will be delivered within the next few minutes", for example. The clip server 30 is generally adapted to supply the clip 18 (discrete media content) to the mobile telephone 20 by performing the steps described herein below. The term "supply the discrete media content", as used in the present specification and claims, is defined to include any of the following: making the discrete media content available to the mobile telephone 20, so that the discrete media content is downloadable by the mobile telephone 20; or by sending the discrete media content to the mobile telephone 20, for example, but not limited to sending a message via a message server to the mobile telephone 20. The media server 30 of recording and application server 26 is typically adapted to initiate sending a return message related to the clip 18 to the mobile telephone 20. The return message includes the content of the clip 18. The media server 30 is also adapted to franscode the return message, typically by making a request of a message server, such as an MMS center (MMSC) 34, to perform transcoding of the return message. Therefore, if the complete clip 18 exists on the media storage device 28, the recording and application server 26 generally sends the clip 18 for delivery via the message center. In this example, the return message is an MMS message. The recording and application server 26 requests the MMSC 34 to deliver the clip 18 to telephone "050111222", for example. The MMSC 34 then sends a notification message (related to the MMS message), typically a SMS message, to telephone "050111222". The notification is typically delivered as a WAP push message. When the user 12 of the mobile telephone 20 receives the notification, the user 12 retrieves the MMS message containing the clip 18 from the MMSC 34. The MMSC 34 typically determines the type of requesting device and reformats (transcodes) the MMS message according to the capabilities of the requesting device. The MMSC 34 returns the franscoded MMS message in response to the retrieval request of the mobile telephone 20. In the example of Fig. 3, the clip 18 in the return message is unprotected. Therefore, there is no need for the mobile telephone 20 to have a secure digital rights management (DRM) media player. It will be appreciated by those ordinarily skilled in the art that when the return message is unprotected, any suitable media player can play the unprotected clip 18, for example, but not limited to the PacketNideo player commercially available from PacketVideo Corporation of 10350 Science Center Drive, San Diego, CA 92121 USA or the Emblaze player commercially available from Emblaze Ltd. of Emblaze House, 1 Emblaze Square, Industrial Area, Ra'anana 43662, Israel. The decision of whether or not to send the clip 18 encrypted or unprotected typically belongs to at least one of the following: the Mobile Network Operator; the content provider; and the service provider. Generally after the clip 18 has been supplied to the mobile telephone 20 by media server 30 of recording and application server 26, the viewer 12 is charged for the clip 18, typically via his monthly mobile telephone bill. Reference is now made to Fig. 4, which is a view of the system 10 of Fig. 2 showing delivery of the clip 18 via a protected MMS message. Delivery of the clip 18 is substantially the same as described with reference to Fig. 3, except that delivery of the return message is via an MMSC 36 having a digital rights management (DRM) system. Therefore, the media server 30 of the recording and application server 26 is typically adapted to encrypt the return message by making a request of the MMSC 36 to protect (encrypt) the MMS message. Therefore, after the request message has been received by the recording and application server 26, a validation module 44 of the media server 30 typically checks whether the mobile telephone 20 has a secure media player for playing an encrypted clip. If the viewer 12 has already downloaded a secure media player for playing encrypted files, the viewer 12 generally receives a message back, for example, but not limited to an SMS message, saying "your clip will be delivered in the next few minutes", if the viewer 12 has not downloaded a secure media player, a prompting module 46 of the media server 30 preferably prompts the viewer 12 to download the player from the Internet and the delivery of the clip 18 continues after the secure media player is installed. The secure media player preferably includes any appropriate media player having DRM capabilities. On the retrieval attempt by user 12, the return message is preferably sent via the MMSC 36 to the mobile telephone 20 where the conditional access criteria of the discrete media content is verified. When required, the secure media player typically decrypts and plays the clip 18 on the mobile telephone 20. It will be appreciated by those ordinarily skilled in the art that the
MMS delivery as well as user registration and player download procedures could be performed at the MNO portal with appropriate backend support. Reference is now made to Fig. 5, which is a view of the system 10 of Fig. 2 showing delivery of a WAP push message. After receipt of the request message from the mobile telephone 20, the recording and application server 26 typically sends a request to a transcoder 38, or any other suitable transcoding device, to franscode the clip 18 for telephone "050111222". The franscoded content is preferably returned to the recording and application server 26. The recording and application server 26 then generally sends a request to a DRM server 40, or any other suitable encryption device, to protect (encrypt) the transcoded content (including the clip) for telephone "050111222". The protected clip 18 is then generally returned to the recording and application server 26. In accordance with an alternative embodiment of the present invention, the protected and transcoded clip 18 is typically stored on the Mobile Network Operator (MNO) portal and not on the application server. The media server 30 typically initiates sending a notification message to the mobile telephone 20. The notification message preferably includes a link to the clip 18. The link is, for example but not limited to, a URL pointing to a page on the WAP or WEB site. The notification message typically prompts download of the clip 18. In accordance with a preferred embodiment of the invention the notification message is a wireless application protocol (WAP) push message whereby the viewer 12 is prompted to download the clip 18 from the WAP page or site. Reference is now made to Fig. 6, which is a view of the system 10 of Fig. 5 showing download of the clip 18. The viewer 12 selects to download the protected and transcoded clip 18. The clip 18 is received by the mobile telephone 20 where the accompanying rights object is typically acquired and verified. However, it will be appreciated by those ordinarily skilled in the art that the rights object can be acquired separately from DRM server 40. When required, the secure media player generally decrypts and plays the clip 18 on the mobile telephone 20. Reference is now made to Fig. 7, which is a view of the system 10 of Fig. 2 showing delivery of an SMS message to a secure media player (not shown) of the mobile telephone 20. The delivery of the clip 18 is substantially the same as the delivery of the clip with reference to Figs. 5 and 6 except that the notification message, typically an SMS message, is preferably addressed to the secure media player of the mobile telephone 20, such that the secure media player automatically downloads the clip 18 to the mobile telephone 20. It will be appreciated that various features of the invention which are, for clarity, described in the contexts of separate embodiments may also be provided in combination in a single embodiment. Conversely, various features of the invention which are, for brevity, described in the context of a single embodiment may also be provided separately or in any suitable sub-combination. It will also be appreciated by persons skilled in the art that the present invention is not limited by what has been particularly shown and described hereinabove. Rather the scope of the invention is defined only by the claims which follow.

Claims

What is claimed is:CLAIMS
1. A system for downloading discrete media content to a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the system comprising: a media storage device adapted to store the discrete media content; and a media server operationally connected to the storage device, the media server being adapted to: receive a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone; and supply the discrete media content to the mobile telephone.
2. The system according to claim 1, further comprising a transcoding device to franscode the discrete media content.
3. The system according to claim 1 or claim 2, further comprising an encryption device to encrypt the discrete media content.
4. The system according to claim 1, wherein the media server is adapted to franscode the discrete media content.
5. The system according to claim 1 or claim 4, wherein the media server is adapted to encrypt the discrete media content.
6. The system according to claim 1, wherein the discrete media content is unprotected.
7. The system according to claim 1, wherein the media server is adapted to send a return message to the mobile telephone, the return message including the discrete media content.
8. The system according to claim 7, wherein the discrete media content is transcoded.
9. The system according to claim 7 or claim 8, wherein the discrete media content is encrypted.
10. The system according to claim 7 or claim 8, wherein the discrete media content is unprotected.
11. The system according to claim 7 or claim 8, wherein the return message is an MMS message.
12. The system according to claim 1 or claim 7, wherein the media server is adapted to send a notification message to the mobile telephone, the notification message including a link to the discrete media content, the notification message prompting download of the discrete media content.
13. The system according to claim 12, wherein the notification message is a wireless application protocol push message.
14. The system according to claim 12, wherein the notification message is addressed to a secure media player of the mobile telephone, such that the secure media player automatically downloads the discrete media content to the mobile telephone.
15. The system according to claim 12, wherein the notification message is an SMS message.
16. The system according to claim 12, wherein the notification message relates to an MMS message.
17. The system according to any of claims 1, 2, 4, 6-8, wherein the media server has a receiving port to receive the discrete media content from the broadcasting system.
18. The system according to any of claims 1, 2, 4, 6-8, wherein the request message is an SMS message.
19. The system according to any of claims 1, 2, 4, 7-8, wherein the media server has a validation module to check whether the mobile telephone has a secure media player for playing encrypted media content.
20. The system according to claim 19, wherein the media server has a prompting module to prompt download of the secure media player to the mobile telephone.
21. A system for downloading discrete media content to a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the system comprising: a media storage device adapted to store the discrete media content; and a media server operationally connected to the storage device, the media server being adapted to: receive a request message from the wireless device requesting downloading the discrete media content to the wireless device; and supply the discrete media content to the wireless device.
22. The system according to claim 21, further comprising a transcoding device to franscode the discrete media content.
23. The system according to claim 21 or claim 22, further comprising an encryption device to encrypt the discrete media content.
24. The system according to claim 21, wherein the media server is adapted to franscode the discrete media content.
25. The system according to claim 21 or claim 24, wherein the media server is adapted to encrypt the discrete media content.
26. The system according to claim 21, wherein the discrete media content is unprotected.
27. The system according to claim 21, wherein the media server is adapted to send a return message to the wireless device, the return message including the discrete media content.
28. The system according to claim 27, wherein the discrete media content is franscoded.
29. The system according to claim 27 or claim 28, wherein the discrete media content is encrypted.
30. The system according to claim 27 or claim 28, wherein the discrete media content is unprotected.
31. The system according to claim 27 or claim 28, wherein the return message is an MMS message.
32. The system according to claim 21 or claim 27, wherein the media server is adapted to send a notification message to the wireless device, the notification message including a link to the discrete media content, the notification message prompting download of the discrete media content.
33. The system according to claim 32, wherein the notification message is a wireless application protocol push message.
34. The system according to claim 32, wherein the notification message is addressed to a secure media player of the wireless device, such that the secure media player automatically downloads the discrete media content to the wireless device.
35. The system according to claim 32, wherein the notification message is an SMS message.
36. The system according to claim 32, wherein the notification message relates to an MMS message.
37. The system according to any of claims 21, 22, 24, 26-28, wherein the media server has a receiving port to receive the discrete media content from the broadcasting system.
38. The system according to any of claims 21, 22, 24, 26-28, wherein the request message is an SMS message.
39. The system according to any of claims 21, 22, 24, 27-28, wherein the media server has a validation module to check whether the wireless device has a secure media player for playing encrypted media content.
40. The system according to claim 39, wherein the media server has a prompting module to prompt download of the secure media player to the wireless device.
41. A method for downloading discrete media content to a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method comprising: receiving a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone; and supplying the discrete media content to the mobile telephone.
42. A method for downloading discrete media content to a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method comprising: receiving a request message from the wireless device requesting downloading the discrete media content to the wireless device; and supplying the discrete media content to the wireless device.
43. A method for selling discrete media content to a mobile telephone user having a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method comprising: receiving a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone; supplying the discrete media content to the mobile telephone; and charging the mobile telephone user for the supplying of the discrete media content.
44. A method for selling discrete media content to a wireless device user having a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method comprising: receiving a request message from the wireless device requesting downloading the discrete media content to the wireless device; supplying the discrete media content to the wireless device; and charging the wireless device user for the supplying of the discrete media content.
45. A method for downloading discrete media content to a mobile telephone, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method comprising: sending a request message from the mobile telephone requesting downloading the discrete media content to the mobile telephone; and receiving the discrete media content at the mobile telephone.
46. A method for downloading discrete media content to a wireless device, the discrete media content being broadcast by a broadcasting system to a media device, the discrete media content being at least one of shown on, and heard from the media device, the method comprising: sending, a request message from the wireless device requesting downloading the discrete media content to the wireless device; and receiving the discrete media content at the wireless device.
PCT/IL2005/000471 2004-05-20 2005-05-04 Combined television - telephony system WO2005114883A2 (en)

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