WO2003090040A3 - Targeting content by predicting group membership - Google Patents

Targeting content by predicting group membership Download PDF

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Publication number
WO2003090040A3
WO2003090040A3 PCT/US2003/008748 US0308748W WO03090040A3 WO 2003090040 A3 WO2003090040 A3 WO 2003090040A3 US 0308748 W US0308748 W US 0308748W WO 03090040 A3 WO03090040 A3 WO 03090040A3
Authority
WO
WIPO (PCT)
Prior art keywords
data items
web browser
group membership
content
header
Prior art date
Application number
PCT/US2003/008748
Other languages
French (fr)
Other versions
WO2003090040A2 (en
Inventor
Daniel Edward Hogan
Original Assignee
Gen Electric
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gen Electric filed Critical Gen Electric
Priority to AU2003233419A priority Critical patent/AU2003233419A1/en
Publication of WO2003090040A2 publication Critical patent/WO2003090040A2/en
Publication of WO2003090040A3 publication Critical patent/WO2003090040A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A method, apparatus and article for displaying targeted content (8, 9, 34, 46, 48, 50, 52, 54, 56) on web pages (9, 40) by predicting the group membership of individual visitors based on data items (1,3,5) relating to a web browser (10) request for a web page (9,40). The method includes applying the data items (1,3,5) to a set of transfer functions (20) to obtain a series of confidence factors (6) relating to a plurality of predefined visitor groups, selecting one of the plurality of visitor groups based on the series of confidence factors (6), selecting content (8, 9, 34, 46, 48, 50, 52, 54, 56) targeted to the selected group, and delivering the selected targeted content (8, 9, 34, 46, 48, 50, 52, 54, 56) to the web browser (10) for display. Data items (1) are extracted from a header (42) accompanying the web browser (10) request. These include browser type and version, operating system, referring URL and IP address. These data items (1) are supplemented with data items (3,5) derived from the data items present in the header (42), such as location, time of day, day of week, and industry cycles.
PCT/US2003/008748 2002-04-22 2003-03-25 Targeting content by predicting group membership WO2003090040A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2003233419A AU2003233419A1 (en) 2002-04-22 2003-03-25 Targeting content by predicting group membership

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US37454102P 2002-04-22 2002-04-22
US60/374,541 2002-04-22
US10/138,369 2002-05-03
US10/138,369 US7783514B2 (en) 2002-04-22 2002-05-03 Method, apparatus and article for displaying targeted content on web pages by predicting the group membership of individual visitors

Publications (2)

Publication Number Publication Date
WO2003090040A2 WO2003090040A2 (en) 2003-10-30
WO2003090040A3 true WO2003090040A3 (en) 2004-07-01

Family

ID=29254038

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2003/008748 WO2003090040A2 (en) 2002-04-22 2003-03-25 Targeting content by predicting group membership

Country Status (3)

Country Link
US (1) US7783514B2 (en)
AU (1) AU2003233419A1 (en)
WO (1) WO2003090040A2 (en)

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US8413042B2 (en) * 2008-06-30 2013-04-02 International Business Machines Corporation Referrer-based website personalization
US8615512B2 (en) * 2008-09-30 2013-12-24 Yahoo! Inc. Guiding user moderation by confidence levels
US9904703B1 (en) * 2011-09-06 2018-02-27 Google Llc Determining content of interest based on social network interactions and information
US9602574B1 (en) * 2014-02-26 2017-03-21 Google Inc. Prerendering time zone aware layouts for rich web apps
US11838851B1 (en) 2014-07-15 2023-12-05 F5, Inc. Methods for managing L7 traffic classification and devices thereof
US10182013B1 (en) 2014-12-01 2019-01-15 F5 Networks, Inc. Methods for managing progressive image delivery and devices thereof
US11895138B1 (en) 2015-02-02 2024-02-06 F5, Inc. Methods for improving web scanner accuracy and devices thereof
US10536466B1 (en) * 2017-04-26 2020-01-14 Branch Banking And Trust Company Risk assessment of electronic communication using time zone data
CN110472131A (en) * 2019-08-20 2019-11-19 杭州安恒信息技术股份有限公司 A kind of website industry type knows method for distinguishing, system and equipment

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Also Published As

Publication number Publication date
US7783514B2 (en) 2010-08-24
AU2003233419A1 (en) 2003-11-03
US20030212594A1 (en) 2003-11-13
AU2003233419A8 (en) 2003-11-03
WO2003090040A2 (en) 2003-10-30

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