WO2002084441A3 - System and method for web-based marketing and campaign management - Google Patents

System and method for web-based marketing and campaign management Download PDF

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Publication number
WO2002084441A3
WO2002084441A3 PCT/US2002/011969 US0211969W WO02084441A3 WO 2002084441 A3 WO2002084441 A3 WO 2002084441A3 US 0211969 W US0211969 W US 0211969W WO 02084441 A3 WO02084441 A3 WO 02084441A3
Authority
WO
WIPO (PCT)
Prior art keywords
rules
marketing
campaign
web
customer
Prior art date
Application number
PCT/US2002/011969
Other languages
French (fr)
Other versions
WO2002084441A8 (en
WO2002084441A2 (en
WO2002084441A9 (en
Inventor
Greg Smith
Daryl Olander
Tom Stamm
Robert Bergman
Thomas Cooke
Original Assignee
Bea Systems Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/122,594 external-priority patent/US20030041050A1/en
Priority claimed from US10/122,677 external-priority patent/US20030217333A1/en
Application filed by Bea Systems Inc filed Critical Bea Systems Inc
Priority to EP02762121A priority Critical patent/EP1410297A4/en
Priority to JP2002582318A priority patent/JP2005513584A/en
Publication of WO2002084441A2 publication Critical patent/WO2002084441A2/en
Publication of WO2002084441A3 publication Critical patent/WO2002084441A3/en
Publication of WO2002084441A8 publication Critical patent/WO2002084441A8/en
Publication of WO2002084441A9 publication Critical patent/WO2002084441A9/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A personalization system uses rules to adjudicate and characterize a customer, or a customer's actions, to personalize a business function, such as a displayed page, based on the outcome of the rules. A system for web-based marketing and campaign management that allows for personalizing the content or distribution of a marketing campaign to reflect the characteristics of a set of targeted users comprises: a user profiler, a rules editor for inputting a set of rules governing the requirements and goals of a marketing campaign; a rules engine (102) that accepts input from the rules editor and user characteristics and uses the set or rules to match individual member with a marketing campaign; and a campaign marketing processor (106) that uses the output of the rules engine (102) to distribute marketing content to each member of the set of targeted users.
PCT/US2002/011969 2001-04-16 2002-04-16 System and method for web-based marketing and campaign management WO2002084441A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP02762121A EP1410297A4 (en) 2001-04-16 2002-04-16 System and method for web-based marketing and campaign management
JP2002582318A JP2005513584A (en) 2001-04-16 2002-04-16 Web-based marketing and campaign management system and method

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US28397701P 2001-04-16 2001-04-16
US60/283,977 2001-04-16
US30648701P 2001-07-18 2001-07-18
US60/306,487 2001-07-18
US10/122,594 2002-04-15
US10/122,594 US20030041050A1 (en) 2001-04-16 2002-04-15 System and method for web-based marketing and campaign management
US10/122,677 US20030217333A1 (en) 2001-04-16 2002-04-15 System and method for rules-based web scenarios and campaigns
US10/122,677 2002-04-15

Publications (4)

Publication Number Publication Date
WO2002084441A2 WO2002084441A2 (en) 2002-10-24
WO2002084441A3 true WO2002084441A3 (en) 2004-01-15
WO2002084441A8 WO2002084441A8 (en) 2004-02-19
WO2002084441A9 WO2002084441A9 (en) 2005-01-06

Family

ID=30119279

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2002/011969 WO2002084441A2 (en) 2001-04-16 2002-04-16 System and method for web-based marketing and campaign management

Country Status (3)

Country Link
EP (1) EP1410297A4 (en)
CN (1) CN1533545A (en)
WO (1) WO2002084441A2 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005088492A1 (en) * 2004-03-18 2005-09-22 Pinpoint Selling Inc. Rich media personal selling system and method
CN101000677A (en) * 2007-01-19 2007-07-18 华为技术有限公司 Matching method and system of marketing business recommended
CN101464887B (en) * 2008-12-30 2011-01-19 武汉大学 Web service combination system and method
CN104932935A (en) * 2015-05-27 2015-09-23 武汉捷讯信息技术有限公司 Data stream processing method based on extended Drools 5 rule engine and data stream processing system based on extended Drools 5 rule engine
CN106447376A (en) * 2015-08-13 2017-02-22 广州市上杰广告传播有限公司 Marketing activity management platform
CN106355259A (en) * 2016-08-26 2017-01-25 上海鸣泰信息科技股份有限公司 Mobile marketing method and system based on cloud platform
CN106897893A (en) * 2016-12-30 2017-06-27 厦门南讯软件科技有限公司 It is a kind of to be grouped into the system that customer provides personalized interactive activity according to customer attributes
CN110221831A (en) * 2019-04-25 2019-09-10 深圳壹账通智能科技有限公司 The automatically generating method, apparatus and computer equipment of the H5 page

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6230199B1 (en) * 1999-10-29 2001-05-08 Mcafee.Com, Inc. Active marketing based on client computer configurations
US6236977B1 (en) * 1999-01-04 2001-05-22 Realty One, Inc. Computer implemented marketing system
US6327573B1 (en) * 1998-12-31 2001-12-04 Walker Digital, Llc Multiple party reward system utilizing single account

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU4852000A (en) * 1999-05-14 2000-12-05 Manna, Inc. Intelligent computer system
AU6919400A (en) * 1999-08-20 2001-03-19 Black Pearl, Inc. Ontology-driven information system
US6466975B1 (en) * 1999-08-23 2002-10-15 Digital Connexxions Corp. Systems and methods for virtual population mutual relationship management using electronic computer driven networks
WO2001016851A2 (en) * 1999-08-31 2001-03-08 Accenture Llp System, method, and article of manufacture for decision support in an e-commerce application framework

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6327573B1 (en) * 1998-12-31 2001-12-04 Walker Digital, Llc Multiple party reward system utilizing single account
US6236977B1 (en) * 1999-01-04 2001-05-22 Realty One, Inc. Computer implemented marketing system
US6230199B1 (en) * 1999-10-29 2001-05-08 Mcafee.Com, Inc. Active marketing based on client computer configurations

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1410297A4 *

Also Published As

Publication number Publication date
WO2002084441A8 (en) 2004-02-19
EP1410297A2 (en) 2004-04-21
WO2002084441A2 (en) 2002-10-24
WO2002084441A9 (en) 2005-01-06
EP1410297A4 (en) 2008-08-27
CN1533545A (en) 2004-09-29

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