WO2002054178A3 - Method and apparatus for in-store media advertising - Google Patents

Method and apparatus for in-store media advertising Download PDF

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Publication number
WO2002054178A3
WO2002054178A3 PCT/US2001/049683 US0149683W WO02054178A3 WO 2002054178 A3 WO2002054178 A3 WO 2002054178A3 US 0149683 W US0149683 W US 0149683W WO 02054178 A3 WO02054178 A3 WO 02054178A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
viewer
advertising content
content
media
Prior art date
Application number
PCT/US2001/049683
Other languages
French (fr)
Other versions
WO2002054178A2 (en
Inventor
Ruben Hernandez
Original Assignee
Elektro Streamed Technologies
Ruben Hernandez
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Elektro Streamed Technologies, Ruben Hernandez filed Critical Elektro Streamed Technologies
Priority to AU2002243356A priority Critical patent/AU2002243356A1/en
Publication of WO2002054178A2 publication Critical patent/WO2002054178A2/en
Publication of WO2002054178A3 publication Critical patent/WO2002054178A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
    • H04H20/61—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/45—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42202—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/30—Aspects of broadcast communication characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data

Abstract

A method and apparatus for networked in-store media advertising. A local media advertising system is operably coupled to a media content server (102) via a communications network (105). The system receives advertising content and an advertising content display schedule from the content server. The system displays the advertising content according to the advertising content display schedule. The system has a viewer sensor that compiles viewer data about the number of viewers and customers in the vicinity of the displayed media content. The system generates viewer information about how many viewers and customers were in the vicinity of the displayed advertising content using the viewer data and the advertising content display schedule. The system then transmits the viewer information to a statistics server (104) via the communications network (105). Advertisers can then retrieve the viewer information from the statistics server in order to monitor the effectiveness of an advertising campaign.
PCT/US2001/049683 2000-12-28 2001-12-28 Method and apparatus for in-store media advertising WO2002054178A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002243356A AU2002243356A1 (en) 2000-12-28 2001-12-28 Method and apparatus for in-store media advertising

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US25877900P 2000-12-28 2000-12-28
US60/258,779 2000-12-28
US28095701P 2001-04-02 2001-04-02
US60/280,957 2001-04-02

Publications (2)

Publication Number Publication Date
WO2002054178A2 WO2002054178A2 (en) 2002-07-11
WO2002054178A3 true WO2002054178A3 (en) 2003-02-13

Family

ID=26946875

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/049683 WO2002054178A2 (en) 2000-12-28 2001-12-28 Method and apparatus for in-store media advertising

Country Status (2)

Country Link
AU (1) AU2002243356A1 (en)
WO (1) WO2002054178A2 (en)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
NO316485B1 (en) * 2002-09-04 2004-01-26 Gunnar Myhr An intelligent and time-varying "out of home" information or marketing system
US20040194128A1 (en) * 2003-03-28 2004-09-30 Eastman Kodak Company Method for providing digital cinema content based upon audience metrics
WO2006082566A1 (en) * 2005-02-03 2006-08-10 Koninklijke Philips Electronics, N.V. System and method for influencing media selection in a common area
US7164962B2 (en) 2005-05-12 2007-01-16 Kevin Petterson Method and apparatus for fitting brassieres
US20080230604A1 (en) * 2007-03-22 2008-09-25 Robert Jason Fong System for optimizing on-premises advertisements
WO2009143564A1 (en) * 2008-05-30 2009-12-03 Advertixx Pty Ltd Advertising device and method for advertisement creation
WO2010102835A1 (en) * 2009-03-12 2010-09-16 Nec Europe Ltd. Pervasive display system and method for operating a pervasive display system
ITPO20090006A1 (en) * 2009-06-12 2010-12-13 Tei Alessandro APPARATUS AND MANAGEABLE SYSTEM IN REMOTE TO SHOW ADVERTISING INSERTIONS PAY FOR VIEW ABLE TO FIND THE NUMBER OF SPECTATORS AND METHOD FOR PAYING THE ADVERTISING ON THE BASIS OF THE NUMBER AND TARGET OF THE PRESENT CONTACTS.
ITMO20100037A1 (en) * 2010-02-23 2011-08-24 Nadir S R L SYSTEM AND METHOD FOR THE DISTRIBUTION AND CONTROL OF MULTIMEDIA RELATED PRODUCTS OR SERVICES

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4907079A (en) * 1987-09-28 1990-03-06 Teleview Rating Corporation, Inc. System for monitoring and control of home entertainment electronic devices
US5392066A (en) * 1992-11-19 1995-02-21 Parker Communication Systems, Inc. In-store advertising system
US5600364A (en) * 1992-12-09 1997-02-04 Discovery Communications, Inc. Network controller for cable television delivery systems
US5761601A (en) * 1993-08-09 1998-06-02 Nemirofsky; Frank R. Video distribution of advertisements to businesses
US6289514B1 (en) * 1999-03-29 2001-09-11 Qcom Tv, Inc. System and method for the near-real time capture and reporting of large population consumer behaviors concerning television use

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4907079A (en) * 1987-09-28 1990-03-06 Teleview Rating Corporation, Inc. System for monitoring and control of home entertainment electronic devices
US5392066A (en) * 1992-11-19 1995-02-21 Parker Communication Systems, Inc. In-store advertising system
US5600364A (en) * 1992-12-09 1997-02-04 Discovery Communications, Inc. Network controller for cable television delivery systems
US5761601A (en) * 1993-08-09 1998-06-02 Nemirofsky; Frank R. Video distribution of advertisements to businesses
US6289514B1 (en) * 1999-03-29 2001-09-11 Qcom Tv, Inc. System and method for the near-real time capture and reporting of large population consumer behaviors concerning television use

Also Published As

Publication number Publication date
AU2002243356A1 (en) 2002-07-16
WO2002054178A2 (en) 2002-07-11

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