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Publication numberWO2002017591 A3
Publication typeApplication
Application numberPCT/US2001/024918
Publication date2 May 2002
Filing date7 Aug 2001
Priority date8 Aug 2000
Also published asWO2002017591A2
Publication numberPCT/2001/24918, PCT/US/1/024918, PCT/US/1/24918, PCT/US/2001/024918, PCT/US/2001/24918, PCT/US1/024918, PCT/US1/24918, PCT/US1024918, PCT/US124918, PCT/US2001/024918, PCT/US2001/24918, PCT/US2001024918, PCT/US200124918, WO 0217591 A3, WO 0217591A3, WO 2002/017591 A3, WO 2002017591 A3, WO 2002017591A3, WO-A3-0217591, WO-A3-2002017591, WO0217591 A3, WO0217591A3, WO2002/017591A3, WO2002017591 A3, WO2002017591A3
InventorsMark Duvall, James P Lambert
ApplicantHiwire Inc
Export CitationBiBTeX, EndNote, RefMan
External Links: Patentscope, Espacenet
Data item replacement in a media stream of a streaming media
WO 2002017591 A3
Abstract
A Data Item Replacement System locates a queue point in a media stream received at a communications device. The queue point indicates a beginning of one or more specific data items in the media stream. Next, the Data Item Replacement System replaces the specific data items in the media stream with replacement data items. In particular, the media stream may be an audio stream and specific and replacement data items may be spots or advertisements. The replacement data items are targeted to users of the communications device. In particular, registration information (e.g., demographic information) and user usage information is collected from a user. Then, data items are selected by matching demographic information associated with the replacement data items with demographic information associated with a user. Additionally, the data items may be selected based on zero or more psychometric profiles, zero or more campaign metrics, and zero or more business rules. From these selected data items, replacement data items are chosen using history information about the replacement data items and using content identification list information.
Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
EP0822535A2 *1 Aug 19974 Feb 1998AT&T Corp.Interactive multimedia advertising and electronic commerce on a hypertext network
US5778187 *9 May 19967 Jul 1998Netcast Communications Corp.Multicasting method and apparatus
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US895901630 Dec 201117 Feb 2015The Nielsen Company (Us), LlcActivating functions in processing devices using start codes embedded in audio
US91001323 Nov 20094 Aug 2015The Nielsen Company (Us), LlcSystems and methods for gathering audience measurement data
US919742111 Mar 201324 Nov 2015The Nielsen Company (Us), LlcMethods and apparatus to measure exposure to streaming media
US920997815 May 20128 Dec 2015The Nielsen Company (Us), LlcMethods and apparatus to measure exposure to streaming media
US921020830 Dec 20118 Dec 2015The Nielsen Company (Us), LlcMonitoring streaming media content
US928236613 Aug 20128 Mar 2016The Nielsen Company (Us), LlcMethods and apparatus to communicate audience measurement information
US931354414 Feb 201312 Apr 2016The Nielsen Company (Us), LlcMethods and apparatus to measure exposure to streaming media
US933678414 Apr 201510 May 2016The Nielsen Company (Us), LlcApparatus, system and method for merging code layers for audio encoding and decoding and error correction thereof
US935726111 Mar 201331 May 2016The Nielsen Company (Us), LlcMethods and apparatus to measure exposure to streaming media
US938035612 Jul 201128 Jun 2016The Nielsen Company (Us), LlcMethods and apparatus to generate a tag for media content
US951590430 Dec 20116 Dec 2016The Nielsen Company (Us), LlcMonitoring streaming media content
Classifications
International ClassificationH04L29/06
Cooperative ClassificationH04L65/607, H04L29/06027, H04L29/06, H04L65/4092
European ClassificationH04L29/06, H04L29/06M6E, H04L29/06M4S6
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