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Publication numberWO2001093474 A3
Publication typeApplication
Application numberPCT/US2001/015657
Publication date6 Feb 2003
Filing date15 May 2001
Priority date26 May 2000
Also published asCN1227846C, CN1446415A, EP1302007A2, US8082355, US20120059949, WO2001093474A2
Publication numberPCT/2001/15657, PCT/US/1/015657, PCT/US/1/15657, PCT/US/2001/015657, PCT/US/2001/15657, PCT/US1/015657, PCT/US1/15657, PCT/US1015657, PCT/US115657, PCT/US2001/015657, PCT/US2001/15657, PCT/US2001015657, PCT/US200115657, WO 0193474 A3, WO 0193474A3, WO 2001/093474 A3, WO 2001093474 A3, WO 2001093474A3, WO-A3-0193474, WO-A3-2001093474, WO0193474 A3, WO0193474A3, WO2001/093474A3, WO2001093474 A3, WO2001093474A3
InventorsBarry Jay Weber, Kerry Wayne Calvert
ApplicantThomson Licensing Sa, Barry Jay Weber, Kerry Wayne Calvert
Export CitationBiBTeX, EndNote, RefMan
External Links: Patentscope, Espacenet
System and method for inserting advertisements in a multimedia internet broadcast
WO 2001093474 A3
Abstract
An architecture (30) for inserting listener targeted advertisements (54) into Internet retransmission of terrestrial radio broadcasts (Station 1-3) is provided. An Internet server (36) provides aggregation of plurality of radio broadcast programming (Station 1-3) for dissemination over the Internet (34) to a plurality of listeners/users (32). Each Internet provided radio broadcast (Station 1-3) includes advertisements (54) targeted for each individual listener/user (32) based on a demographics profile. The demographics profile for each listener/user (32) provides a basis for the targeted advertisements (54). A readily scaleable architecture (30) is capable of supporting rapid growth in listeners/users (32). Scheduling data (44) is used to predict and prestage advertising content (54). Timestamping of the radio broadcast (Station 1-3) aids in calculating where in the broadcast data sequence to pick up after an advertisement (54). Scalability is preferably achieved by a multiplexer (40) in order to support large numbers of listener connections (32) for streaming audio.
Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
WO2000069163A2 *10 May 200016 Nov 2000Expanse Networks, Inc.Advertisement subgroups for digital streams
WO2001024421A2 *29 Sep 20005 Apr 2001Radiowave.Com, Inc.System and method for dynamically substituting broadcast material and targeting to specific audiences
WO2001050368A1 *14 Jun 200012 Jul 2001Geode Electronics LlcMethod for generating revenue by substituting commercials in an internet radio broadcasting system
WO2001050653A1 *14 Jun 200012 Jul 2001Geode Electronics LlcMethod for substituting and demographically targeting commercials in an internet radio broadcasting system
US5778187 *9 May 19967 Jul 1998Netcast Communications Corp.Multicasting method and apparatus
US5933811 *20 Aug 19963 Aug 1999Paul D. AnglesSystem and method for delivering customized advertisements within interactive communication systems
US6006257 *27 Sep 199621 Dec 1999Comverse Networks Systems, Inc.Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming
Classifications
International ClassificationG06Q30/00, G06F19/00, H04H60/66, G06F13/00, H04L29/06, H04H20/82
Cooperative ClassificationH04L65/4084, H04L65/605, H04H60/66, H04L29/06027, H04H60/06, H04H20/82, G06Q30/02
European ClassificationG06Q30/02, H04H60/06, H04H20/82, H04L29/06C2, H04H60/66, H04L29/06M6C6, H04L29/06M4S4
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