WO1988009545A1 - Escalator advertising - Google Patents
Escalator advertising Download PDFInfo
- Publication number
- WO1988009545A1 WO1988009545A1 PCT/AU1988/000151 AU8800151W WO8809545A1 WO 1988009545 A1 WO1988009545 A1 WO 1988009545A1 AU 8800151 W AU8800151 W AU 8800151W WO 8809545 A1 WO8809545 A1 WO 8809545A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- hand rail
- cover
- advertising
- advertising material
- rail
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B23/00—Component parts of escalators or moving walkways
- B66B23/22—Balustrades
- B66B23/24—Handrails
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
Definitions
- the present invention relates to advertising and more particularly to advertising upon moving walkways, escalators and the like where a holding rail or band is utilised. Advertising has appeared on stairs and the structures of such apparatus as elevators and stairways. However, the holding or hand rails on escalators and moving walkways have not been utilised for the purpose of advertising. It is an object of the present invention to provide hand rail, for a moving walkway or escalator, which allows advertising to be inserted therein and seen therethrough.
- the present invention comprises a hand rail for a moving walkway, escalator or the like having a cover of transparent material substantially thereover such that advertising material and/or printed material placed on said hand rail may be seen through said cover.
- a hand rail and a hand rail cover said cover being adapted to be located over said hand rail to protect printing and/or printed material on said hand rail, and allow said printing to be visible.
- the cover can be formed integrally with the hand rail, and a means of pivoting may be provided. Alternatively the cover can be a one piece item which snaps into place over the hand rail.
- a two piece cover can also be utilised, the bottom half being snapped into position over the hand rail whilst the top half is pivotable to cover advertising and/or printed material placed on the exposed surface of the bottom half.
- a method of applying advertising material or the like to a hand rail comprising the steps of: locating a sheet material having said advertising material thereon, or inscribing, painting, etching or like process of said advertising material to said handrail; and, applying a covering of transparent material over said advertising material.
- the cover can be in the form of a liquid substance which dries to form a solidified coating.
- the coating or cover can protect the printed matter from vandalism, or its removal and scratching by normal operation of the hand rail.
- a hand rail having a recess provided therein for the insertion of printing or printed material whereupon once said material has been inserted in said recess a cover allowing said material to be seen is placed in said recess. This will aid in the prevention of scratching of such a cover if same is of clear plastic material or the like.
- a hand rail being constructed of clear material and being adapted to receive information displayed through said clear material.
- a hand rail having a clear upper body with conventional material therebeneath, information being placed between said clear material and said conventional material.
- Fig. 1 illustrates a cross-section of a first embodiment of the invention, showing a hand rail of the conventional type ultilised on escalators and many footways, having modifications for receiving and displaying advertising material.
- Fig. 2 is an embodiment similar to that of Fig. 1 showing a recess;
- Fig. 3 illustrates a third embodiment of the present invention wherein said hand rail is manufactured solely from clear material and the other half of conventional hand rail material.
- Fig. 4 illustrates another embodiment of the present invention wherein said hand rail is manufactured solely from clear material and includes pockets and the like;
- Fig. 5 illustrates a further embodiment of the present invention.
- the hand rail 1 in accordance with the present invention comprises commonly used shapes and arrangements in the lower portion 2 thereof for receipt by known escalator or walkway componentry.
- the material of the hand rail 1 is of rubber usually utilised for this purpose, however the hand rail of the present invention differs from conventional hand rails in that a groove and/or recess 3 is provided in the upper portion thereof in which a card constructed of plastic or the like and having printed matter 4 thereon, is in inlaid in the lower portion 5 of the recess 3.
- a clear material 6 being a cover to protect the advertisement of printed material 4.
- the hand rail 1 is then placed on an escalator or moving walkway and if so desired, the advertisement can be oriented so that persons reading the material will not need to twist or orient themselves in order to better view the printed matter. For this purpose the writing can be placed at an angle to the direction of motion so that optimum viewing can be obtained.
- the recess 3 can be provided as a continuous recess over the whole length of a hand rail 1 or discrete lengths of recesses 3 and covers or fillers 6 can be inserted at various intervals along the length of the rail 1.
- the cover 5 would best be constructed of material which is flexible, and can be cut and fusable.
- the reason for this is that maintenance of hand rails has to be carried out when hand rails stretch. This operation includes removal of the hand rail 1, cutting and removal of a portion of the hand rail to remove slack, and then rejoining the ends of the hand rail 1.
- the advertising recess can also have said maintenance operation performed at the same time without the need for extra work to be involved. This operation is necessary as the belts 1 tend to stretch during the life of the escalator or hand rail 1 and thus need to be shortened in order for effective operation.
- Fig. 2 Illustrated in Fig. 2 is another embodiment of the present invention, similar to that of Fig. 1, however a recess between the upper surface level 6 of the hand rail 1 and the upper surface level 7 of the cover 6 is provided. By provision of this feature, the usual scratching of the upper surface 7 which occurs on escalators and moving walkways is obviated and therefore protection of the viewing surface 7 of the cover 6 can be achieved.
- Fig. 3 is illustrated another embodiment of the present invention which illustrates the hand rail 1 having a clear upper body 8 and a lower body 9 constructed of any suitable materials.
- a plastic card or the like of type-printed material may be inserted between said clear upper body 8 and the lower body 9.
- the upper and lower parts 8 and 9, respectively, may than be moulded or bonded together.
- This advertising is not changeable unless the belt is removed completely and a new belt inserted or unless the bond between the upper and lower portions may be fused apart.
- Plastic advertising material in the form of a card or the like, other material need not be inserted between the plastic 8 and conventional rubber 9. If it is desired either of the surfaces which meet at the line 10 can be painted or moulded with an appropriate message or advertisement.
- Fig. 4 a further embodiment of a hand rail 1 utilising a completely clear plastic body with a side pocket 11 provided therein, is illustrated in an isometric view.
- the pocket 11 may be either of discrete length along the length of the hand rail 1, or can be of a continuous length if so desired.
- a method of securing the upper flap portion 12 to the lower portion 13 would be required. If a discrete pocket 11 is utilised, then after insertion of the advertisement into the recess 14 has been enacted, a plug or other member 15 is preferably inserted into the remaining portion of the pocket 11 for the purpose of preventing access to the advertisement 14. If so desired only the viewing card associated with the printed material need be of a see-through or clear substance, or vice versa.
- Fig. 5 Illustrated in Fig. 5 is a further embodiment of the present invention which comprises a standard hand rail 1 upon which is placed printed matter 5 either directly, in the form of printing, painting, etching, moulding and the like, or indirectly in the form of a card, printed sheet, printed plastic, stickers and the like.
- a substantially solid cover 16 which is joined to hand rail 1 at 17. This join allows the cover 16 to be pivoted which allows access to printing 5.
- a spring or biased portion 18 which then snaps over the bottom portion 19 of the hand rail 1. Portion 18 is moved against a bias in direction of arrows 20.
- the cover 16 can also be in the form of a two piece construction.
- the first piece being a cover having two sides similar to the portion 18 which is biased.
- a second piece being pivotally attached to the first piece in a similar manner as the cover 16 is connected to hand rail 1 at 17.
- the printing 5 is placed on the first piece and not on the hand rail per se. This is particularly suitable where the hand rail is not in good condition.
- Another cover in the form of the first piece alone can be utilised to cover the printing 5 when placed directly on hand rail 1.
- Another embodiment for which there is no illustration comprises the placing of printing or the like in what ever form, onto the hand rail 1, over this is applied a coating in the form of a hardenable liquid which is not opaque when it dries.
- This coating such as plasticised PVC or the like can protect the printing from scratching, removal by vandals and damage and/or removal from operation of the hand rail mechanism.
- Suitable plasticised PVC coatings or the like should be flexible to allow the hand rail to travel around its path, they should be heat resistant such that a fire hazard is obviated, and preferably, they should result in a shiny, smooth, and suitable slippery surface to ensure correct operation of the hand rail
- a further embodiment allows for the directing of a light from beneath the hand rail, to pass through an advertisement or printed material already in the hand . rail.
- a built in lightsource in the hand rail is one means of performing same.
- a reflective type advertisement or printed matter can be utilised, with light to energise same coming from above.
- luminescent printing can be utilised so that a light source will energise the luminescent printing underneath the machinery, so that when the printing is used by a passenger it will "glow in the dark”.
- the embodiments of the present invention can be applied to hand rails having a specially raised section to accommodate such printing. This may require the re-designing of the machinery in use for operating the hand rail in order to prevent damage or revolting of the printing or printed area.
- the drawings which accompany this specification do not necessary represent the exact shape, configuration or cross section of a hand rail, it will be readily understood from the specification and drawings the means by which this invention can be utilised and put into effect regardless of the shape and configuration of the hand rail.
Abstract
Description
Claims
Priority Applications (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AT88904433T ATE100619T1 (en) | 1987-05-21 | 1988-05-18 | WORK CARRIER FOR AN ESCALATOR. |
DE3887277T DE3887277T2 (en) | 1987-05-21 | 1988-05-18 | WORKSHOP FOR AN ESCALATOR. |
KR1019890700088A KR960010769B1 (en) | 1987-05-21 | 1988-05-18 | Escalator advertising |
FI890218A FI102223B1 (en) | 1987-05-21 | 1989-01-16 | Complaints by escalator |
NO890193A NO179347C (en) | 1987-05-21 | 1989-01-17 | Handrail for moving walkway, escalator or similar |
DK025089A DK25089D0 (en) | 1987-05-21 | 1989-01-20 | Escalator ADVERTISING |
HK98105062A HK1005894A1 (en) | 1987-05-21 | 1998-06-09 | Escalator advertising |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AUPI212687 | 1987-05-21 | ||
AUPI2126 | 1987-05-21 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO1988009545A1 true WO1988009545A1 (en) | 1988-12-01 |
Family
ID=3772192
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/AU1988/000151 WO1988009545A1 (en) | 1987-05-21 | 1988-05-18 | Escalator advertising |
Country Status (12)
Country | Link |
---|---|
US (1) | US5020256A (en) |
EP (1) | EP0316384B1 (en) |
JP (1) | JP2813608B2 (en) |
KR (1) | KR960010769B1 (en) |
CA (1) | CA1304035C (en) |
DE (1) | DE3887277T2 (en) |
DK (1) | DK25089D0 (en) |
FI (1) | FI102223B1 (en) |
HK (1) | HK1005894A1 (en) |
NO (1) | NO179347C (en) |
NZ (1) | NZ224711A (en) |
WO (1) | WO1988009545A1 (en) |
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO1992022491A1 (en) * | 1991-06-13 | 1992-12-23 | Jones, Graham, Henry | Advertising fitting |
TR26548A (en) * | 1992-07-22 | 1995-03-15 | Tranztec Holdings Limited | INSTITUTIONS TO PROVIDE INFORMATION ON THE WALKING STAIRS OR ON THE ROAD. |
GB2293478A (en) * | 1994-09-26 | 1996-03-27 | Qin Gang | Escalator advertising |
AU722954B2 (en) * | 1995-09-28 | 2000-08-17 | Ideation Pty Ltd | A barrier rail system |
WO2002069305A2 (en) * | 2001-02-27 | 2002-09-06 | Navandra Adiah Naidu | Advertising |
KR100412037B1 (en) * | 2001-07-13 | 2003-12-24 | 우정기업(주) | Method for manufacturing hand rail in elevator and the hand rail |
Families Citing this family (34)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
IT229625Y1 (en) * | 1993-02-09 | 1999-01-29 | Bocchi Srl | HANDRAIL OR SIMILAR HANDRAIL STRUCTURE |
US6086806A (en) * | 1996-04-05 | 2000-07-11 | Ronald H. Ball | Method of splicing thermoplastic articles |
US5933994A (en) * | 1997-06-19 | 1999-08-10 | Russell & Miller, Inc. | Retail checkout divider adapted to receive strips with indicia displayed thereon |
US6237740B1 (en) | 1998-06-30 | 2001-05-29 | Ronald H. Ball | Composite handrail construction |
US6212809B1 (en) | 1999-01-08 | 2001-04-10 | James Gaule | Apparatus for supporting indicia with a rail |
US6682806B1 (en) * | 1999-02-19 | 2004-01-27 | Ronald H. Ball | Method of applying a protective film, optionally including advertising or other visible material, to the surface of a handrail for an escalator or moving walkway |
US7108905B2 (en) * | 2000-02-22 | 2006-09-19 | Ronald H. Ball | Protective film for the surface of a handrail for an escalator or moving walkway |
US7278528B2 (en) | 1999-02-19 | 2007-10-09 | Ronald H. Ball | Method of and apparatus for applying a film optionally including advertising or other visible material, to the surface of a handrail for an escalator or moving walkway |
US7297388B2 (en) * | 2000-07-17 | 2007-11-20 | Ecoglo Limited | Photo-luminescent pigment application |
JP2002087749A (en) * | 2000-09-05 | 2002-03-27 | Otis Elevator Co | Escalator with belt-like luminous body |
WO2002020390A2 (en) * | 2000-09-08 | 2002-03-14 | Ball Ronald H | Illumination system for escalator handrails |
AUPR322201A0 (en) * | 2001-02-19 | 2001-03-15 | Herbert, Phillip Mario Jude | Display device |
US6553629B2 (en) | 2001-02-26 | 2003-04-29 | Fleming Sales Company, Inc. | Illuminated grab handle assembly |
DE20105859U1 (en) * | 2001-04-04 | 2002-08-14 | Hoeroldt Hartmut | information carrier |
US6564921B1 (en) | 2001-12-11 | 2003-05-20 | Chad Gorczyca | Direction of travel indicator for escalators and moving walkways |
US6851820B2 (en) * | 2002-06-26 | 2005-02-08 | Weber-Stephen Products Company | Barbecue grill light |
AUPS336702A0 (en) * | 2002-07-03 | 2002-07-25 | Voyager Global Media Limited | A handrail |
US6758584B2 (en) * | 2002-10-17 | 2004-07-06 | Fleming Sales Company, Inc. | Slide lock for grab handle assembly |
US20040256489A1 (en) * | 2003-03-28 | 2004-12-23 | Grady John E. | Sprinkler and root feeder assembly |
KR100645094B1 (en) * | 2003-12-12 | 2006-11-10 | 권태국 | Advertising apparatus of escalator |
US20050219854A1 (en) * | 2004-03-30 | 2005-10-06 | Grady John E | Illuminated grab handle assembly wih integrated control features |
US20080253112A1 (en) * | 2007-04-10 | 2008-10-16 | Nash Alan C | Hand rail system railing connector |
WO2009033270A1 (en) * | 2007-09-10 | 2009-03-19 | Ehc Canada, Inc. | Method and apparatus for extrusion of thermoplastic handrail |
CN101821078B (en) * | 2007-09-10 | 2013-01-09 | Ehc加拿大股份公司 | Method and apparatus for pretreatment of slider layer for extruded composite handrails |
US8820511B2 (en) * | 2007-09-10 | 2014-09-02 | Ehc Canada, Inc. | Modified handrail |
US9981415B2 (en) | 2007-09-10 | 2018-05-29 | Ehc Canada, Inc. | Method and apparatus for extrusion of thermoplastic handrail |
US8337977B2 (en) * | 2007-11-09 | 2012-12-25 | Ehc Canada, Inc. | Elastic and resilient film having a layer with a barrier coating |
US20090208736A1 (en) * | 2008-02-20 | 2009-08-20 | Robert Anton Patterson | Sized Films |
US20090208738A1 (en) * | 2008-02-20 | 2009-08-20 | Robert Anton Patterson | Film Composition |
JP5986935B2 (en) * | 2013-02-01 | 2016-09-06 | 株式会社日立製作所 | Moving handrail on passenger conveyor |
KR101455808B1 (en) * | 2013-02-19 | 2014-11-03 | 진기연 | Handrail for escalator or moving sidewalk having indicator |
JP6451193B2 (en) * | 2014-10-07 | 2019-01-16 | 日立金属株式会社 | Mark structure formed on handrail and manufacturing method thereof |
US10160623B2 (en) | 2015-05-07 | 2018-12-25 | Ehc Canada, Inc. | Compact composite handrails with enhanced mechanical properties |
CN107708960B (en) | 2015-06-19 | 2020-08-04 | Ehc加拿大股份公司 | Method and apparatus for extruding thermoplastic handrail |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US1489113A (en) * | 1923-10-19 | 1924-04-01 | Adron J Brookbank | Advertising device for chair arms |
AU1563883A (en) * | 1982-06-12 | 1983-12-15 | Charles Edward Dobson | Display panels |
AU1613083A (en) * | 1982-06-25 | 1984-01-05 | Esselte Letraset Limited | Sign |
Family Cites Families (11)
Publication number | Priority date | Publication date | Assignee | Title |
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US1729961A (en) * | 1927-11-05 | 1929-10-01 | Alvin S Partridge | Label-attaching device |
US1786123A (en) * | 1929-03-25 | 1930-12-23 | William B Murphy | Novelty chair |
US2023573A (en) * | 1935-05-13 | 1935-12-10 | Etha M Bury | Sidewalk sign |
FR1340585A (en) * | 1962-12-05 | 1963-10-18 | Falconi & C S P A G | Handrail for escalators |
DE1756354A1 (en) * | 1968-05-11 | 1970-04-09 | Continental Gummi Werke Ag | Handrail strip for escalators and the like. |
FR2276649A1 (en) * | 1974-06-26 | 1976-01-23 | Hausberg Jocelyn | Table type publicity presentation display - cheap large surface area carries display sheet |
AT348411B (en) * | 1976-12-07 | 1979-02-12 | Semperit Ag | HANDRAIL |
US4149331A (en) * | 1977-07-21 | 1979-04-17 | Jack Prager | Frame for displaying photographs or the like |
JPS5932042B2 (en) * | 1979-11-07 | 1984-08-06 | 松下電器産業株式会社 | thermistor |
FR2498354A1 (en) * | 1981-01-20 | 1982-07-23 | Tremouillault Pierre | Saucer with advertising material insert - has central depression holding advertising material disc covered by transparent disc permitting replacement |
FR2610751A1 (en) * | 1987-02-06 | 1988-08-12 | Abouaf Alain | Escalator used as advertising medium |
-
1988
- 1988-05-18 DE DE3887277T patent/DE3887277T2/en not_active Expired - Fee Related
- 1988-05-18 JP JP63504259A patent/JP2813608B2/en not_active Expired - Fee Related
- 1988-05-18 KR KR1019890700088A patent/KR960010769B1/en not_active IP Right Cessation
- 1988-05-18 WO PCT/AU1988/000151 patent/WO1988009545A1/en active IP Right Grant
- 1988-05-18 EP EP88904433A patent/EP0316384B1/en not_active Expired - Lifetime
- 1988-05-18 US US07/302,748 patent/US5020256A/en not_active Expired - Lifetime
- 1988-05-19 NZ NZ224711A patent/NZ224711A/en unknown
- 1988-05-20 CA CA000567431A patent/CA1304035C/en not_active Expired - Lifetime
-
1989
- 1989-01-16 FI FI890218A patent/FI102223B1/en not_active IP Right Cessation
- 1989-01-17 NO NO890193A patent/NO179347C/en not_active IP Right Cessation
- 1989-01-20 DK DK025089A patent/DK25089D0/en not_active Application Discontinuation
-
1998
- 1998-06-09 HK HK98105062A patent/HK1005894A1/en not_active IP Right Cessation
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US1489113A (en) * | 1923-10-19 | 1924-04-01 | Adron J Brookbank | Advertising device for chair arms |
AU1563883A (en) * | 1982-06-12 | 1983-12-15 | Charles Edward Dobson | Display panels |
AU1613083A (en) * | 1982-06-25 | 1984-01-05 | Esselte Letraset Limited | Sign |
Non-Patent Citations (1)
Title |
---|
See also references of EP0316384A4 * |
Cited By (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO1992022491A1 (en) * | 1991-06-13 | 1992-12-23 | Jones, Graham, Henry | Advertising fitting |
GB2269150A (en) * | 1991-06-13 | 1994-02-02 | Escalator Advertising Ltd | Advertising fitting |
GB2269150B (en) * | 1991-06-13 | 1994-09-28 | Escalator Advertising Ltd | Advertising fitting |
TR26548A (en) * | 1992-07-22 | 1995-03-15 | Tranztec Holdings Limited | INSTITUTIONS TO PROVIDE INFORMATION ON THE WALKING STAIRS OR ON THE ROAD. |
GB2293478A (en) * | 1994-09-26 | 1996-03-27 | Qin Gang | Escalator advertising |
AU722954B2 (en) * | 1995-09-28 | 2000-08-17 | Ideation Pty Ltd | A barrier rail system |
WO2002069305A2 (en) * | 2001-02-27 | 2002-09-06 | Navandra Adiah Naidu | Advertising |
WO2002069305A3 (en) * | 2001-02-27 | 2002-12-05 | Navandra Adiah Naidu | Advertising |
KR100412037B1 (en) * | 2001-07-13 | 2003-12-24 | 우정기업(주) | Method for manufacturing hand rail in elevator and the hand rail |
Also Published As
Publication number | Publication date |
---|---|
EP0316384A1 (en) | 1989-05-24 |
NO890193D0 (en) | 1989-01-17 |
HK1005894A1 (en) | 1999-01-29 |
DK25089A (en) | 1989-01-20 |
NO179347B (en) | 1996-06-10 |
NZ224711A (en) | 1990-10-26 |
DK25089D0 (en) | 1989-01-20 |
CA1304035C (en) | 1992-06-23 |
FI102223B (en) | 1998-10-30 |
JPH02500137A (en) | 1990-01-18 |
JP2813608B2 (en) | 1998-10-22 |
KR890702172A (en) | 1989-12-23 |
FI890218A0 (en) | 1989-01-16 |
EP0316384B1 (en) | 1994-01-19 |
FI102223B1 (en) | 1998-10-30 |
FI890218A (en) | 1989-01-16 |
US5020256A (en) | 1991-06-04 |
NO179347C (en) | 1996-09-18 |
EP0316384A4 (en) | 1989-07-11 |
DE3887277T2 (en) | 1994-08-25 |
KR960010769B1 (en) | 1996-08-08 |
DE3887277D1 (en) | 1994-03-03 |
NO890193L (en) | 1989-03-16 |
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