US7958008B1 - Providing customized media at physical point of sale - Google Patents
Providing customized media at physical point of sale Download PDFInfo
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- US7958008B1 US7958008B1 US10/816,547 US81654704A US7958008B1 US 7958008 B1 US7958008 B1 US 7958008B1 US 81654704 A US81654704 A US 81654704A US 7958008 B1 US7958008 B1 US 7958008B1
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G07G1/00—Cash registers
- G07G1/12—Cash registers electronically operated
- G07G1/14—Systems including one or more distant stations co-operating with a central processing unit
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
Definitions
- the present invention generally relates to media distribution and, more particularly, to systems and methods of providing customized media at a physical point of sale (PPOS) to a customer of a good or service.
- PPOS physical point of sale
- a customer at a fast-food restaurant who has stopped for a quick meal will pass the time during the meal by people watching or reading whatever might be available at hand.
- a customer might read a newspaper that is provided by the restaurant as a courtesy for the customer's enjoyment or that was left behind by a previous customer.
- the customer also might find himself spending his time reading media preprinted on a bag, cup, or tray mat simply to pass the time.
- the customer might read preprinted nutritional information and the like made available by the restaurant.
- any information that might be read usually is not current to the minute, or even to the hour.
- newspapers are only as current as of the hours before their printing.
- the present invention is generally directed to a method of providing to a customer customized media at a physical point of sale (PPOS) of a good or service.
- PPOS physical point of sale
- the method includes receiving an identifier from the customer at the PPOS, retrieving a media profile that is maintained in a database in association with the identifier, the media profile identifying at least one media content type, generating a deliverable in accordance with the retrieved media profile by obtaining an item of the media content type identified in the retrieved media profile, and communicating the generated deliverable to the customer at the PPOS.
- the PPOS may be a restaurant, for example, a McDonald'sTM restaurant or a Krispy KremeTM restaurant.
- the PPOS may be a coffee shop, such as a StarbucksTM coffee shop, a Seattle's BestTM coffee shop, or a CaribouTM coffee shop.
- the PPOS may be an automobile service store, such as a FirestoneTM automobile service store.
- the PPOS may be a video rental store, such as a BlockbusterTM video rental store.
- the step of communicating the generated deliverable includes providing to the customer at the PPOS a printed publication including the identified media content.
- the step of communicating the generated deliverable may include printing the item of the identified media content type on a sleeve of a coffee cup that is provided to the customer.
- the step of communicating the generated deliverable may include printing the item of the identified media content type on a tray mat that is provided to the customer.
- the step of communicating the generated deliverable may include printing the item of the identified media content type on packaging of a good that is sold to the customer.
- the step of communicating the generated deliverable may include printing the item, of the identified media content type on a bag in which a good is provided to the customer.
- the step of communicating the generated deliverable includes wirelessly transmitting at the PPOS the item of the identified media content type to the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a mobile computer device of the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a personal digital assistant of the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a personal communication device of the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a web-enabled telephone of the customer.
- the media profile may be unique to the customer.
- the item of the identified media content type may include information obtained over the Internet at the time of the sale of the good or service.
- the step of receiving an identifier at the time of the sale of the good or service may include reading the identifier from a magnetic stripe card of the customer at the PPOS.
- the identifier uniquely identifies a class of customers from a plurality of classes of customers.
- the classes of customers may be mutually exclusive.
- the identifier uniquely may identify a subset of classes of customers from a set of a plurality of classes of customers.
- FIGS. 1-12 Further features and benefits of the present invention will be apparent from a detailed description of certain preferred embodiments thereof as shown in the drawings herein labeled FIGS. 1-12 .
- FIG. 1 illustrates the basic features of an exemplary system according to the present invention.
- FIG. 2 illustrates the basic steps associated with the system of the present invention.
- FIG. 4 illustrates an exemplary system for creating and maintaining customer profiles according to the present invention.
- FIG. 5 illustrates an exemplary printed publication that may be delivered to a customer with the goods or services according to the present invention.
- FIG. 7 illustrates an example of nutritional information that is maintained in a database according to the present invention.
- FIG. 8 illustrates an exemplary scenario in which the nutritional information is maintained in a database by the provider, but the media profiles are maintained elsewhere by a media profile manager.
- FIG. 10 illustrates an exemplary system for creating and maintaining media profiles for customers according to the present invention.
- FIG. 11 illustrates an exemplary scenario in which cash is used for payment and the identifier of the customer is communicated by an electronic device that also electronically receives the deliverable.
- the present invention is generally directed to a method of providing to a customer customized media at a physical point of sale (PPOS) of a good or service.
- PPOS physical point of sale
- FIG. 1 the basic system 100 of the present invention is illustrated in which a customer 110 communicates an identifier 120 to a provider 130 of a good, service, or both (collectively identified herein as “good/service” or “good or service”) at a physical point of sale (PPOS) 140 of the good/service.
- a deliverable 150 is also provided to the customer 110 by the provider 130 at the PPOS 140 .
- the deliverable 150 is said to be provided in conjunction with the good/service.
- the PPOS may be a restaurant, for example, a McDonald'sTM restaurant or a Krispy KremeTM restaurant.
- the PPOS may be a coffee shop, such as a StarbucksTM coffee shop, a Seattle's BestTM coffee shop, or a CaribouTM coffee shop.
- the PPOS may be an automobile service store, such as a FirestoneTM automobile service store.
- the PPOS may be a video rental store, such as a BlockbusterTM video rental store.
- the deliverable 150 includes at least one item of a media content type.
- the media content type is generally selected beforehand by the customer 110 , and the selected media content type is determinable at the PPOS 140 at the time of the sale of the good/service based on the identifier 120 communicated by the customer 110 .
- the deliverable 150 provided to the customer 110 in conjunction with the good/service thus is customized with regard to the customer 110 .
- the media content type pre-selected by the customer may include one of various types of media content.
- the item of the identified media content type may include information obtained over the Internet at the time of the sale of the good or service.
- the item of the identified media content type may include an electronic coupon, a game piece of a promotion associated with the good or service sold, AvantGoTM type channel content, or a movie or video review, in particular, a movie or video review of an upcoming or currently released movie or video.
- the item of the identified media content type may include an electronic publication, for example, a magazine, to which the customer subscribes.
- the subscription information of the customer may be stored in association with the unique identifier of the customer.
- the various types of media content may include weather information, nutritional information, sports information, news, financial information, information pertaining to stocks or stock quotes, including real-lime stock quotes, information pertaining to a horoscope, or traffic information, including traffic information pertaining to a route predetermined by the customer.
- the step of communicating the generated deliverable may include providing to the customer at the PPOS a printed publication including the identified media content.
- the step of communicating the generated deliverable may include printing the item of the identified media content type on a sleeve of a coffee cup that is provided to the customer.
- the step of communicating the generated deliverable may include printing the item of the identified media content type on a tray mat that is provided to the customer.
- the step of communicating the generated deliverable may include printing the item of the identified media content type on packaging of a good that is sold to the customer.
- the step of communicating the generated deliverable may include printing the item of the identified media content type on a bag in which a good is provided to the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a mobile computer device of the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a personal digital assistant of the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a personal communication device of the customer.
- the step of communicating the generated deliverable may include wirelessly transmitting at the PPOS the item of the identified media content type to a web-enabled telephone of the customer.
- the basic steps 200 associated with the system 100 of the present invention are illustrated in FIG. 2 .
- the customer communicates (Step 210 ) the identifier to the provider at the PPOS.
- the provider determines (Step 220 ), based on the identifier, a media content type that has been selected beforehand by the customer.
- the deliverable then is generated (Step 230 ) by obtaining an actual item of the determined media content type, and the generated deliverable then is communicated (Step 250 ) to the customer at the PPOS.
- the media content type is pre-selected by the customer and recorded in a media profile.
- the media profile is associated with the identifier so that the media profile is retrievable based on the identifier.
- the media profile may be stored in a computer database and indexed at least by the identifier so that the media profile is readily retrievable by searching for the identifier.
- the media content type selected by the customer may correspond to a class of identifiers. Upon selection of the particular media content type, the customer is assigned one of the identifiers of that class for use by that customer. In such instances, there may be at least two classes of identifiers with each class representing a particular type of media content.
- customers are identified as being in certain classes, where each customer in a class has an identifier that uniquely identifies the class.
- customization of the deliverable is achieved to the overall preferences of the class.
- the classes may or may not be mutually exclusive.
- the identifier may include an account number of a loyalty program in which the customer is enrolled.
- the identifier may include a public key of a public-private key pair of the customer.
- FIG. 3 an example of a system 300 according to the present invention is illustrated in which a customer 310 purchases a cup of coffee 312 from a sales clerk 314 of the provider (indicated generally at 330 ).
- the PPOS 340 represents a specialty coffee shop such as, for example, StarbucksTM coffee shop, CaribouTM coffee shop, or Seattle's BestTM coffee shop.
- the customer 310 presents a card 316 to the sales clerk 314 .
- the card 316 identifies the customer to the provider 330 for purposes of providing the customer customized media.
- the card 316 identifies the customer by including, for example, a human-readable identifier 320 printed on the card 316 .
- the identifier 320 includes, for example, an alphanumeric number.
- the card 316 may also include, for example, a machine-readable magnetic stripe or bar code having the identifier 320 encoded therein, which may be located on the back of the card 316 .
- the sales clerk 314 If the identifier 320 is printed on the card 316 for reading by the sales clerk 314 , the sales clerk 314 reads the identifier 320 from the card 316 and enters the identifier 320 into the terminal 318 . If the card 316 includes the machine-readable magnetic stripe or bar code, the sales clerk 314 swipes the card 316 through a reader 322 , for example, of the terminal 318 , for reading of the identifier 320 .
- the card 316 may be issued by a financial institution unrelated to the provider 330 , such as a credit or debit card.
- the identifier may include the name of the customer and/or part or all of the card number, or some mathematical function thereof.
- the card 316 may be issued by the provider 330 , like a rewards, loyalty, or stored-value card. In these scenarios, the identifier may be determined directly by the provider 330 .
- a preference of the customer regarding a media content type that has been predetermined beforehand by the customer 310 is identified.
- An item of the media content type then is obtained and a deliverable in the form of a printed publication 350 including the obtained item of the media content type is generated via printer 324 .
- the printed publication 350 then is communicated to the customer 310 via the sales clerk 314 by presenting the printed publication 350 to the customer 310 with his cup of coffee 312 .
- the printed publication 350 includes a tray mat, single sheet of paper, the sales receipt, or even a coffee cup insulating sleeve such as that disclosed in U.S. Pat. No. 5,205,473, incorporated herein by reference.
- Other examples include a bag into which the goods are placed, or other wrapper, such as a food wrapper.
- the media content type includes financial information, for example, stock information and, specifically, real time quotes for stocks that might be of interest the customer 310 and/or stocks that the customer 310 might own.
- financial information for example, stock information and, specifically, real time quotes for stocks that might be of interest the customer 310 and/or stocks that the customer 310 might own.
- the media content type is pre-selected by the customer and recorded in a media profile.
- the media profile is associated with the identifier so that the media profile is retrievable based on the identifier.
- the media profile may be stored in a computer database and indexed at least by the identifier so that the media profile is readily retrievable by searching for the identifier.
- the system 400 includes a centralized media profile database 410 wherein the media profiles are indexed by the identifiers.
- the provider 330 is disposed in electronic communication with the database 410 for readily communicating the identifier 320 to the database 410 .
- the provider 330 is disposed in communication with the database 410 via the Internet 430 .
- the provider 330 may be connected directly to the database 410 via a secure communications line, such as via dial-up or via a private line (not shown).
- the media profile of the customer 310 Upon receipt of the identifier 320 , the media profile of the customer 310 then is retrieved based on the identifier 320 . An item of the media content type specified therein is then obtained (or items if more than one media content type is identified in the profile). The item or items then are communicated back to the provider 330 and printed via printer 324 for presentation to the customer 310 by the sales clerk 314 with the cup of coffee 312 . Preferably, all of this happens within moments of the customer 310 presenting the card 316 .
- the database 410 may be maintained by the provider 330 .
- the provider 330 may represent one of many retail outlets in a chain, and the database 410 may be maintained by the “home” or corporate office of the chain for use by each retail outlet.
- the maintenance and operation of the database 410 may be outsourced to a third party (hereinafter sometimes referred to as a “media profile manager”) that is unrelated to the provider 330 .
- the retrieval of the media profile, determination of the media content type, and acquisition of an item of the determined media content type is considered to be done “on the behalf of” the provider 330 for a particular transaction with the provider 330 .
- customers of the provider 330 may be able to communicate with the database 410 via personal computers 440 and update the media content type or types identified in their media profiles. Furthermore, each customer may gain access to his or her media profile using his or her identifier or some other uniquely identifying information, such as the customer's name and phone number or a password or PIN provided to the customer during registration of that customer's media profile. If both maintenance and registration are accomplished via the Internet, the card 316 , if issued by or on the behalf of the provider 330 , may be mailed to the customer. Alternatively, the customer may specify a store or retail outlet at which the customer will pick up the card 316 . Furthermore, while registration and maintenance of a customer's profile via the Internet is described herein, it should be understood that registration and/or maintenance likewise could be accomplished at a retail outlet of the provider generally or at the physical point of sale.
- FIG. 5 illustrates in further detail an exemplary printed publication 500 that may be delivered to a customer with the goods/services, for example, a coffee and a muffin.
- the printed publication 500 includes current traffic information 502 , real time stock quotes 504 , nutritional information 506 pertaining to the food purchased in the transaction, and two separate graphics 508 , 510 .
- the graphics 508 , 510 represent, for example, intra-day real time stock quotes for the selected stocks.
- graphics 508 , 510 may be provided that represent advertisements for the provider or for a third party that is unrelated to the provider.
- the third party of the advertisement may pay the provider or pay the media profile manager for placement of the advertisement in the deliverable.
- the customer may identify an advertisement or, more likely, an entity that the customer desires to endorse, such as, for example, a professional or collegiate sports team or the customer's company.
- FIG. 6 illustrates an example of a database structure for the media profile database 610 .
- a table 620 includes a list of identifiers. Each identifier in this example comprises a unique eight alphanumeric string “xxxx-xxxx”), and each identifier in this example uniquely corresponds to a customer. For each identifier, if the customer has selected news as a media content type, an index entry to a news table 630 is associated with that identifier of the customer. The index entry to the news table comprises a unique four digit alphanumeric string. If the customer has selected traffic information as a media content type, an index entry to a traffic information table 640 is associated with that identifier of the customer. The index entry to the traffic information table comprises a unique four digit alphanumeric string.
- each news table entry up to four websites, from which news items are acquired when generating a printed publication, are shown associated with each news table entry.
- Each news item represents a web clipping or story, and is selected by the customer when registering for the customized media distribution service. While use of four websites or news clippings is described herein, it should be understood that use of fewer or additional websites or clippings is contemplated by the present invention.
- current real time or near real time traffic information can be obtained regarding the particular route. If traffic information is selected as a media content type, the one or more routes are selected by the customer when registering for the customized media distribution service.
- the current real time or near real time traffic information for each route may be obtained from a third party source on the Internet that provides such a service.
- FIG. 7 illustrates an example of nutritional information that is maintained in a database 710 in table 720 .
- the database 710 may or may not be the same as database 610 and/or stored at the same location, and the nutritional information may or may not be stored in conjunction with the media profiles. However, if the customer pre-selected nutritional information as one of the media content types, the nutritional information pertaining to the food items purchased by the customer would be acquired from database 710 .
- each food item that may be purchased by the customer preferably is associated with a nutritional information table index entry that comprises a unique four digit alphanumeric string.
- PPOS physical point of sale
- FIG. 8 An example of a scenario in which the nutritional information is maintained in a database by the provider, but the media profiles are maintained elsewhere by a media profile manager, is illustrated in FIG. 8 .
- the database of media profiles is maintained in database 810 while the nutritional information is maintained in database 820 by the provider at the physical point of sale 830 .
- the database 810 is accessible by the customers and the provider via the Internet, for example.
- an electronic device is used to effect payment in conducting the transaction in the context of electronic commerce.
- the same electronic device that is used to pay for the good/service also may receive an electronic communication of an item of a selected media content type and/or a printed publication of an item of a selected media content type may be directly provided to the customer by the provider.
- cash 1116 as shown in FIG. 11 may be used for payment, as is conventional, provided that the identifier of the media profile for the customer is communicated in some manner to the provider.
- cash 1116 is used for payment and the identifier of the media profile of the customer is communicated by the electronic device which also electronically receives the deliverable.
- a card could be used with the cash to communicate the identifier to the provider.
- the present invention is generally directed to a method of providing to a customer customized media at a physical point of sale (PPOS) of a good or service.
- PPOS physical point of sale
- the type of media provided to the customer is pre-selected by the customer.
- the customer is able to receive current information at the PPOS, such as news, stock quotes, traffic information, and so forth, thereby adding value to the customer's purchasing experience.
- the method includes receiving an identifier from the customer at the PPOS, retrieving a media profile that is maintained in a database in association with the identifier, the media profile identifying at least one media content type, generating a deliverable in accordance with the retrieved media profile by obtaining an item of the media content type identified in the retrieved media profile, and communicating the generated deliverable to the customer at the PPOS.
- the method of the present invention further includes receiving an identifier from the customer at the PPOS, determining a media content type that has been pre-selected by the customer, generating a deliverable by obtaining an item of the determined media content type, and communicating the generated deliverable to the customer at the PPOS.
- the method includes maintaining in a computer database a plurality of media profiles for customers, each media profile including a unique identifier for each customer, each media profile identifying types of media content previously identified by each customer, receiving a unique identifier and retrieving the media profile for the unique identifier received, obtaining media content in accordance with the media profile, and communicating the media content to the particular customer in conjunction with a purchase by the customer at a physical point of sale of the purchase.
- any sequence(s) and/or temporal order of steps of various processes described and claimed herein are those considered to be the best mode contemplated for one or more preferred embodiments of the present invention. It should also be understood that, although steps of various processes may be shown and described as being in a preferred sequence or temporal order, the steps of any such processes are not limited to being carried out in any particular sequence or order, absent a specific indication of such. In many cases, the steps of such processes may be able to be carried out in various different sequences and orders, while still falling within the scope of the present invention.
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