EP1699012A3 - Generation and display of a banner with movie file - Google Patents

Generation and display of a banner with movie file Download PDF

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Publication number
EP1699012A3
EP1699012A3 EP06003953A EP06003953A EP1699012A3 EP 1699012 A3 EP1699012 A3 EP 1699012A3 EP 06003953 A EP06003953 A EP 06003953A EP 06003953 A EP06003953 A EP 06003953A EP 1699012 A3 EP1699012 A3 EP 1699012A3
Authority
EP
European Patent Office
Prior art keywords
upstream
display
immediately
dyn
sta
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP06003953A
Other languages
German (de)
French (fr)
Other versions
EP1699012A2 (en
Inventor
Markus Langer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
1&1 Internet AG
Original Assignee
1&1 Internet AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 1&1 Internet AG filed Critical 1&1 Internet AG
Publication of EP1699012A2 publication Critical patent/EP1699012A2/en
Publication of EP1699012A3 publication Critical patent/EP1699012A3/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Abstract

Vorgeschlagen werden ein Verfahren und Mittel zur Erzeugung, Übertragung und Anzeige speziell gestalteten Bannern mit einer in zwei Abschnitte (DYN, STA) unterteilten Flash-Filmdatei (SWF). Der statische Teil (STA) umfasst den eigentlichen Flash-Film (Werbefilm), der beispielsweise 30 kB groß ist. Der dynamische Teil (DYN) ist vorgelagert und besteht vorzugsweise nur aus einfach strukturierten Bilddaten, insbesondere aus Vektor-Grafiken, die eine geringe Datenmenge von z.B. 1,5 kB aufweisen. Die Vektor-Grafik enthält bereits Inhalte, die sich auf den Inhalt des anschließenden Filmes beziehen. Handelt der Werbefilm beispielsweise von einem neuen Angebot für einen DSL-Dienst, der für Internet-Kunden mit langsamem Modem-Anschluss interessant ist, so zeigt die vorgelagerte Vektor-Grafik den Namen des Diensteanbieters (z. B. WEB.DE) an. Der Nutzer erhält sofort eine Werbeaussage und muss nicht darauf warten, dass der Flash-Film hinreichend genug geladen ist. Auch muss der Nutzer sich nicht mit der Anzeige eines herkömmlichen Preloaders abfinden. Die Werbung erreicht unmittelbar und sofort die Nutzer, und zwar unabhängig davon, wie gut die Datenübertragungsrate tatsächlich ist. Vorzugsweise wird die Anzeige des vorgeschalteten Werbebildes (D) auf eine Mindestzeitdauer (Tmin) festgelegt, damit das vorgelagerte Werbebild auch dann lang genug angezeigt wird, wenn die Datenübertragung sehr schnell sein sollte und der eigentliche Flash-Film (S1...Sn) entsprechend schnell geladen werden kann.

Figure imgaf001
It proposes a method and means for generating, transmitting and displaying specially designed banners with a Flash Film File (SWF) divided into two sections (DYN, STA). The static part (STA) comprises the actual flash film (commercial), which is for example 30 kB in size. The dynamic part (DYN) is upstream and preferably consists only of simply structured image data, in particular of vector graphics, which have a low data quantity of, for example, 1.5 kB. The vector graphic already contains content that relates to the content of the subsequent movie. For example, if the commercial is about a new offering for a DSL service that is of interest to Internet consumers with a slow modem connection, the upstream vector graphic will display the name of the service provider (eg, WEB.DE). The user immediately receives an advertising message and does not have to wait for the flash movie to load sufficiently. Also, the user does not have to accept the display of a conventional preloader. The ad reaches users immediately and immediately, regardless of how good the data transfer rate actually is. Preferably, the display of the upstream advertising image (D) is set to a minimum period of time (Tmin), so that the upstream advertising image is displayed long enough, even if the data transmission should be very fast and the actual flash film (S1 ... Sn) accordingly can be loaded quickly.
Figure imgaf001
EP06003953A 2005-02-25 2006-02-27 Generation and display of a banner with movie file Withdrawn EP1699012A3 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
DE200510009215 DE102005009215A1 (en) 2005-02-25 2005-02-25 Creation and display of a banner with movie file

Publications (2)

Publication Number Publication Date
EP1699012A2 EP1699012A2 (en) 2006-09-06
EP1699012A3 true EP1699012A3 (en) 2007-09-26

Family

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Family Applications (1)

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EP06003953A Withdrawn EP1699012A3 (en) 2005-02-25 2006-02-27 Generation and display of a banner with movie file

Country Status (2)

Country Link
EP (1) EP1699012A3 (en)
DE (1) DE102005009215A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110134352B (en) * 2018-02-08 2022-02-01 北京淳中科技股份有限公司 Signal processing system, control device, output device and method

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH03164869A (en) * 1989-11-22 1991-07-16 Fuji Photo Film Co Ltd Picture output device
JPH10279208A (en) * 1997-04-02 1998-10-20 Toshiba Elevator Kk Picture image display controller of elevator hall
JP2003023507A (en) * 2001-05-01 2003-01-24 Aruze Corp Waiting dynamic picture image control program for portable telephone, storage medium storing the program, control method of server for distributing electronic data for waiting dynamic picture image, and server
US20030149601A1 (en) * 2000-12-14 2003-08-07 Cabral Anthony J. Network billboard system and method thereof
US20040239703A1 (en) * 2003-04-28 2004-12-02 Steve Angelica Expanding computer display advertising method and system

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4672444A (en) * 1985-11-14 1987-06-09 Rca Corporation Method for transmitting a high-resolution image over a narrow-band communication channel
US8046672B2 (en) * 2001-02-23 2011-10-25 Dandia Audio Kg Limited Liability Company Method and system for delivering technology agnostic rich media content within an email, banner ad, and web page
EP1241603A1 (en) * 2001-03-15 2002-09-18 Michael Tizzano Internet banner

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH03164869A (en) * 1989-11-22 1991-07-16 Fuji Photo Film Co Ltd Picture output device
JPH10279208A (en) * 1997-04-02 1998-10-20 Toshiba Elevator Kk Picture image display controller of elevator hall
US20030149601A1 (en) * 2000-12-14 2003-08-07 Cabral Anthony J. Network billboard system and method thereof
JP2003023507A (en) * 2001-05-01 2003-01-24 Aruze Corp Waiting dynamic picture image control program for portable telephone, storage medium storing the program, control method of server for distributing electronic data for waiting dynamic picture image, and server
US20040239703A1 (en) * 2003-04-28 2004-12-02 Steve Angelica Expanding computer display advertising method and system

Also Published As

Publication number Publication date
DE102005009215A1 (en) 2006-09-14
EP1699012A2 (en) 2006-09-06

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