EP1673717A1

EP1673717A1 - Dual card

Info

Publication number: EP1673717A1
Application number: EP03753837A
Authority: EP
Inventors: Colette Courtion; Mary Stumpf
Original assignee: Starbucks Corp
Current assignee: Starbucks Corp
Priority date: 2003-10-13
Filing date: 2003-10-13
Publication date: 2006-06-28
Also published as: CN1879120A; AU2003271997B2; EP1673717A4; AU2003271997C1; MXPA06004275A; CA2517103A1; JP2007516484A; AU2003271997A8; AU2003271997A1; KR20090132641A; BR0318547A

Abstract

A dual card (102A), which facilitates payment for goods or services (106A) from either a credit account or a stored value account, operates on both an open network(104A) and a closed network. The dual card is a payment card that integrates the ability to provide credit privileges and stored value privileges to a cardholder of a dual card. The features, benefits and advantages of a stored value card are integrated with the credit card aspects of the dual card. The benefits, features, and advantages of a credit card are integrated with a stored value card.

Description

DUAL CARD

FIELD OF THE INVENTION The present invention relates generally to payment cards, and more particularly, to payment cards that can be used for both on an open network and a closed network. BACKGROUND OF THE INVENTION A payment card is a flat, stiff, usually small, and rectangular piece of plastic material bearing financial information that can be processed to pay for goods or services.

In the 1960s, charge cards allowed cardholders to charge obtained goods or services to charge accounts, accumulating balances to be paid in full by the end of the month. In the

1970s, a bank executive in Seattle, Washington, created a reliable system of payment cards that provides credit privileges to cardholders so that account balances need not be paid in full each month, but in increments over time with interest. These credit cards are now known as Visa cards. In the 1980s, MasterCard, a major competitor to Visa, developed debit cards, which are payment cards that allow purchases to be paid with money withdrawn directly from cardholders' bank accounts without the payment of interest associated with credit cards. In the 1990s, a combination credit/debit card 102a was developed. To purchase goods or services, such as a purchased product 106a (e.g., a sweater), a cardholder presents the credit/debit card 102a to a clerk who swipes the credit/debit card 102a through an open network card reader 104a. See FIGURE 1A. The financial information obtained from the swiping process causes a charge to appear on either a credit account or a bank account to pay for the purchased product 106a. Given the pervasiveness of charge cards, credit cards, debit cards, and credit/debit cards (over one billion issued), the financial transaction interchange to which charge cards, credit cards, debit cards, and credit/debit cards belong can be considered an open network. Charge cards, credit cards, debit cards, and credit/debit cards are issued by banks. These payment cards are typically embellished with the brand name of the issuing bank. Banks, like other businesses, rely on advertising to publicly promote the sale of specific goods or services. A brand name affixed to a payment card is a form of advertising called institutional advertising, which is designed to build prestige and public respect for a particular business concern (and form in the minds of the consuming public that such a business is an important institution). This type of commercial persuasion mentions products or services for sale by the institution only incidentally because the focus is on the institution itself. When people use charge cards, credit cards, debit cards, or credit/debit cards, the resulting goodwill with which they form in their minds is closely connected to the banks that issued these payment cards instead of to the businesses that actually provide the goods or services. FIGURE IB illustrates an entirely different payment card that is not issued by a bank, but by a business that sponsors a payment card called a stored value card 102b. The sponsor business can adorn its own brand name on the stored value card 102b to create its own institutional advertising so as to build prestige and public respect for the sponsor business. Unlike other payment cards, the stored value card 102b is a card that allows payments to be withdrawn for the cost of purchases from a cardholder's stored value account which the cardholder has pre-loaded with a certain amount of money. Unlike a debit card, no cash can be withdrawn from the stored value account. The stored value card 102b can be used to procure products or services, such as a purchased product 106b (e.g. coffee), offered by the sponsor (e.g., Starbucks Corporation, which was started in Seattle, Washington, by a retailing executive) of the stored value card 102b (Starbucks card) . The stored value card 102b is recognized by a closed network card reader 104b available in the stores or licensed stores of the sponsor business. When the stored value card 102b is recognized by the closed network card reader 104b, an amount for the purchased product 106b is decremented from a corresponding stored value account associated with the stored value card 102b. Although operating in a closed network, certain stored value cards become so widely adopted by consumers that it would be convenient for the consumers if the stored value card 102b were to be accepted on the open network presently accessible by charge cards, credit cards, debit cards, and credit/debit cards. The problem is that the open network is maintained by banks whereas the closed network is maintained by the sponsor business of the stored value account. Stored value cards are not recognized by the open network card reader 104a because they are not issued by banks and because the stored value accounts corresponding to these stored value cards are not maintained by banks. Consumers can purchase neither goods nor services with their stored value cards on the open network. Modified stored value cards, which work on the open network, present a new problem in that they may force the sponsor business to modify all of its closed network card readers in its sponsor stores. This can be cost prohibitive, especially if all of the closed network card readers have to be replaced. Thus, there is a need for a payment card, system, and method for paying for goods or services on both an open network associated with a credit card account and a closed network associated with a stored value account while avoiding or reducing the foregoing and other problems associated with existing systems.

BRIEF DESCRIPTION OF THE DRAWINGS The foregoing aspects and many of the attendant advantages of this invention will become more readily appreciated as the same become better understood by reference to the following detailed description, when taken in conjunction with the accompanying drawings, wherein: FIGURE 1A is a block diagram illustrating a system for paying for goods or services using a conventional credit/debit card; FIGURE IB is a block diagram illustrating a system for paying for goods or services using a conventional stored value card; FIGURE 2A is a block diagram illustrating an exemplary system for processing a dual card that operates on both an open network and a closed network, according to one embodiment of the present invention; FIGURE 2B is a block diagram illustrating pieces of a system for processing a dual card as both a credit card and a stored value card through a closed network, according to one embodiment of the present invention; FIGURE 2C is a block diagram illustrating pieces of a system for creating a dual card, according to one embodiment of the present invention; FIGURES 3A-3C are process diagrams illustrating a method for creating and activating a dual card for a customer, according to one embodiment of the present invention; FIGURES 4A-4D are process diagrams illustrating a method for adding value to the stored value account of a dual card, according to one embodiment of the present invention; FIGURE 5 is a process diagram illustrating a method for merging dual cards, according to one embodiment of the present invention; and FIGURES 6A-6C are process diagrams illustrating a method for making payment transactions via a dual card, according to one embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT A dual card 202, which facilitates payment for goods or services from either a credit account or a stored value account, is illustrated at FIGURE 2A. The dual card 202 is a payment card that integrates the ability to provide credit privileges and stored value privileges to a cardholder of the dual card 202. The features, benefits, and advantages of a stored value card are integrated with the credit card aspects of the dual card 202. The benefits, features, and advantages of a credit card are integrated with a stored value card. The dual card 202 is sponsored by a sponsor business, which can emboss the dual card 202 with its brand name and earn favor and prestige from the cardholder beyond the mere value of what the sponsor business sells. The dual card 202, unlike a credit card or a stored value card, can be used on both an open network 206 and a closed network 210 in a system 200. When used on the open network 206, the dual card 202 can be accepted anywhere in the world where a credit card is accepted as payment for goods or services. When the dual card 202 is used in the third-party store 204a, credit privileges are extended to the cardholder of the dual card 202. Credit payment transactions are communicated from the third-party store 204a to a credit card processor via the open network 206, which is a system of computers, terminals, and databases connected by communication lines to reliably exchange credit payment information. The third-party store 204a is a retail business establishment that sells goods or provides services directly to consumers. The third-party store 204a is neither associated with the sponsor business nor licensed by the sponsor business to use the dual card 202. The sponsor business has a number of sponsor stores 204b-204c, which are business establishments where goods of a particular theme are kept for retail sale or services of a similar theme are provided to consumers. When the dual card 202 is used at sponsor stores 204b-204c, both credit privileges and stored value privileges are extended to the cardholder of the dual card 202. In other words, the cardholder of the dual 202 can use the dual card 202 as a credit card or as a stored value card in the sponsor stores 204b- 204c. Sponsor stores 204b-204c not only include business establishments of the sponsor business in which the dual card 202 is accepted, but also other business establishments that are licensed to sell goods or provide services created by the sponsor business. Payment transactions generated from the use of the dual card 202 in the sponsor stores 204b-204c are communicated to a dual card support center 212 via the closed network 210. The closed network 210 consists of many small and large computers distributed over a vast geographic area (WAN or wide area network). One exemplary implementation of a WAN is the Internet, which is a worldwide collection of networks and gateways that use the TCP/IP suite of protocols to communicate with one another. At the heart of the Internet is a backbone of high-speed data communication lines between major nodes or host computers, including thousands of commercial, government, educational, and other computer systems that route data and messages. The dual card support center 212 is preferably maintained by the sponsor business to house a number of computers to provide support services, such as access to account files associated with cardholders of dual cards or routing of payment transactions to the credit card processor 208 or to a stored value processor 214. Whereas the credit card processor 208 processes credit payment transactions connected with the credit account of the dual card 202, the stored value processor 214 processes stored value payment transactions connected with the stored value account of the dual card 202. Point-of-sale machines, located at sponsor stores 204b-204c, can detect whether a credit payment transaction or a stored value payment transaction is desired by a customer. If a payment transaction is a credit payment transaction, the credit payment transaction will be transmitted from a point-of-sale machine located in one of the sponsor stores 204b-204c to the dual card support center 212 via the closed network 210. The dual card support center 212 communicates with the credit card processor 208 to obtain authorization for the credit payment transaction. Approval or rejection of the credit payment transaction is communicated from the credit card processor 208 to the dual card support center 212. The dual card support center 212 communicates the approval or rejection of the credit payment transaction to the point-of-sale machine at the sponsor stores 204b-204c from which the credit payment transaction originated. Settlement of credit payment transactions is preferably done at the end of a business day to credit or debit/credit accounts of cardholders of dual cards and the sponsor business. If a payment transaction is a stored value payment transaction, the stored value payment transaction is transmitted from a point-of-sale machine located in one of the sponsor stores 204b-204c to the dual card support center 212 via the closed network 210. The dual card support center 212 communicates with the stored value processor 208 to obtain authorization for the stored value payment transaction. Approval or rejection of the stored value payment transaction is communicated from the stored value processor 208 to the dual card support center 212. The dual card support center 212 communicates the approval or rejection of the stored value payment transaction to the point-of-sale machine at the sponsor stores 204b-204c from which the stored value payment transaction originated. FIGURE 2B illustrates in greater detail the use of the dual card 202 at a point-of- sale machine 204b- 1 located in the sponsor store 204b. Payment transactions are transmitted from the point-of-sale machine 204b-l through the closed network 210 to a transaction router 212a located at the dual card support center 212. The transaction router 212a comprises one or more intermediary devices on the closed network that expedites delivery of credit payment transactions and stored value payment transactions. On a single network linking many point-of-sale machines through a mesh of possible connections, the transaction router 212a receives transmitted payment transactions and forwards them to their correct destinations. Depending on whether a payment transaction is a credit payment transaction or a stored value payment transaction, the transaction router 212 routes the payment transaction to the credit card processor 208 or to the stored value processor 214. Prior to making a payment transaction, the cardholder informs a clerk at the sponsor store 204b that the dual card 202 is to be used for a credit payment transaction or a stored value payment transaction. The clerk actuates buttons on the point-of-sale machine 204-1 to indicate the type of payment transaction desired and swipes the dual card 202 through the point-of-sale machine 204b- 1. The payment transaction is communicated from the point-of-sale machine 204b- 1 as discussed above. The point-of- sale machine 204b- 1 can also be used to replenish the stored value account of the dual card 202 with a credit card account, such as with the credit aspect of the dual card 202; or cash tendered by the cardholder of the dual card 202. With a change in software, the point-of-sale machine 204b- 1 can be programmed to recognize that a payment card is a dual card based on the identification of the dual card. For example, if the identification number of the dual card is VΛthin a certain numerical range, the point-of-sale 204b- 1 concludes whether the payment card is a dual card. When the point-of-sale machine 204b- 1 recognizes that the dual card 202 is being used for payment transactions, one of two payment transactions can occur, credit or stored value. This information can be used to prompt a clerk to request from the cardholder of the dual card 202 the desired payment transaction or information to facilitate a particular payment transaction. The numerical range of the dual card 202 allows the point-of-sale machine 204b- 1 to distinguish the dual card 202 from a credit card or other stored value cards. Preferably, the identification number of the dual card 202 is stored on the second track of a magnetic strip on the back of the dual card 202. The creation of the dual card 202 is illustrated at FIGURE 2C. A customer 222 can apply for the dual card 202 by filling out a dual card application 216 online at a Web site associated with the sponsor business or by filling out a printed application. The dual card application 216 can also be filled out by a customer service representative of the sponsor business when the customer 222 calls over the telephone and wishes to apply for the dual card 202. After the dual card application 216 is filled out, it is transmitted or sent to a credit card issuing bank 209. Unlike a credit card where the credit card issuing bank 209 affixes its own brand name, the dual card 202 is affixed with a brand name of the sponsor business. On the dual card application 216, the customer 222 can indicate an initial amount to be loaded on the stored value account associated with the dual card 202. If an initial load amount is specified by the customer 222, the specified amount is placed on the stored value account when the dual card 202 is activated by the customer 222. After the credit card issuing bank 209 receives the dual card application 216, the credit card issuing bank 209 processes the dual card application 216 and determines whether the customer 222 is creditworthy to obtain the credit privileges associated with the dual card 202. If the creditworthiness of customer 222 justifies the extension of credit privileges, the credit card issuing bank 209 produces a new account file among dual card data files 218 indicating that a new account connected with the customer 222 has been created. Preferably, the new account file among the dual account files 218 includes the name, address, and account number of the customer 222. A vendor produces the dual card 202, as a flat, stiff, usually small, and rectangular piece of plastic material, which is embossed with the brand name of the sponsor business. The dual card 202 is then sent to the customer 222. Preferably at the end of the business day, the dual card support center 212 pulls the new account file from among the dual card data files 218 and updates a database at the dual card support center 212 to reflect the new dual card account that has been approved by the credit card issuing bank 209. For an approved account, the dual card support center 212 produces a stored value data file 220, which includes a new account number associated with the dual card 202; a transaction type (e.g., activation of the new account, maintenance of the account, or closure of the account); and an initial load amount previously specified by the customer 222. After processing the stored value data file 220, the stored value processor 214 notifies the dual card support center 212 that a stored value account associated with the dual card 202 is active. In turn, the dual card support center 212 notifies the credit card issuing bank 209 that the dual card 202 is active and can be activated by the customer 222. If the stored value processor 214 declines the creation of a stored value account associated with the dual card 202, the dual card 202 provides only credit privileges approved by the credit card issuing bank 209. If the stored value processor 214 declines the creation of a credit account associated with the dual card 202, the dual card 202 provides only stored value privileges approved by the stored value processor 214. When the customer 222, the credit card issuing bank 209, or the sponsor business decides to close the account associated with the dual card 202, the credit card issuing bank 209 produces a closed account file among the dual card data files 218. The dual card support center 212 processes the closed account file and notifies the stored value processor 214. The stored value processor 214 freezes the stored value account connected with the dual card 202 and communicates a remaining amount to the dual card support center 212, which issues a stored value card to the customer 222. When the customer 222 uses the dual card 202 for the first time in a credit payment transaction for procured goods or services, the credit card issuing bank 209 preferably issues a bounty, reward, premium, subsidy, or grant to encourage the sponsor business to promote the adoption of dual cards by additional customers. Additionally, a bounty, reward, premium, subsidy, or grant of a certain amount of money is preferably paid to the sponsor business by the credit card issuing bank 209 at a renewal anniversary of the dual card 202 by the customer 222. These amounts of money constitute a stream of revenue for the sponsor business along with the favor or prestige that the sponsor business has earned by the customer's use of the dual card beyond the mere value of what it sells or provides. FIGURES 3A-3C illustrate a method 300 for creating and activating the dual card 202 for the customer 222. From a start block (FIGURE 3 A), the method 300 proceeds to block 302 where the customer 322 completes the dual card application 216. When the dual card application 216 is sent to the credit card issuing bank 209, the credit card issuing bank 209 processes the dual card application 216. See block 304. At block 306, the credit card issuing bank 209 generates a dual card data file. The method then proceeds to another continuation terminal ("terminal Al"). From terminal Al (FIGURE 3B), the method 300 proceeds to block 308 where the dual card support center 212 of the sponsor business retrieves the dual card data file. The method 300 proceeds to block 312 where the dual card support center 212 builds a new dual card account. The dual card support center 212 generates a stored value data file 220. See block 314. At block 316, the stored value processor 214 retrieves and processes the stored value data file 220. The method 300 proceeds to block 320 where the stored value processor 214 produces an exception file. The method 300 then enters another continuation terminal ("terminal A2"). From terminal A2 (FIGURE 3 C), the method 300 proceeds to block 322 where the dual card support center 212 retrieves the exception file and builds a dual card confirmation file. The credit card issuing bank 209 retrieves and processes the dual card confirmation file. See block 324. At block 326, the credit card issuing bank 209 sends the dual card 202 to the customer 222. The method 300 proceeds to block 328, where the customer 222 activates the dual card 202 by calling a phone number printed on a removable adhesive label affixed to the dual card 202. A decision block 330 is entered by the method 300 where a test is made to determine whether the customer 222 specifies an initial stored value load to the stored value account connected with the dual card 202. If the answer to the test at decision block 330 is NO, the method 300 terminates execution. Otherwise, the answer to the test at decision block 330 is YES, and at block 332, the dual card support center 212 performs an initial stored value load with an amount of money as specified by the credit card issuing bank 209 or by the sponsor business of the dual card 202. FIGURES 4A-4D illustrate a method 400 for adding value to the stored value account of the dual card 202. From a start block (FIGURE 4A), the method 400 proceeds to decision block 402 where a test is made to determine whether to load the stored value account via a Web site associated with the sponsor business. If the answer to the test at decision block 402 is NO, the method 400 proceeds to another continuation terminal ("terminal B2"). If the answer to the test at decision block 402 is YES, the method 400 proceeds to block 404 where the customer 222 goes to a reload on a Web page on the Web site of the sponsor business. The customer 222 provides the dual card number, an amount to be loaded, and an access code on the reload Web page. See block 406. At block 408, the customer 222 provides a payment account number, such as a credit card number, on the reload Web page. The method 400 then enters another continuation terminal ("terminal Bl"). From terminal B 1 (FIGURE 4B), the method 400 proceeds to block 422 where the dual card sponsor Web site forwards the dual card number and a CVN ("card verification number") number to the credit card processor 208 for verification. The credit card processor 208 validates the dual card number and communicates the finding to the dual card sponsor Web site. See block 424. At block 430, the dual card sponsor Web site submits the dual card number, the access number, and the reload amount to the stored value processor 214. The method 400 then proceeds to block 432 where the stored value processor 214 updates a stored value account connected with a dual card 202 by the load amount. The dual card sponsor Web site submits a payment authorization request to the credit card processor 208. See block 426. At block 428, the credit card processor 208 processes the payment. The method 400 then terminates execution. From terminal B2 (FIGURE 4C), the method 400 proceeds to block 410 where the customer 222 asks a clerk, such as a barista in a coffee store, to load the stored value account of the dual card 202 with an amount of money. The clerk selects a reload transaction at a point-of-sale machine, such as the point-of-sale machine 204b- 1. See block 412. At block 414, the clerk enters an amount to be loaded using the point-of-sale machine 204b- 1. The method 400 then proceeds to block 416 where the clerk swipes the dual card 202 through the point-of-sale machine 204b- 1. A test is made to determine whether the dual card 202 number is within a valid range associated with dual cards. See decision block 418. If the answer to the test at decision block 418 is NO, at block 420, the point-of-sale machine 204b- 1 notifies the clerk that the dual card 202 is not valid for loading the amount of money. The method 400 then loops back to block 410 where the above-identified processing steps are repeated. If the answer to the test at decision block 418 is YES, another continuation terminal ("terminal B3") is entered by the method 418. From terminal B3 (FIGURE 4D), the method 400 proceeds to block 422 where the point-of-sale machine 204b- 1 forwards the load transaction to the stored value processor 214 for processing. The customer 222 pays for the load transaction by having the clerk swipe the dual card 202 or via any other payment types at the point-of-sale machine 204b- 1. See block 424. At block 426, the payment is processed. (If the payment is by a credit card, the payment is processed by the credit card processor 208.) The method 400 then proceeds to block 428 where the point-of-sale machine 204b- 1 prints a receipt. The clerk gives the customer 222 the receipt, which shows the new value of the stored value account connected with a dual card 202. See block 432. The method 400 then terminates execution. FIGURE 5 illustrates a method 500 for providing a merging service for the dual card 202. From a start block (FIGURE 5), the method 500 proceeds to decision block 502 where a test is made to determine whether the customer 222 wishes to merge multiple dual cards. If the answer to the test at decision block 502 is NO, the method 500 terminates execution. Otherwise, if the answer to the test at decision block 502 is YES, the customer 222 goes to a merge Web page on the Web site of the sponsor business and provides multiple dual card numbers to be merged. See block 504. At block 506, the dual card sponsor Web site submits the merged transaction to the stored value processor 214. The store value processor 214 merges the dual cards and sends a confirmation response back to the dual card sponsor Web site. See block 512. The method 500 then terminates execution. FIGURES 6A-6C illustrate a method 600 for making payment transactions via the dual card 202. From a start block (FIGURE 6A), the method 600 proceeds to block 602 where the customer 222 presents the dual card 202 as payment for goods or services to a clerk. The clerk swipes the dual card 202 on the point-of-sale machine 204b- 1 in the sponsor store 204b. See block 604. At block 606, the point-of-sale machine 204b- 1 recognizes the dual card 202 from its identification number. The method 600 proceeds to block 608 where the point-of-sale machine 204b-l prompts the clerk to confirm a credit or stored value transaction as payment. The clerk confirms payment selection with a customer 222. See block 610. At decision block 612, a test is made to determine whether the stored value transaction was selected. If the answer to the test at decision block 612 is NO, the method 600 enters another continuation terminal ("terminal CI"). Otherwise, the answer to the test at decision block 612 is YES, and the method 600 enters another continuation terminal ("terminal C2"). From terminal CI (FIGURE 6B), the method 600 proceeds to block 614 where the dual card support center 212 receives the credit transaction and sends the credit transaction to the credit card processor 208. The dual card support center 212 receives the processed credit transaction from the credit card processor 208 and sends the credit transaction to the point-of-sale machine 204b- 1. See block 620. The method 600 proceeds to block 616 where the customer 222 receives a receipt from the clerk (and signs the receipt if needed). The method 600 terminates execution. From terminal C2 (FIGURE 6B), the method 600 proceeds to block 618 where the dual card support center 212 receives the stored value transaction and sends the stored value transaction to the stored value processor 214. The dual card support center 212 receives the processed stored value transaction from the stored value processor 214 and sends the stored value transaction to the point-of-sale machine 204b- 1. See block 620. At decision block 622, a test is made to determine whether there are sufficient funds. If the answer to the test at decision block 622 is NO, the method 600 enters another continuation terminal ("terminal C3"). Otherwise, the answer to the test at decision block 622 is YES, and the method 600 proceeds to another continuation terminal ("terminal C4"). From terminal C3 (FIGURE 6C), the method 600 continues to block 624 where the point-of-sale machine 204b- 1 displays amounts still owed. The customer tenders another type of payment, such as a credit card, to pay for the amount owed. See block 626. The method 600 then terminates execution. From terminal C4 (FIGURE 6C), the point-of-sale machine 204b- 1 prints a receipt and displays the balance of the stored value account. See block 628. At block 630, the point-of-sale machine 204b-l prompts for a reload transaction if the balance is under a threshold, such as five dollars. See block 630. The method 600 proceeds to block 632 where the customer 222 receives from the clerk a receipt showing the balance of the stored value account. The method 600 then terminates execution. While the preferred embodiment of the invention has been illustrated and described, it will be appreciated that various changes can be made therein without departing from the spirit and scope of the invention.

Claims

The embodiments of the invention in which an exclusive property or privilege is claimed are defined as follows: 1. A networked system substantially as shown and described above. 2 A computer-readable medium substantially as shown and described above. 3. A method substantially as shown and described above.