DE19924161A1 - On line information system for mail television comprises combination of digital image screen and personal computer connected to bar code reader to automatically access database - Google Patents

Abstract

The digital screen (1) is coupled to a computer (2) that accepts inputs from a barcode reader (4) . The system is coupled to a network (6) and this has a modem (7) coupled to the Internet (9) via A telephone line (8). The Internet connects with a server (11).

Description

The invention relates to an interactive data transmission method for digital data the internet / intranet in connection with an internet server for automatic Provision of web pages, being on an Internet server in a central Database access rights are managed automatically.

For selective product presentation and advertising at the point of sales.

Advertising by means of printed media or media with a linear structure is known (Videos / CD) is performed. These media can retrieve information, and select text, graphics and sound and can be combined in large amounts of data become, but can not be used interactively, and lose their after a certain time Timeliness. The prices are shown on paper signs, as well as on LCD screens static. Price tags must be reprinted in the event of changes and exchanged manually become. For LCD screens, prices can be from a central point a network or radio signal can be changed, however other information is like e.g. B. Graphics, sound, still and moving image not possible via these systems.

Online databases are also known for a large number of customers Advertisements, editorial reports, and the like, as well as current price information, Manage images, video clips and company information. Interested third parties can Access these offers and information in a targeted manner via the telephone network.

If one of the database customers wants to offer information over the Internet, one is So-called homepage required, which the interested party initially accesses. The Homepage can be linked to other information pages. Homepage and so linked information pages are referred to as web pages.

A disadvantage of the known systems for product presentation over the Internet is when using conventional Internet connections or kiosk systems, all of that Products have to be created in complex websites or catalogs. For inexperienced users, however, it is not easily possible to use texts, graphics or Images of the products to be presented from the correct catalog or web To find page.

Many customers of a commercial database as described above can therefore do not take the opportunity to selectively target product-related advertising currently available on the Internet at the point of sales.

The object underlying the invention is a digital screen and a method for automatically linking to an Internet server deliver, with the user, product-related at short notice and constantly updated Can present advertising or information at the point of sales. A high one should Level of security can be guaranteed so that only authorized users have access to their have individual product presentations.

This object is solved by the features of claims 1 to 10.

Further advantageous claims are embodiments of the invention in the Subclaims described.  

The blocks of information stored on the Internet server are product-specific constructed and can from video clips, HTML or GIF or other Internet-enabled Formats exist. Since product advertising is usually from the manufacturer and not from Seller is designed, it is also not necessary in the design of advertising clips Invest capital, it can be based on existing advertising. B. TV advertising which are then accessed with other information by the internet server Operator is processed.

In addition to the on-site product that the user has ready, the user needs further nothing to worry about, since all operations are automatic.

The invention essentially shifts user-unfriendly processes into the Internet server area. Because the product presentations by many Companies can be used, e.g. B. Every supermarket sells coffee today, arise for the interested user only low costs, because he does not have a company with the Commission the creation of advertising. The specially created advertisement for a company would lead to significantly higher costs than centralized support by the Internet server operator. The internet server operator can create one Advertising blocks for a product that are then called up by a large number of users can meet at much lower cost. It is also easy to maintain and Constant updating of the advertising range is easier to handle.

The invention has the further advantage that the user only in the usual Sends a barcode to a database, and the further process done automatically. On the user side, neither internet knowledge nor data processing skills necessary. The user can advertise like a newspaper subscribe only the advertising costs do not incur any personnel or material costs.  

The method according to the invention has the following steps:
The digital screen has a computer interface via which, for example, the IP number assigned to the system combined with the barcode of the product and a company-specific password is sent to the server as a user-specific identifier.

The IP number of the user thus sets a barcode and password Access code to the Internet server and the product-related information block that is stored on the Internet server. In this way there is a high one Level of security against unauthorized manipulation of data stocks, which to the System connected users without the user selecting the server Must select product from Internet catalogs or must know a password. The information block is requested automatically by contacting the Product with the barcode reader and by reading the barcode. The one on the Blocks of information stored on Internet servers are product-specific built and managed based on the barcodes of the respective products. she can be automatically linked to other information blocks and be made available to the user. These additional data blocks can be made up of daily news, price information, company presentations or others Information exists.

Furthermore, the Internet server has interfaces that both provide of web pages and messages as well as for receiving e-mails can. The facilities for managing access authorizations can both with the interfaces as well as with additional facilities such. B. Update facilities linked. Furthermore, a password query from the server to the Be set up to abort incorrect access reports. It is therefore not just an Internet server, but rather an Internet server a communication node of the different networks in terms of hardware linked and automatically controls the processes required for this.

The method according to the invention has the following steps:

• - Activation of a barcode by the user, which is the identifier for the Request of the later information block includes.
• - Automatic selection of the Internet server by transmission of the IP Network computer number, barcode and company password.
• - Query of access authorization by the server.
• - Password, query by the Internet server in the user system.
• - Linking both systems.
• - Opening a product-related block of information by the barcode is determined.  
• - Automatic linking of the product-related information block with other information.
• - Transfer the data to the user system.
• - Automatic start of the data block on the user system by the Internet server.
• - Product presentation.

Reference list

1

Digital screen

2nd

Personal computer

3rd

Keyboard on the screen

4th

Barcode reader

5

Network connection

6

network

7

modem

8th

Connection to the telephone / internet / intranet

9

Internet / intranet

10th

Connection telephone / internet / intranet to the internet server

11

Internet server database

Claims (10)

1. Combination of a digital screen ( 1 ) with a personal computer ( 2 ) in connection with a barcode reader ( 4 ) and a network connection ( 5 ). 2. A software that enables reading and storing barcodes. 3. The software described in point 2 is characterized by the fact that it selects certain goods based on the specified data using a barcode. 4. The software described in point 2 is characterized by the fact that the data can be passed on by telephone or Internet / intranet. 5. The software described in point 2 is characterized in that it stores and manages the IP number, passwords, and the barcode. 6. The software described in point 2 is characterized in that it forwards the IP number, passwords and the barcode by telephone or Internet / intranet ( 9 ) and with the Internet server ( 11 ) a connection via a modem ( 7th ) produces. 7. A software (database) which manages the data on the Internet server ( 11 ) using the barcode. 8. The software described in item 7 is characterized in that it checks incoming access requests using the codes described in item 5 . 9. The software described in item 7 is characterized in that it automatically links the requested advertising blocks to other information using the barcodes and makes them available to the requesting system as an advertising block. 10. The possibility according to claims from 1 to 9 to offer certain Services and to query for certain services under the specification certain search criteria, in particular those of advertising presentations at the point of sales.