CN1432949A - E-Coupon system realized with cellphone short message service - Google Patents
E-Coupon system realized with cellphone short message service Download PDFInfo
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- CN1432949A CN1432949A CN 02100145 CN02100145A CN1432949A CN 1432949 A CN1432949 A CN 1432949A CN 02100145 CN02100145 CN 02100145 CN 02100145 A CN02100145 A CN 02100145A CN 1432949 A CN1432949 A CN 1432949A
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Abstract
The e-Coupon system realized with cellphone short message device can be used to replace available preferential coupon and preferential card for market promotion. The system utilizes computer and corresponding software and matching safe product to create unique data and sends the data via the short message service to client, which the data being the number of the e-Coupon. Based on the data, the client participates the sales promotion activity of the commerical enterprise. The data the system produced by has the features of being unique, secrete and anti-fake. The realization of the system relates to electronic cipher creation, data access and processing, data and network safety, data transmission via cellphone short message and other method and equipment.
Description
The present invention utilizes mobile phone short message service and relevant device thereof to generate electronic coupons (eCoupon), the present invention relates to soft, the hardware system of computing machine, relate in particular to the generation of electronic coupons (eCoupon) data in computing machine and the method and apparatus that utilizes the mobile phone short message system to transmit.
The mobile phone short message service is a kind of value-added service that is provided by mobile operator.This service can provide the transmission service of literal (comprise Chinese character, west literal, numeral etc., an English message volume is usually less than 150 characters) to the cellphone subscriber.This service has that instantaneity, accuracy, expense are cheap, information can advantage such as not lose because of client's shutdown.The present invention utilizes this to serve above characteristics exactly, cooperates the computer software and hardware system and the encrypted authentication system that generate key, and generation has data of uniqueness and sends on user's the mobile phone.These data can be used as electronic coupons (eCoupon) use that the client buys commodity.The number that this system produces has characteristics such as uniqueness, confidentiality, antifalsification.
Present stage, reward voucher is many by paper printing, also has part businessman to use various preferential cards.These reward vouchers or card exist some defectives: paper or card damage easily, lose or be not portable; There is the possibility that is forged; Each advertising campaign all needs the printing expense; Be difficult for the statistics promotion effect.Use electronic coupons (eCoupon) then can avoid above defective: reward voucher directly sends to user mobile phone, need not carry in addition, is difficult for losing or damaging; Coupon number is generated automatically by system, has uniqueness; Businessman can authenticate coupon number, has antifalsification; Number has only the mobile phone possessor to know to have confidentiality; Providing unit only needs disposable input purchase system, can repeatedly use repeatedly; System can provide market situation, advertising media, the statistics and analysis function of promotion effect.
According to the data that China's Ministry of Information Industry provides, till Dec calendar year 2001, Chinese mobile phone owning amount has reached 1.2 hundred million.In urban population, mobile phone to have ratio very high, mobile phone has been walked close to huge numbers of families, therefore uses the mobile phone short message service to realize that the function of electronic coupons (eCoupon) has had good user base.Along with China's entry into the WTO, China's commercial field market competition is growing more intense, and adopts new form of service, adopts new technological means, brings new business opportunity can for China's commercial enterprise.
In order to more fully understand this invention implementation method and equipment, be described with reference to the accompanying drawings.At first system is formed and explain: shown in Figure of description
<a〉be the merchandising advertisement that sales promotion enterprise does on various medium.For different medium, enterprise can use so that add up from now on when medium are thrown in effect for media codes of this medium definition.The different product that enterprise propagates on different medium also has a product code respectively.Simultaneously, a sales promotion telephone number or mobile phone short message number are also published in this advertisement, and this number is the access code that the consumer obtains electronic coupons (eCoupon).
<b〉be consumer's mobile phone or landline telephone.The consumer will sign in to electronic coupons (eCoupon) system by phone/mobile phone or mobile phone short message.
<c〉be movable promoter, i.e. sales promotion enterprise.
<d〉be mobile phone short message service centre.This center is responsible for receiving, transmission short message data.
<e〉enterprise voice access and processing platform.This platform is responsible for the call voice information recode and is converted the form that the business data processing platform is approved to.
<f〉be the business data processing platform.This platform is responsible for noting down related data, generate electronic coupons (eCoupon) data, check the authenticity of electronic coupons (eCoupon), to market information processing, classification, statistics.Now the flow process and the corresponding apparatus of data are explained: flow process 1.---advertising
Enterprise plans to publish various special promotion information according to own marketing promotion on different medium, comprising preferential forms such as (give a discount, give) integrations information.In order to add up producing effects of various media advertisements in the future, respectively different medium are numbered, the product for sales promotion also will be numbered in addition.Simultaneously, enterprise also will externally announce a telephone number or a mobile phone short message access code of getting electronic coupons (eCoupon) when the publication promotional advertisement.The consumer can be by dialing this phone or the breath of sending short messages application to get electronic coupons (eCoupon).Flow process is 2.---and the consumer begins to apply to get electronic coupons (eCoupon)
This flow process is divided into two kinds of processing modes, a kind ofly handles with the short message mode by the mobile phone short message processing platform; A kind of is to handle by the voice call prompting.Respectively this dual mode is described below: the short message processing mode:
The code of supposing different medium defines, and is not all respectively: newspaper 888812, TV 888813, broadcasting 888814, internet 888815; Product code is a display 01, notebook computer 02 The short message access code is 2858.The consumer sees by the papers that the advertisement of advertising campaign, and preferential interested to notebook computer so just sends a short message to 2858, and the content of short message is 88881202 (888812+02/ newspaper medium+notebook computers).
Another one user sees the sales promotion information of product from the internet, preferential interested to display product so just sends short message 88881501 (888815+01/ internet media+display) to 2858.Short message is processed into the transmissible form of INTERNET by the short message platform, sends to the inside data of enterprise processing platform by INTERNET then.The equipment of Shi Yonging mainly contains herein: mobile phone short message processing platform, procotol conversion equipment, web-transporting device, Network Security Device.The voice call processing mode:
The consumer dials the telephone number of publishing on the medium, and voice suggestion is arranged after the connection, " please select to obtain the approach of advertising message; 1 is TV, 2 is newspaper, and 3 are broadcasting; 4 is INTERNET ", after the user pushes button, voice suggestion " please select your interested product, 1 is display; 2 is notebook computer ... ", the consumer can press corresponding key according to voice suggestion and select step by step, after hearing that system prompt has successfully sent electronic coupons (eCoupon), gets final product on-hook.When if the consumer uses mobile phone to finish aforesaid operations, system is the record phone number automatically; If the consumer uses landline telephone to finish aforesaid operations, system can point out the consumer to import an available phone number, will send to electronic coupons (eCoupon) data on this mobile phone from now on.In this process, will use call voice processing platform equipment, and information exchanging process will be referred to web-transporting device, Network Security Device.Flow process is 3.---the generation of electronic coupons (eCoupon)
The information that the consumer sends is sent to the inside data of enterprise processing platform by voice platform or short message platform, system is saved in the enterprise database with the consumer's that notes phone number and with consumer's selection information, meanwhile, electronic coupons (eCoupon) generation system will be according to a certain cryptographic algorithm, generate a string information specific, that have uniqueness (can comprise numeral, Chinese character, west literal) as electronic coupons (eCoupon) data, system database will keep these data, use when verifying later in order to sales promotion enterprise.And data handling system will be analyzed the market information of consumer's input.This flow process has mainly been used database technology, cryptographic algorithm technology, data statistic analysis technology.Flow process is 4.---the transmission of electronic coupons (eCoupon)
The business data processing platform is sent to mobile phone short message service centre with electronic coupons (eCoupon) data and consumer's phone number by Intemet, short message service center sends to the consumer again, and the consumer can rely on this string data to buy the product and the price that enjoys privileges of sales promotion enterprise.This flow process has related generally to procotol conversion and transmission technology, short message transmitting apparatus.Flow process is 5.---and sales promotion enterprise is to the authentication of electronic coupons (eCoupon)
If the promotional product of sales promotion enterprise is not limited the quantity of, the electronic coupons that the business to consumer brings (eCoupon) data can be verified; If limit the quantity of activity, just need the validity of checking electronic coupons (eCoupon).Sales promotion enterprise can use means such as phone, short message, Internet, by the conforming method of nuclear rivals plane No. and corresponding with it electronic coupons (eCoupon) number, guarantees the validity of electronic coupons (eCoupon).This flow process is mainly used technology such as equipment such as speech processes platform, short message platform, network security and database, procotol conversion, data transmission.
Like this, 1. 5. finished a process of claiming electronic coupons (eCoupon), generating electronic coupons (eCoupon) and transmission electronic coupons (eCoupon) to flow process from flow process, simultaneity factor guarantees that electronic coupons (eCoupon) have uniqueness, confidentiality, antifalsification.Enterprise is by use modern high-tech means, the advertising campaign that has realized needing to expend a large amount of manpower and materials fast and easily in the past.
Claims (7)
1, uses the mobile phone short message service to realize electronic coupons (eCoupon) system, it is characterized in that the data that the cellphone subscriber receives have electronic coupons (eCoupon) function.
2, the function of claim 1 is characterized in that it is various with the advertising campaign of profit as purpose that electronic coupons (eCoupon) are used object.
3, the function of claim 1 is characterized in that electronic coupons (eCoupon) data by numeral, Chinese character, west literal separately or form jointly.
4, the function of claim 1 is characterized in that electronic coupons (eCoupon) data have uniqueness, confidentiality, antifalsification.
5, use the mobile phone short message service to realize electronic coupons (eCoupon) system, it is characterized in that the preferential mode of enterprise comprises discount, offer as a gift, integration, return profit.
6, use the mobile phone short message service to realize electronic coupons (eCoupon) system, it is characterized in that using the transmission means of mobile phone short message service as electronic coupons (eCoupon) data.
7, use the mobile phone short message service to realize electronic coupons (eCoupon) system, it is characterized in that the consumer can apply to get electronic coupons (eCoupon) by mode voice call (landline telephone, mobile phone), mobile phone short message mode.
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Cited By (14)
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CN100353369C (en) * | 2004-06-04 | 2007-12-05 | 乐金电子(中国)研究开发中心有限公司 | Image code utilizing method based on mobile communication terminal with camera |
CN101529456A (en) * | 2006-10-18 | 2009-09-09 | 索尼株式会社 | Data processing system and data processing method |
CN101743562A (en) * | 2007-06-20 | 2010-06-16 | 高通股份有限公司 | Dynamic electronic coupon for a mobile environment |
US8249920B2 (en) | 2000-04-07 | 2012-08-21 | Zyzeba Holding Limited | Interactive marketing system using short text messages |
CN103248914A (en) * | 2012-02-14 | 2013-08-14 | 尤星 | Video interaction system and method for certificate acquisition through mobile terminal |
CN103606092A (en) * | 2013-10-21 | 2014-02-26 | 金大甲 | Electronic discount coupon transmission system and method |
US8837724B2 (en) | 2007-03-27 | 2014-09-16 | Qualcomm Incorporated | Synchronization test for device authentication |
US8886125B2 (en) | 2006-04-14 | 2014-11-11 | Qualcomm Incorporated | Distance-based association |
US8977559B2 (en) | 2000-04-07 | 2015-03-10 | Zyzeba Holding Limited | Interactive marketing system |
US9141961B2 (en) | 2007-06-20 | 2015-09-22 | Qualcomm Incorporated | Management of dynamic mobile coupons |
US9215581B2 (en) | 2006-04-14 | 2015-12-15 | Qualcomm Incorported | Distance-based presence management |
US9524502B2 (en) | 2007-06-20 | 2016-12-20 | Qualcomm Incorporated | Management of dynamic electronic coupons |
CN106485527A (en) * | 2015-09-01 | 2017-03-08 | 天脉聚源(北京)科技有限公司 | A kind of statistical analysis technique of advertisement implementation result and system |
US10542372B2 (en) | 2011-03-15 | 2020-01-21 | Qualcomm Incorporated | User identification within a physical merchant location through the use of a wireless network |
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2002
- 2002-01-16 CN CN 02100145 patent/CN1432949A/en active Pending
Cited By (20)
Publication number | Priority date | Publication date | Assignee | Title |
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US8249920B2 (en) | 2000-04-07 | 2012-08-21 | Zyzeba Holding Limited | Interactive marketing system using short text messages |
US8380566B2 (en) | 2000-04-07 | 2013-02-19 | Zyzeba Holdings Limited | Interactive voting or survey |
US8977559B2 (en) | 2000-04-07 | 2015-03-10 | Zyzeba Holding Limited | Interactive marketing system |
CN100353369C (en) * | 2004-06-04 | 2007-12-05 | 乐金电子(中国)研究开发中心有限公司 | Image code utilizing method based on mobile communication terminal with camera |
US9215581B2 (en) | 2006-04-14 | 2015-12-15 | Qualcomm Incorported | Distance-based presence management |
US9591470B2 (en) | 2006-04-14 | 2017-03-07 | Qualcomm Incorporated | System and method for enabling operations based on distance to and motion of remote device |
US9510383B2 (en) | 2006-04-14 | 2016-11-29 | Qualcomm Incorporated | System and method of associating devices based on actuation of input devices and signal strength |
US8886125B2 (en) | 2006-04-14 | 2014-11-11 | Qualcomm Incorporated | Distance-based association |
CN101529456A (en) * | 2006-10-18 | 2009-09-09 | 索尼株式会社 | Data processing system and data processing method |
US8837724B2 (en) | 2007-03-27 | 2014-09-16 | Qualcomm Incorporated | Synchronization test for device authentication |
US9524502B2 (en) | 2007-06-20 | 2016-12-20 | Qualcomm Incorporated | Management of dynamic electronic coupons |
US9141961B2 (en) | 2007-06-20 | 2015-09-22 | Qualcomm Incorporated | Management of dynamic mobile coupons |
US9483769B2 (en) | 2007-06-20 | 2016-11-01 | Qualcomm Incorporated | Dynamic electronic coupon for a mobile environment |
CN101743562A (en) * | 2007-06-20 | 2010-06-16 | 高通股份有限公司 | Dynamic electronic coupon for a mobile environment |
US9747613B2 (en) | 2007-06-20 | 2017-08-29 | Qualcomm Incorporated | Dynamic electronic coupon for a mobile environment |
US10542372B2 (en) | 2011-03-15 | 2020-01-21 | Qualcomm Incorporated | User identification within a physical merchant location through the use of a wireless network |
CN103248914B (en) * | 2012-02-14 | 2016-12-14 | 尤星 | The video interactive system of a kind of acquisition for mobile terminal voucher and method |
CN103248914A (en) * | 2012-02-14 | 2013-08-14 | 尤星 | Video interaction system and method for certificate acquisition through mobile terminal |
CN103606092A (en) * | 2013-10-21 | 2014-02-26 | 金大甲 | Electronic discount coupon transmission system and method |
CN106485527A (en) * | 2015-09-01 | 2017-03-08 | 天脉聚源(北京)科技有限公司 | A kind of statistical analysis technique of advertisement implementation result and system |
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