CN1337129A

CN1337129A - System and method for providing targeted messages on wireless mobile location

Info

Publication number: CN1337129A
Application number: CN98814350A
Authority: CN
Inventors: 克雷格·A·欧恩斯拜
Original assignee: LIPP RADIO INTERNATIONAL Inc
Current assignee: LIPP RADIO INTERNATIONAL Inc
Priority date: 1998-12-10
Filing date: 1998-12-10
Publication date: 2002-02-20
Also published as: CA2364278A1; EP1135939A1; KR20010108011A; JP2003504700A; AU1820399A; MXPA01005819A; WO2000035216A1

Abstract

A system and method is provided for inserting message, and in particular, commercial information or advertisements, into a wireless mobile communication that are targeted to a subscriber of a Cellular Personal Communications Service (C/PCS) or Global Mobile Personal Communication Service (GMPCS). In a preferred embodiment, the message are targeted to the subscriber of the service on the basis of the wireless mobile location of the terminal at the time of the wireless mobile communication. The system includes at least a wireless mobile terminal, a Base Transceiver Station and a Call Management System. The method of the invention includes at least the steps of: (1) compiling a first database of pre-selected messages to be targeted to the subscriber and predetermined criteria for choosing the message to be targeted to the subscriber; (2) transmitting a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with the call signal; (3) utilizing the first database of criteria for choosing a message from the plurality of pre-selected messages to be targeted to the subscriber on the basis of the wireless mobile location of the terminal.

Description

The system and method for directed message is provided based on wireless mobile location

The application requires the priority of the U.S. Provisional Application sequence number 60/072,090 of application on January 21st, 1998.

In general, the present invention relates to a kind of system and method, be used for providing directed message to the user of wireless mobile communications business.More particularly, the present invention relates to a kind of system and method, the user who inserts with the wireless mobile communications business in being used for reaching before carrying out wireless mobile communications is the business information or the advertisement of target.In a preferred embodiment, these message are selected from a database that contains previously selected business information or advertisement, and offer the user of wireless mobile communications business based on " the wireless mobile location data " that call signal comprised.In an alternative embodiment, business information or advertisement are also based on offering the user with subscriber-related predetermined " user profile data ".In another alternative embodiment, business information or advertisement further offer the user based on " historical responses data " relevant with the response that the directed message that before offered the user is done.In another alternative embodiment, business information or advertisement also further send to the user based on " historical responses data " relevant with user's historical Move Mode.

Honeycomb/Personal Communications Services (C/PCS) and Global Mobile Personal Com-munications by Satellite's business (GMPCS) provide audio frequency, video and/or Electronic data communication, comprise mobile phone business, radio data transport service and wireless mobile global computer network (for example, internet ) business.At present, the most frequently used C/PCS form is the hand-held mobile radio telephone service, and the most frequently used GMPCS form is the handheld mobile satellite telephone service.For obtaining these business, the client is called " user " herein, must be called " operator " herein to a specific service provider, registers.After registering, the network of operator is configured to the communication that individual radio mobile phone or wireless mobile computer by the user send or receive is gathered and route.In the art, mobile phone or the wireless mobile computer with the user is called " mobile radio station " sometimes, in this article general designation " mobile radio terminal ".Then, the user can send and received communication any shift position from the wireless network service area of this operator.

In typical case, can distribute one unique " international mobile station identifier " (IMSI) or other similar authentication code or numbers for mobile radio terminal, this paper be called " user identification code ".User identification code is to be programmed in advance to come identifying user and user account in the mobile radio terminal.Although can not guarantee the user of a mobile radio terminal all is the user who has been assigned with that account of user identification code forever, the user is this user usually.In addition, user identification code can also be included in " subscriber identification module " (SIM) in, be also referred to as " smart card " in the art, need before use its to be inserted in mobile radio terminal.SIM or smart card show that the user of mobile radio terminal is the user who has been assigned with that account who is included in the user identification code on SIM or the smart card, and perhaps the user is used this mobile radio terminal by this subscriber authorisation.

At present, the C/PCS network is expensive more a lot of than conventional wires (this paper is called " landline ") communication service.Along with the demand to C/PCS constantly increases, because the growth of number of users and Network capacity, service charge should be bound to reduce.But concerning a lot of personal users, the service charge that is associated with the communication of being sent or being received by C/PCS user remains and is difficult to bear.Along with the further price reduction that competition brings for this class business, price war and the bad debt of being on the increase (causing because of the low income user is extensive use of the C/PCS network) will reduce the profit margin of operator gradually.For will for the extra world business capacity that occurs in the coming years, keeping profit, be necessary to significantly improve market penetration and professional utilance in order to make operator.As the result of ever-increasing market penetration, need a kind of means and can both reduce user's service charge, can keep operator's profit margin again.

The operator that appears as this class business of new GMPCS network has brought similar problem.Owing to introducing and safeguarding that the initial cost of GMPCS (comprising the satellite system that foundation can provide the whole world to cover) is very high, GMPCS operator is necessary a large amount of user of acquisition in the short relatively time.Yet, it is predicted that what GMPCS user's service charge can be than C/PCS user is also high, operator could pay off relevant with this class satellite system initial that specific investment greatly by stages.Therefore, GMPCS operator has a mind to towards " high-end " user, so that it is the least possible and keep the acceptable profit margin situation of bad debt to occur.But the number of users that can afford such high-end business also is limited.So, need to put into effect some strategies, improve ability to bear, keep the profit margin of operator simultaneously again.In addition, the professional and wireless mobile global computer network business of emerging radio data should be carrying out work with mode like the mobile phone service class, so be expected to reduce the mobile service price of user's integral body.Might need GMPCS operator that wireless mobile access to global computer network is provided like this, in the future.The service charge that is associated with these extra traffics will require GMPCS operator to provide further cost savings mechanism for the user.

Can obviously find out, need the operator (particularly C/PCS and GMPCS operator) of wireless mobile communications business can obtain abundant user, thereby obtain enough running income and enough profit margins, to keep profit.Operator realizes that the plain mode of this purpose is to reduce user's service charge when keeping profit margin.Have suggestion to point out, the effective means that operator reaches this purpose provides a pricing scheme, is wherein subsidized user's wireless mobile communications with business information or advertisement by sponsor.Applicant of the present invention thinks, operator can utilize the particular feature of wireless mobile communications, provides based on the real-time physical location (this paper is called " wireless mobile location ") of mobile radio terminal when carrying out wireless mobile communications and the directed terminal use's of giving message.Applicant of the present invention also thinks, distribute to unique " user identification code " of each mobile radio terminal by utilization, operator can provide further the message based on give user directed with subscriber-related tentation data (this paper is called " user profile data ").Applicant of the present invention thinks again, and operator can also provide based on the response that the directed message that before offered the user is done (this paper is called " historical responses data ") and the directed user's of giving message.In addition, applicant of the present invention thinks, by utilizing the historical responses data, operator can provide further based on user's historical Move Mode and directed message to the user.

Although knowing to provide the message of orientation to the user of traditional landline communications business by operator,, known system and method has the restricted of inherence.The most important is that landline communications is sent or received by the terminal of launching from the fixed position or receive (for example mobile phone or computer).As indicated above, " wireless mobile location " used herein speech is intended to represent to send or the real-time physical location of mobile radio terminal when receiving wireless mobile communications.Therefore, when sending from the position except that the fixed position of terminal or during receipt of call, can not be based on user's physical location with the directed user who gives the landline communications business of message.In addition, use the user of mobile communication constantly to increase at present, thereby the user of fixed position terminal is that user's the possibility of landline communications business is also just littler.Therefore, just whether more uncertain orientation can be received for the user's of landline communications business message really by this professional user, is still just received the caller who uses this fixed position terminal.As a result, the potential sponsor of this message is the not very willing subsidy landline communications of possibility just, and is particularly like this when message is advertisement.Even sponsor is ready to subsidize landline communications, the contribution that this sponsor does the validity of " non-directional " message also can significantly reduce.

Also know " the wireless mobile location data " that can use in the call signal that is included in wireless mobile communications will mobile radio terminal send or during receipt of call user's real-time physical location inform the user.In other words, for the user of business provides a piece of news, more particularly, be some data, wherein provided the geographical position of mobile radio terminal.In the present invention, do not provide based on the geographical position of mobile radio terminal and directed to user's the relevant commerce or the information of business opportunity to the user, for example, advertisement.Up to now, also without any being used for user's geographical position is informed that this user's known system and method are used to provide business information or advertisement to the user of wireless mobile communications business, these business informations or advertisement are based on " wireless mobile location data " the directed user of giving who is included in the call signal.In addition, also this user's known system and the wireless mobile communications that method is used to subsidize the user are informed in user's geographical position without any being used for.

The present invention is a kind of system and method, and being used for provides directed message to the user of wireless mobile communications business.More particularly, the present invention is a kind of system and method, the business information or the advertisement of inserting directed give this professional user in being used for reaching before carrying out C/PCS and GMPCS communicates by letter.In a preferred embodiment, these message are selected from a database that contains previously selected business information or advertisement, and give user of wireless mobile communications business based on " wireless mobile location data " orientation that call signal comprised.In an alternative embodiment, message is also based on giving user with predetermined " user profile data " orientation subscriber-related and that be stored in the electronic databank.In another alternative embodiment, message is also further given user based on " historical responses data " orientation relevant with the response that the directed message that before offered the user is done and that be stored in the electronic databank.In another alternative embodiment, message is also further given user based on " historical responses data " orientation relevant with user's historical Move Mode and that be stored in the electronic databank.

Directed message can be audio frequency, video/or electronic data, but is audio frequency business information or advertisement under the preferable case, and they are by chosen in advance and be stored in conventional electronic data input, storage and the retrieval facility.When mobile radio terminal sends or receive wireless mobile communications, from previously selected message, select the message of wanting the directed user of giving in described mode hereinafter.Known as those skilled in the art, wireless mobile communications comprises call signal and " the wireless mobile location data " that are included in this call signal.The real-time physical location of wireless mobile location Data Identification mobile radio terminal when sending or receive wireless mobile communications is called " wireless mobile location " herein.Therefore, message can be only based on the wireless mobile location of terminal, and just the directed user who gives the wireless mobile communications business is come in user's geographical position.

Under the preferable case, wireless mobile communications also has one unique " user identification code ", and it is also included within the call signal equally.User identification code be assigned to user's mobile radio terminal or use " subscriber identification module " (SIM) or the specific user of the wireless mobile communications business of smart card (wherein, SIM or smart card can be used on any having the ability and accept in the mobile radio terminal of SIM or smart card), thereby allow to discern any this Terminal Type by the user who is associated with SIM or smart card.User identification code is used for identifying with subscriber-related and be stored in predetermined " user profile data " of electronic databank.Under the preferable case, user profile data comprises and subscriber-related demography data and individual preference data, these data obtain from the user when the operator of wireless mobile communications business registers the user, are stored on the input of conventional electrical data, storage and the retrieval facility also regularly to upgrade.

For example, the demography data generally include the demographic information of standard, as, age, sex, race and nationality, but also can comprise any by the selected demographic information of the sponsor of the message of wanting the directed user of giving.Individual's preference data generally includes the general information relevant with user's personal like, as, the presumable any hobby of food type of liking or amusement kind and user.But individual preference data also can comprise any by the selected individual first-selected information of the sponsor of the message of wanting the directed user of giving.Under any suitable situation, the predetermined user profile data can also comprise the psychograph data that obtain in a similar manner and select.In a preferred embodiment of the invention, message is except that based on the wireless mobile location data, and is also further directed to the user by the user identification code sign based on user profile data.

Under the preferable case, wireless mobile communications also comprises calls out cognizance code and date and time data, and they are also included within the call signal equally.When mobile radio terminal sends or receive wireless mobile communications, can distribute and call out cognizance code to discern this wireless mobile communications with respect to generation simultaneously or about simultaneous other wireless mobile communications.The date and time of wireless mobile communications is determined and write down to the date and time data.The wireless mobile location data have been arranged, called out cognizance code and date and time data and allow the compiling historical responses data relevant with wireless mobile communications on the input of conventional electrical data, storage and retrieval facility with storage.The information of the relevant response that the directed message that before offered the user is done of historical responses data record and the wireless mobile location of terminal when carrying out wireless mobile communications.Therefore, can determine user's historical Move Mode from the historical responses data.

Along with the user uses radio communication service, need constantly obtain and upgrade the historical responses data, with most recent response and the historical Move Mode of determining the directed message that before offered the user is done of user.For example, can use the historical responses data to come predictive user may make active response to the message of which type in the future to the response of similar message based on the user.Also can use historical responses data prediction user in area that certain special time (for example, near lunch or dinner the time) may go.In a back example, directed message can be advertisement, introduces the restaurant of the supply food (as shown in " user profile data ") that this user liked in the relevant this area.By together with wireless mobile location data and user profile data and/or historical responses data fusion, the invention enables message, particularly business information and advertisement can send to large-scale user or user among a small circle by the needs of message sponsor.

In addition, system and method for the present invention allows the user that interactive response is carried out in the inquiry that the message that offers it or service provider or message sponsor do other information.Under the preferable case, operator allow the user when a piece of news finishes, during one group of end of message or wireless mobile communications in several options, select one when finishing, supervisory user is to the response of this inquiry then.For example, the user can ask to insert in operator's item wireless mobile communications another message, audio frequency, video or electronic data copy with the message that will before provide (for example are forwarded to electronic information input, storage and searching database, voice mail, Email, fax etc.) in, perhaps set up direct communication link or the link of other data with the representative of message sponsor (for example, long-range market).The user can response operator inquiry, and operator can satisfy user's request (for example, being made a phone call to the user by the representative in long-range market) immediately when a specific message, one group of message or wireless mobile communications finish.

System according to the preferred embodiments of the present invention is a mobile phone system, is used for that user to the wireless mobile communications business provides based on wireless mobile location and directed message to the user.The preferred embodiment of this system comprises a mobile radio terminal, is used to send and receive the wireless mobile communications of the wireless mobile location data that comprise that call signal and call signal are contained.This system further comprises a base transceiver station of carrying out radio communication with mobile radio terminal, and a call management system that communicates with the base transceiver station.Under the preferable case, telecommunication is carried out at call management system and base transceiver station.But call management system also can carry out radio communication with the base transceiver station, and is as mentioned below.Mobile radio terminal comprises one first transceiver, be used for and the base transceiver station between carry out transmitting and receiving of call signal.Equally, the base transceiver station also comprises one second transceiver, be used for and mobile radio terminal and and call management system between carry out transmitting and receiving of call signal.Call management system comprises an advertisement selection device server, is used to select to send to user's message, and is as mentioned below.

The preferred embodiment of this system also comprises one first electronic data input, storage and retrieval facility, and the advertisement selection device server of it and call management system carries out telecommunication.The first electronic data input, storage and retrieval facility comprise and are used to the device importing, store and retrieve the device of previously selected ad content data selectively and be used to import, store and retrieve selectively previously selected advertising objective data.Ad content data comprises a plurality of previously selected audio frequency, video and/or electronic data message, but comprises previously selected audio frequency business information or advertisement under the preferable case.The advertising objective data comprise that predetermined being used to select to offer the standard of user's message.In a preferred embodiment, the wireless mobile location data that comprise in the call signal of advertisement selection device server based on wireless mobile communications select to offer user's message.

In an alternative embodiment of system of the present invention, can distribute a unique user identification code for mobile radio terminal, in order to identifying user, as indicated above.In addition, call management system also further comprises one second electronic data input, storage and retrieval facility, and it and advertisement selection device server carry out telecommunication.The second electronic data input, storage and retrieval facility input, storage and retrieval and that user-dependent predetermined user profile data selectively corresponding to unique user identification code.Then, advertisement selection device server is based on selecting to offer user's message with subscriber-related predesignated subscriber's profile data (except that based on the wireless mobile location data).

In another alternative embodiment of system of the present invention, can distribute a unique user identification code for mobile radio terminal, in order to identifying user, as indicated above.In addition, call management system also further comprises one the 3rd electronic data input, storage and retrieval facility, and it and advertisement selection device server carry out telecommunication.The 3rd electronic data input, storage and retrieval facility input, storage and selectively retrieval with to before offering relevant " the historical responses data of doing corresponding to that user's of unique user identification code message " of response.Then, advertisement selection device server selects to offer user's following a piece of news based on historical responses data (except that based on the wireless mobile location data).

In another alternative embodiment of system of the present invention, can distribute a unique user identification code for mobile radio terminal, in order to identifying user, as indicated above.In addition, call management system also further comprises one the 3rd electronic data input, storage and retrieval facility, and it and advertisement selection device server carry out telecommunication.The 3rd electronic data input, storage and retrieval facility input, storage and retrieval and relevant historical responses data of historical Move Mode selectively corresponding to that user of unique user identification code.Then, advertisement selection device server selects to offer user's message based on historical responses data (except that based on the wireless mobile location data).

Mobile phone of the present invention system can also comprise a base station controller, and telecommunication is carried out at it and base transceiver station, communicates with call management system.Under the preferable case, base transceiver station and call management system carry out telecommunication.But base station controller can carry out radio communication with call management system, and is as mentioned below.Along with the user moves to the zone of being served by another base transceiver station from the zone by a base transceiver station service, base station controller can be controlled two or more base transceivers station.In any case, the advertisement selection device server of call management system all select in an identical manner based on the wireless mobile location data, except that based on the wireless mobile location data also based on user profile data or except that based on the wireless mobile location data also based on the historical responses data and the directed user's of giving message.

Mobile phone of the present invention system can also comprise a mobile switching centre, and it directly or by base station controller and base transceiver station carries out telecommunication, perhaps communicates with call management system and local land line network.Under the preferable case, mobile switching centre and call management system and local land line network communicate.But mobile switching centre can carry out radio communication with call management system, and is as mentioned below.Use mobile switching centre to obtain wireless mobile communications and it is carried out route, wherein wireless mobile communications comprises the call signal that is transmitted and received by first transceiver and second transceiver.In any case, the advertisement selection device server of call management system all select in an identical manner based on the wireless mobile location data, except that based on the wireless mobile location data also based on user profile data or except that based on the wireless mobile location data also based on the historical responses data and the directed user's of giving message.

The call management system of mobile phone of the present invention system can also comprise a voice response unit, or other known communicators and audio message insert phone, carries out telecommunication with advertisement selection device server.Under the preferable case, voice response unit comprises a plurality of ports, or any other known technology, and they receive, keep (that is, storage) to wireless mobile communications and it is directed or be redirected to required target.Under the preferable case, voice response unit also comprises a plurality of sound cards or any other known technology (for example, non-analog digital is inserted) that audio message can be inserted in the stored wireless mobile communications.Therefore, voice response unit receives, stores and insert the user's that will offer the wireless mobile communications business audio message, and wireless mobile communications is forwarded to required target.In this respect, voice response unit resembles " intelligent exchange " with communication storage and audio message insertion function.In any case, the advertisement selection device server of call management system all select in an identical manner based on the wireless mobile location data, except that based on the wireless mobile location data also based on user profile data or except that based on the wireless mobile location data also based on the historical responses data and the directed user's of giving message.

Provide orientation to comprise the following steps at least according to method of the present invention based on the user that wireless mobile location resembles the wireless mobile communications business to the preferred embodiment of user's message.First electronic databank is compiled, contain a plurality of previously selected message in this database, and the preassigned that is used to select to offer user's message.Then, provide mobile radio terminal to send or receive wireless mobile communications, comprising call signal and the contained wireless mobile location data of call signal.Then, from wireless mobile communications, extract call signal (as needs) and wireless mobile location data and offer the call management system that comprises advertisement selection device server, to select to offer user's message.Next, use the preassigned of first database from a plurality of previously selected message of first database, to select to offer user's message based on the wireless mobile location data.At last, will offer the user for user's message based on the wireless mobile location data-directed.

The alternative embodiment of method of the present invention comprises following at least additional step.A unique user identification code that is used for identifying user is distributed to mobile radio terminal and is included in call signal and the wireless mobile location data.In addition, second electronic databank is compiled, this database comprise with corresponding to subscriber-related predesignated subscriber's profile data of user identification code.Then, except that the wireless mobile location data, also use the preassigned of first database and unique user identification code selects to offer the user in previously selected a plurality of message from first database message based on predesignated subscriber's profile data of second database.At last, the message that further offers the user based on the predetermined user profile data is offered the user.

Another alternative embodiment of method of the present invention comprises following at least additional step.A unique user identification code that is used for identifying user is distributed to mobile radio terminal and is included in call signal and the wireless mobile location data.In addition, the 3rd electronic databank is compiled, this database comprise with to before offering the relevant historical responses data of doing corresponding to that user's of user identification code message of response.Then, except that the wireless mobile location data, also use the preassigned of first database and unique user identification code selects to offer the user in previously selected a plurality of message from first database message based on the historical responses data of the 3rd database.At last, the message that further offers the user based on the historical responses data is offered the user.

Another alternative embodiment of method of the present invention comprises following at least additional step.A unique user identification code that is used for identifying user is distributed to mobile radio terminal and is included in call signal and the wireless mobile location data.In addition, the 3rd electronic databank is compiled, this database comprise with to before offering the relevant historical responses data of doing corresponding to that user's of user identification code message of response.Then, except that the wireless mobile location data, also use the preassigned of first database and unique user identification code selects to offer the user in previously selected a plurality of message from first database message based on the historical Move Mode of the 3rd database.At last, the message that further offers the user based on the historical responses data is offered the user.

At last, any preferred embodiment of the method for herein introducing of the present invention all can comprise following at least additional step.By utilizing the call signal of wireless mobile communications, call management system allow the user when a piece of news finishes, during one group of end of message or wireless mobile communications in several options, select one when finishing, and supervisory user is to the response of this inquiry.Under the preferable case, the user can activate the key or the button of an appointment on mobile radio terminal, will the response of the advertisement selection device server of call management system be spread out of to handle.But user's response also can be taked the form (for example, audio signal) of voice response, and this voice response must be able to be discerned by system.Response based on the user, audio frequency, video or the electronic data copy of the message that the extraneous information relevant with the message that before provided can be provided call management system, insert another message in wireless mobile communications, will before provide (for example are forwarded to electronic information input, storage and searching database, voice mail, Email, fax etc.) in, perhaps set up direct communication link or the link of other data with the representative of message sponsor (for example, long-range market).The user can response operator inquiry, and operator can satisfy user's request (for example, being made a phone call to the user by the representative in long-range market) immediately when a specific message, one group of message or wireless mobile communications finish.

Therefore, main target of the present invention just provides a kind of system and method, in order to audio frequency, video or electronic data message, particularly audio frequency business information or advertisement are offered the user of wireless mobile communications business.

In addition, of the present invention one more specifically target provide a kind of system and method, in order to will be based on wireless mobile location data that call signal comprised and the wireless mobile communications that the user by the wireless mobile communications business sends or receives is inserted in the directed user's of giving business information or advertisement.

In addition, of the present invention another more specifically target provide a kind of system and method, by before carrying out wireless mobile communications and in insert the cost that wireless mobile communications is subsidized in business information or advertisement, these business informations or advertisement are directedly given professional user based on the wireless mobile location of user's mobile radio terminal.

In addition, of the present invention another more specifically target provide a kind of system and method, by before carrying out wireless mobile communications and in insert the cost that C/PCS and GMPCS are subsidized in business information or advertisement, these business informations or advertisement are directedly given professional user based on wireless mobile location data that call signal comprised.

Of the present invention another more specifically target provide a kind of system and method, in order to further based on subscriber-related and be stored in the user that predesignated subscriber's profile data in the electronic databank sends to message the wireless mobile communications business.

Of the present invention another more specifically target provide a kind of system and method, in order to further based on relevant with the response that the message that before offered the user is done and be stored in the user that historical responses data in the electronic databank send to message the wireless mobile communications business.

In addition, of the present invention another more specifically target provide a kind of system and method, in order to further based on relevant with user's historical Move Mode and be stored in the user that historical responses data in the electronic databank send to message the wireless mobile communications business.

In addition, of the present invention another more specifically target be to allow the user of wireless mobile communications business with the interactive mode request extraneous information relevant with the message that offers the user with reception, be connected to long-range market representative, or response is from the inquiry of the operator or the message sponsor of business.

By reading following detailed description book and accompanying drawing, will more intactly understand above-mentioned target of the present invention and other aspects, in the accompanying drawings:

Fig. 1 is the schematic diagram of the preferred embodiment of system, and this system is used for providing directed message according to the present invention to the user of wireless mobile communications business;

Fig. 2 is the schematic diagram of the call management system of Fig. 1;

Fig. 3 is the schematic diagram of a specific example, and this example is a system, is used for providing targeted ads according to the present invention to the user of C/PCS and GMPCS; And

Fig. 4 is the flow chart of a specific example, and this example is a method, is used for selecting targeted ads according to the present invention.

The present invention is a kind of system and method, and being used for provides directed message to the user of wireless mobile communications business.More particularly, the present invention is a kind of system and method, inserts based on directed business information or the advertisement of giving the user of this wireless mobile communications business of wireless mobile location in being used for reaching before carrying out C/PCS and GMPCS communicates by letter.In addition, the present invention still is a kind of system and method, is used to the extraneous information that provides relevant with directed message, perhaps provide with service provider or message sponsor (as, the direct connection of representative long-range market) is to respond the user at the request of being done from the inquiry of operator or sponsor.This system is expressed as 10 in Fig. 1-X, comprise 12, one base transceiver stations 14 of at least one mobile radio terminal and a call management system 20.This method is expressed as 50 in Fig. 4, comprise the following steps: (a) compiling first electronic databank at least, the preassigned that comprises a plurality of previously selected message in this database and be used to select want the directed user's of giving message; (b) provide mobile radio terminal 12, be used to send and receive the wireless mobile communications of the wireless mobile location data that comprise that call signal and call signal are contained; (c) from wireless mobile communications, extract call signal and the contained wireless mobile location data of call signal; (d) provide the wireless mobile location data to call management system 20; (e) utilize in a plurality of previously selected message of preassigned from first database of first database and select a piece of news, this message is given the user based on the wireless mobile location data-directed; (f) directed message is offered the user.

In the preferred embodiment shown in Fig. 1 and 2, system 10 comprises at least one mobile radio terminal 12, and at least one and mobile radio terminal carry out base transceiver station 14 and call management system 20 that communicates with the base transceiver station of radio communication.Under the preferable case, mobile radio terminal 12 is a mobile phone or wireless mobile computer, is called " mobile radio station " in the art sometimes.Mobile radio terminal 12 comprises one first transceiver (not shown), be used to transmit and receive and traditional wireless communication professional relevant audio frequency, video and/or electronic data, the traditional wireless communication business can be mobile phone business, radio data transport service and wireless mobile global computer network (for example, an internet ) business.Under most preferred situation, radio communication service is the mobile phone business that is provided by C/PCS or GMPCS operator, allows the professional any shift position of user in any wireless network services district of operator to send and receive wireless mobile communications.

When sending by mobile radio terminal 12 or receiving wireless mobile communications, can between the origin of wireless mobile communications and destination, generate and the call transmission signal.Simultaneously, generate wireless mobile location data relevant and being included in the call signal with mobile radio terminal 12.The wireless mobile location data have determined mobile radio terminal 12 residing real-time physical location in any wireless network services district of operator when sending or receive wireless mobile communications.In this article, " wireless mobile location " vocabulary is shown in and sends or the real-time physical location of mobile radio terminal 12 when receiving wireless mobile communications.Therefore, the wireless mobile location Data Identification uses the user's of mobile radio terminal 12 geographical position.For C/PCS, the wireless mobile location data have determined the user in the predetermined honeycomb of carrier network or the wireless mobile location in the predetermined portions of the given honeycomb of carrier network.Thereby can comparatively accurately determine user's real geographical position.Along with cellular technology is updated, wish the wireless mobile location data can given honeycomb more among a small circle in determine the wireless mobile location of mobile radio terminal 12, thereby can determine user's physical location more accurately.For GMPCS, the wireless mobile location data are determined the wireless mobile location of mobile radio terminal 12 in the mode of carrying out geo-location by global positioning system (GPS) communication repeating satellite.Therefore, can more accurately determine user's real geographical position.

As mentioned before, mobile radio terminal 12 carries out radio communication with at least one base transceiver station 14.Base transceiver station 14 comprises one second transceiver (not shown), is used for having activated in any wireless network services district of operator the fixture signal of following the tracks of under the situation of mobile radio terminal 12 by the emission of first transceiver.In addition, second transceiver at base transceiver station 14 transmits and receives wireless mobile communications.Dense degree difference according to radio communication service amount in the size in any wireless network services district of operator and/or this service area, usually need to use a plurality of base transceivers station 14, so that follow the tracks of the fixture signal of launching continuously by first transceiver of mobile radio terminal 12.Therefore, along with the user moves to another position from a position in the service area of operator, mobile radio terminal 12 can communicate with a plurality of base transceivers station 14.As mentioned below, along with moving between user each base transceiver station in the service area of operator, can realize that in a known manner wireless mobile communications is from the migration of a base transceiver station 14 to another base transceiver station 14 by base station controller 16.

For GMPCS, first transceiver of mobile radio terminal 12 also can directly be transferred to call signal the communication repeating satellite.At this moment, communication satellite can utilize relevant global positioning system (GPS), independently GPS or other are based on the mode of the overlay area, land of the transceiver that is assigned to the management wireless mobile communications, and the more accurate record of the wireless mobile location that relevant mobile radio terminal 12 goes up at the earth's surface is provided.Therefore, can obtain the wireless mobile location data and directly offer call management system by geo-location by the communication repeating satellite.Need not in content disclosed by the invention, further introduce honeycomb and satellite wireless communication technology, thereby repeat no more herein.But, as other information of the latest development of relevant honeycomb of needs and satellite wireless communication technology, can be referring to following outstanding Technical Reference article: GSM CELLULARRADIO TELEPHONY, author Joachim Tisal is by John Wiley; Sons, LTD, West Sussex, England publishes, and expresses herein and quotes the disclosed content of this book.

As mentioned before, base transceiver station 14 communicates with call management system 20.Under the preferable case, telecommunication is carried out with call management system 20 in base transceiver station 14.But if logistics allows wireless mobile communications directly to be transferred to call management system and need not to use mobile switching centre 18 (as mentioned below), then radio communication also can be carried out with call management system 20 in base transceiver station 14.In Fig. 1, base transceiver station 14 is represented with the realization that is connected base transceiver station, base station controller 16, mobile switching centre 18 and call management system with the telecommunication between the call management system 20.Base transceiver station 14 is represented with the dotted line that is connected base transceiver station and call management system by optional RF feeder line with the direct radio communication between the call management system 20.In any case, call management system 20 comprises that one is used to select to want orientation to give the advertisement selection device server 22 of user's message.

In an alternative embodiment, system 10 of the present invention further comprises a base station controller 16.The operation at the one or more base transceivers of base station controller 16 management station 14 is also carried out a series of other operating function and telecommunications functions.For the wireless mobile communications from base transceiver station 14, base station controller 16 is directed to mobile switching centre 18 to gather and further route with various communications.For the wireless mobile communications from mobile switching centre 18, base station controller 16 is routed to suitable base transceiver station 14 with each communication.When in any wireless network services district of operator, crossing over the geographical frontier of facing honeycomb mutually (being commonly referred to " roaming ") along with mobile radio terminal 12, base station controller 16 is also controlled wireless mobile communications from the migration of a base transceiver station 14 to another base transceiver station 14, is commonly referred to " switching ".Switch in order to realize when mobile radio terminal 12 is roamed, base station controller 16 provides the necessary information of this communication of control for the base transceiver station 14 in the honeycomb that will obtain this wireless mobile communications.Then, base station controller 16 is transferred to this wireless mobile communications and receives base transceiver station 14.Under the preferable case, base station controller 16 carries out telecommunication by mobile switching centre 18 with call management system 20.But similar with base transceiver station 14, base station controller 16 also can carry out direct radio communication by optional RF feeder line and call management system 20.

In another alternative embodiment, system 10 of the present invention also comprises a mobile switching centre 18, is also referred to as " switch ".Mobile switching centre 18 makes mobile radio networks and call management system 20 and local land line network 19, as Integrated Service Digital Network or public switched telephone network (PSTN), links to each other.Especially, mobile switching centre obtains the wireless mobile communications that the mobile radio terminal 12 by the user of business sends or receives, and by local land line network will with base transceiver station 14 or with base station controller 16 between communicate by letter and be routed to call management system 20.In addition, switch 18 also serves as network node, and the visit to network data base and identity authentication center is provided, this central store, retrieval, monitoring and user application access rights.Under the preferable case, call management system 20 also comprises a voice response unit 21 outside advertisement selection device server 22, and perhaps other known calling maintenances and audio message insert technology.If like this, then mobile switching centre 18 carries out direct telecommunication with voice response unit 21, and voice response unit 21 is carried out direct telecommunication with advertisement selection device server 22.In addition, switch 18 carries out radio communication with advertisement selection device server 22, and at this moment mobile switching centre serves as intelligent exchange or other known intelligent network solutions in known manner.In any case, 18 pairs of mobile switching centres will be provided the wireless mobile communications of directed message and identify and make it to separate with the wireless mobile communications that is not provided directed message.Then, switch 18 wireless mobile communications that will be provided directed message is transferred to voice response unit 21 or directly is transferred to advertisement selection device server 22.

Under the preferable case, voice response unit 21 comprises a plurality of ports, is used for receiving, keeps (being also referred to as " storage " in the art) wireless mobile communications and with its orientation or be redirected to mobile switching centre 18 or directly arrive its initial or target terminal.Under the preferable case, voice response unit 21 also comprises a plurality of sound cards, or any other known technology of audio message being inserted the wireless mobile communications of having stored, inserts equipment or system as non-analog digital.So voice response unit 21 receives, stores, inserts and want directed message of giving the user of wireless mobile communications business, and wireless mobile communications is forwarded to its initial or target terminal.In this respect, voice response unit 21 is served as " intelligent exchange " with the storage of calling out and audio message insertion function in known manner.In addition, as mentioned before, mobile switching centre 18 can carry out direct radio communication by optional intelligent exchange or intelligent network solution and advertisement selection device server 22.In any case, the advertisement selection device server 22 of call management system 20 message in the call signal of selecting to want the directed user of giving and will be inserted into wireless mobile communications of all working in an identical manner.

As shown in Figure 2, call management system 20 carries out telecommunication with data I/O, storage and retrieval system 40.Data I/O, storage and retrieval system 40 inputs, output, storage and retrieval and user-dependent data, the message of wanting the directed user of giving and the directed message that had before offered the user.Data I/O, storage and retrieval system 40 comprise one first electronic data input, storage and retrieval facility 44, be used for operation and comprise a plurality of previously selected message first database of (being called ad content data 24), these message are wanted the directed user who gives the wireless mobile communications business.First database further comprises and is used for selecting to want orientation to give the preassigned of user's message (being called advertising objective data 25) from the chosen in advance message of ad content data 24.Under the preferable case, data I/O, storage and retrieval system 40 also comprise one second electronic data input, storage and retrieval facility 46, are used to operate second database that comprises with subscriber-related user profile data 26, and be as mentioned below.Under the preferable case, data I/O, storage and retrieval system 40 also comprise one the 3rd electronic data output, storage and retrieval facility 48, are used to operate and directed message that offers the user and the relevant historical data of response that the directed message that offers the user is done.The historical data of the 3rd database is called historical responses data 28.Some part (be called advertisement herein and insert record) of historical responses data 28 can be offered the 4th database, to calculate the accounting of user grubstake 30 that will deposit user account in.Then, record data are inserted in advertisement offer the 5th database (being called operator's accounting system 32 herein), accounting of user grubstake 30 be applied among the appropriate users account and be that the user draws a bill.

In the alternative embodiment of system 10 of the present invention, can distribute a unique user identification code for mobile radio terminal 12, this user identification code is to be programmed in the mobile radio terminal in advance.In addition, user identification code can also be included in " subscriber identification module " (SIM) or in the smart card, this SIM or smart card need insert in the mobile radio terminal 12, as mentioned before before use.In any case, user identification code sign mobile radio terminal 12, thereby just with corresponding service-user of mobile radio terminal and user account.User identification code is included in the call signal, so, just be provided for the advertisement selection device server 22 of call management system 20, be used to identify and subscriber-related predesignated subscriber's profile data 26.Under the preferable case, when the operator of wireless mobile communications business registers, obtain user profile data 26, and be input on user profile data input, storage and the retrieval facility 46 and regular update from the user the user.Under the preferable case, user profile data 26 comprises demography data and the individual preference data that the user is specific.For example, the demography data generally include the demographic information of standard, as, age, sex, race and nationality, but also can comprise any selected demographic information of sponsor (normally advertiser) by the message of wanting the directed user of giving.Individual's preference data generally includes the general information relevant with user's personal like, as, the presumable any hobby of food type of liking or amusement kind and user.But individual preference data also can comprise any selected individual first-selected information of sponsor (normally advertiser) by the message of wanting the directed user of giving.Under any suitable situation, the predetermined user profile data can also comprise the psychograph data that obtain in a similar manner and select.

Under the preferable case, the advertisement selection device server 22 that wireless mobile location data that call signal and call signal comprised and user identification code can be transferred to call management system 20 is with identifying user and this user's wireless mobile location.Then, the preassigned of advertising objective data 25 and wireless mobile location data and user profile data 26 are compared, from the previously selected message of ad content data 24, to select to want the directed user's of giving message.Therefore, the message of being selected from ad content data 24 based on advertising objective data 25 by advertisement selection device server 22 is further given and by the mobile radio terminal 12 corresponding users of user identification code sign based on predetermined user profile data 26 is directed.Like this, just, provide the wireless mobile location that removes based on the user also based on predetermined user profile data 26 directed message for the user to the user.

In another alternative embodiment of system 10 of the present invention, can distribute a unique user identification code for mobile radio terminal 12, as mentioned before.This unique user identification code sign mobile radio terminal 12, thus just with corresponding user of mobile radio terminal and user account.Then, determine with user account and record and the message that before offered the user and the relevant historical responses data 28 of response directed message done by the user from user's identity.The advertisement selection device server 22 that wireless mobile location data that call signal and call signal comprised and user identification code can be transferred to call management system 20 is with identifying user and this user's wireless mobile location.Then, the preassigned of advertising objective data 25 and wireless mobile location data and historical responses data 28 are compared, from the previously selected message of ad content data 24, to select to want the directed user's of giving message.Therefore, the response further done based on the message that before offered the user and to directed message of the message of being selected from ad content data 24 based on advertising objective data 25 by advertisement selection device server 22 is directed gives and by the user of user identification code sign.Like this, just, provide the wireless mobile location that removes based on the user also based on historical responses data 28 directed message for the user to the user.

In another alternative embodiment of system 10 of the present invention, can distribute a unique user identification code for mobile radio terminal 12, as mentioned before.This unique user identification code sign mobile radio terminal 12, thus just with corresponding user of mobile radio terminal and user account.Then, determine and the record historical responses data 28 relevant with user account from user's identity with user's historical Move Mode.The advertisement selection device server 22 that wireless mobile location data that call signal and call signal comprised and user identification code can be transferred to call management system 20 is with identifying user and this user's wireless mobile location.Then, the preassigned of advertising objective data 25 and wireless mobile location data and historical responses data 28 are compared, from the previously selected message of ad content data 24, to select to want the directed user's of giving message.Therefore, the message of being selected from ad content data 24 based on advertising objective data 25 by advertisement selection device server 22 is further given and the user who is identified by user identification code based on user's historical Move Mode is directed.Like this, just, provide the wireless mobile location that removes based on the user also based on historical responses data 28 directed message for the user to the user.

System and method of the present invention can obtain best illustrated by Fig. 3 and specific example shown in Figure 4, and wherein the wireless mobile communications business is conventional C/PCS or GMPCS, directed professional user's the message of giving to be made of audio advertisement.C/PCS or GMPCS utilize a telecommunications switch and an information processing system that comprises computer software, and this software has exchange interface program, data base administrator and accounting of user program.

Telecommunications switch obtains wireless mobile communications (hereinafter referred to as " calling ") and routes the call to call management system 20 by public switched telephone network.As mentioned before, telecommunications switch can be that mobile switching centre 18 serves as switch jointly, can be the mobile switching centre 18 of serving as the mobile switching centre 18 of intelligent exchange or utilizing the intelligent network solution with voice response unit 21.In addition, telecommunications switch can also be from base transceiver station 14 or base station controller 16 and serve as intelligent exchange or utilize the direct RF feeder line of intelligent network solution.As shown in Figure 3, in specific example, telecommunications switch is C/PCS or the GMPCS charge switch 18 with message transfer capability.In any case, switch 18 provides call signal and the contained teledata (this paper is called " exchange data ") of call signal for the exchange interface program.Particularly, exchange data comprises that user identification code, the specific calling of sign and the date and time data of wireless mobile location data, identifying user and user account in geographical position of identifying user are to set up the data of calling out and the call identification sign indicating number of time.In case selected targeted ads, as mentioned below, the exchange interface program is just passed targeted ads back switch 18, to insert in the calling with predetermined interval before connecting and/or in the call transfer process.

So the exchange interface program offers data base administrator with exchange data.Data base administrator input, output, storage and retrieve advertisements content-data 24 are (promptly, want the directed user's of giving a plurality of previously selected message), user profile data 26 (promptly, with subscriber-related demography data and individual preference data) and historical responses data 28 are (promptly, the record of relevant directed message that had before offered the user and response that directed information is done, and relevant when message is offered the user record in user's geographical position).In addition, data base administrator also import, storage and retrieve advertisements target data 25 (that is, from ad content data 24, selecting to want the standard of the directed user's of giving message).Data base administrator is combined exchange data and user profile data 26 and historical responses data 28, to generate the advertisement selection code.Then, operation advertisement selection code, coming with the date and time that based on user's geographical position, user's demography data and individual preference data, before offers user's advertisement and calling is that the user selects suitable advertisement.

The accounting of user program links to each other with data base administrator, with the definite accounting of user grubstake 30 that will use to user account, thereby is that operator's accounting system 32 is formulated the accounting of user records, and draws a bill for the user from operator's accounting system.In addition, the accounting of user program also provides advertisement to insert record, user data and sponsor's data for the operator of business, so that exec accounting and client's miscellaneous function activate the forbidding of living, write down and follow the tracks of, report and draw a bill as advertisement.Therefore, specific example of the present invention is a kind of method, is used for inserting targeted ads at the certain user's of C/PCS or GMPCS wireless mobile communications.So professional operator can provide the wireless mobile communications of being subsidized to its user, also provide targeted ads simultaneously to advertiser (that is sponsor).Especially, the present invention is based on send or during receipt of call user's geographical position provide the additional capabilities of advertisement to combine with user the telecommunications marketing to C/PCS or GMPCS.

For example, by by " transmissions " (send) or " continuation " (go) before key sends C/PCS or GMPCS calling, between mobile radio terminal 12 and switch 18 a series of communication has taken place the user.Along with calling is sent, switch 18 is given wireless mobile location data, user identification code, call identification sign indicating number and date and time data forwarding the advertisement selection device server 22 of management system 20 immediately.In specific example, advertisement selection device server 22 comprises candidate's discriminator module 21 and an advertisement selection code generator 23.Candidate's discriminator module 21 can be included in switch 18, independent system or the call management system 20 (as shown in Figure 3).In any case, which user is candidate's discriminator module 21 can decision will provide targeted ads for.If candidate's discriminator module 21 thinks that the user of user identification code sign is not the funded user of this business, then call out and pass through switch 18 route in normal way.If candidate's discriminator module 21 thinks that the user of user identification code sign is funded user, then candidate's discriminator module passes to information processing system with exchange data, and in this system, advertisement selection code generator 23 generates the advertisement selection code.

Unless by predetermined key or send voice command (if having speech recognition capabilities) and show that this specific calling does not need grubstake, otherwise advertisement selection code generator 23 all can generate the advertisement selection code to the user on the keyboard of mobile radio terminal 12.If the user has selected not receive or cancel advertisement in predetermined a period of time, then can insert and make a mark in the record in user's advertisement.So, call out for this, will charge to the user by common non-subsidy telephone expenses, and professional operator also may collect a spot of expense to the user.In addition, the non-user business of being subsidized of also can having an opportunity to receive is as long as represent that by a predetermined key they are ready to receive one or more targeted ads on keyboard.In the later case, candidate's discriminator module 21 is forward call in the advertisement selection code generator 23.In case thinking, candidate's discriminator module 21 calls out the subsidy that will be subjected to one or more targeted ads, then having one calls out inhibit signal and generates and sends to switch and control, in Fig. 3, be expressed as 17, before the insertion of finishing targeted ads, this switch control stops 18 pairs of callings of switch to connect.Before beginning, the permission call connection process depends on the average call connect hours for inserting the time that targeted ads distributed.So professional operator can be used for valuable purpose with " signal-less time " called out before connecting.

Advertisement selection code generator 23 is in the same place exchange data and the demographic information that before obtains and be stored in user profile data 26 electronic databanks from the user with individual first-selected information combination.Exchange data that the user is specific and user profile data 26 are combined, to generate the advertisement selection code of calling out.The advertisement selection code comprises a series of assemblies, comprise user when calling out the geographical position (, the wireless mobile location of mobile radio terminal 12) and user's demography data and individual preference data, and the advertisement that had before offered the user, all these can compare at the standard or the agreement of targeted ads with sponsor easily.In addition, the advertisement selection code can also show that the user only inserts before advertisement with being intended to call out connect, still also with being intended to regularly to insert advertisement in the calling procedure.And the advertisement selection code can also show the needed subsidy rank of user.Therefore, the length difference of each advertisement is to represent higher or lower subsidy rank.Data base administrator can use the wireless mobile location data of exchange data and date and time data package to come developing history response data 28, comes directed advertisement in the future with the historical Move Mode based on response of being done at the advertisement that before offered the user and user.Therefore, the advertisement selection code is not a database that comprises incoherent position, identity, demography data, preference data, date and time data, it is a database that comprises the user profile that is mutually related, can pass through these information of computational algorithm " management ", to develop user personalization profile (comprising response and Move Mode that the user is previous) based on wireless mobile location, date and time.The advertisement selection code is in case generation just is forwarded to calling routine maker.

Call out the routine maker in Fig. 3 with 27 expressions, comprise an algorithm, be used to be provided with according to the advertisement selection code of setting up by ad sponsor and advertising objective data 25 rule to the call distribution targeted ads.This Algorithm Analysis is stored in the previously selected advertisement in ad content data 24 electronic databanks and is stored in preassigned or agreement in advertising objective data 25 electronic databanks (scope of the feature accepted of definition targeted ads), to compare with the advertisement selection code.The agreement of each advertisement (that is, the advertising objective data 25) expression user's geographical position, the time in date and/or one day, user's feature, finish pressing degree that advertisement plays and repeat degree for the receptible advertisement of advertisement institute that will be inserted in the calling.In addition, this algorithm has also been set up the rule of the relevant measure that should take in following situation: the advertisement selection code satisfies the agreement of two or more advertisements or the agreement that the advertisement selection code does not satisfy any advertisement.The algorithm of calling out routine maker 27 is a rapid process of multistep, and it has a Da Chi advertisement at first, dwindles the scope in this pond then gradually, till only staying those advertisement selection codes and satisfying the advertisement of its agreement.Call out routine maker 27 and can also generate an auxiliary pond that comprises unaccepted advertisement, wherein, the advertisement selection code almost can still can not satisfy the agreement of these advertisements fully, just might extract targeted ads from these advertisements under specific predetermined case.

Call out routine maker 27 algorithm the rapid process of multistep as shown in Figure 4, these steps can be by different occurring in sequence, the generation that also can walk abreast is as follows:

At first, remove all inactive advertisements in the ad content data 24 of call management system 20.Second step, the user identification code of advertisement selection code is compared with the advertisement that obtains from ad content data 24 electronic databanks, with some advertisements of further removal, show that by the advertisement selection code these advertisements just have been inserted in the calling of being undertaken by same user recently.The 3rd step, the wireless mobile location data of advertisement selection code are compared with the target location of advertising objective data 25, with some advertisements of further removal, the advertisement selection code can not satisfy the wireless mobile location requirement of these advertisements.The 4th step, the date and time code of advertisement selection code was compared with the target date and the time of advertising objective data 25, with some advertisements of further removal, the advertisement selection code can not satisfy the date and/or the time requirement of these advertisements.

The 5th step, determine user's grubstake degree, obtain to insert the right quantity of the advertisement in the calling so that call out the routine maker, thereby generate required grubstake.The 6th step, subscriber-related user profile data 26 that will identify with the user identification code by the advertisement selection code and acceptable user profiles agreement (as, the demography that in the advertisement that each stays, defines, psychograph, individual preferred features) compare.Because the user profile data 26 of advertisement selection code can comprise a lot of features, each feature all compares with the agreement of layered mode with the advertisement that stays by predetermined order.When an advertisement is removed, it can be placed in contains in the auxiliary pond that is rejected advertisement, if when mainly selecting the size in pond to be not enough to satisfy grubstake rank by the user of the user identification code sign of advertisement selection code to require, will call the advertisement in the auxiliary pond.Calling out the rapid process of multistep of the algorithm of routine maker 27 will proceed, till following situation occurring:

(1) have requirement the geographical position that can satisfy the user, date and/or the time

Between and the advertisement of historical responses standard stay in the main pond;

(2) have the geographical position that can satisfy the user above requirement, date and/

Or the advertisement of time and historical responses standard is stayed in the main pond.At this moment,

The highest advertisement of pressing degree will be selected.If number of ads still surpasses

Requirement is then selected the advertisement with maximum account balance.At last,

If number of ads still surpasses requirement, then by other predetermined party

Formula, for example, random fashion is selected the wide of requirement from main pond

Accuse;

(3) there is the advertisement of lacking than requirement to stay in the main pond.At this moment, call out pipe

The calling routine maker 27 of reason system 20 can be checked in the auxiliary pond

Advertisement is formulated by ad sponsor to have determined whether that any advertisement is satisfied

Be used for the preassigned that message is inserted, this is the standard that has reduced; Or

The person

(4) no matter still reduced based on the primary standard formulated by ad sponsor

Standard all is suitable for inserting in the calling without any advertisement.At this moment, call out

The calling routine maker 27 of management system 20 can insert one for the user

The individual notice of prerecording, statement can be used to without any sponsored advertisement

Subsidize this calling.

For the user who receives one or more advertisements before only being intended to call out together, to call out one of routine maker 27 establishment and call out the routine algorithm, it can provide the grubstake of a few minutes, just no longer calling has been subsidized after this.For for the user who accepts during being intended to call out to interrupt, call out routine maker 27 and also create one and call out the routine algorithm, be used to manage the calling that comprises the right quantity advertisement, and sign to insert the interval of advertisement, so that whole calling is subsidized.Also can programme, its key component with user profile data (for example, user's name, age or specific hobby) is inserted in the targeted ads, so that the advertisement at individual subscriber to be provided calling out routine maker 27.Finish in case call out the routine generation, call out routine and just enter one of following situation:

(1) together be transmitted to switch 18 with targeted ads, calling is proceeded;

(2) be not transmitted to switch 18 under the situation with targeted ads, targeted ads is protected

Stay in ad content data 24 electronic databanks, ask at switch

It is available just to become when asking; Perhaps

(3) be retained in the call management system 20, this system is switch 18 in real time

The calling of leading subscriber is not (for example, if switch carries out intelligent call

The ability of management).

In any case, call management system 20 continues monitoring calling in the whole process of calling out.For example, in order can on the appropriate time in the calling that contains advertisement interruption, to insert advertisement (for example) and, then all to be necessary to monitor in order to report if switch does not carry out the ability of intelligent call management.

The user that the airtime expense has been collected in incoming call equally also can make its Incoming funded.At this moment, in case selected to be included in the advertisement of calling out in the routine, then call management system 20 will be carried out according to above-mentioned steps, just after calling out connection, the user will obtain warning, indicated advertisement and inserted and to be in pending status, the user can by on keyboard by a key or send a voice command (this class order of identification) and cancel this advertisement if system has the ability.

The call record maker is expressed as 29 in Fig. 3, write down following information in real time or periodically: user identification code, SIM or intelligent card numbers; The wireless mobile location of mobile radio terminal 12 when calling out generation and/or stopping; Date and/or time when calling out generation and/or termination; Insert each targeted ads in calling out; Show before call out connecting or in calling procedure, insert targeted ads; The sponsor of targeted ads and grubstake; Whether response is arranged, whether asked further information, whether ask to be connected with long-range market representative; And the length of calling out.Call length information allows call management system 20 to determine that targeted ads is complete insertion, still calls out to stop during targeted ads inserts.Other operators by business or the special information requested of sponsor of advertisement can also be provided.

In case call record maker 29 collects required information, this paper is called " record is inserted in advertisement ", and then this information is forwarded to operator's accounting system 32.Operator's accounting system 32 utilizes advertisement to insert record and calculates the suitable grubstake that will deposit user account in, and this paper is called accounting of user grubstake 30.Then, accounting of user system 32 is applied to accounting of user grubstake 30 in the user account and for the user draws a bill, perhaps this deposit is applied to user's airtime in the future.In addition, for the user of the predetermined Monthly Fee of payment (comprising the service of being free of charge of certain the number of minutes), the also corresponding downward modulation of this Monthly Fee.Then, professional operator can be the user and makes out the bill, comprising the grubstake quantity of user's acquisition.

Call record maker 29 also inserts advertisement record data and is transmitted to user's support module, is expressed as 31 in Fig. 3.Inquiry, response and request that user's support module 31 is handled from the user.After finishing a targeted ads, one group of targeted ads or a calling (containing the interested especially targeted ads of user in this calling), user's support module 31 can insert a relevant advertisement immediately, so that extra information to be provided to the user.Inquiry, response and request from the user can be received and be replied by the user support representative, also can be transferred to user's support module 31, to be handled by keyboard or voice command from the user.According to inquiring about, respond or user's geographical position difference when asking, the information that offers the user also can be different.In addition, can carry out external treatment by the information that user's support module 31 offers this representative by user support representative use from user's client's inquiry, response and request.Also can programme, so that it gives external object with call forward, as long-range market representative to user's support module 31.Can be during calling out after the request immediately, after calling is finished immediately or the clawback by programming extra information is provided or carries out call forward.In addition, user's support module 31 also has ability provides the information relevant with the targeted ads that before offered the user.For example, when user's invoke user support module 31, user's support module 31 has ability provides relevant following content for the user information: when each advertisement has all been inserted when finishing, relevantly up-to-dately be inserted into the information of the targeted ads of the predetermined quantity in the calling, user's geographical position, the subsidy amount of money, the telephone number of ad sponsor and any other information that the user support representative can offer the user that the user obtains by targeted ads when inserting advertisement.

Can also make it generate various report to call record maker 29 programming, make out the bill for the user or use when checking development and validity for the operator of business or ad sponsor for the operator of business.The call record report can be listed following information: the subsidy amount of money that the user obtains, insert the geographical position of advertisement, at the locational date and time that inserts advertisement, the order when calling out is inserted in advertisement, show that advertisement is that complete insertion or part are inserted, for its whole user profile data that inserts the user of advertisement (may comprise the address, name and home phone number), advertisement is to mate fully also to have related to lower layering and matching, the expense fund deposit of user account and report remaining sum on user account that day.

Different with integrated requirement according to specific framework, the real process of inserting targeted ads in the calling of each C/PCS and GMPCS also can be different.For GMPCS, information processing system can be actual with land earth station or gateway (can comprise GMPCS mobile phone rate switch, also can not comprise) on network integration.In addition, system can handle call information and locate to link suitable calling routine in central network control or operation center's (satellite is called out and discerned and be routed to land earth station herein).Therefore, should understand, the explanation of above preferred embodiment and the specific example that provides herein be soldier optimal mode of the present invention and principle thereof, those of skill in the art can follow middle change and interpolation to this system and method, but these can not deviate from aim of the present invention and scope, and aim of the present invention and scope are only limited by the claim of enclosing.

Claims

1. a mobile phone system is used for providing based on the message of wireless mobile location orientation to the user to the user of wireless mobile communications business, and described system comprises

A mobile radio terminal, be used to send and receive wireless mobile communications, this wireless mobile communications comprises call signal and the contained wireless mobile location data of call signal, and described terminal comprises first transceiver that is used to transmit and receive described call signal and described wireless mobile location data;

Radio communication is carried out with described mobile radio terminal in a base transceiver station, and described base transceiver station comprises one second transceiver, is used to transmit and receive described call signal and described wireless mobile location data;

A call management system communicates with described base transceiver station, and described call management system comprises an advertisement selection device server, is used to select to want the directed user's of giving message;

One first electronic data input, storage and retrieval facility, carry out telecommunication with the described advertisement selection device server of described call management system, described first electronic data input, storage and retrieval facility comprise the device that is used to store and retrieves previously selected ad content data selectively and be used to store and retrieve selectively previously selected advertising objective data, described ad content data comprises a plurality of message, described advertising objective data comprise preassigned, and this standard is used for will offering from a plurality of message selections of described ad content data user's message;

Wherein, the described advertisement selection device server message of selecting to offer the user based on the described standard and the described wireless mobile location data of described advertising objective data.

2. mobile phone according to claim 1 system is characterized in that

For described mobile radio terminal has distributed a unique user identification code, be used for identifying user;

Described call management system further comprises one second electronic data input, storage and retrieval facility, it and described advertisement selection device server carry out telecommunication, the described second electronic data input, storage and retrieval facility comprise the device that is used to store and retrieve selectively the predetermined user profile data, and this predetermined user profile data is with subscriber-related by that of unique user identification code sign; And

Wherein said advertisement selection device server further selects to offer user's message based on described predesignated subscriber profile data.

3. mobile phone according to claim 1 system is characterized in that

Described call management system further comprises one the 3rd electronic data input, storage and retrieval facility, the described advertisement selection device server of it and described call management system carries out telecommunication, described the 3rd electronic data input, storage and retrieval facility comprise and be used to store and the device of retrieves historical response data selectively, and the historical responses data are with relevant at before offering the response of being done by that user's of unique user identification code sign message; And

Wherein said advertisement selection device server further selects to offer user's message based on described historical responses data.

4. mobile phone according to claim 1 system is characterized in that

Described call management system further comprises one the 3rd electronic data input, storage and retrieval facility, the described advertisement selection device server of it and described call management system carries out telecommunication, described the 3rd electronic data input, storage and retrieval facility comprise and be used to store and the device of retrieves historical response data selectively, and the historical responses data are with relevant by that user's of unique user identification code sign historical Move Mode; And

5. mobile phone according to claim 1 system further comprises a base station controller, and telecommunication is carried out at it and base transceiver station, and wherein said base station controller and described call management system carry out radio communication.

6. mobile phone according to claim 1 system further comprises a mobile switching centre, it and described base transceiver station, described call management system and local land line network are carried out telecommunication, and described mobile switching centre obtains described call signal and between described terminal and described local land line network described call signal carried out route.

7. mobile phone according to claim 1 system, it is characterized in that described call management system comprises that further one is carried out the voice response unit of telecommunication with described advertisement selection device server, described voice response unit comprises a plurality of ports and sound card, described port is used to receive wireless mobile communications, stores wireless mobile communications and wireless mobile communications is redirected to its final goal, and described sound card is used for and will is inserted into wireless mobile communications directedly for the user's of wireless mobile communications business message.

8. mobile phone according to claim 1 system is characterized in that described call signal further comprises call identification sign indicating number and date and time data.

9. mobile phone according to claim 2 system is characterized in that described predesignated subscriber profile data is selected from a group, and this group comprises subscriber-related demography data and the individual preference data with the wireless mobile communications business.

10. a method is used for providing based on the message of wireless mobile location orientation to the user to the user of wireless mobile communications business, and described method comprises the following steps

(a) first electronic databank is compiled, contain a plurality of previously selected message in this database, and the preassigned that is used for will offering from a plurality of previously selected message selections user's message;

(b) provide mobile radio terminal, it comprises one first transceiver, is used to send and receive the wireless mobile communications of the wireless mobile location data that comprise that call signal and call signal are contained;

(c) from the wireless mobile communications that sends or receive by mobile radio terminal, extract the wireless mobile location data;

(d) the wireless mobile location data are offered call management system, comprise the advertisement selection device server that is used to select to offer user's message in the call management system;

(e) utilize the standard of first electronic databank from a plurality of previously selected message, to select based on the message of wireless mobile location data-directed to the user; And

(f) message is offered the user.

11. method according to claim 10 further comprises the following steps

(g) a unique user identification code is distributed to mobile radio terminal, be used for identifying user;

(h) second electronic databank is compiled, this database comprises and that the subscriber-related predesignated subscriber's profile data that is identified by user identification code;

(i) utilize the standard of first electronic databank and unique user identification code from a plurality of previously selected message, to select further based on the directed message of predetermined user profile data to the user.

(j) further directed message is offered the user.

12. method according to claim 10 further comprises the following steps

(h) the 3rd electronic databank is compiled, this database comprises the historical responses data, and these historical responses data are relevant with the response of doing at the message that before offered that user who is identified by user identification code;

(i) utilize the standard of first electronic databank and unique user identification code selects further to give based on the historical responses data-directed user from a plurality of previously selected message message;

(j) further directed message is offered the user.

13. method according to claim 10 further comprises the following steps

(b) the 3rd electronic databank is compiled, this database comprises the relevant historical responses data of historical Move Mode with that user who is identified by user identification code;

(i) utilize the standard of first database and unique user identification code selects further to give based on the historical responses data-directed user from a plurality of previously selected message message;

(j) further directed message is offered the user.

14. method according to claim 10 further comprises the following steps

(g) provide a base transceiver station, it and mobile radio terminal carry out radio communication, communicate with call management system, and described base transceiver station comprises one second transceiver, is used to transmit and receive wireless mobile communications.

15. method according to claim 10 further comprises the following steps

(g) provide a base transceiver station, it and mobile radio terminal carry out radio communication, and described base transceiver station comprises one second transceiver, is used to transmit and receive wireless mobile communications; And

(h) provide a base station controller, telecommunication is carried out at it and base transceiver station, communicates with call management system, is used to obtain wireless mobile communications and it is carried out route.

16. method according to claim 10 further comprises the following steps

(g) provide a base transceiver station, it and mobile radio terminal carry out radio communication, and described base transceiver station comprises one second transceiver, is used to transmit and receive wireless mobile communications;

(h) provide a base station controller, telecommunication is carried out at it and base transceiver station; And

(i) provide a mobile switching centre, it and base station controller and local land line network are carried out telecommunication, communicate with call management system, be used to obtain wireless mobile communications and it is carried out route.

17. method according to claim 10 further comprises the following steps

(i) provide a mobile switching centre, the voice response unit of it and base station controller, local land line network and call management system is carried out telecommunication, be used to obtain wireless mobile communications and it is carried out route, described voice response unit comprises a plurality of ports and sound card, described port is used to receive wireless mobile communications, stores wireless mobile communications and wireless mobile communications is redirected to its final goal, and described sound card is used for being inserted into wireless mobile communications for the user's of wireless mobile communications business message orientation.

18. method according to claim 17 is characterized in that the voice response unit of call management system and the advertisement selection device server of mobile switching centre and call management system carry out telecommunication.

19. method according to claim 10 further comprises the following steps

(g) user to wireless mobile communications inquires about, and the user is responded the directed message that offers the user with request mode;

(h) supervisory user is the request that the response inquiry is done;

(i) request of satisfying the user and being done;

Wherein, request is selected from the group, this group comprise with second directed message insert in the wireless mobile communications, for the user provide directed message clerking and for the user provide with wireless mobile communications business agent or message sponsor between direct communication link.

20. method according to claim 11 is characterized in that the predetermined user profile data is selected from a group, this group comprises subscriber-related demography data and the individual preference data with the wireless mobile communications business.