CN104572747A - Cross option push method and cross option push system - Google Patents
Cross option push method and cross option push system Download PDFInfo
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- CN104572747A CN104572747A CN201310505690.1A CN201310505690A CN104572747A CN 104572747 A CN104572747 A CN 104572747A CN 201310505690 A CN201310505690 A CN 201310505690A CN 104572747 A CN104572747 A CN 104572747A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The invention provides a cross option push method and a cross option push system. The method includes the steps of acquiring selected items of selection operations after a user completes the selection operations on a first network page; recording the selected items of all the completed selection operations to a selected item list; generating and maintaining dynamic attribute values for the user; generating push options according to the selected items in the selected item list and the dynamic attribute values of the user; displaying the push options on a second network page. The cross option push system is used for executing the method and comprises a foreground interface, a user platform module and a push option searching module. The cross option push method and the cross option push system have the advantages that the push options are generated correspondingly on the basis of records selected for multiple times historically during network service and user dynamic attributes generated based on the user historic records, so that the push options can reflect interest, preference, actual needs and behavior patterns of the user more accurately to achieve more targeted push.
Description
Technical field
The present invention relates to information analysis and Data Mining, more specifically, relate to a kind of method for pushing and system of intersecting.
Background technology
In a network environment, the data message of magnanimity is far beyond the limit of individual subscriber analysis and selection ability.And push technology can by analyzing the internal association between data, extract from magnanimity information and provide recommendations targetedly to user, thus provide the selectable items within fair amount for user, help user with convenient, efficiently mode obtain self valuable information.
In the network service relevant to B2C, option pushes and served significant positive role in lifting Consumer's Experience.As the citation form that option in B2C service pushes, user is performing once selection as after buying a certain commodity, can complete the propelling movement option that the page generates other commodity some, selected by user in the purchase of these commodity.
The generation of described propelling movement option can based on the relevance of these options with the commodity bought, and this relevance can be fixing relevance, also can be dynamic relevance.Such as, about fixed correlation, a certain commodity and several can be made to push option and to set up and associate coupling regularly, when these commodity are bought by user, then perform to described in fixedly mating with it that several push the display of option having bought the page.It is simple that option based on fixed correlation pushes means, be easy to realize, but the degree of correlation pushing option and user's request is minimum.About dynamically associating property, main mode is the purchaser record that statistics have purchased other user of these commodity, and analyzes the commodity of the maximum probability simultaneously purchased with these commodity according to the purchaser record of other user, provides as propelling movement option.The propelling movement option produced based on dynamically associating property is among adaptive adjustment along with the change of the purchaser record of other user, and owing to being the propelling movement produced after carrying out objective analysis to the purchaser record of other user a large amount of, therefore often higher with the degree of correlation of user's request, be therefore that the option of current main flow pushes mode.
The generation pushing option also can based on the attribute information of user self, comprises the propelling movement option that generates of identity information substantially such as sex, age, occupation based on user, or is the label self arranged and the propelling movement option that produces according to user.Such as, when containing a certain motion in the concern label of user, then can generate the propelling movement option of this motion associated equipment or articles for use.
For above option method for pushing of the prior art, its major defect is once to select based on certain of user or the relevant recommendation pushing option of buying behavior generation, but cannot for user's history ground, muptiple-use to select or buying behavior is carried out accumulating the option that rear generation has with it relevance, realize intersecting pushing.For the propelling movement based on customer attribute information, also be based on the propelling movement performed by the static attribute (label that the essential information of making a report on as user or user are arranged) of user, and not by user's history ground, muptiple-use to select or buying behavior generates dynamic attribute information, and push the option of relevance based on this.But often can reflect the interest preference of user, actual demand and behavior pattern more accurately based on user's history ground, the propelling movement option that generates of muptiple-use ground information housing choice behavior, be the effective means realizing pushing more targetedly.Therefore, in prior art in the urgent need to realizing the technological means of this propelling movement mode.
Summary of the invention
Based on above-mentioned defect of the prior art, the invention provides a kind of option intersection method for pushing and system, the historical record repeatedly selected before can comprising in network service procedure based on user and the user's dynamic attribute produced based on user's historical record, generate and correspondingly push option.
Option intersection method for pushing of the present invention, is characterized in that, comprise the following steps:
Step 1, user obtains the option of this selection operation complete selection operation on the first network page after;
Step 2, is recorded to option list by whole completed option of operation of selecting;
Step 3, generates for user and safeguards Dynamic attribute values;
Step 4, according to the Dynamic attribute values of the option in option list and user, generates and pushes option;
Step 5, the second network page shows described propelling movement option.
Preferably, in step 1, the selection of user on the first network page is operating as operation of puting into collection, and the described second network page is the popup web page after having operated of puting into collection.
Preferably, after user completes selection operation on the first network page in step 1, judge whether user is in logging status, and under non-logging status, first perform user's login or registration operation.
In above-mentioned either a program preferably, generate in step 3 and safeguard Dynamic attribute values comprise according to user completed purchase operation number of times determine corresponding Dynamic attribute values.
In above-mentioned either a program preferably, described step 4 comprises: determine the propelling movement set of choices be associated with the Dynamic attribute values of user, and according to the option in option list, in described propelling movement set of choices, select the propelling movement option with described option with relevance.
In above-mentioned either a program preferably, if in step 1 option of the selection operation of user on the first network page Already in described in option list, then show on the described second network page about this information of having existed of option.
In above-mentioned either a program preferably, if do not record any option in the list of described option, then in step 4 only based on the Dynamic attribute values of user, generate and push option.
In above-mentioned either a program preferably, the information that display is relevant to the option in the list of described option on the described second network page.
Invention further provides a kind of option intersection supplying system, comprising:
Foreground interface, for showing the first network page that can perform selection operation for user, and according to the selection operation of user on the first network page, obtains the option of this selection operation; And for showing the second network page comprising and push option;
User platform module, is recorded to option list by the whole completed option of operation of selecting of user; And generate for user and safeguard Dynamic attribute values;
Push option search module, from the option the list of option of user platform module receives user and Dynamic attribute values, and generate propelling movement option according to described option and Dynamic attribute values; Described propelling movement option is sent to foreground interface.
Preferably, the selection of user on the first network page is operating as operation of puting into collection, and the described second network page is the popup web page after having operated of puting into collection.
In above-mentioned either a program preferably, after user completes selection operation on the first network page, described foreground interface judges whether user is in logging status, and under non-logging status, first generate the popup web page being used for user and logging in or register operation.
In above-mentioned either a program preferably, described user platform CMOS macro cell safeguard that Dynamic attribute values comprises: the number of times having completed purchase operation according to user determines corresponding Dynamic attribute values.
In above-mentioned either a program preferably, described propelling movement option search module determines the propelling movement set of choices be associated with the Dynamic attribute values of user, and according to the option in option list, in described propelling movement set of choices, select the propelling movement option with described option with relevance.
In above-mentioned either a program preferably, if user platform module determine the selection operation of user on the first network page option Already in described in option list, then indicate described foreground interface to show on the described second network page about this information of having existed of option.
In above-mentioned either a program preferably, if do not record any option in the list of described option, then described propelling movement option search module is only based on the Dynamic attribute values of user, generates and pushes option.
In above-mentioned either a program preferably, described foreground Interface Controller shows the information relevant to the option in the list of described option on the described second network page.
Visible, the present invention is based on the historical record repeatedly selected before user comprises in network service procedure and the user's dynamic attribute produced based on user's historical record, produce and correspondingly push option, therefore realized propelling movement does not generate for user's selection once or buying behavior merely, but for user's history ground, select or buying behavior and the dynamic attribute information relevant to user behavior and generate the propelling movement option be associated muptiple-usely, the interest preference of user can be reflected more accurately, actual demand and behavior pattern, push operation is made to produce better Objective effect.
Accompanying drawing explanation
Below in conjunction with the drawings and specific embodiments, the present invention is further detailed explanation:
Fig. 1 is the method for pushing schematic flow sheet of the embodiment of the present invention;
Fig. 2 is the system architecture schematic diagram of the embodiment of the present invention.
Embodiment
In order to make those skilled in the art person understand technical scheme of the present invention better, and enable above-mentioned purpose of the present invention, feature and advantage become apparent more, below in conjunction with embodiment and embodiment accompanying drawing, the present invention is further detailed explanation.
The present invention aims to provide a kind of method and system in network service procedure, by user in multiple times, history ground housing choice behavior record, and based on user's dynamic attribute, generate and correspondingly push option.Below in embodiment, with user to network provide service option put into collection and buying behavior exemplarily, concrete set forth the realization rate of the present invention in real network application.But it should be noted that, the present invention is a kind of technological means of versatility, can be applied to the relevant propelling movement performed based on the various housing choice behavior of user in network service, is not limited in and puts into collection and the behavior such as purchase.
Fig. 1 is the method for pushing schematic flow sheet of the embodiment of the present invention.In step 1, first website can perform for it first network page selecting operation for user provides, such as about the displayed page of a certain product, and the select button of " list of puting into collection " is provided on this displayed page, by clicking this button, user performs the selection operation this product being added favorites.Operated by this selection, obtain the product code of information-such as this product of option.
If user is the registered user of website and completes login based on Email, user name and password, be in logging status, in step 2, an option list is safeguarded for this registered user in website, be the single-row table of collection in the present embodiment, the information such as the product code of the product of all selections of this user " list of puting into collection " are all recorded in the single-row table of this collection.By this processing procedure, user this log in and before login process selected in the above-mentioned information of all over products of " list of puting into collection " be all present within the single-row table of this collection, thus to define user's history ground, the record selecting operation behavior in multiple times.
On the other hand, if be in non-logging status when user performs the selection operation of " list of puting into collection " in step 1, then website first generates one for the popup web page that user logs in or registration operates, and prompting user inputs username and password and carries out new user's registration or registered users register.After this process completes, then perform the operation of single-row table of option being puted into collection of above-mentioned steps 2.
In step 3, website generates for registered user and safeguards Dynamic attribute values, and this Dynamic attribute values is according to user's historical behavior in the past and the status indicator of corresponding renewal.Such as, in the present embodiment, corresponding Dynamic attribute values can be determined according to user at this website completed purchase number of operations, when completed purchase number of operations is greater than predetermined threshold to user in this website, the status indicator of old user will be belonged to for its setting; On the contrary, buy number of operations lower than this predetermined threshold if completed, then for its setting belongs to the status indicator of new user.By the process of this step, the various dimensions intersection achieved based on multiple user behavior factor pushes, namely product-single all over products of namely puting into collection not only paid close attention to based on user pushes, and the self attributes that can also realize in conjunction with dynamic changes such as the historical purchase number of times of user, the purchase amount of money, purchase kinds comprehensively pushes.
In step 4, according to the option in the single-row table of the collection of this user, and the above-mentioned Dynamic attribute values of user, generate and push option.The Dynamic attribute values of user can be associated with and push set of choices accordingly, such as can correspond to one for new user and push set of choices, for old user's then corresponding other propelling movement set of choices, in the middle of different propelling movement set of choices, gather different propelling movement projects.According to user's Dynamic attribute values in the scope of selected propelling movement set of choices, then according to whole products of having collected of the single-row table of the collection of this user, select to have collected with described the propelling movement option that product has relevance.Such as, the propelling movement option about have purchased the other products that other user that this user collected product buys simultaneously can be generated, or buying based on other user that this user has an identical Dynamic attribute values other products bought while this user collects product, generating and push option accordingly.Generate the number pushing option can limit in the reasonable scope, such as, control within 4-8.
Step 5, the second network page shows described propelling movement option.The described second network page is the popup web page after having operated of puting into collection, this second network page can show the information of " it is single that selected product has been added into collection ", and about collecting the information of the content such as product quantity, title recorded in single-row table, and the propelling movement option that display is obtained in step 4.User can enter new " list of puting into collection " or new purchase operation by clicking these propelling movement options.
If in the middle of step 1, when user performs the selection operation of " list of puting into collection " on the first network page, its product selected Already in is collected in the middle of single-row table, then step 2 no longer performs the record of repetition, but performs step 3 and step 4 based on the single-row table of existing collection thus generate propelling movement project.The popup web page of step 5 shows the information about " this product Already in collects list ", and is simultaneously displayed on the propelling movement option obtained in step 4.
In addition, if the single-row table of the collection of user does not exist the situation of the product selected, propelling movement project can be generated merely according to the Dynamic attribute values of user, the commodity such as other user with identical Dynamic attribute values bought are as propelling movement option, also can determine to push option according to other factors, such as, push the current the most salable several commodity in this website.
In order to realize above-mentioned method for pushing of the present invention, the present embodiment adopts option intersection supplying system as shown in Figure 2, comprising: foreground interface 201, user platform module 202 and propelling movement option search module 203.Foreground interface 201 can perform the first network page of selection operation for user for showing, and according to the selection operation of user on the first network page, obtain the option of this selection operation, such as user selects the product code of the product of " list of puting into collection ".Described foreground interface 201 is also responsible for judging whether user is in logging status, and under non-logging status, first generate the popup web page being used for user and logging in or register operation, and prompting user performs registration or log-on operation; For listed user, the option of user such as above-mentioned product code can be transferred to user platform module 202.The whole completed option of operation of selecting of this registered user is recorded to option list by user platform module 202, by this user this or before login in select the information such as code of all over products of " list of puting into collection " to be all recorded in the single-row table of collection of this user; And user platform module 202, by process introduced above, generates for this user and safeguards Dynamic attribute values.User platform module 202 sends the Dynamic attribute values of all over products code in single-row for the collection of this user table and this user to propelling movement option search module 203.Push option search module 203 and according to the Dynamic attribute values of all over products code in the single-row table of collection and user, generate according to process introduced above and push option, and described propelling movement option is sent to foreground interface.Foreground interface 201 obtains propelling movement option, and display comprises the second network page pushing option, and user can enter new " list of puting into collection " or new purchase operation by clicking these propelling movement options.
Visible, the present invention is based on the historical record repeatedly selected before user comprises in network service procedure and the user's dynamic attribute produced based on user's historical record, produce and correspondingly push option, therefore realized propelling movement does not generate for user's selection once or buying behavior merely, but for user's history ground, select or buying behavior and the dynamic attribute information relevant to user behavior and generate the propelling movement option be associated muptiple-usely, the interest preference of user can be reflected more accurately, actual demand and behavior pattern, push operation is made to produce better Objective effect.
Size in more than describing and quantity are all only informative, and those skilled in the art can select suitable application size according to actual needs, and do not depart from the scope of the present invention.Protection scope of the present invention is not limited thereto, and is anyly familiar with those skilled in the art in the technical scope that the present invention discloses, the change that can expect easily or replacement, all should be encompassed within protection scope of the present invention.Therefore, the protection domain that protection scope of the present invention should define with claim is as the criterion.
Claims (10)
1. an option intersection method for pushing, comprises the following steps:
Step 1, user obtains the option of this selection operation complete selection operation on the first network page after;
Step 2, is recorded to option list by whole completed option of operation of selecting;
Step 3, generates for user and safeguards Dynamic attribute values;
Step 4, according to the Dynamic attribute values of the option in option list and user, generates and pushes option;
Step 5, the second network page shows described propelling movement option.
2. option intersection method for pushing according to claim 1, it is characterized in that, in step 1, the selection of user on the first network page is operating as operation of puting into collection, and the described second network page is the popup web page after having operated of puting into collection.
3. option intersection method for pushing according to claim 1, it is characterized in that, in step 1, after user completes selection operation on the first network page, judge whether user is in logging status, and under non-logging status, first perform user's login or registration operation.
4. option according to claim 1 intersects method for pushing, it is characterized in that, generates and safeguard that Dynamic attribute values comprises to have completed according to user the number of times that purchase operates and determine corresponding Dynamic attribute values in step 3.
5. option intersection method for pushing according to claim 1, it is characterized in that, determine the propelling movement set of choices be associated with the Dynamic attribute values of user, and according to the option in option list, in described propelling movement set of choices, select the propelling movement option with described option with relevance.
6. option intersection method for pushing according to claim 1, it is characterized in that, in step 1, if the option of the selection operation of user on the first network page Already in described in option list, then show on the described second network page about this information of having existed of option.
7. option intersection method for pushing according to claim 1, is characterized in that, if do not record any option in the list of described option, then in step 4 only based on the Dynamic attribute values of user, generates and pushes option.
8. option intersection method for pushing according to claim 1, is characterized in that, the information that display is relevant to the option in the list of described option on the described second network page.
9. an option intersection supplying system, comprising:
Foreground interface, for showing the first network page that can perform selection operation for user, and according to the selection operation of user on the first network page, obtains the option of this selection operation; And for showing the second network page comprising and push option;
User platform module, is recorded to option list by the whole completed option of operation of selecting of user; And generate for user and safeguard Dynamic attribute values;
Push option search module, from the option the list of option of user platform module receives user and Dynamic attribute values, and generate propelling movement option according to described option and Dynamic attribute values; Described propelling movement option is sent to foreground interface.
10. option intersection supplying system according to claim 9, it is characterized in that, comprising: the selection of user on the first network page is operating as operation of puting into collection, and the described second network page is the popup web page after having operated of puting into collection.
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| CN201310505690.1A CN104572747A (en) | 2013-10-24 | 2013-10-24 | Cross option push method and cross option push system |
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| CN201310505690.1A CN104572747A (en) | 2013-10-24 | 2013-10-24 | Cross option push method and cross option push system |
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| CN106651529A (en) * | 2016-12-29 | 2017-05-10 | 江西博瑞彤芸科技有限公司 | Commodity selection data processing method |
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Application publication date: 20150429 |