CN103258485A - Method for pushing information actively through label according to anticipated demand and intelligent label system - Google Patents

Method for pushing information actively through label according to anticipated demand and intelligent label system Download PDF

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CN103258485A
CN103258485A CN2012100337478A CN201210033747A CN103258485A CN 103258485 A CN103258485 A CN 103258485A CN 2012100337478 A CN2012100337478 A CN 2012100337478A CN 201210033747 A CN201210033747 A CN 201210033747A CN 103258485 A CN103258485 A CN 103258485A
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China
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guidance information
digital signage
module
information
signage
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CN103258485B (en
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郭文秀
李丹
张烨妮
方大连
刘岩
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Tsinghua University
Shenzhen Research Institute Tsinghua University
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Shenzhen Research Institute Tsinghua University
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Abstract

The invention provides a method for pushing information actively through a label according to an anticipated demand and an intelligent label system. The intelligent label system comprises a digital label and guiding information identifier modules storing guiding information. A guiding information reading module capable of reading the guiding information in the guiding information identifier modules is arranged in the digital label. The guiding information identifier modules are distributed in different areas respectively, when the guiding information identifier modules are detected, the guiding information reading module can read the guiding information, and a control module of the digital label plays push information corresponding to the guiding information according to the guiding information read by the guiding information reading module. In a pushing process of advertising information, the digital label judges current behavior of customers through the guiding information, the content which the customers are interested in currently is selected actively and pushed intelligently, information providing for the customers in a fixed mode randomly is abandoned, and a totally intelligent working mode is achieved.

Description

According to method and the intelligent signage of anticipated demand with label active push information
Technical field
The present invention relates to the method and system of audient's active push information, particularly relate to the method and system of digital signage realization to audient's active push information.
Background technology
Along with the continuous development of modern times demonstration and audio visual technology, the application of digital signage is ubiquitous.Rely on network, multimedia technology to merge, mode release processing with medium, feed back to the target customer timely, fields such as finance, telecommunications, hospital, sales field, supermarket, hotel, public place have been widely used at present, abroad, the somebody is arranged side by side it and paper medium, radio station, TV and the Internet, is referred to as " the 5th medium ".It has effectively improved the qualitative communication mode of static information of traditional formula of putting up posters, audio frequency and video and tableaux are combined as a whole, mainly can show the information contents such as text, dynamic text, animation, video, picture, make the client obtain information by the mode that the vision sense of hearing combines, the expressive force of information strengthens many, can also upgrade ad content comparatively easily, we can say that digital signage is the extension that tradition plasters posters.
In the digital signage field, digital signage the earliest all is the standalone version digital signage, be representative with the Focus Media, mainly formed by liquid crystal display and digital signage player, just can be automatically according to predefined pattern and sequential loop play content behind the opening initialization, content update needs manually to substitute by memory devices such as USB flash disk or SD cards.Described USB flash disk is exactly the adopted name of flash memory Flash Memory dish; Described SD card refers to Security Digital (SD) Secure Digital Memory Card.The update cycle of this scheme play content is longer, and managerial personnel need the digital signage that is placed on diverse geographic location is upgraded separately, and efficient is low, the cost height.The broadcast mode fixed single is in case only carry out loop play in proper order according to setting behind the good playing sequence of software set.
Along with third generation 3rd Generation mobile communication technology network, i.e. the development of 3G network, and Wireless Fidelity Wireless Fidelity network, namely popularizing of Wi-Fi network at above shortcoming, the network digital label occurred.Network digital label in the market specifically can be divided into two kinds of schemes, a kind of scheme is by network digital signage to be adopted stream media technology and internet, by internet Internet real-time playing multimedia advertisement, network digital label keeper is placed on continuous advertisement image and acoustic information on the streaming media server after overcompression is handled, play while downloading by network operation digital signage machine, this scheme does not need very big storage space, than manageability, but the network fluency is had relatively high expectations, discontinuous even can not play in the time of may causing playing ad content owing to reasons such as network failures.The network digital label of another kind of scheme is made up of management system and playback terminal, management system adopts central server/client mode, adopt Internet realization information in internet to transmit, play in the time of can selecting to adopt the local broadcast of terminal or network implementation during work, management system is carried out point-to-points to each terminal and centralized system carries out Data Update and control is play.
Yet no matter be digital signage or the present comparatively popular network digital label of standalone version, the transfer mode of information is unidirectional, just digital signage sends information to the audient, and the side that the audient just receives, the transmission of its information all is the propagation of passive type, and the client is meaned not information of interest of the most clients of passive acceptance.Follow popularizing of touch sensible technology, occurred the intelligent digital label on the market, the type digital signage is many to be equipped with touch-screen at the legacy network digital signage, and the client can be by touching to select own information of interest classification to browse.Though realized information classification under this scheme, yet needed customer oriented moving mode to carry out intelligently pushing, come down to a kind of passive type intelligent digital label.The application of this scheme is subjected to several factors such as the influence of application places etc., and most clients are unwilling to spend the more time to carry out this interaction before certain stationary digital label, so its application is subjected to certain restriction.
Retail trade is undoubtedly digital signage application industry category the most widely at present.Be example with the retail trade, have two kinds of information push mode with digital signage at present in retail trade, a kind of is traditional single push mode, another kind of then be passive intelligent mode.Single push mode is because intrinsic play mode and content arrangement, lacks certain intelligently, and what often many times client saw is not oneself interested ad content.Passive intelligent mode then is present comparatively common touch-screen digital signage, the form how to print with favor information inquiry and reward voucher exists, it is owing to be installed on fixing place, therefore most being pind down and the client that walks not open of attracting, such as the guest who waits for friend or household, and its often plane information just of seeing, the device of digital signage is not one to fix on next door in kind, and the client often wishes can see information in kind simultaneously more.There is research to claim " 70 percent purchase decision is made " in the shop.Therefore effectively digital signage should change into the information that has much attractive force with all available resourcess of shop and pass to client, and that the digital signage pattern of above which kind of pattern all lacks certain active is intelligent, the information of can not active push wanting for the client most, the correlativity that in other words is exactly content is relatively poor.
Summary of the invention
The technical problem to be solved in the present invention is to avoid the deficiencies in the prior art part and proposes cover active-mode intelligent digital signage system and an information-pushing method thereof.At the characteristics of above-mentioned shortcoming and retail trade and client's practical demand, the active-mode intelligent digital signage system of the present invention design can active probe reads in the pushed information guidance information on zones of different or the different commodity, select the advertisement relevant with this guidance information and preferential content to carry out multi-layer image or multi-form combination according to different guidance informations and play, also can detect whether client is arranged near whether selecting dormancy standby or loop play other guide by sensor.Simultaneously, by adopting background management system to carry out Long-distance Control to the digital signage in the deployment scope and content is upgraded automatically by wireless communication technologys such as cable network and Wi-Fi.Whole process does not need artificial participation in entire work process, but can provide personalized advertising message for the possible anticipated demand of different clients.
The present invention solve the technical problem can be by realizing by the following technical solutions:
Implement a kind of according to the method for anticipated demand with digital signage active push information, based on the intelligent signage that comprises digital signage; Described digital signage comprises control module and display screen; Especially described method comprises the steps:
A. make the guidance information identification module that at least one wherein stores guidance information;
B. in described digital signage, arrange can the described guidance information identification module of read step A in the guidance information read module of guidance information;
D. with the described guidance information identification module of steps A respectively arrangement be installed in the zones of different, make digital signage can finish following flow process,
B. whether the detecting of the guidance information read module in the described digital signage has the guidance information identification module that can communicate by letter with it;
C. when described guidance information read module detects the guidance information identification module that can communicate by letter with it, the guidance information read module reads the guidance information in the guidance information identification module, and this guidance information fed back to control module in the described digital signage, this control module is transferred the pushed information corresponding with this guidance information according to described guidance information, and plays this pushed information.
Further, between step B and step D, also comprise the steps:
C. be provided for detecting the sensor that whether has the digital signage user;
Step D flow process that digital signage can be finished also is included in the following flow process before the flow process b so:
A. the control module of described digital signage and guidance information read module are in dormant state, to the digital signage user is arranged, just wake described control module and guidance information read module until the described sensor detecting of step C up;
And then the flow process that digital signage can be finished also is included in flow process c following flow process afterwards:
D. work as the described sensor of step C and do not detect the digital signage user, the control module of described digital signage makes the control module of described digital signage and guidance information read module enter dormant state.
Described guidance information read module might be detected simultaneously and read a plurality of guidance information identification modules, for coordination data reads, the guidance information of storage comprises priority tag information and basic guidance information in the described guidance information identification module, thereby the flow process c in step D is specifically:
C. when described guidance information read module detects the guidance information identification module that can communicate by letter with it, the guidance information read module reads the guidance information in the guidance information identification module, and this guidance information fed back to control module in the described digital signage, this control module is earlier according to all the guidance information orderings to receiving of priority tag information, transfer the pushed information corresponding with this guidance information according to the basic guidance information of guidance information successively according to ordering again, and play this pushed information.
Data Update and management for ease of digital signage, described intelligent signage also comprises background management system, this background management system transmits data mutually by each digital signage in cable network or wireless network and the intelligent signage, to manage each digital signage in the intelligent signage; The described control module of flow process c is transferred the pushed information corresponding with this guidance information according to guidance information among the step D so, refer to that control module transfers the pushed information corresponding with described guidance information according to guidance information from the storage data of digital signage self, or control module is transferred the pushed information corresponding with described guidance information according to guidance information from background management system.
Particularly, described method can be used for selling at the supermarket the process pushed information, so described digital signage is installed on the shopping cart, and described guidance information identification module is disposed the interior dissimilar commodity of the product display zone that is installed in the supermarket display area at place separately respectively.
The present invention solve the technical problem can also be by realizing by the following technical solutions:
Design, a kind of intelligent signage according to anticipated demand active push information of manufacturing comprise digital signage; This digital signage comprises control module and display screen.Especially, described intelligent signage comprises that also at least one wherein stores the guidance information identification module of guidance information.Be provided with in the described digital signage and be electrically connected guidance information read module described control module, that can read guidance information in the described guidance information identification module.Described guidance information identification module is installed in the zones of different by arrangement respectively, make that the guidance information read module can be when detecting described guidance information identification module, the control module of digital signage is play the pushed information corresponding with this guidance information according to the guidance information that the guidance information read module reads.
In addition, described intelligent signage also comprises the sensor that whether has the digital signage user for detecting.
Particularly, described digital signage also comprises data memory module, and described control module comprises central processor CPU and the microcontroller MCU that is electrically connected, and the audio/video decoding playing module that is electrically connected described central processor CPU.Described central processor CPU also is electrically connected described data memory module.Described microcontroller MCU is electrically connected described guidance information read module.
More specifically, described guidance information identification module is based on the radio frequency identification (RFID) labels of REID RFID, and described guidance information identification module is based on the radio frequency discrimination RFID card reading module of REID RFID; Described sensor is infrared ray sensor, or three dimension acceleration sensor.
Implement unified management for ease of Data Update with to each digital signage in the system, described intelligent signage also comprises background management system, this background management system comprises background administration module, and the information editing who is electrically connected this background administration module makes module, information updating release module, remote control module, battery charging management module and background network link block.Described digital signage is provided with the signage network link block, and described background network link block and signage network link block are set up network linking, makes each digital signage in described background management system and the intelligent signage transmit data mutually.Described information editing makes module and is used for the editing pushed information.Described information issue update module is used for to each digital signage issue pushed information, with the pushed information of the interior storage of upgrading each digital signage.The state of checking each digital signage that described remote control module is used for, and in real time to each digital signage transmission data.Described battery charging management module is used for the battery charging and discharging situation of each digital signage of management.
Compare with prior art, the present invention's's " according to method and the intelligent signage of anticipated demand with label active push information " technique effect is:
1, adopts guidance information identification module and guidance information read module, digital signage user's demand is expected judgement, in the propelling movement process of advertising message, digital signage reads guidance information in the guidance information identification module by the guidance information read module, in system software, introduce the classifying content search and carry out the content comparison, differentiate client's current behavior with this, initiatively choose the current interested content of client and carry out intelligently pushing, be not randomly to provide information according to fixed mode for client, realized full intellectualized mode of operation.System enhancement described in the invention the initiative of digital signage and intelligent, can impel client to recognize better, the digital signage content displayed is specially for its customization, experiences for client provides the service of complete personalization and finer shopping.Therefore this active-mode intelligent signage makes user's finding get final product gained, directly embodies the economic return of advertisement;
2, adopt guidance information and sensor feedback information to be combined the mode of operation of Based Intelligent Control digital signage, namely judge current working environment by the guidance information in the guidance information identification module and sensor testing result, automatically between mode of operation, standby mode and park mode, switch according to the different operating environment, realize full intellectualized economize on electricity control, can improve the utilization rate of terminal;
3, by in background management system, introducing the Wi-Fi radio network technique, not only can concentrate update content, also can carry out information updating and management by the independent timesharing of network, also can carry out a small amount of real-time information pushes, realized the intellectualized management system, especially adopt wireless communication technology, the deployment of system is convenient and swift;
4, the present invention is applicable to that comprising that supermarket, large-scale sales field, other retail modes, high-end commodity special counter, MCA, scenic spot guide etc. are various needs in the field that information pushes.
Description of drawings
Fig. 1 is that the present invention is according to the basic hardware formation schematic block diagram of the intelligent signage of anticipated demand active push information;
Fig. 2 is that the present invention is according to the expansion hardware formation schematic block diagram of the intelligent signage of anticipated demand active push information;
Fig. 3 is that first embodiment of the invention hardware constitutes schematic block diagram;
Fig. 4 is the hardware arrangement synoptic diagram of first embodiment of the invention.
Embodiment
Be described in further detail below in conjunction with the accompanying drawing illustrated embodiment.
The present invention proposes a kind of according to the method for anticipated demand with digital signage active push information, based on the intelligent signage that comprises digital signage.Described digital signage comprises control module and display screen.Especially described method comprises the steps:
A. make the guidance information identification module that at least one wherein stores guidance information;
B. in described digital signage, arrange can the described guidance information identification module of read step A in the guidance information read module of guidance information;
D. with the described guidance information identification module of steps A respectively arrangement be installed in the zones of different, make digital signage can finish following flow process,
B. whether the detecting of the guidance information read module in the described digital signage has the guidance information identification module that can communicate by letter with it;
C. when described guidance information read module detects the guidance information identification module that can communicate by letter with it, the guidance information read module reads the guidance information in the guidance information identification module, and this guidance information fed back to control module in the described digital signage, this control module is transferred the pushed information corresponding with this guidance information according to described guidance information, and plays this pushed information.
The specified place that described guidance information identification module is installed need be decided according to the field of practical application, below each embodiment can further describe.And the scope of described zones of different is also decided on the communication distance of setting between guidance information read module and the guidance information identification module, generally, should adopt communication between guidance information read module and the guidance information identification module, and the communication distance between them should be less, so just can highlight their effects in the intelligent digital signage.Its basic applicable cases is exactly, when the user uses in the intelligent signage process, needn't accept the digital signage pushed information in certain fixed position, digital signage and guidance information identification module are to be in the relative motion state, when digital signage enters in the communication range between guidance information read module and the guidance information identification module, the intelligence signage just judges that the user has the demand that needs understanding information in this zone, and digital signage just can be transferred the pushed information relevant with this zone and play according to the guidance information that reads.This is the judgement that intelligent signage is made user's anticipated demand, because the real demand that this demand might not the person of being to use.Movement along with the user, enter another zone from a zone, the information that digital signage is play also changes along with regional change, rather than as prior art simply all information of propelling movement successively, perhaps the user is limited in certain fixed position understanding pushed information.The invention enables the user to recognize his finding relevant information in kind more effectively, improved the efficient of pushed information.
Further, between step B and step D, also comprise the steps:
C. be provided for detecting the sensor that whether has the digital signage user;
Step D flow process that digital signage can be finished also is included in the following flow process before the flow process b so:
A. the control module of described digital signage and guidance information read module are in dormant state, to the digital signage user is arranged, just wake described control module and guidance information read module until the described sensor detecting of step C up;
And then the flow process that digital signage can be finished also is included in flow process c following flow process afterwards:
D. work as the described sensor of step C and do not detect the digital signage user, the control module of described digital signage makes the control module of described digital signage and guidance information read module enter dormant state.
By each embodiment of follow-up detailed description, can illustrate that the information of described sensor can also be used in combination with the information in the guidance information identification module, and expand the field that described method is suitable for.
Described guidance information read module might be detected simultaneously and read a plurality of guidance information identification modules, for coordination data reads, the guidance information of storage comprises priority tag information and basic guidance information in the described guidance information identification module, thereby the flow process c in step D is specifically:
C. when described guidance information read module detects the guidance information identification module that can communicate by letter with it, the guidance information read module reads the guidance information in the guidance information identification module, and this guidance information fed back to control module in the described digital signage, this control module is earlier according to all the guidance information orderings to receiving of priority tag information, transfer the pushed information corresponding with this guidance information according to the basic guidance information of guidance information successively according to ordering again, and play this pushed information.
Data Update and management for ease of digital signage, described intelligent signage also comprises background management system, this background management system transmits data mutually by each digital signage in cable network or wireless network and the intelligent signage, to manage each digital signage in the intelligent signage; The described control module of flow process c is transferred the pushed information corresponding with this guidance information according to guidance information among the step D so, refer to that control module transfers the pushed information corresponding with described guidance information according to guidance information from the storage data of digital signage self, or control module is transferred the pushed information corresponding with described guidance information according to guidance information from background management system.Communicate by letter between described background management system and the digital signage
The present invention also proposes as shown in Figure 1, to comprise digital signage 1 for the intelligent signage according to anticipated demand active push information that realizes said method.This digital signage comprises control module 11 and display screen.Especially, described intelligent signage comprises that also at least one wherein stores the guidance information identification module 31 of guidance information.Be provided with in the described digital signage 1 and be electrically connected guidance information read module 32 described control module 11, that can read guidance information in the described guidance information identification module 31.Described guidance information identification module 31 is installed in the zones of different by arrangement respectively, make that guidance information read module 32 can be when detecting described guidance information identification module 31, the control module 11 of digital signage 1 is play the pushed information corresponding with this guidance information according to the guidance information that guidance information read module 32 reads.
As mentioned above, described intelligent signage also comprises the sensor 4 that whether has the digital signage user for detecting.The installation site of described sensor 4 need be decided according to concrete application and environment, below each specific embodiment will describe in detail.
Particularly, described guidance information identification module 31 is based on the wireless radio frequency discrimination RFID label of radio RF recognition technology RFID, and described guidance information identification module 32 is based on the wireless radio frequency discrimination RFID card reading module of radio RF recognition technology RFID.Described guidance information identification module 31 can also be bar coded sticker, and described guidance information identification module 32 is corresponding to be the bar code read module.Described sensor 4 is infrared ray sensors, or three dimension acceleration sensor.Described three dimension acceleration sensor is equivalent to vibration transducer.
As shown in Figure 2, described intelligent signage also comprises background management system 2, by management and the Data Update of each digital signage in cable network or 2 pairs of intelligent signage of wireless network realization background management system.
First embodiment of the invention, as shown in Figure 3 and Figure 4, arrangement is used intelligent signage of the present invention in supermarket, large-scale sales field.As shown in Figure 3, described digital signage 1 also comprises data memory module 12, described control module 11 comprises central processor CPU 111 and the microcontroller MCU 112 that is electrically connected, and the audio/video decoding playing module 113 that is electrically connected described central processor CPU 111.Described central processor CPU 111 also is electrically connected described data memory module 12.Described microcontroller MCU 112 is electrically connected described guidance information read module 32.Described sensor 4 is electrically connected microcontroller MCU 112.Also be provided with the power management module 14 that is electrically connected microcontroller MCU 112 in the described digital signage 1.The power supply of described digital signage 1 adopts secondary cell, i.e. rechargeable battery.First embodiment of the invention, described guidance information identification module 31 is based on the wireless radio frequency discrimination RFID label of radio RF recognition technology RFID, and described guidance information identification module 32 is based on the wireless radio frequency discrimination RFID card reading module of radio RF recognition technology RFID.Described sensor 4 adopts infrared ray sensor.
Implement unified management for ease of Data Update with to each digital signage in the system, described intelligent signage also comprises background management system 2, this background management system 2 comprises background administration module 21, and the information editing who is electrically connected this background administration module 21 makes module 22, information updating release module 23, remote control module 24, battery charging management module 25 and background network link block 26.Described digital signage 1 is provided with signage network link block 13, and described background network link block 26 and signage network link block 13 are set up network linking, makes each interior digital signage 1 of described background management system 2 and intelligent signage transmission data mutually.First embodiment of the invention, each digital signage 1 in background management system 2 and the intelligent signage adopts wireless Wi-Fi network.Described information editing makes module 22 and is used for the editing pushed information.Described information issue update module 23 is used for to each digital signage 1 issue pushed information, with the pushed information of the interior storage of upgrading each digital signage 1.The state of checking each digital signage 1 that described remote control module 24 is used for, and in real time to each digital signage 1 transmission data.Described battery charging management module 25 is used for the battery charging and discharging situation of each digital signage 1 of management.
Consider that supermarket 5 sales field types of merchandize are numerous and diverse, every client's demand then is not quite similar, first embodiment of the invention is installed in digital signage 1 on the mobile shopping cart, the wireless radio frequency discrimination RFID label is installed in the different commodity classifications zone of 5 sales fields at the supermarket, and namely guidance information identification module 31 adopts the wireless radio frequency discrimination RFID label.The guidance information of storage will make the digital signage broadcast relate to merchandise news in the one's respective area in each wireless radio frequency discrimination RFID label.First embodiment of the invention arranges many group wireless radio frequency discrimination RFID labels in product display zone, namely RFID 11 is to RFID1m, RFID21 to RFID2n etc.RFID 11 to RFID1m represents m group commodity in the same big class commodity, and RFID21 to RFID2n represents n group commodity in another big class commodity.In addition, arrangement wireless radio frequency discrimination RFID RFID tags R and RFID C distinguish in the entrance and exit place at the supermarket.Infrared sensor as sensor 4 also is installed on the shopping cart.As client during near shopping cart, digital signage 1 by infrared detection to there being client to use, then can wake up from dormant state, this moment is when using shopping cart to enter the sales field entrance, digital signage 1 enters duty after detecting the guidance information of wireless radio frequency discrimination RFID RFID tags R, in working range, enter certain class commodity zone (such as drinks), 1 of digital signage can detect the guidance information in the RFID label of this zone, and play such Commdity advertisement information automatically according to guidance information, enter down the class I goods zone up to client and detect different wireless radio frequency discrimination RFID label substances.Stop to detect RFID when digital signage 1 detects the wireless radio frequency discrimination RFID RFID tags C of outlet, leave shopping cart but lasting broadcast detects client up to the infrared sensor as sensor 4,1 of digital signage can enter dormant state.When shopping cart is placed in the storage center 53 by unification when finishing honest jump, can be that 2 pairs of each digital signage 1 carry out centralized and unified content update and Charge Management by back-stage management then.Thereby the method for the invention can be used for selling at the supermarket the process pushed information, so described digital signage is installed on the shopping cart, and described guidance information identification module is disposed the interior dissimilar commodity of the product display zone that is installed in the supermarket display area at place separately respectively.
 
The digital signage 1 main displaying of being responsible for advertising message is play, by primary processor central processor CPU 111 and coprocessor microcontroller MCU 112 collaborative works, central processor CPU 111 is responsible for the storage of advertisement information contents, decoding and the broadcast of audio frequency and video, be responsible for communicating by letter with background management system by the Wi-Fi mixed-media network modules mixed-media simultaneously, in order to carry out Long-distance Control and content issue and renewal.The coprocessor microcontroller MCU 112 main states of being responsible for detecting as the infrared sensor of sensor 4, and read wireless radio frequency discrimination RFID label as guidance information identification module 31 by the wireless radio frequency discrimination RFID card reading module as guidance information read module 32, be responsible for the intelligent energy-saving of terminals simultaneously by power management module 14.
The hardware-embodied form of background management system 2 is arranged on the computing machine in the storage center 53.
Below describe concrete enforcement and the workflow of first embodiment of the invention in detail.The arrangement of this system mainly is divided into three parts:
1. on 5 the mobile shopping cart digital signage 1 is installed at the supermarket;
2. in the product display zone of supermarket, sales field, be divided into zones of different according to different commodity classifications, in each zone this regional wireless radio frequency discrimination RFID label of expression be installed, RFID 11 as shown in Figure 4 ... RFID_2n; Simultaneously in porch, sales field and exit wireless radio frequency discrimination RFID RFID tags R and the RFID C that expresses entrance is installed respectively;
3. whole supermarket 5 arrangement Wi-Fi wireless networks are disposed the computing machine of operation background management systems 2 at storage center 53.
The detailed operation pattern of first embodiment of the invention intelligence signage is as described below:
1. all shopping carts that have a digital signage 1 of the present invention all are parked in the entrance diamond 51 in supermarket during normal business beginning, this moment, digital signage 1 automatically operated in holding state, except all being in energy-saving mode as other modules the infrared sensor of sensor 4, infrared sensor is in running order, and whether be used for real-time detection has client to receive the shopping cart that described digital signage 1 is housed;
2. when infrared sensor has detected client and has used, return to mode of operation from digital signage 1 from holding state, central processor CPU 111 begins to enter automatic transmitting advertisement information, coprocessor microcontroller MCU 112 enables the read functions of wireless radio frequency discrimination RFID card reading module, stopping infrared sensor when reading entrance RFID tags R detects, digital signage 1 will be in mode of operation always, and continue to read the wireless radio frequency discrimination RFID label substance;
3. work as shopping cart and move to certain zone, get access to and currently should send central processor CPU 111 to behind the guidance information of zone wireless radio frequency discrimination RFID RFID tags 22,111 of central processor CPUs are chosen the advertising message consistent with current label substance and are carried out the intelligence broadcast in existing local content, read next wireless radio frequency discrimination RFID label up to digital signage 1;
4. when shopping cart moves to next one zone, it is wireless radio frequency discrimination RFID RFID tags 1m region, 1 of digital signage can get access to the guidance information of current region wireless radio frequency discrimination RFID RFID tags 1m, and 111 of the central processor CPUs of digital signage 1 can be chosen the advertising message corresponding with this guidance information and push broadcast at this moment.
5. represent that this shopping cart has arrived outlet when digital signage 1 detects the wireless radio frequency discrimination RFID RFID tags C label in exit, this moment, digital signage 1 opened as the lasting client of detection of the infrared sensor of sensor 4 whether leave shopping cart, stop to read the wireless radio frequency discrimination RFID label, but continue the advertising message that broadcast is chosen at last, detect client up to the infrared sensor as sensor 4 and leave shopping cart, expression digital signage 1 has been abandoned has entered outlet diamond 52, this moment, digital signage 1 entered standby mode automatically, to save electric weight.
6, in whole mode of operation in the time, the Wi-Fi network that digital signage 1 can insert automatically receives control information and the Instant Ads information of background management system 2 in real time.
7, in the improper business hours, digital signage 1 is by the unified storage center 53 that leaves in, this moment, digital signage 1 entered park mode, utilized background management system 2 can carry out unified content to digital signage 1 by the Wi-Fi network and upgraded, and inserted charge cable and can charge to terminal.
Second embodiment of the invention is used for the present invention the sale publicity of the high-end commodity special counter in market.Second embodiment still forms by background management system 2 and digital signage 1 and as the wireless radio frequency discrimination RFID label arrangement of guidance information identification module 31.Different with first embodiment is that high-end commodity special counter display commodity are less, flow of the people is limited, but the place is comparatively spacious, therefore at special counter central authorities or the fixing relatively large digital signage 1 of the other arrangement of special counter, and arrangement is installed wireless radio frequency discrimination RFID label as guidance information identification module 31, the guidance information difference in the wireless radio frequency discrimination RFID label that each different commodity is installed on each display commodity.2 of background management systems are deployed on the computing machine machine, communicate by letter with digital terminal 1 by internet Internet.In the present embodiment, sensor 4 detects whether there is the user by the display commodity, can adopt and be separately positioned near the infrared sensor that whether is moved for detection of commodity each commodity, also can adopt the three dimension acceleration sensor that is installed on the commodity, i.e. whether vibration transducer detection commodity are moved.When normal business, digital signage 1 and continues to read each wireless radio frequency discrimination RFID label by setting all product advertising information of broadcast during no client's picking commodities.When client picks up interested commodity before the sales counter, touch sensor 4, the less radio-frequency RFID card reading module that digital signage 1 starts as the guidance information read module, digital signage 1 reads the wireless radio frequency discrimination RFID label on the commodity of being picked up, and then transfers the information of these commodity automatically and carry out product introduction from local content; When client put back to product, sensor 4 feedback signals affirmation commodity were put back to, and 1 of digital signage is closed introduction automatically, carries out conventional advertisement pushing.After the sales counter commodity upgraded, 2 of background management systems can upgrade the local content in the digital signage 1 by network synchronously.Reading of the guidance information identification module 31 of second embodiment is to be touched and to start with sensor 4, is with the example of sensor 4 with 31 combinations of guidance information identification module.
Third embodiment of the invention is used for the medical care nurse of hospital with the present invention and patrols house system.Concrete implemented to be divided into three steps: the first, set up background management system 2 and the database of networking, and in this system's usable range arrangement Wi-Fi network; The second, in the patient history card that uses at present, embed the wireless radio frequency discrimination RFID label as the guidance information identification module; The 3rd, in nurse's patrol go-cart digital signage 1 is installed.Workflow is as follows: provide case record when patient handles into-hospital procedures, the wireless radio frequency discrimination RFID label that embeds in this case record is written into patient related information, and patient carries in the medical procedure of whole hospital.This patient's of registration relevant information in the background management system 2 simultaneously, the doctor is recorded to background management system to each diagnosis of patient and with medicine composition etc. also networking, so complete patient information storehouse of backstage formation.Medical personnel are patrolling in room and the nursing process patient, and the medical care small handcart that digital signage 1 has been installed reads the interior guidance information of wireless radio frequency discrimination RFID label in real time.When go-cart when certain patient, digital signage 1 can read patient's name and relevant information by the guidance information of wireless radio frequency discrimination RFID label, the drug information that connects search patient related information and the current nursery work that this is done and should use by Wi-Fi radio communication and background management system 2 then, and these information are transferred to digital signage 1 show.Whether in use the same infrared sensor that is provided as sensor 4 in digital signage 1 is used for monitoring in real time this digital signage 1, switches in order to carry out mode of operation, reaches intelligent energy-saving control.
Fourth embodiment of the invention is used for realizing self-help guide system with the present invention.The intelligence signage still is made up of three parts: the first, and set up the background management system 2 of networking, and in the scope of sight spot, dispose the Wi-Fi network environment; The second, sight spot place disposes wireless radio frequency discrimination RFID label as guidance information identification module 31 in each minute, and the guidance information in the wireless radio frequency discrimination RFID label is to title that should the sight spot; The 3rd, adopt the digital signage 1 with the reduced size screen, can store all tour guide informations in this locality, be equipped with earphone as the self-help guide device.The visitor can receive this self-help guide device in the porch, the start back is inserted the Wi-Fi network automatically, the visitor carries the guidance information that can read automatically when this self-help guide device enters into certain zone, branch sight spot in this place, sight spot wireless radio frequency discrimination RFID label, the relevant information that system utilizes the set sight spot information of wireless radio frequency discrimination RFID label to choose this sight spot in local content is play, play content can be audio frequency and video literal etc., even can be the combination of several multi-form contents.This self-help guide device receives the real-time information of background management system 2 at any time simultaneously, can be used for the broadcasting of the contact information after the notice of emergency case or visitor wander away.Recyclable and the shutdown in the exit, sight spot.
Divided by above-described embodiment to beyond the application of the present invention, the present invention also can be applicable to industries such as hotel, finance.For example can be in the elevator in hotel etc. ground digital signage 1 of the present invention is installed, the wireless radio frequency discrimination RFID label that embeds in the badge of getting when the guest is moving in as guidance information identification module 31 is used for record guest information.When moving in, the guest can be simple investigation guest to the purpose in this place, for example tourism, commercial affairs etc., this information is write label, after this when this guest carries badge near any digital signage 1, digital signage 1 can read guest's wireless radio frequency discrimination RFID label, pushes the interested travel information of guest or commercial matters information automatically.Equally, in financial circles, can in guest's waiting area digital signage 1 be installed by the wireless radio frequency discrimination RFID label information of number-arranged card service card etc. other media embedding as guidance information identification module 31.Push choosing of content by the wireless radio frequency discrimination RFID label that reads the guest, if there are a plurality of labels to be read simultaneously, also can in software, add small-sized decision system and select the information relevant with the client of current most types to push in order to judge.

Claims (10)

1. one kind according to the method for anticipated demand with digital signage active push information, based on the intelligent signage that comprises digital signage; Described digital signage comprises control module and display screen; It is characterized in that described method comprises the steps:
A. make the guidance information identification module that at least one wherein stores guidance information;
B. in described digital signage, arrange can the described guidance information identification module of read step A in the guidance information read module of guidance information;
D. with the described guidance information identification module of steps A respectively arrangement be installed in the zones of different, make digital signage can finish following flow process,
B. whether the detecting of the guidance information read module in the described digital signage has the guidance information identification module that can communicate by letter with it;
C. when described guidance information read module detects the guidance information identification module that can communicate by letter with it, the guidance information read module reads the guidance information in the guidance information identification module, and this guidance information fed back to control module in the described digital signage, this control module is transferred the pushed information corresponding with this guidance information according to described guidance information, and plays this pushed information.
2. according to claim 1 according to the method for anticipated demand with digital signage active push information, it is characterized in that:
Between step B and step D, also comprise the steps,
C. be provided for detecting the sensor that whether has the digital signage user;
Step D flow process that digital signage can be finished also is included in the following flow process before the flow process b so,
A. the control module of described digital signage and guidance information read module are in dormant state, to the digital signage user is arranged, just wake described control module and guidance information read module until the described sensor detecting of step C up;
And then the flow process that digital signage can be finished also is included in the following flow process after the flow process c,
D. work as the described sensor of step C and do not detect the digital signage user, the control module of described digital signage makes the control module of described digital signage and guidance information read module enter dormant state.
3. according to claim 1 according to the method for anticipated demand with digital signage active push information, it is characterized in that:
The guidance information of storage comprises priority tag information and basic guidance information in the described guidance information identification module, thus the flow process c in step D specifically be,
C. when described guidance information read module detects the guidance information identification module that can communicate by letter with it, the guidance information read module reads the guidance information in the guidance information identification module, and this guidance information fed back to control module in the described digital signage, this control module is earlier according to all the guidance information orderings to receiving of priority tag information, transfer the pushed information corresponding with this guidance information according to the basic guidance information of guidance information successively according to ordering again, and play this pushed information.
4. described according to the method for anticipated demand with digital signage active push information according to claim, it is characterized in that:
Described intelligent signage also comprises background management system, and this background management system transmits data mutually by each digital signage in cable network or wireless network and the intelligent signage, to manage each digital signage in the intelligent signage;
The described control module of flow process c is transferred the pushed information corresponding with this guidance information according to guidance information among the step D so, refer to that control module transfers the pushed information corresponding with described guidance information according to guidance information from the storage data of digital signage self, or control module is transferred the pushed information corresponding with described guidance information according to guidance information from background management system.
5. according to claim 1 according to the method for anticipated demand with digital signage active push information, it is characterized in that:
Described method is used for selling at the supermarket the process pushed information, described digital signage is installed on the shopping cart, and described guidance information identification module is disposed the interior dissimilar commodity of the product display zone that is installed in the supermarket display area at place separately respectively.
6. the intelligent signage according to anticipated demand active push information comprises digital signage (1); This digital signage comprises control module (11) and display screen; It is characterized in that:
Described intelligent signage comprises that also at least one wherein stores the guidance information identification module (31) of guidance information; Be provided with in the described digital signage (1) and be electrically connected described control module guidance information read module (32) (11), that can read the interior guidance information of described guidance information identification module (31);
Described guidance information identification module (31) is installed in the zones of different by arrangement respectively, make that guidance information read module (32) can be when detecting described guidance information identification module (31), the control module (11) of digital signage (1) is play the pushed information corresponding with this guidance information according to the guidance information that guidance information read module (32) reads.
7. the intelligent signage according to anticipated demand active push information according to claim 6 is characterized in that:
Also comprise the sensor (4) that whether has the digital signage user for detecting.
8. the intelligent signage according to anticipated demand active push information according to claim 6 is characterized in that:
Described digital signage (1) also comprises data memory module (12), described control module (11) comprises central processor CPU (111) and the microcontroller MCU(112 that is electrically connected), and the audio/video decoding playing module (113) that is electrically connected described central processor CPU (111); Described central processor CPU (111) also is electrically connected described data memory module (12); Described microcontroller MCU(112) is electrically connected described guidance information read module (32).
9. the intelligent signage according to anticipated demand active push information according to claim 6 is characterized in that:
Described guidance information identification module (31) is based on the wireless radio frequency discrimination RFID label of radio RF recognition technology RFID, and described guidance information identification module (32) is based on the wireless radio frequency discrimination RFID card reading module of radio RF recognition technology RFID;
Described sensor (4) is infrared ray sensor, or three dimension acceleration sensor.
10. the intelligent signage according to anticipated demand active push information according to claim 6 is characterized in that:
Also comprise background management system (2), this background management system (2) comprises background administration module (21), and the information editing who is electrically connected this background administration module (21) makes module (22), information updating release module (23), remote control module (24), battery charging management module (25) and background network link block (26);
Described digital signage (1) is provided with signage network link block (13), described background network link block (26) and signage network link block (13) are set up network linking, make interior each digital signage (1) of described background management system (2) and intelligent signage transmit data mutually; Described information editing makes module (22) and is used for the editing pushed information; Described information issue update module (23) is used for to each digital signage (1) issue pushed information, with the pushed information of the interior storage of upgrading each digital signage (1); The state of checking each digital signage (1) that described remote control module (24) is used for, and in real time to each digital signage (1) transmission data; Described battery charging management module (25) is used for the battery charging and discharging situation of each digital signage of management (1).
CN201210033747.8A 2012-02-15 According to the anticipated demand method of label active push information and intelligence signage Expired - Fee Related CN103258485B (en)

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CN106547798A (en) * 2015-09-23 2017-03-29 阿里巴巴集团控股有限公司 Information-pushing method and device
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CN109636455A (en) * 2018-12-06 2019-04-16 中山火炬职业技术学院 A kind of dynamic ink price production and sale system realized based on big data
CN110012077A (en) * 2019-03-18 2019-07-12 深圳市迈圈信息技术有限公司 A kind of sign data update method, label and equipment based on Internet of Things
CN110333682A (en) * 2019-07-18 2019-10-15 乐播新瑞(北京)文化传媒有限公司 A kind of remote automation audio frequency control central control system and its audio play control method
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CN110415734A (en) * 2019-07-18 2019-11-05 乐播新瑞(北京)文化传媒有限公司 The generation of audio and playback method and system, central control system, audio-frequence player device
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