CN103235678B - The display methods of special object background information and video terminal in video - Google Patents
The display methods of special object background information and video terminal in video Download PDFInfo
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- CN103235678B CN103235678B CN201310095855.2A CN201310095855A CN103235678B CN 103235678 B CN103235678 B CN 103235678B CN 201310095855 A CN201310095855 A CN 201310095855A CN 103235678 B CN103235678 B CN 103235678B
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Abstract
The present invention is applicable to communication technical field, and the display methods of special object background information in a kind of video is provided, and comprises that step has: the background information that adds special object in video file; In the time playing described video file, detect the described special object of current demonstration and whether receive predetermined touch-control instruction; If receive described touch-control instruction, extract and show the described background information of described special object. Correspondingly, the present invention also provides a kind of video terminal. Whereby, the present invention can provide the background information of special object in video easily and accurately for user.
Description
Technical field
The present invention relates to communication technical field, relate in particular to the demonstration of special object background information in a kind of videoMethod and video terminal.
Background technology
In the prior art, in the time that user watches video by video terminals such as mobile phones, even to video imageIn some special object interested, can not directly obtain detailed background information. For example user existsWhile watching " Beijing youth " TV play, find that the dogskin cap of leading man band is very modish, wonder its brandAnd style. User can only go online search by residual impression in memory, because recall info is inaccurate,So search object is out wanting of oneself not necessarily.
In summary, in actual use, obviously there is inconvenience and defect in prior art, so be necessary to addTo improve.
Summary of the invention
For above-mentioned defect, the object of the present invention is to provide special object background information in a kind of videoDisplay methods and video terminal, it can provide the background letter of special object in video easily and accurately for userBreath.
To achieve these goals, the invention provides the display methods of special object background information in a kind of video,Comprise that step has:
In video file, add the background information of special object;
In the time playing described video file, detect the described special object of current demonstration and whether receive predetermined useFamily triggering command;
If receive described user's triggering command, extract and show the background information of described special object.
According to display methods of the present invention, the described background information that adds special object in video fileStep comprise:
In described video file, coding adds the described background information of described special object;
After the step of the described background information that adds special object in video file, comprise:
Before playing described video file, described video file is decoded.
According to display methods of the present invention, described in described video file coding add described specific rightThe step of the described background information of elephant comprises:
In each frame data of described video file, respectively coding add in described frame data, comprise described inThe described background information of special object;
Described before playing described video file, the step that described video file is decoded comprises:
Playing before described video file, frame data described in each of described video file decoded,And from described frame data, isolate the described background information of described special object;
Described in the time playing described video file, detect the described special object of current demonstration and whether receive predeterminedThe step of user's triggering command comprise:
Playing when described video file, the described special object detecting in the described frame data of current demonstration isNoly receive predetermined user's triggering command.
According to display methods of the present invention, described user's triggering command comprises the instruction of gesture touch-control, soundControl instruction, word control instruction or eyeball fixation point control instruction.
According to display methods of the present invention, described background information comprises that described special object is on screenPrimary importance information and other key messages;
Described in the time playing described video file, detect the described special object of current demonstration and whether receive predeterminedThe step of user's triggering command comprise:
In the time playing described video file, detect described screen and whether receive predetermined user's triggering command;
If receive described user's triggering command, calculate the second of described user's triggering command on described screenPut information;
Judge whether described second place information matches with described primary importance information;
Receive described user's triggering command if described, extract and show the described background information of described special objectStep comprise:
If described primary importance information and described second place information match, extract and show described specificDescribed other key messages of object.
The present invention also provides a kind of video terminal, includes:
Information adds module, for add the background information of special object at video file;
Command detection module, in the time playing described video file, detects the described specific right of current demonstrationLike the no predetermined user's triggering command of receiving;
Information display module, if when receiving described user's triggering command, extract and show described specific rightThe described background information of elephant.
According to video terminal of the present invention, described information adds module for compiling at described video fileCode adds the described background information of described special object;
Described video terminal also comprises:
Decoder module, for before playing described video file, decodes to described video file.
According to video terminal of the present invention, described information adds each at described video file of moduleIn individual frame data, coding adds the described background information of the described special object comprising in described frame data respectively;
Described decoder module is for playing before described video file, to described in each of described video fileFrame data are decoded, and from described frame data, isolate the described background information of described special object;
Described command detection module, in the time playing described video file, detects the described frame number of current demonstrationAccording in described special object whether receive predetermined user's triggering command.
According to video terminal of the present invention, described user's triggering command comprises the instruction of gesture touch-control, soundControl instruction, word control instruction or eyeball fixation point control instruction.
According to video terminal of the present invention, described background information comprises that described special object is on screenPrimary importance information and other key messages;
Described command detection module further comprises:
Whether detection sub-module, in the time playing described video file, detect described screen and receive predeterminedUser's triggering command;
Position calculation submodule, if for receiving described user's triggering command, calculate described user's triggering commandSecond place information on described screen;
Position judgment submodule, for judge described second place information whether with described primary importance information phaseCoupling;
If described information display module matches for described primary importance information and described second place informationTime, extract and show described other key messages of described special object.
The present invention is by add in advance the background information of special object in video file, in the time watching video,User can be shown and be obtained by predetermined user's triggering command the background information of described special object, fromAnd the background information of special object in video can be provided for user easily and accurately, promote user and experience.
Brief description of the drawings
Fig. 1 is the structural representation of video terminal of the present invention;
Fig. 2 is the structural representation of preferred video terminal of the present invention;
Fig. 3 is the flow chart of the display methods of special object background information in video of the present invention;
Fig. 4 is the flow chart of the display methods of special object background information in the video of first embodiment of the invention;
Fig. 5 is the flow chart of the display methods of special object background information in the video of second embodiment of the invention;
Fig. 6 A and Fig. 6 B are the Operation interface diagrams of third embodiment of the invention.
Detailed description of the invention
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing and realityExecute example, the present invention is further elaborated. Only should be appreciated that specific embodiment described hereinOnly, in order to explain the present invention, be not intended to limit the present invention.
Fig. 1 is the structural representation of video terminal of the present invention, and described video terminal 100 can be mobile phone, PDA(PersonalDigitalAssistant, personal digital assistant), panel computer etc. have the video playback of touch screenTerminal, described video terminal 100 includes information and adds module 10, command detection module 20 and information aobviousShow module 30, wherein:
Described information adds module 10, for add in advance the background information of special object at video file.When described special object refers to playing video file, the object comprising in video image, can be specifically thingProduct, animal, plant, human body etc. Described background information can be title that described special object is corresponding,Introduce, link network address, application icon etc. The clothes that for example special object is certain performer, described background informationBe preferably brand, model, price, purchase network address of this clothes etc. Described application icon refers to specific rightResemble relevant application, such as the call mark contacting with advertisement manufacturer, product manufacturer.
Described command detection module 20, for when the playing video file, detects the special object of current demonstrationWhether receive predetermined user's triggering command. Described user's triggering command comprises the instruction of gesture touch-control, sound controlInstruction processed, word control instruction or eyeball fixation point control instruction, the instruction of described gesture touch-control comprises clickTouch-control instruction, length are pressed touch-control instruction or the instruction of sliding trace touch-control etc. For example, user is in video imageSee that certain performer's clothes is delithted with, can click clothes in video image and just can send this user and trigger and refer toOrder.
Described information display module 30, if when receiving user's triggering command, extracts and shows described specificThe background information of object. For example, near clothes that user clicks, show brand, model, the valency of this clothesLattice, purchase network address etc. This information display module 30 is made up of hardware or software, main being responsible for decodedData, draw and play up, and are finally shown on screen.
Fig. 2 is the structural representation of preferred video terminal of the present invention, and described video terminal 100 includes informationAdd module 10, command detection module 20, information display module 30 and decoder module 40, wherein:
Described information adds module 10, and described information adds module 10 to be made up of hardware or software encoder, usesAdd the background information of special object in coding in video file. Preferably, information adds module 10 useIn each frame data at video file, coding adds the special object that comprises in described frame data respectivelyBackground information.
Described decoder module 40, for before playing video file, decodes to video file. Preferably, decoder module 40, for before playing video file, is separated each frame data of video fileCode, and from described frame data, isolate the background information of special object. Described decoder module 40 by hardware orSoftware decoder forms, for from video file by file decoding, from frame data according to information labels etc.Mode is isolated the background information of special object.
Described command detection module 20, for when the playing video file, detects in the frame data of current demonstrationSpecial object whether receive predetermined user's triggering command. Described user's triggering command comprises that gesture touch-control refers toMake, Sound control instruction, word control instruction or eyeball fixation point control instruction, described gesture touch-control refers toOrder comprises clicks touch-control instruction, long by touch-control instruction or the instruction of sliding trace touch-control etc.
Described information display module 30, if when receiving user's triggering command, extracts and shows described specificThe background information of object.
In another preferred embodiment of the present invention, the background information of described special object comprises that special object is at screenPrimary importance information on curtain and other key messages. Described primary importance information is preferably special object at screenCoordinate data on curtain, this coordinate data represents the viewing area scope of this special object on screen. DescribedOther key messages can be title that described special object is corresponding, introduction, link network address, application icon etc.
Described command detection module 20 further comprises:
Detection sub-module 21, for when the playing video file, detects screen and whether receives that predetermined user touchesSend instructions. Described user's triggering command comprises the instruction of gesture touch-control, Sound control instruction, word control instructionOr eyeball fixation point control instruction, the instruction of described gesture touch-control comprises that the instruction of click touch-control, length refer to by touch-controlOrder or the instruction of sliding trace touch-control etc.
Position calculation submodule 22, if for receiving user's triggering command, calculates described user's triggering command and existsSecond place information on screen. Described second place information is preferably the number of coordinates of special object on screenAccording to, this coordinate data represents the contact area of this user's triggering command on screen. For example, user is with pointingClick after screen, calculate the positional information of described finger in the contact of screen.
Position judgment submodule 23, for judging whether second place information matches with primary importance information.If second place information and primary importance information match, represent that described user's triggering command is for describedSpecial object, special object is received described user's triggering command. For example, user points touching on screenThe coordinate of point belongs to the coordinate range of special object, and two coordinate informations match.
Described information display module 30, if while matching for primary importance information and second place information, carryGet and show other key messages of described special object.
In a specific embodiment of the present invention, in these frame data, coordinate (100,100,800,800)In region, be a cap, user clicks this region, the coordinate that video terminal 100 is clicked according to user, meterWhat calculate that user clicks is cap, shows the corresponding Item Information of described cap, for example described capBrand, style, price etc. Here, no matter whether user clicks special object, and decoder module 40 all can be firstFirst video file is decoded. When user clicks special object, extract background information and show. User is notWhile clicking special object, without extracting and specific background information. Certainly specific right when in video image,Resemble too smallly, be not easy to user and operate user's triggering command, can also carry out convergent-divergent to video entirety or part,So that user's handled easily special object.
The present invention adds the background information of special object in video file coding, in the time watching video, and userCan pass through the good operation of certain predefined, obtain the background information of special object, promote user's bodyTest. In fact, the present invention can be widely used in product placement, initiatively selects whether to check that by user this plantsEnter formula advertisement, when promoting user's experience, also promote advertising results.
Fig. 3 is the flow chart of the display methods of background information in video of the present invention, and it can be by as Fig. 1 or Fig. 2Shown video terminal 100 is realized, and comprises that step has:
Step S301 adds the background information of special object in video file. Described special object refers to be broadcastWhile putting video file, the special object comprising in video image, can be specifically article, animal, plant,Human body etc. Described background information can be title that described special object is corresponding, introduction, link network address,Application icon etc. The clothes that for example special object is certain performer, described background information is preferably the product of this clothesBoard, model, price, purchase network address etc. Described application icon refers to the application relevant to special object, thanAs the call mark contacting with advertisement manufacturer, product manufacturer.
Whether step S302, in the time of playing video file, detect the special object of current demonstration and receive predeterminedUser's triggering command. Described user's triggering command comprises clicks user's triggering command, long by user's triggering commandOr gesture user's triggering command etc. For example, user sees that in video image certain performer's clothes is delithted with,The clothes that can click in video image just can send this user's triggering command.
Step S303, if receive user's triggering command, extracts and shows the background information of described special object.For example, near clothes that user clicks, show the brand, model, price, purchase network address etc. of this clothes.
Fig. 4 is the flow chart of the display methods of background information in the video of first embodiment of the invention, and it can be byVideo terminal 100 is as shown in Figure 2 realized, and comprises that step has:
Step S401, in video file, coding adds the background information of special object. Preferably, lookingIn each frame data of frequency file, coding adds the background information of the special object comprising in frame data respectively.
Step S402, before playing video file, decodes to video file. Preferably, broadcastingBefore putting video file, each frame data of video file are decoded, and isolate spy from frame dataDetermine the background information of object.
Step S403, playing video file.
Step S404, whether the special object detecting in the frame data of current demonstration receives that predetermined user triggersInstruction, if perform step S405, otherwise continues to carry out this step until stop video playback. Described useFamily triggering command comprises the instruction of gesture touch-control, Sound control instruction, word control instruction or eyeball fixation pointControl instruction, the instruction of described gesture touch-control comprises clicks touch-control instruction, long by touch-control instruction or sliding traceTouch-control instruction etc.
Step S405, if described special object is received user's triggering command, extracts and shows described special objectBackground information.
Fig. 5 is the flow chart of the display methods of background information in the video of second embodiment of the invention, and it can be byVideo terminal 100 is as shown in Figure 2 realized, and comprises that step has:
Step S501, in video file, coding adds the background information of special object. Preferably, lookingIn each frame data of frequency file, coding adds the background information of the special object comprising in frame data respectively.Described background information comprises the primary importance information of special object on screen and other key messages, described theOne positional information is preferably the coordinate data of special object on screen, and this coordinate data represents this special objectViewing area scope on screen.
Step S502, before playing video file, decodes to video file. Preferably, broadcastingBefore putting video file, each frame data of video file are decoded, and isolate spy from frame dataDetermine the background information of object.
Step S503, playing video file.
Step S504, detects screen and whether receives predetermined gesture touch-control instruction, if perform step S505,Otherwise continue to carry out this step until stop video playback. The instruction of described gesture touch-control comprise click touch-control instruction,Length is pressed touch-control instruction or the instruction of sliding trace touch-control etc.
Step S505, if receive the instruction of gesture touch-control, calculates the second place of gesture touch-control instruction on screenInformation. Described second place information is preferably the coordinate data of special object on screen, this coordinate data generationShow the contact area of this gesture touch-control instruction on screen. For example, user clicks after screen with finger, calculatesDescribed finger is in the positional information of the contact of screen.
Step S506, judges whether second place information matches with primary importance information, if carry out stepRapid S507, otherwise return to step S504. If second place information and primary importance information match, representThe instruction of described gesture touch-control is for described special object, and special object is received described user's triggering command.For example, the coordinate that user points the contact on screen belongs to the coordinate range of special object, two coordinatesInformation matches.
Step S507, if primary importance information and second place information match, extracts and shows described spyDetermine other key messages of object. Described other key messages can be title that described special object is corresponding,Introduce, link network address, application icon etc.
Fig. 6 A and Fig. 6 B are the Operation interface diagrams of third embodiment of the invention. User watches video at home,In current video image, show three article A, B and C, as shown in Figure 6A. User feels article C very muchInterest is clicked these article C on screen, now can be near article C its corresponding article of demonstrationInformation, the Item Information in the present embodiment comprises Item Title, the link network address etc. of article C, user clicksLink network address just can obtain the more information about article C.
In sum, the present invention, by add in advance the background information of special object in video file, is seeingWhile seeing video, user can be shown and be obtained by predetermined user's triggering command the back of the body of described special objectScape information, thus the background information of special object in video can be provided for user easily and accurately, promote and useFamily is experienced.
Certainly, the present invention also can have other various embodiments, in the feelings that do not deviate from spirit of the present invention and essence thereofUnder condition, those of ordinary skill in the art work as can make according to the present invention various corresponding changes and distortion, butThese corresponding changes and distortion all should belong to the protection domain of the appended claim of the present invention.
Claims (8)
1. a display methods for special object background information in video, is characterized in that, comprises that step has:
In video file, add the background information of special object, described background information comprises described special objectCorresponding title, introduction, link network address and/or application icon;
In the time playing described video file, detect the described special object of current demonstration and whether receive predetermined useFamily triggering command;
If receive described user's triggering command, extract and show the background information of described special object;
In described video file, coding adds the described background information of described special object;
After the step of the described background information that adds special object in video file, comprise:
Before playing described video file, described video file is decoded.
2. display methods according to claim 1, is characterized in that, described in described video fileCoding adds the step of the described background information of described special object to comprise:
In each frame data of described video file, respectively coding add in described frame data, comprise described inThe described background information of special object;
Described before playing described video file, the step that described video file is decoded comprises:
Playing before described video file, frame data described in each of described video file decoded,And from described frame data, isolate the described background information of described special object;
Described in the time playing described video file, detect the described special object of current demonstration and whether receive predeterminedThe step of user's triggering command comprise:
Playing when described video file, the described special object detecting in the described frame data of current demonstration isNoly receive predetermined user's triggering command.
3. display methods according to claim 1, is characterized in that, described user's triggering command comprisesThe instruction of gesture touch-control, Sound control instruction, word control instruction or eyeball fixation point control instruction.
4. according to the display methods described in claim 1～3 any one, it is characterized in that described background informationComprise the primary importance information of described special object on screen and other key messages;
Described in the time playing described video file, detect the described special object of current demonstration and whether receive predeterminedThe step of user's triggering command comprise:
In the time playing described video file, detect described screen and whether receive predetermined user's triggering command;
If receive described user's triggering command, calculate the second of described user's triggering command on described screenPut information;
Judge whether described second place information matches with described primary importance information;
Receive described user's triggering command if described, extract and show the described background information of described special objectStep comprise:
If described primary importance information and described second place information match, extract and show described specificDescribed other key messages of object.
5. a video terminal, is characterized in that, includes:
Information adds module, for add the background information of special object at video file, and described background letterBreath comprises title, introduction, link network address and/or the application icon that described special object is corresponding;
Command detection module, in the time playing described video file, detects the described specific right of current demonstrationLike the no predetermined user's triggering command of receiving;
Information display module, if when receiving described user's triggering command, extract and show described specific rightThe described background information of elephant.
6. video terminal according to claim 5, is characterized in that, described information add module forIn described video file, coding adds the described background information of described special object;
Described video terminal also comprises:
Decoder module, for before playing described video file, decodes to described video file;
Described information adds module for each frame data at described video file, and coding adds institute respectivelyState the described background information of the described special object comprising in frame data;
Described decoder module is for playing before described video file, to described in each of described video fileFrame data are decoded, and from described frame data, isolate the described background information of described special object;
Described command detection module, in the time playing described video file, detects the described frame number of current demonstrationAccording in described special object whether receive predetermined user's triggering command.
7. video terminal according to claim 5, is characterized in that, described user's triggering command comprisesThe instruction of gesture touch-control, Sound control instruction, word control instruction or eyeball fixation point control instruction.
8. according to the video terminal described in claim 5～7 any one, it is characterized in that described background informationComprise the primary importance information of described special object on screen and other key messages;
Described command detection module further comprises:
Whether detection sub-module, in the time playing described video file, detect described screen and receive predeterminedUser's triggering command;
Position calculation submodule, if for receiving described user's triggering command, calculate described user's triggering commandSecond place information on described screen;
Position judgment submodule, for judge described second place information whether with described primary importance information phaseCoupling;
If described information display module matches for described primary importance information and described second place informationTime, extract and show described other key messages of described special object.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103888785A (en) * | 2014-03-10 | 2014-06-25 | 百度在线网络技术（北京）有限公司 | Method and device for providing information |
| CN106358092B (en) * | 2015-07-13 | 2019-11-26 | 阿里巴巴集团控股有限公司 | Information processing method and device |
| CN106202304A (en) * | 2016-07-01 | 2016-12-07 | 传线网络科技（上海）有限公司 | Method of Commodity Recommendation based on video and device |
| CN106202317A (en) * | 2016-07-01 | 2016-12-07 | 传线网络科技（上海）有限公司 | Method of Commodity Recommendation based on video and device |
| CN109542319A (en) * | 2018-11-08 | 2019-03-29 | 北京硬壳科技有限公司 | It is a kind of that the method and apparatus of information are provided |
| CN110694270A (en) * | 2019-10-17 | 2020-01-17 | 腾讯科技（深圳）有限公司 | Video stream display method, device and system |
| CN111726675A (en) * | 2020-07-03 | 2020-09-29 | 北京字节跳动网络技术有限公司 | Object information display method and device, electronic equipment and computer storage medium |
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