CN102547403A - System capable of releasing television advertisements in real time - Google Patents
System capable of releasing television advertisements in real time Download PDFInfo
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- CN102547403A CN102547403A CN201110452043XA CN201110452043A CN102547403A CN 102547403 A CN102547403 A CN 102547403A CN 201110452043X A CN201110452043X A CN 201110452043XA CN 201110452043 A CN201110452043 A CN 201110452043A CN 102547403 A CN102547403 A CN 102547403A
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- promotional literature
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a system capable of releasing television advertisements in real time, which comprises a shopping website server, advertisement generation equipment, advertisement checking equipment and advertisement broadcast equipment. The shopping website server is used for detecting whether relative information of goods for sale updates, and if the relative information of goods for sale updates, an advertisement releasing request carrying relative information of goods is generated and sent to the advertisement generation equipment; the advertisement generation equipment is used for generating advertisement files containing texts and pictures according to relative information of goods from the shopping website server and sending the generated advertisement files to the advertisement checking equipment; the advertisement checking equipment is used for receiving and checking the advertisement files from the advertisement generation equipment and sending the advertisement files having been checked to the advertisement broadcast equipment; and the advertisement broadcast equipment is used for receiving the advertisement files from the advertisement checking equipment, generating media stream signals in a preset time range according to a broadcast plan and sending the media stream signals to a media broadcast terminal.
Description
Technical field
The present invention relates to Internet technology and tv broadcasting technology, relate in particular to a kind of system of real-time release television advertising.
Background technology
Shopping online; Be exactly through the Internet login shopping website retrieval merchandise news, and send the shopping request, fill out the number of individual check account number or credit card then through electronic purchase order; Manufacturer delivers through the mode of mail-order, or delivers goods to the customers through express company.Along with the continuous development and the maturation of e-commerce technology, this conveniently consumption pattern of increasing consumer choice shopping online.Shopping online is done shopping with respect to solid shop/brick and mortar store, and the consumer can enjoy following facility: can be in " going window-shopping ", and ordering goods does not receive the restriction in time, place; Obtain more a large amount of merchandise news, can buy the commodity that the locality does not have; From ordering goods, buying goods and need not to the doorstep to be in the action, not only save time but also laborsaving to goods.
The merchandise news of shopping online is numerous, the problem that how to let the potential consumer in time obtain merchandise news to become the businessman of shopping website to consider.Common way mainly comprises at present: Commdity advertisement is thrown in by homepage or other portal websites at shopping website, pushes Commdity advertisement through modes such as notes to user mobile phone, perhaps through the commodity picture-text advertisement of televising.
As shown in Figure 1, the advertisement of issue teletext need be passed through following steps in the prior art:
Step 101: the art designing personnel are with photoshop or other image processing software hand-designed advertisement pictures;
Step 102: be submitted to TV station to the manual work of advertisement picture;
Step 103: the staff of TV station browses the advertisement picture, manual examination and verification;
Step 104: after audit is passed through, copy the advertisement picture into the equipment of televising, craft is provided with advertisement broadcast number of times and the time plays.
It is thus clear that the process of existing issue teletext advertisement basically all is to be participated in accomplishing by manual work, wastes time and energy.
Summary of the invention
The invention provides a kind of system of real-time release television advertising, can be automatically generate and play television advertising according to the merchandise news of shopping website.
The embodiment of the invention provides a kind of system of real-time release television advertising, comprises that shopping website server, advertisement generate equipment, ad review equipment and advertisement playing device;
Whether the relevant information that said shopping website server is used to detect the vending articles of wanting is upgraded, if then will generate an ad distribution request of carrying the relevant information of these commodity, and said ad distribution request is sent to advertisement generation equipment;
Said advertisement generation equipment is used for generating the promotional literature that comprises picture and text according to the commodity relevant information from the shopping website server, and the promotional literature that is generated is sent to ad review equipment;
Said ad review equipment is used to receive the promotional literature of the equipment that generates from advertisement, and the content of the promotional literature that received is examined, and the promotional literature that audit is passed through is sent to the advertisement playing device;
Said advertisement playing device is used to receive the promotional literature from ad review equipment, plans to generate media stream signal in the preset time section according to broadcasting, and said media stream signal is sent to media broadcast terminal.
Preferably, said shopping website server comprises:
The information of goods information data storehouse, the commodity relevant information that is used for storing shopping website;
Whether the information updating detection module is used for detecting information of goods information data storehouse commodity relevant information and upgrades, if, send the information updating indication to the message trigger module, comprise the commercial product code that is used for the unique identification commodity at least in the said information updating indication;
The message trigger module is used for behind the commercial product code of receiving from the information updating detection module, and the advertisement formwork sign of commodity relevant information that this commercial product code is corresponding and appointment is sent to advertisement and generates equipment.
Preferably, said commodity relevant information comprises trade name, code, commodity picture, commercial specification and commodity price.
Preferably, the commodity relevant information is updated to increases the commodity relevant information in the information of goods information data storehouse, and perhaps the commodity relevant information of existing commodity changes.
Preferably, further comprise the property value that is used to indicate whether to issue television advertising in the said commodity relevant information;
Said information updating detection module is after detecting the commodity relevant information and upgrading, and whether further detect this property value is effectively, if the information updating detection module sends the information updating indication to the message trigger module, otherwise does not send the information updating indication.
Preferably, said advertisement generation equipment comprises:
The advertisement formwork module is used to preserve and manage the advertisement formwork that is provided with in advance;
The promotional literature generation module is used for generating complete promotional literature with inserting the advertisement formwork that said advertisement formwork module is preserved from the commodity relevant information of shopping Website server;
Advertisement cache list module is used for the promotional literature that buffer memory promotional literature generation module is generated, and exports the promotional literature of institute's buffer memory to ad review equipment.
Preferably, said advertisement formwork module externally provides interface, is used to receive user-defined advertisement formwork.
Preferably, comprise the formal parameter of at least one commodity in the said advertisement formwork, each formal parameter is corresponding to a display unit of Commdity advertisement, and display unit is used for the attribute information of display of commodity.
Preferably, said ad review equipment comprises:
Pending advertisement cache module is used to receive and buffer memory generates the promotional literature of equipment from advertisement;
The advertisement previewing module; Be used for the promotional literature of the pending advertisement cache module buffer memory mode with preview is shown; According to auditor's operation the promotional literature mark has been examined the mark that the mark that passes through or audit are not passed through, and will examine the promotional literature that passes through and be sent to and examine through the advertisement cache module;
Audit is through the advertisement cache module, is used to receive also buffer memory from the promotional literature of advertisement previewing module, and the promotional literature of institute's buffer memory is sent to the advertisement playing device.
Preferably, said media broadcast terminal is the television set terminal, the media broadcast terminal in the vehicles, or the media broadcast terminal of public place.
Preferably, the advertisement playing device comprises:
Treat the playing advertisements cache module, be used to receive and buffer memory from the promotional literature of ad review equipment;
The ad playing module; Be used for to treat that the promotional literature of playing advertisements cache module buffer memory converts the media stream signal that shows this promotional literature graph-text content into, said media stream signal is perhaps transferred to media broadcast terminal through the special signal transmission line through catv line.
Preferably, the advertisement playing device further comprises:
The grouping information module is used for the property value information and the grouping information of medium playback terminal;
Matching module is used for the descriptor of receiving target media broadcast terminal, with the media broadcast terminal of storing in said descriptor and the grouping information module and grouping information mate, obtain the grouping of the successful media broadcast terminal of coupling;
Said ad playing module; Be used for to treat that the promotional literature of playing advertisements cache module buffer memory converts the media stream signal that shows this promotional literature graph-text content into, and said media stream signal is sent to the grouping of the media broadcast terminal of said matching module acquisition.
Preferably, said promotional literature is the XML file, comprises the digital pictures file of image and literal, perhaps is used for the formatted file of display image and literal.
Can find out from above technical scheme; When the data in the information of goods information data storehouse of shopping website are upgraded (newly-increased commodity, commodity price change); Automatically trigger the request of issue television advertising, merchandise news is combined with the advertisement formwork that is provided with in advance, generate picture-text advertisement according to this request; This picture-text advertisement broadcasts on specific media broadcast terminal after examining through the audit link.This scheme realizes generating and playing the Commdity advertisement of picture and text form automatically, has practiced thrift manpower greatly with respect to existing television advertising issue flow process, has shortened the time, has greatly made things convenient for the businessman of shopping website to carry out the commodity recommendation.In certain embodiments of the present invention, can also divide into groups and mate, be convenient to the specific crowd advertisement delivery to media broadcast terminal.
Description of drawings
Fig. 1 is the schematic flow sheet of issue teletext advertisement in the prior art;
The system topological sketch map of a kind of real-time release television advertising that Fig. 2 provides for the embodiment of the invention;
Fig. 3 is the sketch map according to the picture-text advertisement of the generation of a plurality of advertisement formworks;
Fig. 4 is for inserting item property an example on the parameter hurdle of template.
Embodiment
The present invention provides a kind of scheme that is directed against the commodity real-time release television advertising of shopping website.When the data in the information of goods information data storehouse of shopping website are upgraded (newly-increased commodity, commodity price change), trigger the request of issue television advertising automatically, merchandise news is combined the generation picture-text advertisement according to this request with the advertisement formwork that is provided with in advance; This picture-text advertisement broadcasts on specific media broadcast terminal after examining through the audit link.This scheme realizes generating and playing the Commdity advertisement of picture and text form automatically, has practiced thrift manpower greatly with respect to existing television advertising issue flow process, has shortened the time, has greatly made things convenient for the businessman of shopping website to carry out the commodity recommendation.Said picture-text advertisement content also can comprise dynamic picture and literal except comprising static images, literal, perhaps may further include video, animation, sound etc.
Clearer for the know-why, characteristics and the technique effect that make technical scheme of the present invention, below the present invention program is carried out further in detail setting forth through specific embodiment.
Fig. 2 shows the system of a kind of real-time release television advertising that the embodiment of the invention provides.This system mainly comprises: shopping website server 210, advertisement generate equipment 220, ad review equipment 230 and advertisement playing device 240.
Information of goods information data storehouse 211, the commodity relevant information that is used for storing shopping website, said commodity relevant information includes but not limited to trade name, code, commodity picture, commercial specification, commodity price, can also comprise simple buyer's guide information etc.Commodity price can further include original cost (market price) and folding back valency (in the price of shopping website sale).Said commodity picture can be static images or dynamic picture.
Information updating detection module 212; Whether be used for detecting information of goods information data storehouse 211 commodity relevant informations upgrades; If, send the information updating indication to message trigger module 213, comprise the commercial product code that is used for the unique identification commodity at least in the said information updating indication.The commodity relevant information is upgraded and possibly comprised polytype, and the relevant information of newly-increased commodity for example, the commodity relevant information (for example price) of existing commodity change etc.
Preferably; Can comprise the property value that is used to indicate whether to issue television advertising in the commodity relevant information, after the commodity relevant information was upgraded, information updating detection module 212 can detect whether this property value is effective; Have only when this property value be set to " effectively " time; Information updating detection module 212 just sends the information updating indication to message trigger module 213, if this property value is set to engineering noise, does not then send the information updating indication.
Advertisement generates equipment 220, is used for generating the promotional literature that comprises picture and text according to the commodity relevant information from shopping website server 210, and the promotional literature that is generated is sent to ad review equipment 230.Particularly, advertisement generation equipment 220 comprises:
Commodity price can further include market price, original cost and present price.Fig. 3 shows the example according to the picture-text advertisement of the generation of a plurality of advertisement formworks.Wherein, the commodity picture can be static images or dynamic picture; Trade name, specification, price etc. can be the form demonstrations with static text, and also dynamically the form of literal shows.Picture-text advertisement can also comprise animation, video and/or sound.
Promotional literature generation module 222 is used for generating complete promotional literature with insert the corresponding corresponding formal parameter of template of said advertisement formwork sign from the commodity relevant information of message trigger module 213 of shopping Website server 210.Fig. 4 is for inserting item property an example on the parameter hurdle of template.
The form of promotional literature can be the XML file, and content is exemplified below:
Name is called the shape ginseng name of template, and the comfortable toothpaste that reaches is the real parameter value, i.e. the parameter of the 6th product among Fig. 4.
The form of promotional literature can also be the digital pictures file that comprises image and literal, and perhaps other can be used for the general format file or the professional format file of display image and literal.
Advertisement cache list module 223 is used for the promotional literature that buffer memory promotional literature generation module 222 is generated, and exports the promotional literature of institute's buffer memory to ad review equipment 230.
Pending advertisement cache module 231 is used to receive and buffer memory generates the promotional literature of equipment 220 from advertisement.
The mode of said preview can be to simplify with respect to the advertisement of formal broadcast, and for example: a screen showed a promotional literature when promotional literature formally broadcasted, and dwindled demonstration under the preview mode, made same display screen can show a plurality of promotional literatures; Show dynamic literal or picture with static mode; Only display frame and not playing sound or the like.
Audit be used to receive through advertisement cache module 233 and buffer memory from the promotional literature of advertisement previewing module 232, and the promotional literature of institute's buffer memory is sent to advertisement playing device 240.
Said media stream signal can be a TV signal; Media broadcast terminal is the terminal of televising; TV signal is sent to the terminal of televising through cable TV (CATV) circuit; Perhaps transfer to media broadcast terminal through the special signal transmission line, said media broadcast terminal includes but not limited to the media broadcast terminal in the vehicles (for example bus, subway, train, aircraft), and the media broadcast terminal of building, elevator or other public places.
Particularly, advertisement playing device 240 comprises:
Treat playing advertisements cache module 242, be used to receive and buffer memory from the promotional literature of ad review equipment 230;
Among the present invention program, shopping website server 210 is submitted ad distribution request according to the update event triggering of merchandise news to advertisement generation equipment through the active request mode.This mode is for shopping website server 210, and additional overhead is also little.And advertisement generation equipment 220 is waited for the ad distribution request passively; In this manner; Advertisement generates the open corresponding access port of 220 needs of equipment and can realize; Do not take extra resource, can receive the ad distribution request that a plurality of shopping websites (the perhaps a plurality of on-line shops in the shopping website) are submitted to simultaneously.
In another embodiment of the present invention, the media broadcast terminal that advertisement playing device 240 is connected can divide into groups according to certain property value, the property value information and the grouping information of medium playback terminal in the advertisement playing device 240.Shopping website server 210 when generating the ad distribution request, in the ad distribution request, carry this advertisement the descriptor of the target medium playback terminal that will throw in.This descriptor generates equipment 220 and ad review equipment 230 transparent transmissions to advertisement playing device 240 via advertisement, and perhaps shopping website server 210 is sent to advertisement playing device 240 through other approach with the descriptor of target medium playback terminal.Advertisement playing device 240 is according to the grouping information of the media broadcast terminal of said descriptor coupling self storage, and the Media Stream that will be used to broadcast promotional literature is sent to the grouping of the successful media broadcast terminal of coupling.Same media broadcast terminal can have the property value more than, and can belong to more than in one the grouping.
For example; The attribute information of media broadcast terminal is the numbering of the public bus network at media broadcast terminal place; The media broadcast terminal that advertisement playing device 240 will belong to same public bus network is divided into one group; For example the media broadcast terminal of " 28 tunnel public transport " is organized the media broadcast terminal of " 39 tunnel public transport " as one group as another.Can also comprise some relevant informations in the grouping information, for example name of station of each website of this road public transport process etc.
The descriptor that shopping website server 210 is provided can be a grouping information; Specify in " 28 tunnel public transport ", " 39 tunnel public transport " advertisement delivery like descriptor, then advertisement playing device 240 Media Stream that will be used to broadcast promotional literature is sent to the media broadcast terminal of " 28 tunnel public transport ", " 39 tunnel public transport " these two groupings.
The descriptor that shopping website server 210 is provided can not be a grouping information also, and for example this descriptor is " at the public bus network advertisement delivery that comprises website ' the white stone bridge in Haidian Carrefour hypermarket ' ".Then advertisement playing device 240 matees this descriptor and grouping information; Find that " 28 tunnel public transport ", " 39 tunnel public transport " all meet this descriptor, the Media Stream that then will be used to broadcast promotional literature is sent to the media broadcast terminal of " 28 tunnel public transport ", " 39 tunnel public transport " these two groupings.
For realizing above-mentioned functions, further comprise in the said shopping website server 210:
The advertisement putting policy module, be used to dispose and stores advertisements the descriptor of the target medium playback terminal that will throw in; Said message trigger module 213 is behind the commercial product code of receiving from information updating detection module 212, and the descriptor of the target medium playback terminal of storing in the advertisement formwork sign of the commodity relevant information that this commercial product code is corresponding, appointment and the advertisement putting policy module together is sent to advertisement and generates equipment 220.
Said advertisement playing device 240 further comprises:
The grouping information module is used for the property value information and the grouping information of medium playback terminal;
Matching module; Be used to receive the descriptor that advertisement generates the target medium playback terminal of equipment 220 transparent transmissions; Perhaps directly receive descriptor from the target medium playback terminal of shopping website server 210; The grouping information that reaches of the media broadcast terminal of storing in said descriptor and the grouping information module is mated, obtain the grouping of the successful media broadcast terminal of coupling;
Said ad playing module 241; Be used for to treat that the promotional literature of playing advertisements cache module 242 buffer memorys converts the media stream signal that shows this promotional literature graph-text content into, and said media stream signal is sent to the grouping of the media broadcast terminal of said matching module acquisition.
The above is merely preferred embodiment of the present invention, and is in order to restriction the present invention, not all within spirit of the present invention and principle, any modification of being made, is equal to replacement, improvement etc., all should be included within the scope that the present invention protects.
Claims (13)
1. the system of a real-time release television advertising is characterized in that, comprises that shopping website server, advertisement generate equipment, ad review equipment and advertisement playing device;
Whether the relevant information that said shopping website server is used to detect the vending articles of wanting is upgraded, if then will generate an ad distribution request of carrying the relevant information of these commodity, and said ad distribution request is sent to advertisement generation equipment;
Said advertisement generation equipment is used for generating the promotional literature that comprises picture and text according to the commodity relevant information from the shopping website server, and the promotional literature that is generated is sent to ad review equipment;
Said ad review equipment is used to receive the promotional literature of the equipment that generates from advertisement, and the content of the promotional literature that received is examined, and the promotional literature that audit is passed through is sent to the advertisement playing device;
Said advertisement playing device is used to receive the promotional literature from ad review equipment, plans to generate media stream signal in the preset time section according to broadcasting, and said media stream signal is sent to media broadcast terminal.
2. system according to claim 1 is characterized in that, said shopping website server comprises:
The information of goods information data storehouse, the commodity relevant information that is used for storing shopping website;
Whether the information updating detection module is used for detecting information of goods information data storehouse commodity relevant information and upgrades, if, send the information updating indication to the message trigger module, comprise the commercial product code that is used for the unique identification commodity at least in the said information updating indication;
The message trigger module is used for behind the commercial product code of receiving from the information updating detection module, and the advertisement formwork sign of commodity relevant information that this commercial product code is corresponding and appointment is sent to advertisement and generates equipment.
3. system according to claim 2 is characterized in that, said commodity relevant information comprises trade name, code, commodity picture, commercial specification and commodity price.
4. system according to claim 2 is characterized in that, the commodity relevant information is updated to increases the commodity relevant information in the information of goods information data storehouse, and perhaps the commodity relevant information of existing commodity changes.
5. system according to claim 3 is characterized in that, further comprises the property value that is used to indicate whether to issue television advertising in the said commodity relevant information;
Said information updating detection module is after detecting the commodity relevant information and upgrading, and whether further detect this property value is effectively, if the information updating detection module sends the information updating indication to the message trigger module, otherwise does not send the information updating indication.
6. system according to claim 1 is characterized in that, said advertisement generation equipment comprises:
The advertisement formwork module is used to preserve and manage the advertisement formwork that is provided with in advance;
The promotional literature generation module is used for generating complete promotional literature with inserting the advertisement formwork that said advertisement formwork module is preserved from the commodity relevant information of shopping Website server;
Advertisement cache list module is used for the promotional literature that buffer memory promotional literature generation module is generated, and exports the promotional literature of institute's buffer memory to ad review equipment.
7. system according to claim 6 is characterized in that, said advertisement formwork module externally provides interface, is used to receive user-defined advertisement formwork.
8. system according to claim 6 is characterized in that, comprises the formal parameter of at least one commodity in the said advertisement formwork, and each formal parameter is corresponding to a display unit of Commdity advertisement, and display unit is used for the attribute information of display of commodity.
9. system according to claim 1 is characterized in that, said ad review equipment comprises:
Pending advertisement cache module is used to receive and buffer memory generates the promotional literature of equipment from advertisement;
The advertisement previewing module; Be used for the promotional literature of the pending advertisement cache module buffer memory mode with preview is shown; According to auditor's operation the promotional literature mark has been examined the mark that the mark that passes through or audit are not passed through, and will examine the promotional literature that passes through and be sent to and examine through the advertisement cache module;
Audit is through the advertisement cache module, is used to receive also buffer memory from the promotional literature of advertisement previewing module, and the promotional literature of institute's buffer memory is sent to the advertisement playing device.
10. system according to claim 1 is characterized in that said media broadcast terminal is the television set terminal, the media broadcast terminal in the vehicles, or the media broadcast terminal of public place.
11. system according to claim 1 is characterized in that, the advertisement playing device comprises:
Treat the playing advertisements cache module, be used to receive and buffer memory from the promotional literature of ad review equipment;
The ad playing module; Be used for to treat that the promotional literature of playing advertisements cache module buffer memory converts the media stream signal that shows this promotional literature graph-text content into, said media stream signal is perhaps transferred to media broadcast terminal through the special signal transmission line through catv line.
12. system according to claim 11 is characterized in that, the advertisement playing device further comprises:
The grouping information module is used for the property value information and the grouping information of medium playback terminal;
Matching module is used for the descriptor of receiving target media broadcast terminal, with the media broadcast terminal of storing in said descriptor and the grouping information module and grouping information mate, obtain the grouping of the successful media broadcast terminal of coupling;
Said ad playing module; Be used for to treat that the promotional literature of playing advertisements cache module buffer memory converts the media stream signal that shows this promotional literature graph-text content into, and said media stream signal is sent to the grouping of the media broadcast terminal of said matching module acquisition.
13., it is characterized in that said promotional literature is the XML file, comprises the digital pictures file of image and literal, perhaps is used for the formatted file of display image and literal according to each described system of claim 1 to 12.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110452043.XA CN102547403B (en) | 2011-12-29 | 2011-12-29 | System capable of releasing television advertisements in real time |
| PCT/CN2012/087013 WO2013097640A1 (en) | 2011-12-29 | 2012-12-20 | Television commercial real-time releasing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110452043.XA CN102547403B (en) | 2011-12-29 | 2011-12-29 | System capable of releasing television advertisements in real time |
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| Publication Number | Publication Date |
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| CN102547403A true CN102547403A (en) | 2012-07-04 |
| CN102547403B CN102547403B (en) | 2014-06-04 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201110452043.XA Expired - Fee Related CN102547403B (en) | 2011-12-29 | 2011-12-29 | System capable of releasing television advertisements in real time |
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| CN (1) | CN102547403B (en) |
| WO (1) | WO2013097640A1 (en) |
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| WO2013097640A1 (en) * | 2011-12-29 | 2013-07-04 | Sun Wei | Television commercial real-time releasing system |
| CN104301753A (en) * | 2014-10-27 | 2015-01-21 | 商埃曲网络软件（上海）有限公司 | System and method for conducting information interaction with e-commerce website through digital television |
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| CN109993585A (en) * | 2019-04-10 | 2019-07-09 | 京东方科技集团股份有限公司 | The dissemination method and device of the super advertisement of quotient |
| CN110597867A (en) * | 2019-09-09 | 2019-12-20 | 珠海格力电器股份有限公司 | Image-text data processing method and system |
| CN113793176A (en) * | 2021-09-07 | 2021-12-14 | 上海梯之星信息科技有限公司 | Advertisement pushing method, device, system and equipment |
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| WO2013097640A1 (en) * | 2011-12-29 | 2013-07-04 | Sun Wei | Television commercial real-time releasing system |
| CN104301753A (en) * | 2014-10-27 | 2015-01-21 | 商埃曲网络软件（上海）有限公司 | System and method for conducting information interaction with e-commerce website through digital television |
| CN104506964A (en) * | 2014-12-31 | 2015-04-08 | 乐视网信息技术（北京）股份有限公司 | Generating method of advertisement material, device and electronic apparatus thereof |
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| CN107392652A (en) * | 2017-06-30 | 2017-11-24 | 广州市中崎商业机器股份有限公司 | The system and method for specific aim ad distribution is carried out based on the cash register paper back side |
| CN107590665A (en) * | 2017-07-31 | 2018-01-16 | 上海与德科技有限公司 | The dispensing content authentication method and server of a kind of shared billboard |
| CN108228790A (en) * | 2017-12-29 | 2018-06-29 | 北京奇虎科技有限公司 | Push the methods of exhibiting and device of picture |
| CN108228790B (en) * | 2017-12-29 | 2021-09-28 | 北京奇虎科技有限公司 | Display method and device of pushed pictures |
| CN108335134A (en) * | 2018-01-29 | 2018-07-27 | 巴士在线科技有限公司 | A kind of bus mobile TV real time bid advertisement placement method and system |
| CN109711877A (en) * | 2018-12-24 | 2019-05-03 | 北京京东尚科信息技术有限公司 | Processing method, device, computer storage medium and the electronic equipment of advertising pictures |
| CN109993585A (en) * | 2019-04-10 | 2019-07-09 | 京东方科技集团股份有限公司 | The dissemination method and device of the super advertisement of quotient |
| CN110597867A (en) * | 2019-09-09 | 2019-12-20 | 珠海格力电器股份有限公司 | Image-text data processing method and system |
| CN110597867B (en) * | 2019-09-09 | 2023-04-28 | 珠海格力电器股份有限公司 | Graphic data processing method and system |
| CN113793176A (en) * | 2021-09-07 | 2021-12-14 | 上海梯之星信息科技有限公司 | Advertisement pushing method, device, system and equipment |
Also Published As
| Publication number | Publication date |
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| WO2013097640A1 (en) | 2013-07-04 |
| CN102547403B (en) | 2014-06-04 |
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